{"id":7438,"date":"2021-06-14T14:06:59","date_gmt":"2021-06-14T20:06:59","guid":{"rendered":"https:\/\/twprod.wpengine.com\/10-reasons-your-content-marketing-plan-isnt-working\/"},"modified":"2025-02-25T16:20:42","modified_gmt":"2025-02-25T22:20:42","slug":"10-reasons-your-content-marketing-plan-isnt-working","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working","title":{"rendered":"10 Reasons Your Content Marketing Plan Isn\u2019t Working"},"content":{"rendered":"\n
\"An<\/a><\/figure>\n\n\n\n

Content marketing has earned a reputation as one of the most effective and least expensive ways to grow your business. Done correctly, a content marketing plan can improve your SEO rankings, establish industry authority, and help you attract new customers. However, if you\u2019re spending countless hours on content marketing and aren\u2019t seeing results, you\u2019re not alone<\/span>! <\/p>\n\n\n\n

While most experts will tell you how important this is for your business, there’s often a <\/span>disconnect between what marketers are doing and what actually works. The good news is, once you understand what you\u2019re doing wrong, it\u2019s fairly easy to fix.<\/p>\n\n\n\n

Before you give up, make sure you\u2019re not making one of these critical content marketing mistakes!<\/p>\n\n\n\n

1. You Don\u2019t Have a Content Calendar<\/h2>\n\n\n\n

Are you the type of blogger who fires off a post whenever the mood strikes? While there’s nothing wrong with writing the occasional inspired blog post, not having a solid plan for what you\u2019re writing and why will almost always lead to sub-par performance.<\/p>\n\n\n\n

Creating a content calendar will help you clarify your overall brand message. It will also allow you to think through the topics you want to cover, so you can make sure they\u2019re both valuable and relevant to your target audience. <\/p>\n\n\n\n

Planning out your calendar at least three months at a time will prevent you from scrambling for an idea at the last minute and makes it less likely you\u2019ll skip a post just because you\u2019re short on time. <\/p>\n\n\n\n

It will also allow you to use your blog posts to support upcoming launches and promotions, so you can make the most out of your traffic and engagement.<\/p>\n\n\n\n

Plus, when you get your content calendar under control, you can also get your social media marketing strategy under control at the same time. You can schedule Instagram posts<\/a>, Pinterest Pins, or Facebook Stories to support your content or an upcoming promotion in advance. And it’s easier than ever with Tailwind, where you can create unique social media designs personalized to your brand in one click – and schedule to your accounts in one more!<\/p>\n\n\n\n

2. You\u2019re Not Taking Action<\/h2>\n\n\n\n

Having a content plan is important, but if you\u2019re not following through, you\u2019re missing the boat. Maybe you\u2019ve found that you simply don\u2019t have time to keep up with the plan you\u2019ve designed. <\/p>\n\n\n\n

Or, maybe you\u2019re not quite confident in your writing or designing skills. This can cause you to have a mini panic attack every time you get ready to hit that \u201cpublish\u201d button.<\/p>\n\n\n\n

Once you’ve figured out what’s keeping you from taking action, you’re one step closer to fixing it. Sometimes, it’s as easy as setting aside a specific time each week to work on your content or finding the right program to help you streamline your process. <\/p>\n\n\n\n

If this doesn’t help, you may want to consider hiring a professional to take care of your content creation for you! <\/p>\n\n\n\n

3. You\u2019re Not Being Consistent<\/h2>\n\n\n\n

A lack of consistency is another common problem among content creators. If you put out content sporadically, you\u2019ll have a hard time building a loyal audience. Even if they love what you\u2019re creating, if you frequently disappear, there\u2019s a good chance they won\u2019t be there waiting when you return.<\/p>\n\n\n\n

The ideal number of times you should publish content each month depends on a number of factors. However, the most important thing you can do is stick to a schedule. Choose a frequency you\u2019re comfortable with and commit to it. You can always adjust your frequency after a few months of figuring out whether it works for you!<\/p>\n\n\n\n

4. You Haven\u2019t Connected with Your Audience<\/h2>\n\n\n\n

If you’re consistently putting out great articles but you\u2019re still not getting results, you may not be connecting with your audience. No matter how good your content is, if the audience doesn\u2019t care, you\u2019re just wasting your time.<\/p>\n\n\n\n

There’s a good chance you’ve spent some time learning about basic demographics for your target audience. You may have even created a buyer persona. However, this isn\u2019t quite enough. To truly connect with your audience, you\u2019ll need to get inside their heads.<\/p>\n\n\n\n

Consider sending out surveys and conducting interviews over the phone and in person. You can also use social media platforms to learn more about your audiences\u2019 personal challenges and the problems they face. Once you have this information, begin crafting your content around providing solutions to these problems. This is the key to creating content that’s both valuable and sharable.<\/p>\n\n\n\n

5. You\u2019re Not Promoting Your Content<\/h2>\n\n\n\n

Many content creators forget that their job isn\u2019t done after they click \u201cpublish.\u201d If you\u2019re not already spending the bulk of your time promoting the content you create, this could be the most effective change you make.<\/p>\n\n\n\n

As a general rule, you should be spending about 20% of your time creating content and 80% promoting it. After all, it\u2019s called content marketing<\/em><\/strong>, not content creating.<\/p>\n\n\n\n

You can easily increase your audience by sending your content out to your email marketing list. Find creative ways to share your content multiple times on your social media platforms<\/a> and consider reaching out to industry influencers who may be willing to share your content with their audiences as well. <\/p>\n\n\n\n

Repurposing your content will save time and help you create more engagement. For example, you may be able to turn a podcast into a blog post, then break up the blog into multiple social media posts, infographics, and short video clips. Once you\u2019ve done this, you can give your podcast new life by marketing each of the new pieces of content you\u2019ve created!<\/p>\n\n\n\n

6. You\u2019ve Neglected Your SEO<\/h2>\n\n\n\n

Nobody likes content that\u2019s awkwardly stuffed with keywords. However, if you\u2019re not paying attention to SEO at all, there\u2019s a good chance nobody will ever see your content. <\/p>\n\n\n\n

Spend some time doing keyword research and use SEO best practices to help your content organically rank on search engines and algorithms. Not only does SEO help you get discovered on internet search engines like Google, but Pinterest SEO<\/a> can help your content get discovered on Pinterest! Likewise, relevant hashtags on Instagram<\/a> help you get your content seen by new audiences interested in seeing more! <\/p>\n\n\n\n

7. Your Posts are Too Pushy<\/h2>\n\n\n\n

Nobody likes a hard sell! Make sure your content isn\u2019t too pushy or you\u2019ll turn your followers off. <\/p>\n\n\n\n

Instead of worrying about over-selling your products or services, focus on creating content that will help people solve problems or enrich their lives. This is the best way to build trust and credibility while also ensuring your audience will keep coming back for more.<\/p>\n\n\n\n

8. You\u2019re Not Asking for What You Want<\/h2>\n\n\n\n

While you definitely don\u2019t want to be too pushy, if you\u2019re not asking for what you want, you\u2019ll never get it. Valuable content goes a long way toward establishing trust and credibility. Adding a call-to-action (CTA) gives you a chance to give yourself a plug without the hard sale.<\/p>\n\n\n\n

After consuming a piece of content, readers want<\/em> to know what they should do next. If you don\u2019t tell them, they\u2019ll just click away and move on to the next site. These lost opportunities can turn a great content plan into a complete waste of time.<\/p>\n\n\n\n

9. You\u2019re Up Against a Huge Competitor<\/h2>\n\n\n\n

Depending on your industry, you may have entered an extremely competitive landscape. It\u2019s not easy for a fairly new content creator to go up against a huge company with a major marketing budget. However, it\u2019s not impossible.<\/p>\n\n\n\n

One of the worst things you can do is give up just because you\u2019re facing a challenge. Instead, keep producing content and focus your attention on building a small but loyal fan base. When it comes to your audience, size doesn\u2019t always matter! It\u2019s often better to have an engaged and devoted group of followers than a large audience that doesn’t really care. Keep cultivating your true fans, and you’ll start to see results.<\/p>\n\n\n\n

You can also spend some time carefully examining your competitors\u2019 content. The purpose here is not to copy them, but to find some gaps in what they’re providing. Look for any forms of content that are missing or topics they\u2019re not covering well. You can then use these gaps as opportunities to make your own content shine.<\/p>\n\n\n\n

10. Your Expectations are Too High<\/h2>\n\n\n\n

If you\u2019re just getting started with your content marketing efforts, you may be expecting too much, too soon. Remember, content marketing isn\u2019t a \u201cget-rich-quick\u201d scheme. Instead, it\u2019s a long-term investment. It generally takes a minimum of three to six months before a content strategy starts to get traction. You can\u2019t expect to put out a few pieces and suddenly see a huge increase in the number of subscribers and conversions.<\/p>\n\n\n\n

When measuring the return-on-investment for your content strategy, it\u2019s important not to expect overnight success. Instead, pay attention to gradual improvements that will continue to add up over time.<\/p>\n\n\n\n

Step Up Your Content Marketing Today!<\/h2>\n\n\n\n

If your content marketing isn\u2019t giving you the results you\u2019re looking for, don\u2019t give up! There are many reasons you could be having problems. However, paying attention to the ten critical mistakes listed above will significantly increase your chances of success.<\/p>\n\n\n\n

Begin by making sure you have a solid plan, connecting with your audience, and staying consistent. Once you’ve got that down, make sure you’re marketing your content like crazy, paying attention to SEO, and providing clear calls-to-action. As long as you’re producing valuable content that your audience craves, your efforts will soon pay off.<\/p>\n\n\n\n

And Tailwind can help! You can start from almost done with social media designs, selecting from hundreds of unique designs for your favorite platforms personalized to your brand with one click of a button. You can then schedule your social media designs, adding thoughtful captions, CTAs, hashtags and even links to your content. Finally, schedule your posts to go out at the best time on your chosen dates. It’s even easier than it sounds – try it out today!<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don’t miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind’s social media design and scheduling tools.<\/p>\n","protected":false},"author":13,"featured_media":7441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16],"tags":[73,102],"class_list":{"0":"post-7438","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"tag-content-planning","9":"tag-marketing-101","11":"with-featured-image"},"yoast_head":"\n10 Reasons Your Content Marketing Plan Isn\u2019t Working - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons Your Content Marketing Plan Isn\u2019t Working\" \/>\n<meta property=\"og:description\" content=\"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-14T20:06:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-25T22:20:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Beth Deyo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Beth Deyo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working\"},\"author\":{\"name\":\"Beth Deyo\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/88a1f37dc1acad9bc053bbb4a7607205\"},\"headline\":\"10 Reasons Your Content Marketing Plan Isn\u2019t Working\",\"datePublished\":\"2021-06-14T20:06:59+00:00\",\"dateModified\":\"2025-02-25T22:20:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working\"},\"wordCount\":1718,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg\",\"keywords\":[\"Content Planning\",\"Marketing 101\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working\",\"name\":\"10 Reasons Your Content Marketing Plan Isn\u2019t Working - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg\",\"datePublished\":\"2021-06-14T20:06:59+00:00\",\"dateModified\":\"2025-02-25T22:20:42+00:00\",\"description\":\"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg\",\"width\":1200,\"height\":630,\"caption\":\"A graphic with the text \\\"10 Reasons Your Content Marketing Plan Isn't Working\\\" next to a photo of people at a table discussing documents and a tablet displaying charts. The tailwind logo and a nod to Pinterest marketing appear at the bottom left.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/10-reasons-your-content-marketing-plan-isnt-working#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"10 Reasons Your Content Marketing Plan Isn\u2019t Working\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/88a1f37dc1acad9bc053bbb4a7607205\",\"name\":\"Beth Deyo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g\",\"caption\":\"Beth Deyo\"},\"description\":\"Beth Deyo of Fresh Content Designs is a freelance writer passionate about helping brands uncover their unique brand voice and grow their following online and on social media.\",\"sameAs\":[\"http:\\\/\\\/www.freshcontentdesign.com\"],\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/beth-deyo\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"10 Reasons Your Content Marketing Plan Isn\u2019t Working - Tailwind Blog","description":"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working","og_locale":"en_US","og_type":"article","og_title":"10 Reasons Your Content Marketing Plan Isn\u2019t Working","og_description":"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.","og_url":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2021-06-14T20:06:59+00:00","article_modified_time":"2025-02-25T22:20:42+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg","type":"image\/jpeg"}],"author":"Beth Deyo","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Beth Deyo","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working"},"author":{"name":"Beth Deyo","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/88a1f37dc1acad9bc053bbb4a7607205"},"headline":"10 Reasons Your Content Marketing Plan Isn\u2019t Working","datePublished":"2021-06-14T20:06:59+00:00","dateModified":"2025-02-25T22:20:42+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working"},"wordCount":1718,"commentCount":0,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg","keywords":["Content Planning","Marketing 101"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working","url":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working","name":"10 Reasons Your Content Marketing Plan Isn\u2019t Working - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg","datePublished":"2021-06-14T20:06:59+00:00","dateModified":"2025-02-25T22:20:42+00:00","description":"Learn how to improve your content marketing strategy and attract new customers with these 10 essential tips. Don't miss out on valuable SEO rankings and industry authority. Start creating valuable and shareable content today with the help of Tailwind's social media design and scheduling tools.","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/10-reasons-your-content-marketing-plan-isnt-working-Blog-graphic.jpg","width":1200,"height":630,"caption":"A graphic with the text \"10 Reasons Your Content Marketing Plan Isn't Working\" next to a photo of people at a table discussing documents and a tablet displaying charts. The tailwind logo and a nod to Pinterest marketing appear at the bottom left."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"10 Reasons Your Content Marketing Plan Isn\u2019t Working"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/88a1f37dc1acad9bc053bbb4a7607205","name":"Beth Deyo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f90f812da83258b239a831afcf9c0fac6394a2727383233e9c74f8f83fb48290?s=96&d=mm&r=g","caption":"Beth Deyo"},"description":"Beth Deyo of Fresh Content Designs is a freelance writer passionate about helping brands uncover their unique brand voice and grow their following online and on social media.","sameAs":["http:\/\/www.freshcontentdesign.com"],"url":"https:\/\/www.tailwindapp.com\/blog\/author\/beth-deyo"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/7438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=7438"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/7438\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/7441"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=7438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=7438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=7438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}