{"id":7493,"date":"2021-06-22T22:27:11","date_gmt":"2021-06-23T04:27:11","guid":{"rendered":"https:\/\/twprod.wpengine.com\/an-insiders-scoop-on-the-instagram-algorithm\/"},"modified":"2025-04-27T17:50:27","modified_gmt":"2025-04-27T23:50:27","slug":"an-insiders-scoop-on-the-instagram-algorithm","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/an-insiders-scoop-on-the-instagram-algorithm","title":{"rendered":"An Insider\u2019s Scoop on the Instagram Algorithm"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

It\u2019s no secret: the Instagram algorithm is a mystery. Efforts to understand it, work with it and even outsmart it have fallen flat for users time and again!<\/p>\n\n\n\n

Instagram itself has come out in recent days explaining more about how the Instagram algorithm benefits content – and penalizes harmful or abusive content (Shadowban<\/a>, anyone?)<\/p>\n\n\n\n

However, we recently got a little more insight into the algorithm, and specifically how to make it happy!<\/p>\n\n\n\n

\n
\n

If you\u2019re a follower of social media news, you may remember an article from an influencer coming out about her call with Instagram in December 2020<\/a>, and the insider scoop she got about working with the algorithm. <\/p>\n\n\n\n

At the time, social media partners – and even we – were a little hesitant to buy into the methods she reportedly was told.<\/p>\n\n\n\n

That is, until Chloe Alysse was invited to a similar Partnership call from Instagram about a week ago! <\/p>\n\n\n\n

(It\u2019s important to note that Chloe was contacted because of her successful Instagram Creator status in the sustainable fashion space, not because she was a Tailwind employee.) <\/p>\n\n\n\n

On the call she received a ton of tips and had her questions answered about how the Instagram algorithm really works, and most importantly, how to work with it <\/em>to get your content seen.<\/p>\n\n\n\n

Buckle up, because we\u2019re picking Chloe\u2019s brain over everything she learned in this article, including when to post, what to post, and how to set a strategy for your Instagram content that the algorithm will really, really like.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n
\n\n\n\n
\n
\n

How to Make the Instagram Algorithm Happy<\/h2>\n\n\n\n

We know, we know. The Instagram algorithm seems fickle, and even tried and true recommendations from Instagram experts that used to succeed no longer seem to pass muster.<\/p>\n\n\n\n

Is it even possible to make the algorithm happy?<\/p>\n\n\n\n

\n
\n
\n

“Since my blog is not my full-time gig, I usually just post when I can find the time – I don\u2019t give it the same focus that I do for my work here at Tailwind!<\/em><\/p>\n\n\n\n

For a while, that didn\u2019t seem to matter to the algorithm. Then, all of a sudden, my engagement tanked<\/strong>. When Instagram reached out, I was so excited but also hesitant to believe there was actually a solution. <\/em><\/p>\n\n\n\n

But get this – it\u2019s only been two weeks, and I\u2019ve already noticed a major difference!<\/em>“<\/p>\nChloe Alysse<\/cite><\/blockquote>\n<\/div>\n\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

The answer is definitely yes. <\/strong>The key lies in going back to the basics, and understanding what the purpose of an algorithm is, and how it \u201cspeaks\u201d and \u201clistens.\u201d<\/p>\n\n\n\n

Algorithms operate and learn through patterns and codes. Therefore, when you create a pattern on Instagram, the algorithm can then understand your pattern and know what to do with it!<\/p>\n\n\n\n

There\u2019s a method to the madness, and we\u2019re breaking it down for each major type of Instagram content. Keep reading to find out more!<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n\n\n\n

When to Post on Instagram (And Why!)<\/h2>\n\n\n\n

Consistency is key on Instagram.<\/p>\n\n\n\n

Yeah, you\u2019ve probably heard that a lot; it\u2019s a word tossed around in expert advice…er…frequently. But, that expert advice is on the right track. Maybe the key that\u2019s been missing is understanding exactly how consistent you need to be!
<\/p>\n\n\n\n

Here\u2019s the scoop: It\u2019s not actually about posting daily.<\/p>\n\n\n\n

Your consistency on Instagram needs to be a lot more specific \u2014 because the factor that matters most is not that you post on a certain day, but that you post at the exact same time on the same day repeatedly.<\/strong><\/p>\n\n\n\n

\n

“I\u2019ve<\/em> never been great at batch working, but after having my conversation with Instagram, I decided to commit to it for this test. For so long, I\u2019ve just posted whenever I could find the time. <\/em><\/p>\n\n\n\n

Not only is batch working helping me to feel prepared and productive, it allows me to post at the same time each day, which has really helped my engagement so far.<\/em>“<\/p>\nChloe Alysse<\/cite><\/blockquote>\n\n\n\n

That\u2019s not all though – the consistency train keeps on rollin\u2019. It has to be that same type of content at the same time on the same day in your schedule.<\/strong> <\/p>\n\n\n\n

For example, if you usually post a carousel Instagram post at 3pm on Fridays, posting a single photo post next Friday is going to confuse the algorithm<\/strong>.<\/p>\n\n\n\n

\n
\n
\n

“The trick is to remember that I have to post Reels and feed posts on the same day each week. For example, Mondays are feed post days for me and Tuesdays are Reels days!<\/em>“<\/p>\nChloe Alysse<\/cite><\/blockquote>\n\n\n\n

The less confused the algorithm is, the better when it comes to getting your content seen! <\/p>\n\n\n\n

Perhaps it\u2019s because each piece of Instagram content serves a different purpose, which we\u2019ll get into in a little bit.<\/p>\n\n\n\n

First, let\u2019s talk about setting a schedule on Instagram that works with this new information.<\/p>\n<\/div>\n\n\n\n

\n
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/path><\/g><\/g><\/g><\/svg><\/div>
View this post on Instagram<\/div><\/div>
<\/div>
<\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div><\/div>
<\/div>
<\/div>
<\/div><\/div><\/div>
<\/div>
<\/div><\/div><\/a>

A post shared by @chloealysse<\/a><\/p><\/div><\/blockquote>