{"id":7593,"date":"2021-06-18T15:31:00","date_gmt":"2021-06-18T21:31:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/the-cure-for-content-overwhelm\/"},"modified":"2024-12-15T21:34:56","modified_gmt":"2024-12-16T03:34:56","slug":"the-cure-for-content-overwhelm","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/the-cure-for-content-overwhelm","title":{"rendered":"The Cure for Content Overwhelm"},"content":{"rendered":"
\n
\"\"<\/a>
Photo courtesy of Jillian Bowen<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

As businesses and marketers, the demand for content on digital platforms can be absolutely overwhelming.<\/p>\n\n\n\n

There have never been so many opportunities – or such an appetite – for content marketing on every social media and digital platform out there. And creating so much content can seem like a really tall order! <\/p>\n\n\n\n

That\u2019s why we called in our friend Jillian Bowen from the Content Fix podcast to give some of her sage advice on the topic. <\/p>\n\n\n\n

Jillian is not only the owner of a successful podcast, a digital marketing consulting business, and a thriving Facebook group – she\u2019s also a digital marketing mentor and learning designer at Academy XI!<\/p>\n\n\n\n

Why is Jillian the exact person to speak on this topic? Well, she juggles full-time work and an absolute crush<\/em> of content every week.<\/p>\n\n\n\n

\n

\u201cI put out a podcast every week. I put out about a dozen social posts a week, I do a few Lives, I put up a few videos. <\/p>\n\n\n\n

I probably pulled together about 20 or 30 pieces of content of various sizes. Yeah, I do that every week. And I do actually work separate to that – I work 60 hours a week at the moment.<\/p>\n\n\n\n

So all that content is on top of that, and I manage to do it. And I don’t have elves! I’ve tried to teach my dogs, my kittens to do this. They’re not very good at it.\u201d<\/p>\nJillian Bowen<\/cite><\/blockquote>\n\n\n\n

And the biggest shocker? Jillian doesn\u2019t outsource a single thing. She\u2019s found the cure for content overwhelm, and she\u2019s teaching us all about it on our latest episode of Marketing Unleashed. In this episode, we discuss:<\/p>\n\n\n\n

    \n
  • What content is, and the difference between content creation and content curation<\/li>\n\n\n\n
  • Why sharing and amplifying content from other creators has positive benefits for your business<\/li>\n\n\n\n
  • Finding the content threshold and making your plan work for you<\/li>\n\n\n\n
  • The process for outlining and planning a lot of content that will keep you sane<\/li>\n<\/ul>\n\n\n\n

    And so much more!<\/p>\n\n\n\n

    Watch the full episode here!<\/h2>\n\n\n\n