{"id":7335,"date":"2021-05-26T17:41:05","date_gmt":"2021-05-26T23:41:05","guid":{"rendered":"https:\/\/twprod.wpengine.com\/7-instagram-marketing-no-nos-backed-by-science\/"},"modified":"2025-03-16T17:06:38","modified_gmt":"2025-03-16T23:06:38","slug":"7-instagram-marketing-no-nos-backed-by-science","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/7-instagram-marketing-no-nos-backed-by-science","title":{"rendered":"7 Instagram Marketing \u201cNo-Nos\u201d (Backed by Science!)"},"content":{"rendered":"\n
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Whether you\u2019re trying to <\/span>grow your own influencer account on Instagra<\/a><\/span>m<\/span><\/a> or using it as a marketing tool to <\/span>drive sales<\/span><\/a>, Instagram is one of the most powerful social media tools at your disposal.<\/span><\/p>\n\n\n\n

That may be because, according to Instagram, 90% of users on the platform follow at least one brand or business<\/a>.<\/span> Not only that, but one study estimates over 35% of decision-makers use Instagram to inform their B2B purchasing decisions too<\/a>\u2014even more than Linkedin.<\/span><\/p>\n\n\n\n

That makes a powerful argument for selling on Instagram<\/a>! <\/span> But if you don\u2019t know what you\u2019re doing, <\/span>Instagram marketing<\/span><\/a> can also be frustrating, discouraging, and overwhelming. <\/span><\/p>\n\n\n\n

Many social media marketers spend hours each week planning a perfect Instagram<\/a>, only to see discouragingly small growth and engagement numbers.<\/span><\/p>\n\n\n\n

To remedy this all-too-common issue marketers face, we\u2019ll use well-known psychological studies and more recent Instagram marketing science to reveal 7 \u201cNo-No\u201ds when it comes to your Instagram marketing.<\/span><\/p>\n\n\n\n

If you\u2019re routinely committing any of the Instagram \u201csins\u201d we mention below, dive deeper into your own engagement and follower data and consider dropping these bad habits.<\/span><\/p>\n\n\n\n

No-No #1: You\u2019re a Little Too Polished<\/span><\/h2>\n\n\n\n
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The reason people love Instagram is because it provides a visual window into the life of a person or brand they\u2019re interested in.<\/span><\/p>\n\n\n\n

And while it\u2019s pretty clear that no one is 100% honest or transparent on social media all the time, studies show that keeping things genuine will boost consumer trust and even sales or engagement.<\/span><\/p>\n\n\n\n

Cialdini\u2019s principle of <\/span>social proof<\/span><\/a> reminds us that we are more inclined to take an action if people who seem similar to us have taken that same action.<\/span><\/p>\n\n\n\n

One study found users were more likely to follow an Instagram account<\/a> that posted images of featured customers to their account.<\/span><\/p>\n\n\n\n

What does this mean for your Instagram account? <\/span>Here are a few things to consider:<\/span><\/p>\n\n\n\n