{"id":8028,"date":"2021-11-09T17:15:17","date_gmt":"2021-11-09T23:15:17","guid":{"rendered":"https:\/\/twprod.wpengine.com\/facebook-work-account\/"},"modified":"2025-05-20T14:22:25","modified_gmt":"2025-05-20T20:22:25","slug":"facebook-work-account","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/facebook-work-account","title":{"rendered":"What&#8217;s Up with Facebook Work Accounts?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-2-1.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-2-1.png\" alt=\"\" class=\"wp-image-24931 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>If you\u2019ve worked in social media management or managed a Facebook Business Page on behalf of your brand, you probably are familiar with the pitfalls that come with that.<\/p>\n\n\n\n<p>From accidentally posting to the wrong page, to scrambling to gain access to your page after the person who set it up leaves, there are plenty of ways that employees managing the company Facebook through their personal accounts can go, err\u2026 awry.<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">I just want to manage Facebook pages without having to use my personal account. Can they work on that instead?<\/p>\u2014 Sarah J. Galvez (@SJ_Galvez) <a href=\"https:\/\/twitter.com\/SJ_Galvez\/status\/1453825066932662278?ref_src=twsrc%5Etfw\">October 28, 2021<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>Not to mention it makes it that much harder to separate work and personal life and strive for a healthy balance. That\u2019s why Facebook\u2019s latest round of testing definitely has our ears perked up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-testing-new-work-accounts\">Facebook Testing New Work Accounts<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>In September, <a href=\"https:\/\/www.facebook.com\/business\/news\/introducing-products-for-the-next-era-of-personalized-experiences\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook announced Work Accounts were in testing<\/a> with a select number of businesses.&nbsp;<\/p>\n\n\n\n<p>With this new account type, Facebook Business Manager will be able to be accessed without requiring a personal account.<\/p>\n\n\n\n<p>This may seem like small fries to some,  but it&#8217;s actually a huge step forward in making the brand Facebook profile &#8211; and employee accounts &#8211; that much more secure.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-11-06-at-8.48.33-AM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2021-11-06-at-8.48.33-AM.png\" alt=\"\" class=\"wp-image-24930 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-work-accounts-expected-to-debut-in-2022\">Facebook Work Accounts Expected to Debut in 2022<\/h2>\n\n\n\n<p>Through the end of the year, Facebook will be testing this new feature with a select group of business accounts. Company reps expect the feature to be rolled out globally in 2022.&nbsp;<\/p>\n\n\n\n<p>We\u2019ll keep updating you on developments as they happen. This feels like a big step forward in managing personal and work on social media, where the line gets blurred all too often for marketers and social media managers!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-3-1-1.png\"><img decoding=\"async\" data-pin-description=\"New Facebook Work Accounts might be the first step to take towards work-life balance, removing personal account login requirements to access Business Pages.\" data-pin-title=\"Facebook Work Accounts Might Be a New Tool for Work-Life Balance\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-3-1-1-200x300.png\" alt=\"New Facebook Work Accounts might be the first step to take towards work-life balance, removing personal account login requirements to access Business Pages.\" class=\"wp-image-24932 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Are you a social media manager struggling with using personal accounts for managing a Facebook Business Page? Facebook&#8217;s new Work Accounts offer a solution for better brand security. Read more about this latest testing and its expected debut in 2022.<\/p>\n","protected":false},"author":71,"featured_media":8032,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[26],"tags":[101],"class_list":{"0":"post-8028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-facebook","8":"tag-facebook-tools-features","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What&#039;s Up with Facebook Work Accounts? - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Are you a social media manager struggling with using personal accounts for managing a Facebook Business Page? 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