{"id":7584,"date":"2021-07-15T20:36:15","date_gmt":"2021-07-16T02:36:15","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-use-social-media-to-promote-a-local-business\/"},"modified":"2025-08-17T21:08:35","modified_gmt":"2025-08-18T03:08:35","slug":"how-to-use-social-media-to-promote-a-local-business","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-use-social-media-to-promote-a-local-business","title":{"rendered":"How to Use Social Media to Promote a Local Business"},"content":{"rendered":"\n
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Pinterest and Instagram are marketing gold mines for local travel and hospitality brands. Using these social media platforms, it is easier than ever to reach and engage future guests. <\/p>\n\n\n\n

But sometimes small businesses with limited marketing budgets overlook the importance of social media marketing beyond Facebook. Sadly, they miss out on opportunities to connect with potential guests early in their vacation planning process. <\/p>\n\n\n\n

The good news is with a little planning and creativity, you can draw people to your brand and eventually to your local attraction!<\/p>\n\n\n\n

The highly visual and aspirational culture makes these social media platforms ideal for brands offering that rely on travelers or offer unique experiences. <\/p>\n\n\n\n

Why? People use Instagram and Pinterest when planning their next vacation. The aspirational nature makes Pinterest and Instagram vital parts of your promotion strategy, whether you run a small B&B inn, an independent hotel, or a local tourist attraction. <\/p>\n\n\n\n

Looking Ahead From 2020 (for Local Businesses!)<\/h4>\n\n\n\n
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It’s no secret that 2020 was a difficult year for the travel industry. However, people are craving new experiences, travel, and adventure as vaccines become more widely available. <\/p>\n\n\n\n

According to Think With Google<\/a>, 57% of consumers are looking forward to traveling once “the pandemic is over.” Search trends indicate that Millenial and Gen Z consumers, in particular, are most eager to travel<\/strong>, showing in their Google searches. <\/p>\n\n\n\n

These consumers seek authentic experiences, are internet savvy, and are open to new experiences. <\/p>\n\n\n\n

This interest extends beyond Google to their social media channels like Instagram and Pinterest!<\/p>\n<\/div>\n\n\n\n

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“There\u2019s pent-up demand, and people can\u2019t wait to get out again. It\u2019s clear that when people feel ready to travel again, they\u2019ll make it a priority. <\/p>\n\n\n\n

On Pinterest, travel engagement is at an all-time high\u2014even when you look at the year before COVID.”<\/p>\nPinterest<\/a><\/cite><\/blockquote>\n\n\n\n

Why Use Pinterest and Instagram?<\/h2>\n\n\n\n

Both Pinterest and Instagram are highly visual social media platforms. If you are in the travel and hospitality field or own a brick-and-mortar business, you already know the value of stunning photographs and images<\/a>. You may already invest in professional photography, video production, and design. <\/p>\n\n\n\n

Visual media like Instagram and Pinterest offer the opportunity to repurpose your visual assets in fresh and engaging ways. Active users share ideas, dreams, aspirations, and inspiration. <\/p>\n\n\n\n

Harness the Positivity of Pinterest <\/h3>\n\n\n\n
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If you think Pinterest is only for brides and DIY crafters, think again. While most active “Pinners” are affluent females with creative interests, the platform increasingly attracts people of all walks of life who are making plans and saving inspiring content. <\/p>\n\n\n\n

Pinterest is both a social media platform and a content discovery tool. In some ways, it is similar to a visual Google and has the potential to drive traffic to your website or direct booking platform. <\/p>\n\n\n\n

Nine out of ten users said Pinterest is “filled with positivity<\/a>” The overall culture is aspirational and inspirational. Many use it as a combination of a vision board, search engine, and planning tool.<\/p>\n\n\n\n

Pinterest users also happen to be shoppers. Omnicore digital marketing agency<\/a> found that 87% admitted to trying a new product or brand after seeing Pinterest. Around 64% of active users indicated they use Pinterest to find ideas, inspiration, products, or services.<\/p>\n<\/div>\n\n\n\n

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Pinterest identified a 2021 trend they refer to as “hypothetical sabbatical<\/a>.” Users search for and Pin content covering topics relating to their dream vacation, camping or adventure destinations, and niche experiences specific to their hobbies and interests. <\/p>\n\n\n\n

Engage With Travelers on Instagram<\/h3>\n\n\n\n
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Instagram also attracts consumers, in fact, 81% of Instagram users<\/a> said they use it to research services and products, according to Instagram. This may be one reason influencers shine on Instagram. <\/p>\n\n\n\n

Users share moments and experiences with friends in a way that is candid and often carefully curated. <\/p>\n\n\n\n

Images and video engage users especially when supported by compelling copy.<\/p>\n\n\n\n

Since Instagram is part of the Facebook family, it shares its advertising interface while offering platform-specific options like story ads. <\/p>\n<\/div>\n\n\n\n

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A post shared by Alexandria Lopez (@alexannlopez)<\/a><\/p><\/div><\/blockquote>