{"id":7465,"date":"2021-06-16T19:42:41","date_gmt":"2021-06-17T01:42:41","guid":{"rendered":"https:\/\/twprod.wpengine.com\/black-friday-social-media\/"},"modified":"2025-05-11T16:36:02","modified_gmt":"2025-05-11T22:36:02","slug":"black-friday-social-media","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/black-friday-social-media","title":{"rendered":"How to Market Black Friday Deals on Social Media (Like a Boss!)"},"content":{"rendered":"\n
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Howdy, Partners! \u00a0Did you know last Black Friday, American consumers spent $9 billion<\/a> online shopping, with a 21.6% increase<\/a> from the year before?! Sure, we were<\/em> in the middle of a pandemic, so of course, most shopping was done online.<\/p>\n\n\n\n

Since COVID, online shopping has been at an all-time high, and it keeps going up. (Just ask Jeff Bezos. )<\/p>\n\n\n\n

The good news for business owners is that there\u2019s never been a better time to offer online sales. Consumers are shopping online more so than locally, which allows you to reach far and wide. Even internationally! <\/p>\n\n\n\n

Thanks to the internet, your reach can extend as far as you allow it. And the cheapest way to grow and market your business is through social media marketing.<\/p>\n\n\n\n

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Why Social Media Marketing is Important for Black Friday Deals<\/h2>\n\n\n\n

And these exciting stats aren\u2019t only benefiting the Amazon empire, but all businesses! Now is the perfect time to capitalize on the sharp increase and begin planning your Black Friday marking strategy.  <\/p>\n\n\n\n

You\u2019ll be more than ready for the biggest shopping day of the year, during a peak period in time of online purchases!<\/p>\n\n\n\n

So yes, Black Friday is a big deal for any business. But are social media campaigns and marketing worth it? Can social media make a difference in your sales? Well, let\u2019s take a look-see at the benefits of social media marketing for any business:<\/p>\n\n\n\n

1. Social media brings more inbound traffic to your website by allowing you to reach nearly 4 billion people on social media.<\/h4>\n\n\n\n

Without social media bringing people to your business, your inbound traffic significantly limits your reach – as most people search social media for the authority of a company before they even visit the website! <\/p>\n\n\n\n

You can reach a wide variety of people and grow so much faster with good social media marketing. Overall, social media helps put you out into the world to find your niche, community, and customer base much more efficiently.<\/p>\n\n\n\n

2. The more places online where people can find your business, the better your search engine rankings<\/strong> will be.<\/h4>\n\n\n\n

58% of marketers who have been using social media consistently for a year see a significant improvement in their search engine rankings!<\/p>\n\n\n\n

Most people don\u2019t look past the first page of a Google search, so the more traffic to your website and the higher your SEO ranking, the higher you\u2019ll show up on searches driving even more traffic and sales. See, it\u2019s a win-win! <\/p>\n\n\n\n

3. A social media presence improves brand loyalty<\/strong>. <\/h4>\n\n\n\n

There\u2019s a reason why millennials are 62% more loyal to brands<\/a> that directly engage with them on social media! <\/p>\n\n\n\n

By showing up on Instagram, Facebook, Pinterest, Youtube, and Twitter you allow your consumers to communicate with you directly and establish a deeper relationship than going to a website, purchasing a few things, and then going their own way. <\/p>\n\n\n\n

(Alexa, play Go Your Own Way<\/em>, by Fleetwood Mac. ) <\/p>\n\n\n\n

4. Social media helps give you authority<\/strong>.<\/h4>\n\n\n\n

When customers see you post original content and reply to customers in a way that humanizes you, it establishes trust. By engaging with your consumers, you show that you care and believe in your brand enough to show up continually. <\/p>\n\n\n\n

Having an active social media presence also allows other users to share your content and reach an even wider audience!<\/p>\n\n\n\n

5. Social media marketing is a cost-effective<\/strong> way to get your business out in front of the masses.<\/h4>\n\n\n\n

Social media marketing is the most cost-efficient advertising strategy, with paid ads available for every budget! Instagram ads start as little as $0.50 USD! <\/p>\n\n\n\n

Pinterest\u2019s Ads starting at $2.00 USD, and the option to continually boost a promotion for as little as $0.50! Since there\u2019s very little to lose, you might as well test the waters and see if there\u2019s any return.<\/p>\n\n\n\n

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The more you engage on social media, the more people are directed to your website<\/strong> for sales, making social media marketing crucial for successful Black Friday Advertising, especially for small businesses. <\/p>\n\n\n\n

Social media is not only the optimal place to announce your sales, promotions, and new inventory for existing customers, it\u2019s also the prime place to find and reach new consumers. <\/p>\n\n\n\n

And social media gives you the chance to stay top of mind so they keep coming back for more!<\/p>\n\n\n\n

Posting consistently on social media allows you to make sure your customers remember you\u2019re there and that they keep checking for new product launches.<\/p>\n\n\n\n

Many businesses are taking Black Friday to the next   level   by running Black Friday sales, promotions, and teasers for the entire month of November and stretching the excitement and anticipation!<\/p>\n\n\n\n

Regardless of how long your campaign will be, we\u2019ll go over how you can start prepping NOW in this article. And how to pull off the best Black Friday social media campaign like a total boss this holiday season.<\/p>\n<\/div>\n\n\n\n

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