{"id":7767,"date":"2021-08-27T21:18:18","date_gmt":"2021-08-28T03:18:18","guid":{"rendered":"https:\/\/twprod.wpengine.com\/instagrams-close-friends-list-for-marketing\/"},"modified":"2025-09-09T14:06:44","modified_gmt":"2025-09-09T20:06:44","slug":"instagrams-close-friends-list-for-marketing","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing","title":{"rendered":"How to Use Instagram&#8217;s Close Friends List for Marketing Your Business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-blog-post-header-no-text.jpg\" alt=\"Using Close Friends List for Marketing blog post feature image with blue background\" class=\"wp-image-24414 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Psst, have you heard about Instagram\u2019s Close Friends List? This feature allows you to send Instagram Stories to a hand-selected group of friends instead of anyone and everyone (if you have a public account). Sure, you could use your Close Friends list literally by sharing your beer pong victory or pictures of your sunburnt back   to your closest friends\u2026&nbsp;<\/p>\n\n\n\n<p>Or, you could use the close friends feature to take your Instagram marketing up a notch by curating an exclusive list of audience members.   Giving select audience members a feeling of inclusion, importance, and a different look into your account.&nbsp;<\/p>\n\n\n\n<p>Curious about how to use Instagram\u2019s Close Friends list for your business strategy? Well, look no further because not only will this article explain how to create a close friends list, but how you can use it to your business&#8217;s advantage!<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/CvZuv5m5cKl8c\" width=\"480\" height=\"480\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-use-instagram-close-friends-list-for-marketing-your-business\">How to Use Instagram Close Friends List for Marketing Your Business<\/h2>\n\n\n\n<p>Let\u2019s start from the beginning. *drums fingers together*<\/p>\n\n\n\n<p>There\u2019s a few ways you can craft an ultra-exclusive Close Friends List. For example, you could post a poll or question sticker in your Instagram Stories requesting anyone who wants to know more to vote YES   or drop their handle in the box to be added to your Close Friends List.&nbsp;<\/p>\n\n\n\n<p>You could also have a pop up on your website asking people to put in their Instagram handle to be added to your secret Instagram group where you\u2019ll have behind the scenes footage and deals on new merch!<\/p>\n\n\n\n<p>This simple option allows people to choose whether or not they\u2019d like more content and exclusive offers from you! And it also gives them the chance to feel special and important, which as a customer is a win-win!&nbsp;<\/p>\n\n\n\n<p>If you\u2019re not sure what the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.google.com\/url?q=https:\/\/www.tailwindapp.com\/blog\/10-instagram-questions-ideas-sticker-how-to&amp;sa=D&amp;source=editors&amp;ust=1630077711797000&amp;usg=AOvVaw2jYMsAjYWf4HcnomOnxc1V\" target=\"_blank\">question<\/a> and poll stickers are, we have a few blog posts that go over the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-add-stickers-to-instagram-stories\" target=\"_blank\">different sticker features <\/a>on the Instagram App. Like this one, <a href=\"https:\/\/www.tailwindapp.com\/blog\/take-your-instagram-stories-up-a-notch-with-multiple-photos\" target=\"_blank\" rel=\"noreferrer noopener\">How to Add Multiple Photos to An Instagram Story<\/a>, or this crowd-pleaser, <a href=\"https:\/\/www.tailwindapp.com\/blog\/5-ways-to-spark-endless-engagement-with-instagram-stories\" target=\"_blank\" rel=\"noreferrer noopener\">5 Ways to Spark Endless Engagement with Instagram Stories<\/a>.&nbsp;<\/p>\n\n\n\n<p>Moving on\u2026  <\/p>\n\n\n\n<iframe width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe\n\n\n\n<p>There is one minor catch-22, you have to be following someone to add them to your \u201cClose Friends\u201d list. Now, let\u2019s go over <strong>how to make a \u201cClose Friends\u201d list on Instagram<\/strong><strong>:&nbsp;<\/strong><\/p>\n\n\n\n<p>Step 1: Go to your Instagram profile.<\/p>\n\n\n\n<p>Step 2: Click the three lines icon in the top right corner.<\/p>\n\n\n\n<p>Step 3: Press <strong>Close Friends<\/strong>.<\/p>\n\n\n\n<p>Step 4: Tap <strong>Add<\/strong> next to the people you\u2019d like on the list. You can also search for people individually. (Just remember, you need to be following them before adding them to the list!)<\/p>\n\n\n\n<p>*Keep in mind, you can update this list at any time by adding and removing accounts. Pretty simple, eh?<\/p>\n\n\n\n<p><strong>How to share an Instagram Story to your \u201cClose Friends\u201d list:<\/strong><\/p>\n\n\n\n<p>Step 1: Create the Story.<\/p>\n\n\n\n<p>Step 2: Press <strong>Close Friends<\/strong> in the bottom right corner.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-11.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" alt=\"How to post to Close Friends List on Instagram tutorial image\" class=\"wp-image-24413\"\/><\/a><\/figure>\n\n\n\n<p>Using Instagram Stories for business marketing can be a great tool to reward your top followers and most loyal customers. Not sure how to use the \u201cClose Friends&#8221; list for your business? Well, let\u2019s go over a few different ways below that may spark some ideas and inspiration.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-sales-and-exclusive-offers\">Sales and exclusive offers<\/h3>\n\n\n\n<p>Your \u201cClose Friends\u201d list could be an exclusive VIP membership where you share discount codes, early access to new products, and personalized video messages. You could also tease the group to your entire audience, hinting about exclusive incentives and deals when they buy X amount of products.&nbsp;<\/p>\n\n\n\n<p>Additionally, your paying customers could be on your \u201cClose Friends\u201d list for additional valuable and exclusive content if you&#8217;re selling services. This method is rightfully so, the most common use for business accounts \u201cClose Friends\u201d list.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-collaborate-with-influencers\">Collaborate with Influencers<\/h3>\n\n\n\n<p>Another common use for this Instagram feature is creating a \u201cClose Friends\u201d list that only has your brand&#8217;s ambassadors and <a href=\"https:\/\/www.google.com\/url?q=https:\/\/www.tailwindapp.com\/blog\/instagram-influencer-marketing&amp;sa=D&amp;source=editors&amp;ust=1630077711799000&amp;usg=AOvVaw1fTgcTS0oZJQ1_c0qS6z3w\" target=\"_blank\" rel=\"noreferrer noopener\">influencers for partnerships<\/a>. You can add brands and individuals you already work with or would like to work with!<\/p>\n\n\n\n<p>Then you can post opportunities for collaborations. You can share special offers and deals, give updates on new launches, and give discounts. This method is an excellent way for the people you work the most closely with to stay up-to-date, and it can make your communication and outreach much more minimal.&nbsp;<\/p>\n\n\n\n<p>This option for early access can give your ambassadors and influencers a feeling of loyalty and exclusivity as they\u2019re kept in the loop. It can also provide them with the chance to ask questions directly or to respond to your Stories. Additionally, when you post to your \u2018Close Friends\u2019 list, your Stories have a green circle around them for everyone on the list, so they\u2019ll know there\u2019s some insider information for them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-show-behind-the-scenes-footage\">Show behind the scenes footage<\/h3>\n\n\n\n<p>If you want your Instagram Stories to remain more business professional, allowing people to opt into your \u201cClose Friends\u201d list can be a great compromise! That way you\u2019re not overly spamming your followers; however, those who want to know all the details, deals, and behind-the-scenes info can have easy access to it.&nbsp;<\/p>\n\n\n\n<p>Whether it\u2019s giving a first look at new inventory, showcasing some of your sparkly personality, or previewing a new shop location. Behind the scenes, footage can be the most fun and playful way to use the \u201cClose Friends\u201d list and is a great way to keep parts of your business private while still having an air of exclusivity.&nbsp;<\/p>\n\n\n\n<p>This option allows you to show some vulnerability in a real way. You could share a thank you video, personal story, or give live updates. When you\u2019re using the \u201cClose Friends\u201d list for behind-the-scenes footage, the world is truly your oyster.  <\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/Xp97u5OTWBJEXZloGC\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen><\/iframe>ds\u201d list for behind-the-scenes footage, the world is truly your oyster.  <\/p>\n\n\n\n<iframe src=\"https:\/\/giphy.com\/embed\/Xp97u5OTWBJEXZloGC\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed\" allowFullScreen><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-no-matter-what-type-of-business-you-have-you-can-use-instagram-s-close-friends-list-to-your-advantage\">No matter what type of business you have, you can use Instagram\u2019s Close Friends List to your advantage<\/h2>\n\n\n\n<p>We\u2019ve gone over some pretty solid ideas on how to use the Instagram \u201cClose Friends\u201d list to your advantage, but now let\u2019s breeze over some more ideas\u2026 because why not?!<\/p>\n\n\n\n<p>You could announce an Instagram Live you&#8217;ll be doing and include a question box allowing your closest friends   the opportunity to get their questions in first. (We have another blog post on the benefits of <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-live-tips\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Lives<\/a>!)<\/p>\n\n\n\n<p>The \u201cClose Friends\u201d feature can allow you to share a survey or questionnaire with your closest audience without getting swarmed with replies if you\u2019d posted it to your regular Stories. That way, the feedback you\u2019re getting is from trusted individuals and will remain mostly helpful.&nbsp;<\/p>\n\n\n\n<p>Another option is to use the \u201cClose Friends\u201d feature to <strong>invite accounts to participate in an <a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram challenge<\/a> hosted by you<\/strong>. This secretive call to action can be exclusive enough to catch the people&#8217;s attention on that list and help you pull off a successful Instagram challenge!<\/p>\n\n\n\n<p>Regardless of how you use the Close Friends list, this feature can be a great addition to your social media marketing strategy. With some planning and scheming, you can give your top followers and audience members a feeling of importance and inclusion. And what better way to thank and appreciate your followers than making them feel special and included?<\/p>\n\n\n\n<p>Catch you later, alligators!  <\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/kaBU6pgv0OsPHz2yxy\" width=\"480\" height=\"480\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-pinterest-3.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-pin-description=\"Instagram's Close Friends list is the secret sauce your company could be using to make your customers feel like one-of-a-kind! Not sure how this feature can benefit your business? Well read this post for tips and tricks to find out!\" data-pin-title=\"How to Use Instagram's Close Friends List in Your Marketing Strategy\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-pinterest-3-200x300.jpg\" alt=\"Blog post pin &quot;How to Use Instagram's Close Friends List for Marketing Your Business&quot;\" class=\"wp-image-24418 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how to use Instagram&#8217;s Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!<\/p>\n","protected":false},"author":76,"featured_media":7771,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[24],"tags":[35,28],"class_list":{"0":"post-7767","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-instagram","8":"tag-instagram-stories","9":"tag-instagram-tools-features","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Instagram&#039;s Close Friends List for Marketing Your Business - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how to use Instagram&#039;s Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Instagram&#039;s Close Friends List for Marketing Your Business\" \/>\n<meta property=\"og:description\" content=\"Discover how to use Instagram&#039;s Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-28T03:18:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-09T20:06:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauren Noble\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauren Noble\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing\"},\"author\":{\"name\":\"Lauren Noble\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/6c1faa9b07bf8628fd42099e87e17765\"},\"headline\":\"How to Use Instagram&#8217;s Close Friends List for Marketing Your Business\",\"datePublished\":\"2021-08-28T03:18:18+00:00\",\"dateModified\":\"2025-09-09T20:06:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing\"},\"wordCount\":362,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg\",\"keywords\":[\"Instagram Stories\",\"Instagram Tools &amp; Features\"],\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing\",\"name\":\"How to Use Instagram's Close Friends List for Marketing Your Business - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg\",\"datePublished\":\"2021-08-28T03:18:18+00:00\",\"dateModified\":\"2025-09-09T20:06:44+00:00\",\"description\":\"Discover how to use Instagram's Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg\",\"width\":1200,\"height\":630,\"caption\":\"A group of five women stand together having a discussion. Beside them, text reads: \\\"How to Use Instagram's Close Friends List for Marketing Your Business.\\\" Tailwind logo is in the corner, with a nod to Pinterest scheduling, all on a blue background.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/instagrams-close-friends-list-for-marketing#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Use Instagram&#8217;s Close Friends List for Marketing Your Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/6c1faa9b07bf8628fd42099e87e17765\",\"name\":\"Lauren Noble\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g\",\"caption\":\"Lauren Noble\"},\"description\":\"Lauren Noble is a Content Marketer at Tailwind who has been published on Scary Mommy! Lauren owns her own self-love and worthiness coaching business, Noble Guidance, and lives in Oklahoma City with her two daughters, Madelyn and Roz, and their cuddly cat Theo Moon.\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/lauren-noble\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Use Instagram's Close Friends List for Marketing Your Business - Tailwind Blog","description":"Discover how to use Instagram's Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing","og_locale":"en_US","og_type":"article","og_title":"How to Use Instagram's Close Friends List for Marketing Your Business","og_description":"Discover how to use Instagram's Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!","og_url":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2021-08-28T03:18:18+00:00","article_modified_time":"2025-09-09T20:06:44+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg","type":"image\/jpeg"}],"author":"Lauren Noble","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Lauren Noble","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing"},"author":{"name":"Lauren Noble","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/6c1faa9b07bf8628fd42099e87e17765"},"headline":"How to Use Instagram&#8217;s Close Friends List for Marketing Your Business","datePublished":"2021-08-28T03:18:18+00:00","dateModified":"2025-09-09T20:06:44+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing"},"wordCount":362,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg","keywords":["Instagram Stories","Instagram Tools &amp; Features"],"articleSection":["Instagram"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing","url":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing","name":"How to Use Instagram's Close Friends List for Marketing Your Business - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg","datePublished":"2021-08-28T03:18:18+00:00","dateModified":"2025-09-09T20:06:44+00:00","description":"Discover how to use Instagram's Close Friends List to your advantage in business marketing. Learn how to create a list, share exclusive content, collaborate with influencers, and show behind the scenes footage for a successful social media strategy. Click to learn more!","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/05\/how-to-use-instagrams-close-friends-list-Blog-graphic.jpg","width":1200,"height":630,"caption":"A group of five women stand together having a discussion. Beside them, text reads: \"How to Use Instagram's Close Friends List for Marketing Your Business.\" Tailwind logo is in the corner, with a nod to Pinterest scheduling, all on a blue background."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/instagrams-close-friends-list-for-marketing#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Use Instagram&#8217;s Close Friends List for Marketing Your Business"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/6c1faa9b07bf8628fd42099e87e17765","name":"Lauren Noble","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/97bc61533dfa04f18d2c272a228ee42abdf2037da45d7e1d182abd78eb223f2c?s=96&d=mm&r=g","caption":"Lauren Noble"},"description":"Lauren Noble is a Content Marketer at Tailwind who has been published on Scary Mommy! Lauren owns her own self-love and worthiness coaching business, Noble Guidance, and lives in Oklahoma City with her two daughters, Madelyn and Roz, and their cuddly cat Theo Moon.","url":"https:\/\/www.tailwindapp.com\/blog\/author\/lauren-noble"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/7767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/76"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=7767"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/7767\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/7771"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=7767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=7767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=7767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}