{"id":7807,"date":"2022-08-23T17:10:00","date_gmt":"2022-08-23T23:10:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/the-best-time-to-send-marketing-emails\/"},"modified":"2025-06-03T07:26:27","modified_gmt":"2025-06-03T13:26:27","slug":"the-best-time-to-send-marketing-emails","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/the-best-time-to-send-marketing-emails","title":{"rendered":"The Best Time to Send Marketing Emails"},"content":{"rendered":"\n
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Have you ever wondered when the best time to send marketing emails might be? It\u2019s a key component of a successful email marketing campaign. Especially when email marketing is integral to your overall marketing strategy with a large email list ready to go, even a small increase in open rates creates more sales opportunities.<\/p>\n\n\n\n

So, when is the best time of day to send email newsletters? Or what about the best time of the week to send marketing emails? Read on for data-driven answers to your most important time-based email marketing questions.<\/p>\n\n\n\n

Best Days to Send Marketing Emails<\/strong><\/h2>\n\n\n\n
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A study conducted by Experian Marketing Services indicates that Tuesday is the absolute best day of the week to send out marketing emails<\/strong>.<\/p>\n\n\n\n

Mailchimp (a popular email software) corroborates that info, saying that Tuesday, Wednesday, and Thursday <\/strong>are the best days.<\/p>\n\n\n\n

Wordstream<\/a>‘s data, on the other hand, suggests that the best day to send emails is actually Thursday<\/strong>, with Tuesday and Wednesday mornings being the worst <\/em>days and times to send emails. <\/p>\n\n\n\n

Sendinblue<\/a> analyzed their user data and discovered that Tuesday or Thursday<\/strong> is often the best day to send emails for most businesses, including E-commerce, SaaS, Professional Services, and NGOs.<\/p>\n\n\n\n

The reason is most likely that people are too inundated with tasks on Mondays to really pay attention to additional email outreach. <\/p>\n\n\n\n

However, this isn’t a hard and fast rule. Campaign Monitor<\/a> found that Monday has the highest open rates<\/strong>, followed by Tuesday and Thursday. However, Tuesday’s emails have the highest click-through rate<\/a>, and click-to-open rate<\/strong>, making Tuesday a better option if you want more than a quick browse. <\/p>\n\n\n\n

By Friday, they\u2019re more focused on the upcoming weekend than on your marketing email. And on the weekend, they\u2019re too busy living life to pay much attention to work-based emails.<\/p>\n\n\n\n

Overall, Tuesdays through Thursdays seem to have a 10-20% higher open rate from Mondays and Fridays, and about a 250% higher open rate compared to Saturdays and Sundays.<\/p>\n\n\n\n

Best Days to Send Newsletters<\/strong><\/h3>\n\n\n\n

Email newsletters are slightly different from other marketing emails as they are designed to keep your audience up-to-date on the latest news, events, products, and sales from your company. <\/p>\n\n\n\n

Research shows that people today want to receive updates from companies and brands they value<\/a>, as much as twice per week<\/strong>.<\/p>\n\n\n\n

Similar to the broader category of overall marketing emails, newsletters get the best open rates Tuesdays through Thursdays<\/strong>. <\/p>\n\n\n\n

However, if your company is a lifestyle brand, sports-based, or otherwise something related to downtime, Fridays and weekends may not be a bad choice. After all, people want to follow their favorite events, news, and hobbies when they\u2019re away from work.<\/p>\n\n\n\n

In any case, it\u2019s best to send emails up to once per <\/a>week, or as infrequently as once per month. More than that can turn people away, while less than that can cause your brand message to lose momentum with your audience. If you\u2019re unsure which exact day is best for your brand, try sending emails on each day with the highest open rates, then tracking results to duplicate from there.<\/p>\n\n\n\n

What time of day is best to send an email newsletter?<\/h3>\n\n\n\n

The times of day that are recommended to send an email newsletter depend on which day the e-newsletter is being sent. We say Tuesdays through Thursdays are the best days to send one. Of those days, here are the best times of day to send an email newsletter:<\/p>\n\n\n\n