{"id":7660,"date":"2022-09-15T09:59:00","date_gmt":"2022-09-15T15:59:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-write-marketing-emails\/"},"modified":"2025-08-25T17:52:46","modified_gmt":"2025-08-25T23:52:46","slug":"how-to-write-marketing-emails","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-write-marketing-emails","title":{"rendered":"Copy That Connects: How To Write Marketing Emails"},"content":{"rendered":"<p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/How-to-Write-Irresistible-Emails-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/How-to-Write-Irresistible-Emails-blog-post-header-no-text.jpg\" alt=\"\" class=\"wp-image-24258 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<\/p>\n<p>If writing marketing emails fills you with dread, then you are not alone.<\/p>\n<p>\n\n\n\n<\/p>\n<p>Whether you\u2019re not confident in your writing abilities, are afraid of hearing crickets, or simply don\u2019t know what to say, email marketing is something that many brands struggle with.<\/p>\n<p>\n\n\n\n<\/p>\n<p>As a result, many of the emails that wind up in our inboxes are dry, underwhelming, and uninspired. But it doesn\u2019t have to be this way!&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>By using a few simple concepts and a little bit of practice, you can craft killer emails that will not only captivate your audience but build a connection that will grow over time.<\/p>\n<p>\n\n\n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-what-to-include-in-email-marketing-content\">What to Include in Email Marketing Content<\/h4>\n<p>\n\n\n\n<\/p>\n<p>Marketing email copy can generally be split into three different sections:<\/p>\n<p>\n\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n\n<p><\/p>\n<li>The subject line<\/li>\n<p>\n\n\n<\/p>\n<li>The body copy<\/li>\n<p>\n\n\n<\/p>\n<li>The call to action (CTA)<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n\n\n<\/p>\n<p>Let\u2019s take a look at each element in turn and find out exactly what you need to create irresistible marketing emails.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-write-click-worthy-email-subject-lines\">Write Click-Worthy Email Subject Lines<\/h2>\n<p>\n\n\n\n<\/p>\n<p>When it comes to marketing, getting your emails opened is half the battle. That\u2019s where <a href=\"https:\/\/www.tailwindapp.com\/blog\/email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"post\" data-id=\"25754\">the all-important subject line<\/a> comes in.<\/p>\n<p>\n\n\n\n<\/p>\n<p>It may only be a few words long, but the subject line can dictate whether your well-crafted copy even sees the light of day. In fact,&nbsp;<a href=\"https:\/\/www.superoffice.com\/blog\/email-open-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">over a third of your subscribers will decide whether to open your email based on the subject line alone<\/a>, so you\u2019ve got to make it count.<\/p>\n<p>\n\n\n\n<\/p>\n<p>&nbsp;We all get bombarded with emails and so you need to give your subscribers a reason to click. There are a few different ways you can achieve this, though which one works best will depend on both the type of business you have and your brand voice.<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-provoke-curiosity\">Provoke Curiosity<\/h3>\n<p>\n\n\n\n<\/p>\n<p>Some of the best email subject lines are those that give an implicit promise that the reader will learn something new or interesting. These subject lines don\u2019t necessarily give away too much about the content of the email but tease just enough to make your subscribers want to click!<\/p>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>So why does this approach work so well? Studies have shown that&nbsp;<a href=\"https:\/\/www.eurekalert.org\/pub_releases\/2014-10\/uoc--chl100214.php\" target=\"_blank\" rel=\"noreferrer noopener\">when your curiosity is piqued your brain is more motivated to learn and more likely to retain information<\/a>.<\/p>\n<p>\n\n\n<\/p>\n<p>In other words, you simply cannot resist wanting to find out more. <a href=\"https:\/\/www.talkingshrimp.com\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Laura Belgray at Talking Shrimp<\/a> (who probably wrote the book on curiosity-inducing headlines) is the master of this technique.<\/p>\n<p>\n\n\n<\/p>\n<p>How can you not want to know what&#8217;s contained in this email after seeing that language warning at the top?<\/p>\n<p>\n\n\n<\/p>\n<p>Here are a few more (safe for work) real-life examples of curiosity-provoking subject lines:<\/p>\n<p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n\n<p><\/p>\n<li>The copywriting method that\u2019s added millions to my bottom line<\/li>\n<p>\n\n\n<\/p>\n<li>My patented freelancer recipe<\/li>\n<p>\n\n\n<\/p>\n<li>The #1 way to bring a design from good to great<\/li>\n<p>\n\n\n<\/p>\n<li>When your clients say \u201cI don\u2019t have the money&#8230;\u201d<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.22.42-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.22.42-AM.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-write-like-a-human\">Write Like A Human<\/h3>\n<p>\n\n\n\n<\/p>\n<p>One way to stand out from the crowd is to simply write a subject line as if you were sending an email to a friend.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>These days, we are inundated by emails from brands, and many of them follow the same predictable style. By simply looking and sounding as though it was sent from a person, your email will demand attention in even the most crowded inbox.&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>While this technique won\u2019t work for more corporate businesses, it\u2019s a great option if you are the face of your company (think course creators, bloggers, etc.)<\/p>\n<p>\n\n\n<\/p>\n<p>Wait, Laura Belgray does this too! Can you tell we like, really love her newsletter?<\/p>\n<p>\n\n\n<\/p>\n<p>Here are some great real-life examples of friendly, personal email subject lines:<\/p>\n<p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n\n<p><\/p>\n<li>I just spotted this opportunity!<\/li>\n<p>\n\n\n<\/p>\n<li>My cheesy confession\u2026<\/li>\n<p>\n\n\n<\/p>\n<li>Trust me, you don\u2019t need this<\/li>\n<p>\n\n\n<\/p>\n<li>Have you taken a break today?<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.26.17-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.26.17-AM-1024x580.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/580;\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-create-a-sense-of-urgency-nbsp\">Create A Sense Of Urgency&nbsp;<\/h3>\n<p>\n\n\n\n<\/p>\n<p>FOMO is real, and that is particularly true in the digital space.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>People don\u2019t want to miss out, particularly on a good deal, and so providing some kind of deadline can be a really valuable tool.&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>Creating a sense of urgency is a great technique for brands that sell products or services online, particularly when you are running a sale or a limited-time offer, such as <a href=\"https:\/\/www.tailwindapp.com\/blog\/black-friday-campaign-calendar\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"post\" data-id=\"24379\">Black Friday sales<\/a>.<\/p>\n<p>\n\n\n<\/p>\n<p>Let\u2019s take a look at some examples from real companies:<\/p>\n<p>\n\n\n<\/p>\n<ul class=\"wp-block-list\" id=\"block-2d2d28d6-e2ba-49e5-a0d8-5c8be2981513\">\n\n<p><\/p>\n<li>Last chance to save<\/li>\n<p>\n\n\n<\/p>\n<li>Ends tonight! Go change your life\u2026<\/li>\n<p>\n\n\n<\/p>\n<li>Put yourself first. Ends tomorrow!<\/li>\n<p>\n\n\n<\/p>\n<li>Psst&#8230;your discount ends today<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.28.48-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.28.48-AM-1024x610.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/610;\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h4 class=\"wp-block-heading\" id=\"h-don-t-forget-the-importance-of-your-preheader\">Don\u2019t Forget The Importance of Your Preheader<\/h4>\n<p>\n\n\n\n<\/p>\n<p>Your preheader, or \u201cJohnson Box\u201d is the text that is right next to (desktop) or below (mobile) your email\u2019s subject line. It is the first glimpse of your email copy that your reader will get.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>It can be a powerful second impression, right after your subject line, that helps a reader decide if they want to open your email and read further. Your preheader copy should stand out.<\/p>\n<p>\n\n\n\n<\/p>\n<p>Our favorite preheaders include asking a question, adding emojis, and sounding as welcoming and humanizing as possible, similar to your subject line.<\/p>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-email-content-writing-embrace-the-power-of-storytelling\">Email Content Writing: Embrace The Power Of Storytelling<\/h2>\n<p>\n\n\n\n<\/p>\n<p>Now that you know how to craft a captivating subject line, it\u2019s time to tackle the body of your email.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>One of the best things you can do to forge a connection with your audience is to tell a story through your copy. Storytelling is a fundamentally human experience that allows you to create a stronger relationship with your audience.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>The stories you tell needn\u2019t be the most exciting or monumental. You can simply take an everyday situation and relate it to your clients\u2019 needs and desires.<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-dive-right-in\">Dive Right In<\/h3>\n<p>\n\n\n\n<\/p>\n<p>The key to success with storytelling emails is to get straight to it.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>The first line of your story should hook the reader in and leave them wanting more. It\u2019s your one chance to capture your reader\u2019s attention and sets the tone for the entire email.&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>After reading the first line of Jasmine Star&#8217;s email, you just have to know who and what she&#8217;s talking about!<\/p>\n<p>\n\n\n<\/p>\n<p>Some attention-grabbing openers could be:<\/p>\n<p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n\n<p><\/p>\n<li>Giving a glimpse into your personal life, through something that\u2019s happened or somewhere you\u2019ve been<\/li>\n<p>\n\n\n<\/p>\n<li>Asking your readers a pertinent question&nbsp;<\/li>\n<p>\n\n\n<\/p>\n<li>Introducing the hero of your story<\/li>\n<p>\n\n\n<\/p>\n<li>Setting up the time, place, and tension that the rest of the story will follow<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.46.13-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.46.13-AM.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-spark-the-imagination\">Spark The Imagination<\/h3>\n<p>\n\n\n\n<\/p>\n<p>Just because you\u2019re writing an email doesn\u2019t mean you can\u2019t use literary devices. &nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>The kind of language you use in your emails will make a big difference in how well they are received. It can make it easier for the reader to visualize your story and make it more interesting. Plus, it can help your emails stand out against formulaic company <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-create-a-successful-email-newsletter\" target=\"_blank\" rel=\"noreferrer noopener\" data-type=\"post\" data-id=\"25264\">email newsletters.<\/a>&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>Here are some tools that will help:<\/p>\n<p>\n\n\n<\/p>\n<ul class=\"wp-block-list\">\n\n<p><\/p>\n<li>Add small details in place of generic information. Bonus points if this includes something to evoke the senses, like the way something smelled or tasted or the way something made you feel.<\/li>\n<p>\n\n\n<\/p>\n<li>Keep your readers guessing with small curiosity gaps (for instance, \u201cYou won\u2019t believe what happened next\u201d). This helps to keep your subscribers engaged, making them more likely to read through to the end.<\/li>\n<p>\n\n\n<\/p>\n<li>Use dialogue to draw your readers in. When done well, it can make them feel like they are right there watching the conversation unfold.&nbsp;<\/li>\n<p>\n\n\n<\/p>\n<li>Keep a conversational, casual tone throughout. Try to write your story as if you were telling it in person. Veering away from formal language will stop your email from feeling too stiff, and people will relate much better if it\u2019s in words they use on a day-to-day basis.<\/li>\n<p>\n\n<\/p><\/ul>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.49.15-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.49.15-AM.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<p><strong>Want more tips on how to create a complete email marketing campaign? <\/strong><a href=\"https:\/\/www.tailwindapp.com\/blog\/email-marketing-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Check out Tailwind\u2019s Complete Email Marketing Guide<\/strong><\/a><strong>!<\/strong><\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-use-personalization\">Use Personalization<\/h3>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>No one wants to be addressed as a loyal subscriber.<\/p>\n<p>\n\n\n<\/p>\n<p>Using your reader\u2019s first name is a great tool that helps to keep their attention and increase engagement (and in subject lines, it can be a great way to improve your open rates). Simply put, when an email contains your name, you notice.<\/p>\n<p>\n\n\n<\/p>\n<p>The key here is not to go overboard. Using a subscriber\u2019s name once or twice is great, but when peppered through the email, it can come off a little strange.&nbsp;<\/p>\n<p>\n\n\n<\/p>\n<p>If you\u2019re not sure where to use a first name, try reading your email out loud. This will give you a good idea of where a name might naturally come up in conversation.<\/p>\n<p>\n\n\n<\/p>\n<p>Seamless, natural copywriting that grabs attention doesn\u2019t happen overnight. The important thing is to not get discouraged. Try <a href=\"https:\/\/www.tailwindapp.com\/blog\/a-b-testing-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> in your email content writing to see what resonates with your readers more, and most importantly, keep writing! You will find the right balance and voice for your brand.<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.50.38-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.50.38-AM.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-add-a-killer-call-to-action\">Add A Killer Call To Action<\/h2>\n<p>\n\n\n\n<\/p>\n<p class=\"is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<p>When your story comes to a close, it\u2019s time to transition to the CTA.<\/p>\n<p>\n\n\n<\/p>\n<p>A CTA, or call to action, takes away the guesswork by letting your subscribers know exactly what action to take next. <\/p>\n<p>\n\n\n<\/p>\n<p>This could be something big, like signing up for your course or membership program, or something small, like reading a blog post or adding you on Instagram.<\/p>\n<p>\n\n\n<\/p>\n<p>But your CTA copy can also be used to forge a better connection with your list by speaking to their pain points. &nbsp;It can show that you not only understand what they are looking for but that you have something that can help. &nbsp;<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n<\/p>\n<p class=\"is-layout-flow wp-block-column-is-layout-flow\">\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.52.11-AM.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-07-27-at-9.52.11-AM.png\" alt=\"\" data-pin-nopin=\"true\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\"><\/a><\/figure>\n<p>\n\n<\/p>\n<p>\n\n<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-the-magic-formula-for-email-marketing-copywriting\">The Magic Formula for Email Marketing Copywriting<\/h3>\n<p>\n\n\n\n<\/p>\n<p>The perfect CTA copy strikes the perfect balance between describing the action and reinforcing value.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>For example, say you were a vegan blogger, and the goal of your email was to sell your eBook of quick, healthy dinners. You might write something like \u201cclick here to buy your copy.&#8221; Simple, right?<\/p>\n<p>\n\n\n\n<\/p>\n<p>But it\u2019s not the act of buying the eBook that your subscribers care about. It\u2019s what the&nbsp;result&nbsp;of buying the eBook will be. Instead, you could try something like \u201cdiscover delicious vegan recipes made in 30 minutes or less\u201d, or \u201cstart cooking mouthwatering vegan food at home\u201d.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-not-ready-to-sell-start-a-conversation\">Not Ready To Sell? Start A Conversation<\/h3>\n<p>\n\n\n\n<\/p>\n<p>If you either don\u2019t have anything to sell yet or it\u2019s too early in the customer journey, you should still always include a CTA in your emails.&nbsp;<\/p>\n<p>\n\n\n\n<\/p>\n<p>An easy and effective CTA is to invite a reply. It could be a response to a question, an opinion on a topic, or even a reply with a single word if they would like to find out more.<\/p>\n<p>\n\n\n\n<\/p>\n<p>Inviting a reply sets a conversation in motion, helping to build familiarity and trust in your brand. If you can offer a personal response, even better. We are so used to automated emails from unmanned inboxes. Speaking to a real human makes a company all the more memorable.<\/p>\n<p>\n\n\n\n<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-don-t-forget-your-competitor-and-audience-research\">Don\u2019t Forget Your Competitor and Audience Research<\/h3>\n<p>\n\n\n\n<\/p>\n<p>You don\u2019t have to do all the heavy lifting yourself when it comes to finding out what exactly to write about and what interests your audience.<\/p>\n<p>\n\n\n\n<\/p>\n<p>Competitor research is also important for email marketing writing. See what kind of emails they are writing and how they are constructing their campaign. What subjects are they focusing on? How are they speaking to you, the reader? Are they trying to draw you in with deals or emojis or questions? You can use all of this information and more to draw inspiration for your own email content.<\/p>\n<p>\n\n\n\n<\/p>\n<p>Don\u2019t forget other third-party sites like <a href=\"https:\/\/www.quora.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quora<\/a> and <a href=\"https:\/\/www.reddit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Reddit<\/a> that can be great sources for learning what your audience is talking about!<\/p>\n<p>\n\n\n\n<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-faq\">FAQ<\/h2>\n<p>\n\n\n\n<\/p>\n<h3>What do I write in email marketing emails?<\/h3>\nThe actual content of your marketing emails should be varied yet always engaging. You want to avoid always writing, for example, a newsletter if you are a clothing brand. Having a good mix of topics like promotions, newsletters, and surveys in your content calendar is a great way to keep subscribers engaged with your brand!\n<h3>What are the best uses for email marketing?<\/h3>\nThis will depend on the type of business you run. For example, if you run a non-profit, sending out stories of how you recently helped your community can be encouraging to your subscribers. You can also use emails to help solicit donations, especially around the holidays! With a little research, you will be able to find the best type of content for your email marketing content!\n<h3>Can I use email marketing templates for my email writing?<\/h3>\nYes! Email marketing templates are a great time saver that can help you create a professional, personalized brand look while also making it easier to audit the best times to reach out to your email subscribers!\n<p>\n\n\n\n<\/p>\n<figure><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/How-to-Write-Irresistible-Emails-pinterest-3.jpg\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/How-to-Write-Irresistible-Emails-pinterest-3-200x300.jpg\" alt=\"Learn about the three most important points of an email, and how to use copy in these spots to connect with your audience via marketing emails!\" data-pin-description=\"Learn about the three most important points of an email, and how to use copy in these spots to connect with your audience via marketing emails!\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\"><\/a><\/figure>\n<p>\n\n\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn how to write irresistible marketing emails with tips on subject lines, storytelling, calls to action, and personalization. Improve your email marketing campaign with this comprehensive guide.<\/p>\n","protected":false},"author":70,"featured_media":7670,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[14],"tags":[106,63],"class_list":{"0":"post-7660","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-email-marketing","8":"tag-email-best-practices","9":"tag-email-marketing-101","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Copy That Connects: How To Write Marketing Emails - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to write irresistible marketing emails with tips on subject lines, storytelling, calls to action, and personalization. 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