{"id":7963,"date":"2021-10-26T16:33:24","date_gmt":"2021-10-26T22:33:24","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-do-a-brand-refresh\/"},"modified":"2025-06-28T18:41:43","modified_gmt":"2025-06-29T00:41:43","slug":"how-to-do-a-brand-refresh","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-do-a-brand-refresh","title":{"rendered":"The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)"},"content":{"rendered":"\n
\"Brand<\/a><\/figure>\n\n\n\n
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With Tailwind\u2019s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it turn out even better than we imagined! Just take a look for yourself. <\/p>\n\n\n\n

\"Brand<\/a><\/figure>\n\n\n\n

And want to know the best news? <\/p>\n\n\n\n

We documented every single step of the way to give all of you lovely individuals and business owners a behind-the-scenes look into the process. <\/p>\n\n\n\n

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For this blog post, and mainly for all of you guys, I sat down with Justine Gab, a Tailwind Product Designe<\/strong>r and a key player in our brand refresh. <\/p>\n\n\n\n

And together, we\u2019re going to give you an inside look into the good, the bad, the easy, and the grueling aspects of planning, implementing, and launching a successful brand refresh. <\/p>\n\n\n\n

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“I enjoyed the process. It’s both exciting and nerve-wracking because you want it to be great!”<\/p>\nJustine Gab, Tailwind Product Designer<\/em><\/cite><\/blockquote>\n\n\n\n

In this post, expect not only to learn how our massive brand refresh went but also what exactly a brand refresh is, why and when to do one, and how to pull it off.<\/p>\n\n\n\n

We\u2019ll be breaking it down and giving you all the info and resources you\u2019d need to do your own brand refresh!<\/p>\n\n\n\n

Enjoy! <\/p>\n<\/div>\n\n\n\n

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\"Brand<\/a>
Meet Justine Gab!<\/em><\/figcaption><\/figure>\n<\/div>\n<\/div>\n\n\n\n

What is a Brand Refresh?<\/h2>\n\n\n\n

Simply put, a brand refresh is like a personal makeover for a company. Refreshes can be anywhere from a new logo (think new haircut or color), to a top to bottom aesthetically pleasing upgrade, and that\u2019s what Tailwind did.<\/p>\n\n\n\n

Go big or go home, right? <\/p>\n\n\n\n

A brand refresh usually includes visual updates with an overall revamp of a company’s style, tone, and presentation. It\u2019s a chance to update outdated colors, themes, and graphics to reflect your growing and evolving company. <\/p>\n\n\n\n

Brand Refresh vs Rebranding – What\u2019s the Difference?<\/h3>\n\n\n\n

A brand refresh and rebrand sound wildly similar and can seem interchangeable to anyone outside the design industry. But despite having familiar names, the two are quite different!<\/p>\n\n\n\n

A brand refresh is more of an upgrade, like a makeover or a fresh set of paint. Brand refreshes help a company evolve and remain competitive in the marketplace while maintaining its core identity.<\/strong> With the constantly changing world of design, certain color schemes can look outdated within a few years, and brand refreshes are crucial to remaining relevant so they can keep growing. <\/p>\n\n\n\n

Social media gives customers tons of options for finding products and resources, meaning the competition will always be there. And who will your customers most likely choose to purchase from? A company with outdated branding, or the one that has evolved and obviously knows what they’re doing?<\/strong> Spoiler alert: It\u2019s definitely the latter!<\/p>\n\n\n\n

Now, let\u2019s go over rebranding. Rebranding is, in a sense tearing everything down and starting again from scratch.<\/strong> While a brand refresh is more changes\/updates to the presentation, rebranding is a complete transformation. <\/p>\n\n\n\n

In a nutshell, a brand refresh is like an episode of Queer Eye<\/em>, whereas rebranding is like an episode of Extreme Makeover <\/em>– a transformation to become something or someone else entirely.  <\/p>\n\n\n\n