{"id":8215,"date":"2022-02-03T16:17:31","date_gmt":"2022-02-03T22:17:31","guid":{"rendered":"https:\/\/twprod.wpengine.com\/graphic-design-trends\/"},"modified":"2025-05-26T14:41:46","modified_gmt":"2025-05-26T20:41:46","slug":"graphic-design-trends","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/graphic-design-trends","title":{"rendered":"2022 Design Trends for Social Media"},"content":{"rendered":"\n
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Social media for businesses is not simply about selling products or services. It\u2019s also a powerful tool for connection, inspiration, and building relationships! To do this successfully, part of the mission on social media becomes speaking to your audience in a language they understand \u2014 and on visual platforms like Instagram and Pinterest, that\u2019s accomplished through design.<\/p>\n\n\n\n

Graphic design language evolves year over year, with many trends coming and going, and a select few standing the test of time. The trends that do become popular for a time reflect what people care about most, and by using these elements of graphic design, brands can build recognition and familiarity with their audience!<\/p>\n\n\n\n

That\u2019s why we undertook the work of forecasting what\u2019s coming up next in the realms of graphic design and social media design, and translating these trends into ready-to-use, easily customizable template packs, color palettes, font pairings and more in Tailwind Create<\/a>!<\/p>\n\n\n\n

Below, you\u2019ll see the painstaking research the Tailwind team collected from 70+ resources translated into color, patterns and textures, elements and motifs, photography and styling, and typography to use to stay relevant with your social media designs. Enjoy!<\/p>\n\n\n\n

2022 Color Trends<\/strong><\/h2>\n\n\n\n

Every year as December approaches, designers the world over breathlessly await influential companies like PANTONE and Sherwin-Williams to release the Color of the Year. Palettes, swatches, and mood boards stream from these colors, sparking imagination in home decor, fashion, and graphic design. Here\u2019s what\u2019s coming up this year!<\/p>\n\n\n\n

1. The Outdoors Are In  <\/strong><\/h3>\n\n\n\n

Blame it on the pandemic, or a desire to be more connected to the outdoors, but this year’s major color trend is all about cool, misty greens and rich clay tones found in nature.<\/p>\n\n\n\n

Paint company BEHR announced Breezeway as their color of the year<\/a> – \u201cA relaxed and uplifting sea glass green expressing peace and tranquility for forward movement<\/em>.\u201d<\/p>\n\n\n\n

Sherwin-Williams and Benjamin Moore were not far behind with Evergreen Fog<\/a> and October Mist <\/a>respectively.<\/p>\n\n\n

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These wispy greens inspired by silver-green flower stems and foggy evergreen forests partner with palettes of clay earth tones, watery blues, and granite neutrals to bring organic hues to the forefront of design.<\/p>\n\n\n\n

Need some color palette inspiration? Check out our new 2022 Design Trend Color Palettes to capture these tranquil shades for yourself!<\/p>\n\n\n\n

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2. Bold Possibilities<\/strong><\/h3>\n\n\n\n
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After 23 years of choosing colors that would influence product development, fashion, and design, Pantone took an unexpected step this year: the company didn\u2019t choose a color, they created one<\/em>.
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Veri Peri, the 2022 Pantone Color of the Year<\/a> is a new red-violet color laced heavily with blue. It\u2019s meant to represent the excitement and boldness of the future and \u201chelps us embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.\u201d<\/p>\n<\/div>\n\n\n\n

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This confident, curious color that stands at the crossroads of color in the digital world and the physical world shines in palettes with bold hues, energetic blues, and moody neutrals.<\/p>\n\n\n\n

Need some color palette inspiration? Check out our new 2022 Design Trend Color Palettes to capture these futuristic shades for yourself!<\/p>\n\n\n\n

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3. A Touch of Nostalgia<\/strong><\/h3>\n\n\n\n

Even as color stories begin looking to the future, retro shades from the \u201960s and \u201970s linger on. Groovy Daffodil, vintage Harbor Blue, and funky Coca Mocha shades paired with soft pastels like Spun Sugar and Gossamer Pink to dominate Pantone\u2019s Spring\/ Summer 2022 NYFW Color Palette<\/a>.<\/p>\n\n\n

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These retro shades reminded us of the famed Jet Era and vintage travel posters, reflected in our 2022 custom color palettes that are now available in Tailwind Create<\/a>!<\/p>\n\n\n\n

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4. Bubblegum Pop<\/strong><\/h3>\n\n\n\n

Did someone say Y2K? The upbeat colors in Pantone\u2019s Spring\/Summer 2022 London Color Palette <\/a>are the perfect complement to your favorite throwback playlist. Youthful Bubblegum pink, acidic lime Fragile Sprout, and feminine Orchid Bloom are bringing us back in the best ways!<\/p>\n\n\n

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Whether your head is stuck in the clouds, or you\u2019re just an imaginative day dreamer, our Vivid Dreams curated color palettes will make your sparkle shine \u2728. <\/p>\n\n\n\n

Try it out now in Tailwind Create<\/a>!<\/p>\n\n\n\n

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Patterns, Shapes and Textures<\/strong><\/h2>\n\n\n\n
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1. Check It Out<\/strong><\/h3>\n\n\n\n

\u2018Check\u2019 yes Juliet to the reinvention of this classic emo\/scene style! Checkerboard is not just for your vintage slip-ons – in fact, new life can be found in this timeless classic by reviving it with the playful pop colors and fresh plastic florals currently trending today!<\/p>\n<\/div>\n\n\n\n

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A post shared by Summer Connell (@summerconnell.art)<\/a><\/p><\/div><\/blockquote>