{"id":7526,"date":"2021-07-02T14:45:18","date_gmt":"2021-07-02T20:45:18","guid":{"rendered":"https:\/\/twprod.wpengine.com\/which-social-media-platform-is-best-for-my-business\/"},"modified":"2024-07-07T14:22:42","modified_gmt":"2024-07-07T20:22:42","slug":"which-social-media-platform-is-best-for-my-business","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/which-social-media-platform-is-best-for-my-business","title":{"rendered":"Which Social Media Platform is Best for My Business?"},"content":{"rendered":"\n
\"The<\/a><\/figure>\n\n\n\n

In today\u2019s super-connected world, social media is a necessary part of any good marketing plan. However, trying to maintain a presence on all of the available platforms is a recipe for failure. Not only is this sure to leave you feeling overwhelmed, but if you spread yourself too thin, you\u2019ll miss the opportunity to make true connections with your followers.<\/p>\n\n\n\n

Instead of trying to be everywhere at once, it pays to be strategic with your social media strategy. To get the best results, it’s important to understand where your target audience spends their time and make sure you have a presence there.<\/p>\n\n\n\n

Ideally, you\u2019ll want to choose one or two platforms and commit to going all-in on them. The right social media platforms for your business will depend on a number of factors, including the type of content you produce and the demographics of your ideal audience. Here\u2019s a closer look at the pros and cons of some of the most popular social media platforms!<\/p>\n\n\n\n

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Facebook<\/h2>\n\n\n\n
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As the largest and most popular social media platform in the world, Facebook currently has more than 2.85 billion monthly active users. Not only does this platform have a huge following, but their audience is also very active. In fact, 66% of users log in at least once a day.<\/p>\n\n\n\n

Due to the amount of traffic alone, being active on Facebook is a good idea for most businesses. It will allow you to connect with a diverse audience and interact with your followers in a way that builds trust.<\/p>\n\n\n\n

Even if you choose to spend the bulk of your time on another platform, you\u2019ll want to ensure you have a fully completed Facebook profile. <\/p>\n<\/div>\n\n\n\n

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\"The<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

When vetting companies, users often turn to Facebook after Google, so it\u2019s important to make sure your \u201cabout\u201d section is completed and your contact information and business hours are accurate. <\/p>\n\n\n\n

Also be sure to respond to reviews (both positive and negative), as this is an indication of how your company interacts with its customers.<\/p>\n\n\n\n

Facebook is also an excellent platform for paid advertising<\/a>. The ability to target a super-specific audience allows you to optimize your advertising dollars. Many companies also take advantage of Facebook Messenger, as this allows for easy, private communication with followers and potential customers.<\/p>\n\n\n\n

Despite the many benefits, however, there are some potential drawbacks. For example, Facebook has strict advertising rules and uses algorithms to flag posts and ads that may be in violation. This can result in you having your account temporarily suspended or shut down \u2013 even if you haven\u2019t done anything wrong.  <\/p>\n\n\n\n

In addition, Facebook\u2019s algorithm changes have made it very difficult to reach new followers organically. This means you\u2019ll need to be willing to commit at least a portion of your budget to paid ads <\/a>if you want to grow your audience here.<\/p>\n\n\n\n

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Instagram<\/h2>\n\n\n\n
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With over 1.2 billion active users, Instagram is another popular social media platform for business owners. <\/p>\n\n\n\n

This platform is a great option for those looking to reach a younger demographic. More than half of Instagram users around the globe are age 34 or younger. <\/p>\n\n\n\n

It\u2019s also the third most popular platform among teens \u2013 after Snapchat and TikTok.<\/p>\n\n\n\n

Instagram users are quite active, with 62% logging on daily. Commercial posts are common on this platform and users often use Instagram to follow companies they love or find new products and services.<\/p>\n<\/div>\n\n\n\n

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\"a<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

Instagram is an excellent option for businesses that are comfortable telling their stories on a visual platform and those who want to appeal to a young, \u201chip\u201d crowd. If your target audience is older, this might not be the right platform for you. Only 14% of Instagram\u2019s users are over the age of 45, and 14% of U.S. adults say they have never heard of it.<\/p>\n\n\n\n

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Pinterest<\/h2>\n\n\n\n
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Part social media platform and part search engine, Pinterest has over 478 million actively monthly users. <\/p>\n\n\n\n

This platform is often used by those who are looking for ideas and inspiration.<\/p>\n\n\n\n

Pinterest users used to be predominately female. However, today, it\u2019s about a 60\/40 split. User demographics are also getting younger. <\/p>\n\n\n\n

Currently, 35% of users are millennials while 40% fall into the Gen Z age range. In addition, 45% of people in the United States with a household income of over $100k are Pinterest users.<\/p>\n<\/div>\n\n\n\n

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\"A<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

If this fits your target demographic, creating a presence on this platform may be well worth your time. A third of users on Pinterest say they follow companies on the platform and 77% of users have used the platform to discover new products.<\/p>\n\n\n\n

To be successful on Pinterest, you\u2019ll need to consistently create content that is both visually appealing and highly sharable. Some of the most popular things to pin include how-to tutorials, inspirational quotes, recipes, and similar content. If you\u2019re in an industry like fitness, travel, design, or photography, you\u2019ll want to consider including Pinterest in your marketing strategy.<\/p>\n\n\n\n

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Twitter<\/h2>\n\n\n\n
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Known for content that\u2019s short and to the point, Twitter is popular among younger adults. <\/p>\n\n\n\n

Approximately 38% of users are between the ages of 18 and 29 and another 26% are in the 30 to 49 age range. This platform has 340 million users worldwide and 186 million daily active users. <\/p>\n\n\n\n

Affluent individuals tend to be attracted to this platform \u2013 77% of Americans who earn $75k or more per year are active Twitter users.  <\/p>\n\n\n\n

Some business owners prefer this platform because they don\u2019t have to spend a lot of time creating visually appealing graphics. <\/p>\n\n\n\n

Instead, you can focus on crafting sharp, concise messages that get your point across in an interesting way. However, studies also show that Twitter users get 10-times more engagement on Tweets that include video. <\/p>\n\n\n\n

In addition, Tweets with GIFs get 55% more engagement than those without.  <\/p>\n<\/div>\n\n\n\n

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\"A<\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n

If you\u2019re going to have a presence on Twitter, it\u2019s critical to remain active and respond quickly. Since 85% of small and medium-sized businesses use Twitter to provide customer service, it\u2019s common for users to take to the platform to vent about poor user experiences. Statistics also show that Twitter users are 38% more likely to share their opinions about products and brands than other social media users.<\/p>\n\n\n\n

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LinkedIn<\/h2>\n\n\n\n

Long known as the platform for professionals, LinkedIn has 310 million monthly active users and over 171 million users in the United States. While this is a significantly smaller platform, some businesses find that this is an advantage. Since there\u2019s not as much competition, it\u2019s easier to have your content show up in newsfeeds without having to invest in paid ads.<\/p>\n\n\n\n

Most of the users on this platform are focused on business and employment. This makes LinkedIn a good option for users who want to connect with decision-makers in the B2B space. While it\u2019s rarely used for online shopping or entertainment, if you\u2019re looking for a platform to network or connect with potential business partners, then LinkedIn could be a good option for you.<\/p>\n\n\n\n

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YouTube<\/h2>\n\n\n\n
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YouTube has 2 billion monthly active users and 30 million daily active users. A whopping 73% of adults in the United States use this platform and 62% of businesses have a presence here. It\u2019s also the second-most visited site, behind Google, and is the world’s second-largest search engine.<\/p>\n\n\n\n

Maintaining a YouTube presence will allow you to reach a large and broad audience. Since video is the preferred format for most online users, you may feel like this platform is a necessity for your business. <\/p>\n\n\n\n

However, it\u2019s important to note that while being on YouTube can bring many benefits, consistently creating high-quality videos requires both financial and time commitments.<\/p>\n<\/div>\n\n\n\n

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Snapchat<\/h2>\n\n\n\n

Popular among the younger crowd, Snapchat reaches 75% of the millennial and Gen Z population in the United States. It\u2019s also the second most popular mobile app, and users typically open it 30 times or more each day.<\/p>\n\n\n\n

Businesses can advertise on Snapchat in several ways, including traditional ads, geotags, and branded lenses or filters. Before you invest any time or money into this platform, though, you\u2019ll want to make sure it’s right for your target audience. Approximately 48% of users are between the ages of 15 and 25, 30% are between 26 and 35, and only 18% are between 36 and 45. If you’re focusing on an older demographic, this likely won’t be the right platform for you. <\/p>\n\n\n\n

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TikTok<\/h2>\n\n\n\n

One of the newest players in the field, TikTok has approximately 80 million monthly active users in the United States. Of them, 60% are between the ages of 16 and 24 and 26% are between 25 and 44.<\/p>\n\n\n\n

If this is your target demographic and you\u2019re interested in creating fun and unique video content, you may want to experiment with this platform. For the right business, TikTok can be an excellent way to increase engagement, grow your audience, and drive traffic to your site.<\/p>\n\n\n\n

Creating videos on TikTok allows you to represent your brand in an authentic, hip, and creative way. However, it\u2019s easy to go too far. Remember that it only takes one small misstep to damage your brand\u2019s reputation, so keep this in mind as you brainstorm your content.<\/p>\n\n\n\n

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Simplify Your Social Media<\/h2>\n\n\n\n

Using the information above, you should be able to choose one or two primary platforms for your business. Once you\u2019ve made your decision, spend some time getting to know your audience and crafting a message that truly speaks to them.<\/p>\n\n\n\n

Then, begin planning and scheduling your posts in blocks, so you’re always at least a few days ahead. Not only will this help ensure you\u2019re posting consistently, but it will also save you time so you can focus on engaging with your followers.<\/p>\n\n\n\n

Are you ready to simplify your social media marketing? Let us show you all the ways  Tailwind can help! <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

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