{"id":729,"date":"2014-07-29T11:09:49","date_gmt":"2014-07-29T17:09:49","guid":{"rendered":"https:\/\/twprod.wpengine.com\/state-of-social-media-scheduling\/"},"modified":"2024-01-15T15:36:28","modified_gmt":"2024-01-15T21:36:28","slug":"state-of-social-media-scheduling","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/state-of-social-media-scheduling","title":{"rendered":"The State of Social Media Scheduling"},"content":{"rendered":"<p><span style=\"background-color: #f6ff91;\"><strong>UPDATE: You can now schedule <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">Pinterest Pins and repins<\/a> from anywhere on the web with Tailwind.\u00a0<\/strong><strong><a title=\"Pin Scheduling with Tailwind\" href=\"https:\/\/www.tailwindapp.com\/pinterest-scheduling-and-publishing\" target=\"_blank\" rel=\"noopener noreferrer\"><br \/>\nLearn more about pin scheduling<\/a>.\u00a0<\/strong><\/span><\/p>\n<p>With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mind, it&#8217;s easy to see why social media scheduling is such a hot topic right now. In this <a href=\"https:\/\/tailwindapp.com\/blog\/social-media-content-strategy\">follow up study<\/a> from Software Advice, a social <a href=\"https:\/\/www.softwareadvice.com\/crm\/social-crm-comparison\">CRM evaluation company<\/a>, we learn how marketers\u00a0are using social media optimization tools and what goals are driving their usage. <img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-5391 aligncenter\" src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/state-of-social-media-scheduling.png\" alt=\"State of Social Media Scheduling\" width=\"500\" height=\"647\" \/><\/p>\n<h3><strong>State of Social Media Scheduling<\/strong><\/h3>\n<p><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/1.png\"><img decoding=\"async\" class=\"alignnone wp-image-5385 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/1.png\" alt=\"State of Social Media Scheduling\" width=\"678\" height=\"253\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 678px; --smush-placeholder-aspect-ratio: 678\/253;\" \/><\/a> The vast majority of those surveyed (78%) are\u00a0active on two to five different social media platforms and post at least once a day (69%) on those platforms. This means marketers are working on crafting anywhere from two to\u00a0<em>at least fifteen<\/em> posts per day. <a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5386 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/2.png\" alt=\"State of Social Media Scheduling\" width=\"953\" height=\"400\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 953px; --smush-placeholder-aspect-ratio: 953\/400;\" \/><\/a> So why are marketers posting so often? The top reasons given for using social media are centered around relationship building. From increasing customer engagement to gaining more followers, marketers obviously want to be social on social media. Those surveyed also understand the visual state\u00a0of marketing right now with the majority of respondents claim that posting images was the top way they achieved their goals. <a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/social-content-survey-time-to-post-copy.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5389 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/social-content-survey-time-to-post-copy.png\" alt=\"State of Social Media Scheduling\" width=\"592\" height=\"335\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 592px; --smush-placeholder-aspect-ratio: 592\/335;\" \/><\/a> With all that posting going on, how are marketers finding the right times to post? Turns out they rely on good old fashioned trial and error, followed by usage of\u00a0optimization tools. While trial and error can be made a bit easier with\u00a0<a href=\"https:\/\/blog.bufferapp.com\/social-media-frequency-guide\">guides on when to post on social media<\/a> platforms,\u00a0it&#8217;s still relying on\u00a0a very imprecise science. Social media optimization tools (like <a href=\"https:\/\/analytics.tailwindapp.com\/days-and-times\">Tailwind&#8217;s Peak Days &amp; Times report<\/a>) allow marketers to know when\u00a0<em>their<\/em> audience is listening &#8211; not\u00a0just when the average overall user is active on a platform. <a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/final.png\"><img decoding=\"async\" class=\"alignnone wp-image-5388 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/final-1024x323.png\" alt=\"State of Social Media Scheduling\" width=\"710\" height=\"230\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 710px; --smush-placeholder-aspect-ratio: 710\/230;\" \/><\/a> A major part of the current social media posting landscape is taking advantage of scheduling tools, with 57% of those polled using some kind of software or service. Of those using automation tools, the vast majority plan their posting several days to a week in advance. This gives those marketers the advantage of not having to worry about creating daily posts, but also still maintaining currency &#8211; a major plus in the fast moving social market. <a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/social-optimization-difficulty-by-tools-copy.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-5390 lazyload\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/social-optimization-difficulty-by-tools-copy.png\" alt=\"State of Social Media Scheduling\" width=\"579\" height=\"221\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 579px; --smush-placeholder-aspect-ratio: 579\/221;\" \/><\/a> Of those polled, a majority using the tools did find their optimizations easier while those not using tools found it more difficult. So what makes a social media scheduling tool more or less useful? If a tool is based solely on scheduling, not helping with optimizing content or time, then it adds extra guess work to a marketers job. Or maybe they&#8217;re having a hard time finding the right tool for a given platform, <a href=\"https:\/\/schedule.tailwindapp.com\">like the lack of pin scheduling and optimization options available\u00a0for Pinterest<\/a>. Whatever the case maybe, there&#8217;s certainly room for improvement from SaaS companies creating social media optimization tools.<\/p>\n<p>Read Software Advice&#8217;s full report\u00a0<a style=\"color: #1155cc;\" href=\"https:\/\/b2b-marketing-mentor.softwareadvice.com\/study-how-marketers-optimize-social-content-0614\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>\u00a0for more information<span style=\"color: #222222;\">.<\/span><\/p>\n<p><em><strong>Scheduling is here to stay, but what do you think is missing? Let us know in the comments!<\/strong><\/em><\/p>\n<p class=\"p1\">[sc:signup-form]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UPDATE: You can now schedule Pinterest Pins and repins from anywhere on the web with Tailwind.\u00a0 Learn more about pin scheduling.\u00a0 With so much pressure on marketers to be posting on multiple social media networks, multiple times a day, with multiple objectives in mind, it&#8217;s easy to see why social media scheduling is such a &hellip;<\/p>\n","protected":false},"author":85,"featured_media":730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":{"0":"post-729","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-all-posts","8":"category-tailwind-blog","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - 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