{"id":7942,"date":"2022-04-10T20:43:00","date_gmt":"2022-04-11T02:43:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/born-to-be-an-entrepreneur-meet-sandy-dedeian-of-rectified\/"},"modified":"2025-05-11T17:26:53","modified_gmt":"2025-05-11T23:26:53","slug":"born-to-be-an-entrepreneur-meet-sandy-dedeian-of-rectified","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/born-to-be-an-entrepreneur-meet-sandy-dedeian-of-rectified","title":{"rendered":"Born to Be an Entrepreneur: Meet Sandy Dedeian of Rectified"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/born-to-be-an-entrepreneur-blog-post-header-no-text.jpg\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/born-to-be-an-entrepreneur-blog-post-header-no-text.jpg\" alt=\"Rectified Case Study Blog Image Header\" class=\"wp-image-24792 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cYou don\u2019t become an entrepreneur. You are born like that. You like to take risks. You like to create stuff, do things, and be the one person who does everything.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Everyone is meant for something, and Sandy Dedeian found her calling quite early in life.<\/p>\n\n\n\n<p>Within Sandy\u2019s family, both her parents and grandparents own their own businesses, so you could say Sandy was indeed born to be an entrepreneur. After seeing it modeled to her, Sandy quickly discovered that passion within herself too.<\/p>\n\n\n\n<p>As a serial entrepreneur, Sandy has only worked for one employer, her family, before venturing out on her own. And while she worked for her family, Sandy started and ran their marketing department<em> alone<\/em>. My mind exploded when she said that!  &nbsp;<\/p>\n\n\n\n<p>Sandy went to school, took extra courses, and built up a successful marketing department within her family\u2019s business through trial and error. It was then that the burning fire within her ignited, and she felt the pull of her own business.<\/p>\n\n\n\n<p>She\u2019d seen what she was capable of, and she wanted to see what else she could do. Sandy then decided to try out entrepreneurship.&nbsp;<\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" data-src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20853983\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/52bbeb\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sandy-steps-into-entrepreneurship\">Sandy Steps into Entrepreneurship<\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.33.16-PM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.33.16-PM-1024x501.png\" alt=\"Rectified Co website\" class=\"wp-image-25453 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/501;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sandy started her first business after moving to Canada and beginning a one-year intensive MBA program. It was a passion project for Sandy, yet it didn\u2019t feel quite right.&nbsp;<\/p>\n\n\n\n<p>\u201cI\u2019m so passionate about fashion it\u2019s my thing. So I ventured into fashion and made so many mistakes. I didn\u2019t do anything I knew. I was so excited about my product and designs that I put them out there without planning or proper marketing.\u201d&nbsp;<\/p>\n\n\n\n<p>While Sandy was trying to get her fashion business off the ground, she found friends and family members reaching out and asking her to help with their social media. They saw the success she brought to her parents\u2019 business, and Rectified Co organically came about.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>My cousin owns a company in London, and she asked me to help her with marketing and social media. I started telling people, oh, I\u2019m thinking about doing this full-time. And then eventually, some friends referred other friends, and it started just like that. It wasn\u2019t a plan to have a marketing agency; it just happened.<\/p><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.34.49-PM-1.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.34.49-PM-1-1024x606.png\" alt=\"Rectified Co blog post screenshot\" class=\"wp-image-25455 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/606;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-sandy-s-business-gets-re-routed\">Sandy&#8217;s Business Gets Re-routed<\/h2>\n\n\n\n<p>Sandy was recognized for her ability to plan, strategize, and create clickable content for family, friends, and then mutual acquaintances. It was then she realized everything had been leading her to Rectified Co, and this was where her path was going.<\/p>\n\n\n\n<p>While owning a business may have been written in the stars for Sandy, that doesn\u2019t mean it was a cakewalk.&nbsp;<\/p>\n\n\n\n<p>However, she did have an advantage that most don\u2019t. She grew up surrounded by entrepreneurs. Sandy knows about the hardships, especially in the beginning. And Sandy knew if Rectified Co was going to succeed, she needed to be strategic about it.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cI\u2019m surrounded by small business owners, and I was born into a family of entrepreneurs. It\u2019s not as glamorous as it seems. There\u2019s a lot of hard work behind it. Being an entrepreneur is so unstable, especially in the beginning.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.05.32-PM.png\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.05.32-PM.png\" alt=\"Rectified case study podcast screenshot\" class=\"wp-image-24796 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-challenges-of-business-ownership\">The Challenges of Business Ownership<\/h2>\n\n\n\n<p>There\u2019s always a risk when you own your own business. And constant pressure to figure things out while doing everything alone can be overwhelming. That\u2019s what eventually burns people out.&nbsp;Sandy: From 2004 to 2015, I worked at my family&#8217;s business. Then I moved to Canada, where I did a one-year intensive MBA. And after that, I wanted to do something on my own.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cIt\u2019s always a challenge, even after all these years. And the biggest challenge is not having someone to help, so it\u2019s all your responsibility. You don\u2019t have that person you can talk to. You have to make all the decisions, and it\u2019s a challenge.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>On top of making all the hard decisions, there\u2019s also the burden of consistency. As a social media expert, Sandy knows how time-consuming yet important it is to have a good and consistent social media strategy.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cI have to be consistent. I have to give it time. I have to show up every day. And the more content you produce, the more the platform learns who your clients are. So whatever you do, be consistent and don\u2019t skip social media because nowadays, that\u2019s the medium.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.13.15-PM-1.png\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.13.15-PM-1-1024x708.png\" alt=\"Rectified Case Study Twitter Screenshot\" class=\"wp-image-24799 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/708;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sandy has to wear many hats to grow the business, and she needed help to prevent getting burnt out.<\/p>\n\n\n\n<p>\u201cI have a podcast, and I used to record, edit, and then put them out there. And the episodes weren\u2019t that great, so I learned from that. And now I have someone who edits my podcasts. I also have someone who works on everything SEO-related.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cI have a podcast, and I used to record, edit, and then put them out there. And the episodes weren\u2019t that great, so I learned from that. And now I have someone who edits my podcasts. I also have someone who works on everything SEO-related.\u201d&nbsp;<br><\/p><\/blockquote><\/figure>\n\n\n\n<p>Sandy found value in hiring help and shifting from doing everything for her business to delegating. She also found Tailwind made a massive difference in helping to take things off her to-do list.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.27.57-PM.png\"><img decoding=\"async\" data-pin-nopin=\"1\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-10-14-at-2.27.57-PM-1024x656.png\" alt=\"Rectified case study Instagram screenshot\" class=\"wp-image-24801 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/656;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-when-sandy-found-tailwind\">When Sandy Found Tailwind <\/h2>\n\n\n\n<p>Sandy found value in hiring help and shifting from doing everything for her business to delegating. She also found Tailwind made a massive difference in helping to take things off her to-do list.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cTailwind is part of my team. Yes, it\u2019s a tool, but I consider the app a part of my team because it does so many things and makes my life easier, especially with Pinterest.\u201d<\/p><\/blockquote><\/figure>\n\n\n\n<p>Tailwind has even saved her money and helped her cut corners. \u201cThere hasn&#8217;t been anything like Tailwind Create anywhere else until now. If you do not have a graphic designer, use Create for your posts.\u201d<\/p>\n\n\n\n<p>This year, Sandy will re-open her Pinterest Marketing for Small Business, and she looks forward to focusing on growing her business and learning along the way.<\/p>\n\n\n\n<p>Interested in hiring this innovative genius and learning more about her? I know I am.  <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.36.31-PM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-04-12-at-3.36.31-PM-1024x1024.png\" alt=\"Rectified Co Instagram screenshot 2\" class=\"wp-image-25456 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/1024;\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-you-can-find-sandy-and-rectified-co\">Where you can find Sandy and Rectified Co<\/h2>\n\n\n\n<p>You can read more about her story on her <a href=\"https:\/\/www.rectified.co\/\">website<\/a> and <a href=\"https:\/\/www.rectified.co\/digital-marketing-services\/\" target=\"_blank\" rel=\"noreferrer noopener\">book her services for social media, email marketing, and Pinterest<\/a>.\u00a0<\/p>\n\n\n\n<p>She also hosts <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/the-rectified-podcast\/id1482176162?uo=4\" target=\"_blank\" rel=\"noreferrer noopener\">The Rectified Podcast<\/a>, where she shares inspiring entrepreneur stories and marketing tips and tricks! And don\u2019t forget to follow her on <a href=\"https:\/\/www.instagram.com\/rectified.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a>, <a href=\"https:\/\/www.facebook.com\/rectified.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>,\u00a0 <a href=\"https:\/\/twitter.com\/rectifiedco\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, and <a href=\"https:\/\/www.linkedin.com\/company\/rectifiedinc\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Tailwind Talks: Born to be An Entrepreneur with Sandy Dedeian\" width=\"500\" height=\"281\" data-src=\"https:\/\/www.youtube.com\/embed\/2YVZFNL8eUs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/born-to-be-an-entrepreneur-pinterest-2.jpg\"><img decoding=\"async\" data-pin-description=\"Sandy made a career out of entrepreneurship without ever working under someone else! Read her story and learn how to thrive while creating your own path.\" data-pin-title=\"Rectified's Owner Sandy Dedeian was Born to Be an Entrepreneur\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/born-to-be-an-entrepreneur-pinterest-2-200x300.jpg\" alt=\"\" class=\"wp-image-24805 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Sandy Dedeian&#8217;s family background led her to become a successful entrepreneur, and how she transformed her passion project into a thriving marketing agency. Learn about her challenges, strategies, and the tools that helped her along the way. Book her services and listen to her podcast for more insights.<\/p>\n","protected":false},"author":76,"featured_media":7951,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16,7],"tags":[8,100],"class_list":{"0":"post-7942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"category-tailwind-case-studies","9":"tag-case-studies","10":"tag-marketing-best-practices","12":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Born to Be an Entrepreneur: Meet Sandy Dedeian of Rectified - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how Sandy Dedeian&#039;s family background led her to become a successful entrepreneur, and how she transformed her passion project into a thriving marketing agency. 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