{"id":7281,"date":"2021-05-18T14:06:57","date_gmt":"2021-05-18T20:06:57","guid":{"rendered":"https:\/\/twprod.wpengine.com\/pinterest-idea-pins\/"},"modified":"2024-12-29T17:55:08","modified_gmt":"2024-12-29T23:55:08","slug":"pinterest-idea-pins","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/pinterest-idea-pins","title":{"rendered":"The Story of Pinterest Idea Pins (aka Story Pins)"},"content":{"rendered":"\n
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Pinterest\u2019s user base has grown to over 475 million monthly active users.  Gen Z and Millennial Pinners are joining in record numbers, effectively changing the makeup of the audience. And Pinners have  spoken! They want to engage with video and explore content right on Pinterest. <\/p>\n\n\n\n

So, today, Pinterest introduces Idea Pins – their multi-page format (formerly called Story Pins<\/a>)! Now anyone with a business account<\/a>* can create inspiring content and interact with their audiences, building more engaged communities right on Pinterest. <\/p>\n\n\n\n

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Idea Pins and new tools for their creation make it easy to publish professional-looking, saveable, engaging content directly on Pinterest. <\/p>\n\n\n\n

Welcome news to anyone who may have spent more time than they\u2019d like to admit in creating these super-engaging Pins! Been there. <\/p>\n\n\n\n

The new tools make it so much easier.<\/p>\n<\/div>

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\u201cWe believe the best inspiration comes from people who are fueled by their passions and want to bring positivity and creativity into the world. On Pinterest, anyone can inspire. From creators to hobbyists to publishers, Pinterest is a place where anyone can publish great ideas and discover inspiring content. <\/em><\/p>\n\n\n\n

We have creators with extraordinary ideas on Pinterest, and with Idea Pins, creators are empowered to share their passions and inspire their audiences. By helping people on Pinterest spark creativity, try new things, build confidence, and be themselves, we believe creators are truly helping with our mission of bringing inspiration to create a life you love.\u201d<\/em><\/p>\n– Evan Sharp, Co-Founder, Chief Design and Creative Officer, Pinterest<\/strong><\/cite><\/blockquote>\n\n\n\n

Make Your Idea Pins Shine with Tailwind\u2019s Keyword Finder and Smart Scheduler<\/h2>\n\n\n\n

Pinterest Idea Pins are a fantastic way to connect with your audience, but the right tools can take them to the next level. Tailwind\u2019s Keyword Finder Tool<\/a> helps you find the perfect keywords to optimize your Idea Pins for better discoverability.<\/p>\n\n\n\n

Pair that with Tailwind\u2019s Smart Social Media Scheduler<\/a> to post your pins at the best times for maximum engagement. Together, these tools make it simple to create, optimize, and share Idea Pins that capture attention and grow your audience.<\/p>\n\n\n\n

The Origin \u201cStory\u201d Behind Idea Pins<\/strong> <\/h2>\n\n\n\n
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Behind every good idea, there is a story – only, in this case, it\u2019s Story Pins<\/em>! In September 2020<\/a>, Pinterest launched Story Pins with a small group of creators.<\/p>\n\n\n\n

Creators and Pinners alike helped evolve the format to include new features and functionality to make it what it is today.<\/p>\n\n\n\n

Why \u201cIdea\u201d Pins?<\/strong><\/h3>\n\n\n\n

Your Ideas and inspiration make Pinterest special. Now, because Idea Pins are shared in more places on Pinterest, creators can easily build an audience right on Pinterest. <\/p>\n\n\n\n

Starting today, Pinners in several markets will see Idea Pins from creators they follow at the top of their home feeds. <\/p>\n\n\n\n

Idea Pins also appear in search, the Today Tab. <\/p>\n\n\n\n

Idea Pins include everything a Pinner might need to act on your idea right on Pinterest – whether that\u2019s trying a new recipe, craft, hairstyle, workout, or, well, anything else! <\/p>\n\n\n\n

Idea Pin Performance<\/strong><\/h3>\n\n\n\n

Because Idea Pins are so engaging and actionable, Pinners are indeed engaging! Pinterest found that in the past month, Idea Pins averaged 9x the comment rate of standard Pins**. <\/p>\n\n\n\n

Here at Tailwind, we found that Idea Pins averaged 41x the saves of a standard Pin***. Clearly, they are a hit!<\/p>\n\n\n\n

And why not? There\u2019s nothing quite as inspiring as watching a great idea take shape right in front of you.<\/p>\n<\/div>

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New Tools Make Idea Pins Easier<\/strong><\/h3>\n\n\n\n

All of this becomes easier with brand new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative.<\/p>\n\n\n\n

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 Idea Pin creation now includes:<\/strong><\/p>\n\n\n\n