{"id":7505,"date":"2021-06-24T09:59:00","date_gmt":"2021-06-24T15:59:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/5-must-know-basics-for-marketing-your-business-online\/"},"modified":"2025-03-14T20:23:50","modified_gmt":"2025-03-15T02:23:50","slug":"5-must-know-basics-for-marketing-your-business-online","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/5-must-know-basics-for-marketing-your-business-online","title":{"rendered":"5 Must-Know Basics for Marketing Your Business Online"},"content":{"rendered":"\n
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Let\u2019s face it. You can no longer be truly competitive in business if you are not found online in some way, shape, or form. According to Lyfe Marketing, a good 77.6% of small biz owners today<\/a> are marketing their brands using social media. <\/p>\n\n\n\n

Plus, with the accessibility of so many helpful and easy-to-use tools right at your fingertips, there\u2019s really no reason not<\/em> to be going digital with your marketing strategies. <\/p>\n\n\n\n

Yes, there\u2019s an argument to be made that digital marketing can seem impersonal. But as with anything, it\u2019s all about what you make of it. Plenty of brands are connecting with their customers on a human level and using social media and digital marketing tools with massive success, without sacrificing authenticity or that personal touch. <\/p>\n\n\n\n

However, we get it. If you\u2019re new to digital marketing, you might be feeling somewhat overwhelmed, and may be wondering where to start. The good news is that you don\u2019t need much! You just need to have a willingness to do the work involved\u2013\u2013or hire someone savvy to help you\u2013\u2013and be consistent. When you do, only good things will follow! <\/p>\n\n\n\n

You Need a Mobile-Friendly Website<\/h2>\n\n\n\n
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Honestly, if you don\u2019t yet have a website, your business is probably suffering and you may not even know it. <\/p>\n\n\n\n

The first place people go to look nowadays when searching for a product or service is not the phone book, but Google. <\/p>\n\n\n\n

You can\u2019t come up in Google search results without a website. <\/p>\n\n\n\n

Sure, you can create profiles on third-party sites and hope you\u2019ll be found that way, but the reality is that though people might find you, if they don\u2019t also find your own website, they may not bother reaching out to do business with you. It\u2019s a trust thing.<\/p>\n\n\n\n

In many ways a website \u2018legitimizes\u2019 your company. It\u2019s sort of like your face when you first meet someone. <\/p>\n\n\n\n

It\u2019s an opportunity to give a great first impression to people who are looking for something only you can provide. It also serves as a home base for all of your inbound marketing campaigns you will eventually begin to engage in. <\/p>\n\n\n\n

It\u2019s the place where people will land and click to learn more about your business, put a face to the brand, contact you with questions, and find out important information about your products or services.<\/p>\n<\/div>\n\n\n\n

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It\u2019s also key to have a website that\u2019s attractive, easy to navigate, and mobile-friendly, because the majority of people who will be looking for a brand like yours, will probably be looking on a mobile device. Websites that aren\u2019t optimized for mobile are often ugly and clunky and end up turning away visitors instead of drawing them in. That\u2019s obviously counter-productive, so\u2026 don\u2019t do that! <\/p>\n\n\n\n

There are multiple website builder options that are relatively easy to master that allow you to create a simple, professional looking site with comparatively little time and effort required, that are both attractive and mobile-friendly. If you\u2019re truly struggling, ask your favorite techie friend to help you out. It\u2019s a sure bet they probably know them all! <\/p>\n\n\n\n

You Need to Be On Social Media \u2014 Somewhere!\u00a0<\/h2>\n\n\n\n

Don\u2019t feel like you need to be \u2018everywhere\u2019 when first starting out. With that said, you should in fact be somewhere<\/em>. There are many social media sites, but not all are created equal. Spend your time wisely and choose the platforms that will be most beneficial to your business. <\/p>\n\n\n\n

It\u2019s a great idea to choose two or three platforms to start with, and then from there, you can spread out as you get more comfortable marketing yourself online. <\/p>\n\n\n\n

If you want to create place holders on other platforms, create well-rounded profiles on them that all point back to your website, but don\u2019t worry about being active on them. Focus your activity on your top three until you\u2019ve established yourself and gained some traction. <\/p>\n\n\n\n

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Facebook<\/a>, Instagram<\/a>, LinkedIn, Twitter, and Pinterest<\/a> are some of the most well-known platforms to start with, but there are others as well that may work better for your business. <\/p>\n\n\n\n

Research before you dive in and then select the ones that offer the most promise in helping you grow your brand.<\/p>\n\n\n\n

You Need an Email Newsletter<\/h2>\n\n\n\n
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This one is sort of like the difference between renting a home and owning a home. Third-party platforms can be great for connecting with your target market, and they do serve their purpose. <\/p>\n\n\n\n

However, just like owning your own website, there\u2019s nothing better than also owning your own email list. When you can funnel your leads into your email list, you then have the opportunity to build a relationship with them that is consistent and long-term\u2013\u2013at least for as long as they remain subscribed. Offer valuable content and don\u2019t SPAM them and they\u2019ll probably stick around longer than you might think.<\/p>\n\n\n\n

The beauty of an email list is you then have more opportunities to market to them instead of just one shot. It\u2019s also more personal, allowing you to connect with someone directly if you choose to reply to emails personally. <\/p>\n\n\n\n

With social media platforms and other third-party sites, you\u2019re essentially like the proverbial renter, and you do not own that real estate. That means it can be taken from you at any time. <\/p>\n\n\n\n

If you go through all that effort to build a large platform and connect with a lot of people, don\u2019t you think it\u2019s much better to have full control of that platform? Otherwise you could lose all you\u2019ve built without warning, with little to no say-so, and have zero ability to recover from it. <\/p>\n<\/div>\n\n\n\n

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You Need a Modest Marketing Budget<\/h2>\n\n\n\n

This doesn\u2019t have to be huge and scary. You can start small. You\u2019ll need to pay for hosting for your website, and hosting for your email newsletter. <\/p>\n\n\n\n

Beyond that you\u2019ll also want to spend a little on targeted ads via your chosen social media platforms, to build awareness of your brand and content and to start funneling people back to your website. Ideally when they land on your website, you\u2019ll prompt them to sign up for your email list so you can continue to market to them.<\/p>\n\n\n\n

You Need Content<\/h2>\n\n\n\n

Speaking of content, it\u2019s what makes the inter-webs world go round, so you can\u2019t succeed online without it. It can either be carefully curated content that others create or your own content that you<\/em> create. Alternatively, it can be content that you hire someone to create for<\/em> you. <\/p>\n\n\n\n

Keep in mind that if you choose to hire it out, you\u2019ll want to factor that into your marketing budget. If you opt to curate content from others, that can be helpful to a degree, but eventually you\u2019ll have to graduate into creating your own content to really reap the rewards of effective content marketing. <\/p>\n\n\n\n

Types of Content<\/h2>\n\n\n\n

Content can be anything, really. You can share written content like blog posts and articles\u2013\u2013much like this one\u2013\u2013or white papers, product reviews, case studies, ebooks, and more. <\/p>\n\n\n\n

Some business owners don\u2019t like to write but opt to hire writers to help produce content. Again, any freelance fees you pay to have content written or produced for you should be factored into your marketing budget.<\/p>\n\n\n\n

If you\u2019re not a fan of the written word, you might discover that creating audio content in the form of podcasts is more your speed. The beauty of podcasts is that not only can you publish them on your site, you can also publish them on podcasting platforms like iTunes Podcast and Spotify, and leverage those platforms for your benefit. <\/p>\n\n\n\n

Tied along with creating audio content is creating video content. Videos can be turned into podcasts, but they aren\u2019t limited to just that. You can use video in a variety of ways, both in long-form and short-form clips that you can share across social platforms like YouTube, Instagram, BitChute, Tik Tok, Facebook, and more. <\/p>\n\n\n\n

Photos and memes are also popular forms of content that have their place in business and marketing. It\u2019s all about how you use them.<\/p>\n\n\n\n

There\u2019s an old saying in the internet marketing world that \u2018content is king\u2019. This saying is still true even today. There\u2019s a lot more noise these days, but cream always rises to the top. <\/p>\n\n\n\n

Always strive to produce content that is the greatest you\u2019re capable of and put your best foot forward. Excellent content can position you strategically as an expert in your industry and as a result, people will seek you<\/em> out to work with them, instead of you chasing people down and asking them to work with you. <\/p>\n\n\n\n

Of course, content isn\u2019t just limited to shop talk. It\u2019s also a great way to reveal more about you, the person behind the brand. That might be in the form of content related to something you’re passionate about, or content you find funny or relatable. Not everything has to be all biz all the time. <\/p>\n\n\n\n

That\u2019s the true beauty of digital marketing. Your job is to offer something they want or need and share kick butt, insanely useful content. <\/p>\n\n\n\n

Soon, people will begin to feel as though they know you through your content. And when people come to know you, like you, and trust you, they then naturally want to do business with you. <\/p>\n\n\n\n

And there you have it. Marketing online in a nutshell. Now go be great!<\/p>\n\n\n\n

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