{"id":718,"date":"2014-06-23T20:28:14","date_gmt":"2014-06-24T02:28:14","guid":{"rendered":"https:\/\/twprod.wpengine.com\/cpg-brands-on-pinterest\/"},"modified":"2025-05-15T09:45:47","modified_gmt":"2025-05-15T15:45:47","slug":"cpg-brands-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/cpg-brands-on-pinterest","title":{"rendered":"CPG Brands on Pinterest"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/CPG.png\" alt=\"CPG\" class=\"wp-image-5320 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Brands are <a title=\"Move Over, Facebook: Why Your Business Needs to Be on Pinterest\" href=\"https:\/\/www.entrepreneur.com\/article\/227108\" target=\"_blank\" rel=\"noopener\">flocking to Pinterest<\/a> to promote their product. We would know. We are one of them. But anybody can sign up for an account, put their brand name on it, post some pretty pictures and call it a day. So, what separates the great from the good?<\/em> With this blog post we want to put the spotlight on Consumer Packaged Goods (CPG) brands on Pinterest. Why? Because unlike other businesses, CPG&nbsp;brands have the added task of ensuring&nbsp;their consumers see them as more than their average daily household item. According to&nbsp;<a href=\"https:\/\/www.chiefmarketer.com\/5-ways-cpg-brands-can-use-pinterest\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChiefMarketer.com<\/a>,&nbsp;<span style=\"color: #2f2f2f;\">CPG brands on Pinterest &#8220;need to get creative if they want to play in this space.&nbsp;<\/span>They need to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Showcase interesting ways to use the product<\/li>\n\n\n\n<li>Leverage coupons<\/li>\n\n\n\n<li>Create recipes<\/li>\n\n\n\n<li>Connect with influencers<\/li>\n\n\n\n<li>Use it as your website&#8221;<\/li>\n<\/ul>\n\n\n\n<p>And we couldn&#8217;t agree more. So in that spirit, here are our five picks of&nbsp;CPG brands on Pinterest who are killin&#8217; it with their account:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-cpg-brans-to-follow-on-pinterest\">5 CPG Brans To Follow On Pinterest<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-downy\"><a href=\"https:\/\/www.pinterest.com\/downy\/\" target=\"_blank\" rel=\"noopener\"><strong>Downy<\/strong><\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp\">&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/downy\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/downy.png\" alt=\"Downy is a CPG Brand on Pinterest\" class=\"wp-image-5322 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> The fabric softener brand hits the nail on the head by using contests and sweepstakes to connect with their influencers. You would think that&nbsp;being a fabric softener brand would have limit their ability to talk about anything more than laundry but they used their boards to strategically cultivate a feeling they want their consumers to feel when thinking of their brand and they successfully do it with their <a title=\"Downy\" href=\"https:\/\/www.pinterest.com\/downy\/\" target=\"_blank\" rel=\"noopener\">Pinterest account.<\/a> <em><strong>Boards we love<\/strong>: <\/em>Their<em>&nbsp;&#8220;<\/em><a title=\"Downy:#ClosetLoveAffair\" href=\"https:\/\/www.pinterest.com\/downy\/closetloveaffair\/\" target=\"_blank\" rel=\"noopener\">#ClosetLoveAffair<\/a>&#8221;&nbsp;board perfectly combined consumer participation by coaxing them to enter their sweepstakes&nbsp;as well as inspiring them with outfit ideas. Genius.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-dove\"><a href=\"https:\/\/www.pinterest.com\/dove\/\" target=\"_blank\" rel=\"noopener\"><strong>Dove<\/strong><\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-0\">&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/dove\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/dove.png\" alt=\"Dove is a CPG Brand on Pinterest\" class=\"wp-image-5323 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> Much like Downy, <a title=\"Dove\" href=\"https:\/\/www.pinterest.com\/Dove\/\" target=\"_blank\" rel=\"noopener\">Dove&#8217;s Pinterest account<\/a> evokes a feeling. The personal care product giant has a Pinterest account with&nbsp;boards that are littered with pins about leading a balanced life as well as inspirational words&nbsp;and quotes, stamping their beliefs on what beauty is. <strong><em>Boards we love<\/em><\/strong>: We can&#8217;t get enough of their&nbsp;&#8220;<a title=\"Dove: Beautiful Balance\" href=\"https:\/\/www.pinterest.com\/dove\/beautiful-balance\/\" target=\"_blank\" rel=\"noopener\">Beautiful Balance<\/a>&#8221; board that highlights beauty tips, l<span style=\"color: #6c6c6c;\">ife&nbsp;lessons, thoughtful advice and caring inspiration promoting a balanced lifestyle. There&#8217;s also a &#8220;<a title=\"Dove: Treat Yourself\" href=\"https:\/\/www.pinterest.com\/dove\/treat-yourself\/\" target=\"_blank\" rel=\"noopener\">Treat Yourself<\/a>&#8221; board with&nbsp;posts from their domain which illustrates <a style=\"color: #c4302b;\" title=\"5 Ways CPG Brands Can Use Pinterest\" href=\"https:\/\/www.chiefmarketer.com\/promotional-marketing\/5-ways-cpg-brands-can-use-pinterest-24092012\" target=\"_blank\" rel=\"noopener\">ChiefMarketer.com<\/a>&#8216;s point of using their Pinterest account like their own website.&nbsp;<\/span><\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-ziploc\"><a href=\"https:\/\/www.pinterest.com\/ziplocofficial\/\" target=\"_blank\" rel=\"noopener\"><strong>Ziploc <\/strong><\/a><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/ziplocofficial\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/ziploc.png\" alt=\"Ziploc is a CPG Brand on Pinterest\" class=\"wp-image-5324 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> Ziploc&#8217;s <a title=\"Ziploc\" href=\"https:\/\/www.pinterest.com\/ziplocofficial\/\" target=\"_blank\" rel=\"noopener\">Pinterest account<\/a> is an avid pinner&#8217;s dream. Full of crafty, DIY ideas they very tactfully integrate their product into their pins, with plenty of food recipes and other fun, family-friendly activities. <strong><em>Boards we love<\/em><\/strong>: We are all about life hacks, and their &#8220;<a title=\"Ziploc: Life Made Easy\" href=\"https:\/\/www.pinterest.com\/ziplocofficial\/life-made-easy\/\" target=\"_blank\" rel=\"noopener\">Life Made Easy<\/a>&#8221; board has plenty of interesting, cool ideas to help us &#8220;MacGyver&#8221; our way through a sticky situation.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hershey-s\"><a href=\"https:\/\/www.pinterest.com\/hersheycompany\/\" target=\"_blank\" rel=\"noopener\"><strong>Hershey&#8217;s<\/strong><\/a><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nbsp-1\">&nbsp;<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/hersheycompany\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/hersheys.png\" alt=\"Hershey's is a CPG Brand on Pinterest\" class=\"wp-image-5325 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> As you can imagine, the chocolate giant&#8217;s <a title=\"Hershey's\" href=\"https:\/\/www.pinterest.com\/hersheycompany\/\" target=\"_blank\" rel=\"noopener\">Pinterest account<\/a> is filled with chocolate.&nbsp;Recipes with&nbsp;chocolate in all forms; cooked, baked, stuffed, rolled, dipped. It&#8217;s basically the mecca of chocolate. The amazing thing about their account is that they are not making any qualms about having&nbsp;their Pinterest the go-to account for all things chocolate, cementing their brand status as chocolate&nbsp;connoisseurs. <strong><em>Boards we love<\/em><\/strong>: There&#8217;s so many to choose from but if you are looking for chocolate recipes, <em>the<\/em> board to check out is the &#8220;<a title=\"Hershey's: HERSHEY'S Baking Library\" href=\"https:\/\/www.pinterest.com\/hersheycompany\/hershey-s-baking-library\/\" target=\"_blank\" rel=\"noopener\">HERSHEY&#8217;s Baking Library<\/a>.&#8221; With YouTube&#8217;s video integration, you can now check out recipe videos from their official YouTube account on Pinterest.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-grey-poupon\"><a href=\"https:\/\/www.pinterest.com\/greypoupon\" target=\"_blank\" rel=\"noopener\"><strong>Grey Poupon<\/strong> <\/a><\/h3>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/greypoupon\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/grey-poupon.png\" alt=\"Grey Poupon is a CPG Brand on Pinterest\" class=\"wp-image-5326 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p> The original dijon mustard, Grey Poupon&#8217;s <a title=\"Grey Poupon\" href=\"https:\/\/www.pinterest.com\/greypoupon\" target=\"_blank\" rel=\"noopener\">Pinterest account<\/a> perfectly integrates almost all the points raised by <a style=\"color: #c4302b;\" title=\"5 Ways CPG Brands Can Use Pinterest\" href=\"https:\/\/www.chiefmarketer.com\/promotional-marketing\/5-ways-cpg-brands-can-use-pinterest-24092012\" target=\"_blank\" rel=\"noopener\">ChiefMarketer.com<\/a>, by curating content from the history of their brand to highlighting the different flavors. <strong><em>Boards we love<\/em><\/strong>: There&#8217;s so many creative boards to choose from: &#8220;<a title=\"Grey Poupon: The Art of Sandwich\" href=\"https:\/\/www.pinterest.com\/greypoupon\/the-art-of-sandwich\/\" target=\"_blank\" rel=\"noopener\">The Art of Sandwich<\/a>&#8221; if you need recipe ideas on how to spread your Grey Poupon; &#8220;<a title=\"Grey Poupon: Prized Pets\" href=\"https:\/\/www.pinterest.com\/greypoupon\/prized-pets\/\" target=\"_blank\" rel=\"noopener\">Prized Pets<\/a>&#8221; because everyone loves animals on Pinterest; &#8220;<a title=\"Grey Poupon's: Pardon Meme\" href=\"https:\/\/www.pinterest.com\/greypoupon\/pardon-meme\/\" target=\"_blank\" rel=\"noopener\">Pardon Meme<\/a>&#8221; a hilarious board of pins consisting of Poupon memes that will make the child in you laugh with glee. Also, in case you haven&#8217;t seen this, check out their <a title=\"Grey Poupon's Banned TV Commercial\" href=\"https:\/\/www.youtube.com\/watch?v=OeG3dwk8D6w\" target=\"_blank\" rel=\"noopener\">NSFTV commercial<\/a>. Don&#8217;t watch it at work&nbsp;&#8211;&nbsp;you won&#8217;t be able to stop yourself from LOL-ing.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Unlock Success for Your CPG Brand with a Keyword Tool<\/h2>\n\n\n\n<p>Consumer packaged goods (CPG) brands can thrive on Pinterest by using the right keywords to reach their target audience. This <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\">Pinterest keyword tool<\/a> helps you discover what people are searching for, so your Pins and boards rank higher and drive more engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unlock success for your CPG brand on Pinterest with these five top-performing brands. Learn how they use contests, recipes, and influencers to stand out, and use the Pinterest keyword tool for higher rankings and engagement.<\/p>\n","protected":false},"author":58,"featured_media":719,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CPG Brands on Pinterest - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Unlock success for your CPG brand on Pinterest with these five top-performing brands. Learn how they use contests, recipes, and influencers to stand out, and use the Pinterest keyword tool for higher rankings and engagement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/cpg-brands-on-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CPG Brands on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Unlock success for your CPG brand on Pinterest with these five top-performing brands. Learn how they use contests, recipes, and influencers to stand out, and use the Pinterest keyword tool for higher rankings and engagement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/cpg-brands-on-pinterest\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-24T02:28:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-15T15:45:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/CPG.png\" \/>\n\t<meta property=\"og:image:width\" content=\"717\" \/>\n\t<meta property=\"og:image:height\" content=\"898\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Josh Lim\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Lim\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest\"},\"author\":{\"name\":\"Josh Lim\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/0072e6edd135f9772d1d735ccf39203e\"},\"headline\":\"CPG Brands on Pinterest\",\"datePublished\":\"2014-06-24T02:28:14+00:00\",\"dateModified\":\"2025-05-15T15:45:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest\"},\"wordCount\":730,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CPG.png\",\"articleSection\":[\"Pinterest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest\",\"name\":\"CPG Brands on Pinterest - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/cpg-brands-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/CPG.png\",\"datePublished\":\"2014-06-24T02:28:14+00:00\",\"dateModified\":\"2025-05-15T15:45:47+00:00\",\"description\":\"Unlock success for your CPG brand on Pinterest with these five top-performing brands. 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