{"id":7355,"date":"2021-05-27T14:04:58","date_gmt":"2021-05-27T20:04:58","guid":{"rendered":"https:\/\/twprod.wpengine.com\/facebook-live-videos\/"},"modified":"2024-09-15T18:21:14","modified_gmt":"2024-09-16T00:21:14","slug":"facebook-live-videos","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/facebook-live-videos","title":{"rendered":"The Ultimate Guide To Creating Facebook Live Videos"},"content":{"rendered":"\n
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Facebook Live has gained a lot of popularity and dedicated audience in recent years. <\/span><\/p>\n\n\n\n

25% of users watch live videos to stay informed or up-to-date<\/a>, according to 99firms. Meanwhile, the number of Facebook live broadcasts reached <\/span>3.5 billion<\/span><\/a> in 2018. <\/span><\/p>\n\n\n\n

These numbers show that Facebook Live is a promising platform. Now, how can you jump on the bandwagon? In this article, we\u2019ll share the tips and tricks to creating Facebook Live videos! <\/span><\/p>\n\n\n\n

What is Facebook Live?<\/span><\/h2>\n\n\n\n
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Facebook Live lets users live stream events, gatherings, and performances on the social media platform. <\/span><\/p>\n\n\n\n

As long as viewers have a Facebook account, they can watch live content through their PC, smartphone, or connected TV. <\/span><\/p>\n\n\n\n

Since it\u2019s recorded in real-time, brands can connect with users in a personal and fun way. <\/span><\/p>\n\n\n\n

They can also communicate and engage with streamers through reactions, comments, or shares. <\/span><\/p>\n<\/div>\n\n\n\n

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How To Find Live Videos On Facebook<\/span><\/h2>\n\n\n\n

Step One:<\/strong> Visit your newsfeed and click the \u201cWatch\u201d option on the left sidebar. <\/span><\/p>\n\n\n\n

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Step Two: <\/strong>Select \u201cLive\u201d below the Watch category. <\/span><\/p>\n\n\n\n

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You’ll then find Live videos relevant to your interests! <\/span><\/p>\n\n\n\n

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When you watch a Facebook Live video, you can make a comment, reach or share it on your Facebook profile. <\/span><\/p>\n\n\n\n

Some streamers will respond to comments during the live session to communicate with viewers directly.<\/span><\/p>\n\n\n\n

How To Go Live On Facebook<\/span><\/h2>\n\n\n\n

Going live on Facebook is a fairly simple process. <\/span><\/p>\n\n\n\n

In your Facebook newsfeed, hover to the \u201cWhat\u2019s on your mind?\u201d and click Live Video. <\/span><\/p>\n\n\n\n

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Shortly after, you’ll be redirected to a dashboard where you can choose how to set up your Facebook Live video. You can also modify your Stream or Viewing options in the Settings section!<\/span><\/p>\n\n\n\n

In the left sidebar, you\u2019ll have the option to “Go Live Now”, “Schedule a  Live Video Event”, or view “Upcoming Live Videos  & Events”. <\/span><\/p>\n\n\n\n

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In the Post section, you can add a title or caption for the video. <\/span><\/p>\n\n\n\n

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Once you’re ready to stream, click the “Go Live” button at the bottom left. <\/span><\/p>\n\n\n\n

Tips For Creating Facebook Live Videos<\/span><\/h2>\n\n\n\n

Wondering how to create Facebook Live videos that people want to watch? Here are some tips to help you out. <\/span><\/p>\n\n\n\n

1. Create Goals for Your Live Broadcast<\/span><\/h3>\n\n\n\n

Similar to all your marketing content, creating Live videos on Facebook begins with setting goals and making a plan. <\/span><\/p>\n\n\n\n

Do you want to grow your following or boost conversions? Do you want to attract new leads? <\/span>Think about the purpose of your live broadcast and the most ideal video format for delivering your message. <\/span><\/p>\n\n\n\n

Here are some popular live video formats to consider:<\/span><\/p>\n\n\n\n

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  • Q&A sessions<\/span><\/li>\n\n\n\n
  • Product or service reveals<\/span><\/li>\n\n\n\n
  • Interviews<\/span><\/li>\n\n\n\n
  • How-to videos<\/span><\/li>\n\n\n\n
  • Behind-the-scenes footage <\/span><\/li>\n<\/ul>\n\n\n\n

    The purpose of your live broadcast will determine the live video format. Let\u2019s say, you want to promote awareness for an upcoming new product. <\/span><\/p>\n\n\n\n

    A live stream in a product reveal format could generate hype and boost awareness. <\/span><\/p>\n\n\n\n

    2. Promote Live Session in Advance<\/span><\/h3>\n\n\n\n
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    People won\u2019t tune into your live broadcast if they don\u2019t know it exists. <\/span><\/p>\n\n\n\n

    That\u2019s precisely why you should promote your live sessions a few weeks in advance. <\/span><\/p>\n\n\n\n

    Create social media posts featuring the date, time, and topic of the event. Mention it in your promotional emails to subtly remind customers to tune in. <\/span><\/p>\n\n\n\n

    For example, meteorologist Frank Waugh created a video to announce his upcoming live videos. <\/span><\/p>\n<\/div>\n\n\n\n

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