{"id":7181,"date":"2021-05-03T17:23:09","date_gmt":"2021-05-03T23:23:09","guid":{"rendered":"https:\/\/twprod.wpengine.com\/facebook-content-strategy\/"},"modified":"2025-05-20T10:25:36","modified_gmt":"2025-05-20T16:25:36","slug":"facebook-content-strategy","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/facebook-content-strategy","title":{"rendered":"Facebook Content Strategy: Top Tips for Winning the Game"},"content":{"rendered":"\n
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Ever heard that old saying, \u2018Fail to plan, plan to fail?\u2019 In business, life, and yes, even with Facebook marketing<\/a>, it\u2019s the raw and honest truth. You really can\u2019t hit a target if you never know what the target is. The caveat is that you won\u2019t know what the target is if you don\u2019t make a plan!<\/p>\n\n\n\n

Really, why waste energy and resources doing anything of importance without a solid plan in place? There\u2019s no rhyme or reason to such tom-foolery, in our humble opinion.  <\/p>\n\n\n\n

But, where to begin? We know that designing a killer Facebook content strategy can feel overwhelming, but it certainly doesn\u2019t have to be. We decided to curate some of our top tips for those of you that are in it to win it! <\/p>\n\n\n\n

Hit one tip out of the park or hit them all, and you\u2019ll at least be a step closer to becoming that content strategy beast we know is hidden inside of you! <\/p>\n\n\n\n

1. Determine Your Audience<\/h2>\n\n\n\n
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The first step in any branding and content campaign is to determine your target audience<\/a>. Once you know that target, you can find ways to reach hit it effectively, nearly every time.<\/p>\n\n\n\n

Engage with Your Audience <\/h3>\n\n\n\n
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Once you know who your \u2018right people\u2019 are, make sure to engage with them. <\/p>\n\n\n\n

This can be done by replying to comments and mentions, or engaging them through posts that require them to give an opinion about something!<\/p>\n<\/div>\n\n\n\n

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Engaging your audience on Facebook<\/a> also includes making quality, relatable content they will take an interest in. Be sure to add a personal touch to your posts and mention the commenters’ names when making replies, so that your people feel seen and heard.<\/p>\n\n\n\n

Grab Their Attention<\/h3>\n\n\n\n

Creating content that\u2019s related to your brand, and then presenting it in an attractive and engaging probably should be labeled \u2018Attention Garnering 101′.<\/p>\n\n\n\n

You can also increase attention by incorporating current trends and events into your content strategy. Just be sure they are trends and events that hit home with your target demographic. <\/p>\n\n\n\n

Most people typically don’t care about something happening 2,000 miles away in another state. Also, there\u2019s really something to be said about not over-complicating things, including your content. Sometimes, simple is best.<\/p>\n\n\n\n

Don\u2019t Oversell Yourself<\/h3>\n\n\n\n

Yes, the whole purpose of promoting your business or brand on Facebook or any other social media platform is to increase exposure, which hopefully then translates into sales. However, you don\u2019t have to be annoying about it! <\/p>\n\n\n\n

If all of your posts end with the phrase \u2018order now’, hate to break it to you, but you\u2019re probably overselling. <\/p>\n\n\n\n

Try a more subtle and refined approach and let your sales happen organically. When people are interested in your content and brand, they will eventually invest in your products and services. No need to be that smarmy sales guy or gal whose every post is riddled with \u2018buy this\u2019 or \u2018order that\u2019.<\/p>\n\n\n\n

2. Set Those Goals!<\/h2>\n\n\n\n
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In order to develop a marketing strategy that maximizes your exposure on Facebook, its imperative to set your goals. <\/p>\n\n\n\n

Below are some common questions to help you determine what your goals might look like. Answering these questions can set some parameters for you to measure your progress against.<\/p>\n\n\n\n

What Do You Want to Achieve Through Facebook? <\/h3>\n\n\n\n

Facebook is arguably one of the most popular platforms to post content and promote your brand or business. But you have to know what you want from it in order to learn how to use it as an effective tool in your content marketing strategies. Related questions to ask include:<\/p>\n\n\n\n

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  • What do you want to achieve through Facebook content creation? <\/li>\n\n\n\n
  • How many followers do you hope to gain? <\/li>\n\n\n\n
  • Is that number achievable? <\/li>\n\n\n\n
  • What\u2019s the time frame you\u2019re working with?<\/li>\n\n\n\n
  • Are you willing to spend money to meet your goals? <\/li>\n\n\n\n
  • If so, how much?<\/li>\n\n\n\n
  • What other resources and manpower do you have to reach your goals?  <\/li>\n\n\n\n
  • Are you creating posts simply to spread information? <\/li>\n\n\n\n
  • Or are you attempting earn money through your content?<\/li>\n<\/ul>\n<\/div>\n\n\n\n
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