{"id":7329,"date":"2021-05-24T18:40:05","date_gmt":"2021-05-25T00:40:05","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-use-memes-on-social-media\/"},"modified":"2025-07-25T19:13:45","modified_gmt":"2025-07-26T01:13:45","slug":"how-to-use-memes-on-social-media","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-memes-on-social-media","title":{"rendered":"How to Use Memes the Right Way On Social Media"},"content":{"rendered":"\n
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As a social media manager, it’s tempting to jump on the bandwagon when you see a trend taking off. After all, getting a good joke or reference in early can dramatically boost your reach and let your brand ride the coattails of a trending meme. <\/p>\n\n\n\n

But more often than not, corporate SMMs find that they’re behind the 8-ball when they use memes on their accounts.<\/p>\n\n\n\n

Nobody wants to come off as tone-deaf online, so it’s important to decide if memes are an appropriate addition to your social media strategy. Thoughtful design, a commitment to branding<\/a>, good timing, and a great sense of humor all play a role in increasing your opportunity to go viral. <\/p>\n\n\n\n

Here’s what you need to know to use memes the right way in your marketing.<\/p>\n\n\n\n

How Memes Can Help Improve Reach and Gain Followers<\/h2>\n\n\n\n
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Memes are bite-sized, culturally relevant content that can engage a whole new audience in your brand. That is… as long as they’re done right. <\/p>\n\n\n\n

Meme culture is pervasive on social media, and it makes sense that brands would want a cut of that engagement. <\/p>\n\n\n\n

Relevant and timely memes have a strong potential to go viral, which could quickly make your brand a household name. <\/p>\n\n\n\n

However, most brands won’t keep the new followers a well-timed meme earns them unless humor is a fundamental part of the brand’s voice. <\/p>\n\n\n\n

One of the reasons memes are such a unique type of content is because they work on multiple platforms<\/a>. <\/p>\n\n\n\n

Once a meme goes viral, it can extend far beyond Instagram or Pinterest!<\/p>\n\n\n\n

Creating a viral meme template can even lead to press features and links back to your social media accounts. <\/p>\n\n\n\n

As tempting as those new followers are, it takes intention to start using and disseminating memes well. <\/p>\n\n\n\n

Brands that use memes well have an impeccable understanding of their audience: what they find relatable, what they see as funny or self-deprecating, and how familiar they are with existing meme culture. <\/p>\n\n\n\n

These brands also know that this isn’t the time for heavy-handed marketing messages.<\/p>\n\n\n\n

When a meme hits the mark, it’s a refreshing step away from overt marketing. It gives followers a feeling that you genuinely understand them and see their perspective. <\/p>\n\n\n\n

We know that connecting with your audience is one of the best ways to grow your business and social following, and publishing memes can help you foster the connection you’re aiming for. <\/p>\n<\/div>\n\n\n\n

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A post shared by Tailwind: Pin & IG Scheduler (@tailwindapp)<\/a><\/p><\/div><\/blockquote>