{"id":8255,"date":"2022-02-14T16:07:36","date_gmt":"2022-02-14T22:07:36","guid":{"rendered":"https:\/\/twprod.wpengine.com\/what-is-social-media-management\/"},"modified":"2024-09-15T18:17:10","modified_gmt":"2024-09-16T00:17:10","slug":"what-is-social-media-management","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/what-is-social-media-management","title":{"rendered":"What is Social Media Management?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-8.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-8.png\" alt=\"\" class=\"wp-image-25280 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<p>I know what you\u2019re thinking. What <em>is<\/em> social media management? And <em>why<\/em> is social media management critical? It\u2019s why you\u2019re here, right?&nbsp;<\/p>\n\n\n\n<p>Maybe you\u2019re a new business owner wondering what the heck Tick Tack, or is it Tik Tok   even is, and if social media is a non-negotiable for your business.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Or maybe you\u2019re an aspiring social media manager crafting the perfect cover letter to land your dream job. That was me once. *Cue looking into the distance with a tear rolling down my cheek.*<\/p>\n\n\n\n<p>No matter why you\u2019re here, welcome, friend. Your speedy crash course begins right meow.&nbsp;<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/VIfE4DE7vY49i\" width=\"480\" height=\"288\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-social-media-management-important\">Why is Social Media Management Important?<\/h2>\n\n\n\n<p>Let\u2019s get down to the basics, shall we?&nbsp;<\/p>\n\n\n\n<p>Social media management is more than just creating and publishing content. It\u2019s monitoring engagement, reach, growth, and analyzing what is and isn\u2019t working.&nbsp;<\/p>\n\n\n\n<p>It\u2019s organically growing a community of loyal customers and followers by showing them the value your business and account bring. And usually, it\u2019s creating, monitoring, analyzing, and growing multiple channels at once.<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/2QZ0UFipEF8bu\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>And honestly,<strong> the most significant value of social media management is that it takes you from stagnancy to strategic growth<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Marketing has changed a lot since the days of magazine and newspaper ads. However, I appreciate the pure charisma of a salesman like Don Draper.&nbsp;<\/p>\n\n\n\n<p>Social media alone allows you to communicate directly with your consumers and audience in a personal way. It allows you to potentially reach millions of people and earn their trust and their business.<\/p>\n\n\n\n<p>While posting online and responding to comments is a good start, <strong>you need an effective social media strategy to grow by building brand awareness that generates leads and sales<\/strong>. Whether it\u2019s someone who&#8217;s creative, loves analytics, and is motivated to build a solid foundation that will allow you to soar. Or through scheduling\/management apps which we\u2019ll get into below.<\/p>\n\n\n\n<p><br>In the meantime, curious how a social media scheduling app could help? Read this <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/case-studies\/franc\" target=\"_blank\">case study by Brandy Mercredi<\/a>, the entrepreneur behind <a rel=\"noreferrer noopener\" href=\"https:\/\/wearfranc.com\/\" target=\"_blank\">FRANC<\/a>, an online store that sells ethically-made women\u2019s clothing. Brandy shares how Tailwind App increased her Pinterest reach by 44% and generated 2.8x more traffic to her store within a year!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-management-tools\">Social Media Management Tools<\/h2>\n\n\n\n<p>In a nutshell, social media management tools should take the headache out of creating, scheduling, managing, and tracking the analytics of multiple channels, allowing you to do it all in one place. Essentially making it a lot easier to be consistent, see what works, and track your account\u2019s growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-09-at-11.36.48-AM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-09-at-11.36.48-AM-1024x423.png\" alt=\"What is social media screenshot, Tailwind website\" class=\"wp-image-25277 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/423;\" \/><\/a><\/figure>\n\n\n\n<p>A social media management tool should, in itself, be like your marketing team. (Wait\u2026 isn\u2019t that <a href=\"https:\/\/www.tailwindapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s<\/a> moto?)  &nbsp;<\/p>\n\n\n\n<p>Speaking of Tailwind, let\u2019s go over all the tools in our social media management toolbox, err, I mean, app that makes Tailwind one of the most unique and best social media management tools in the market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tailwind-s-social-media-management\">Tailwind\u2019s Social Media Management<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tailwind-create\"><a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Create<\/a><\/h4>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/kenna-mccall-on-telling-stories-with-eco-friendly-jewelry\" target=\"_blank\">Before Tailwind, I took my photos, went to a photo editor, created graphics in Canva, and then went to a scheduler. I didn\u2019t have to sit there and pretend to be a graphic designer. All I had to do was plug in the style that I wanted, the colors, the things that were distinctive to my brand, and upload my photo.<\/a>\u201d<\/p><cite>Kenna McCall, <a href=\"https:\/\/www.terradore.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Terradore Jewelery<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p>First up, we have Tailwind\u2019s newest baby, <a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Create<\/a>.&nbsp;<\/p>\n\n\n\n<p>This feature takes the place of a graphic designer, allowing you to make beautiful custom posts for Instagram, Pinterest, and Facebook.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Create<\/a> allows you to personalize the options by creating a brand profile to add your brand\u2019s colors, logo, and typography, which will then customize the hundreds of designs to your specific brand.&nbsp;<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Create<\/a>, you can have professional-looking posts and pins that will immediately set you apart from the competition in just a few clicks.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/born-to-be-an-entrepreneur-meet-sandy-dedeian-of-rectified\" target=\"_blank\">I love Tailwind Create. It\u2019s a cool thing that doesn\u2019t exist elsewhere.&nbsp;Tailwind was mainly known for Pinterest at the beginning. And now, there are a lot of apps adding Pinterest scheduling to their features, but no one else has Create.&nbsp;If you do not have a graphic designer, just use Create for your posts, that\u2019s why Tailwind is a part of my team.<\/a>\u201d<\/p><cite>Sandy Dedeian, <a href=\"https:\/\/www.rectified.co\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rectified Co<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tailwind-hashtag-finder\"><a href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Hashtag Finder<\/a><\/h4>\n\n\n\n<p>Ever heard of hashtags? #Hashtags take your post and put it into a group with all the other posts that also used it. Hashtags allow people to search on Instagram, Twitter, and Facebook for specific things like #femalebusinessowners.&nbsp;<\/p>\n\n\n\n<p>Hashtags are a great way to get more exposure, but many have millions of posts making it easy to get lost in the sea of hashtags.<\/p>\n\n\n\n<p>However, our hashtag finder does the hard work for you. Based on your caption, the <a href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">hashtag finder<\/a> generates suggested hashtags to use and tells you how competitive each one is. It also allows you to choose which ones you\u2019d like &#8211; but you can also opt to have your hashtags in a comment instead of the caption.  <\/p>\n\n\n\n<p>Like, excuse me, where was Tailwind when I was an aspiring fashion blogger spending an hour searching for hashtags and then wasting all that space in my caption with hashtags that already had 2 million posts?!&nbsp;<\/p>\n\n\n\n<p>C\u2019est la vie. At least I can spread the good news to you friends now.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a href=\"https:\/\/www.tailwindapp.com\/blog\/starting-a-business-with-your-bestie\" target=\"_blank\" rel=\"noreferrer noopener\">I love that they give you hashtag recommendations, too. And that you can flip through and look at the different hashtags. Because sometimes hashtag research in and of itself can get heavy, and it\u2019s a lot.<\/a>\u201d<\/p><cite>-Courtney Peterson, <a href=\"https:\/\/duocollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duo Collective<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tailwind-scheduler\"><a href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Scheduler<\/a><\/h4>\n\n\n\n<p>One of the biggest perks of social media scheduling apps is having a scheduler. Nothing is more annoying than logging into multiple accounts during specific times throughout the day to post during peak engagement hours.<\/p>\n\n\n\n<p>Tailwind scheduler allows you to <a href=\"https:\/\/www.tailwindapp.com\/create\">c<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/create\" target=\"_blank\">r<\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">eate<\/a> a post, find your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/hashtag-finder?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">hashtags<\/a>, and then <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">schedule<\/a> it during the best customized times depending on your followers.<\/p>\n\n\n\n<p>Tailwind will then post for you on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing\" target=\"_blank\">Instagram<\/a>, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing\" target=\"_blank\">Facebook<\/a>, and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/pinterest\/scheduling-and-publishing\" target=\"_blank\">Pinterest<\/a> when you choose. If the recommended time is 2 AM then there\u2019s no need to set an alarm to post. Tailwind will do it for you! You also don\u2019t need to make a Google Doc and track the analytics of specific times you\u2019ve posted to determine the best time frame.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a href=\"https:\/\/www.tailwindapp.com\/blog\/how-jane-caldwell-built-a-business-of-imagination\" target=\"_blank\" rel=\"noreferrer noopener\">I like that once I fill up the schedule pins, it will keep pinning, and I don\u2019t have to stay focused. It will just carry out the schedule for me as long as I can keep that scheduler full. It gives me a lot of leeway and creative freedom to mess around with my schedule doing other things. It\u2019s one ball I don\u2019t have to worry about dropping.<\/a>\u201d<\/p><cite>Jane Caldwell, <a href=\"https:\/\/rowdyladybug.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Rowdy Ladybug<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p>Tailwind App is not only your marketing team, but it\u2019s the best team you could have.&nbsp;<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/80ydj5hAUoPfZJMiXh\" width=\"480\" height=\"480\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-tailwind-planner\"><a href=\"https:\/\/www.tailwindapp.com\/instagram\/instagram-planner?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Planner<\/a><\/h4>\n\n\n\n<p>This nifty feature allows you to plan your posts and shows you what your feed will look like\u2014allowing you to tweak or rearrange your posts for the best visuals possible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a href=\"https:\/\/www.tailwindapp.com\/blog\/starting-a-business-with-your-bestie\" target=\"_blank\" rel=\"noreferrer noopener\">I\u2019m a freak about what our feed looks like, and with Tailwind, I can see what it looks like a month in advance.\u201d<\/a><\/p><cite>Courtney Peterson, <a href=\"https:\/\/duocollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Duo Collective<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-smart-bio\"><a href=\"https:\/\/www.tailwindapp.com\/smartbio?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Smart Bio<\/a><\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>If you have multiple links or products, then <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/smartbio?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">Smart Bio<\/a> allows you to create a landing page with the colors and pictures of your brand.<\/p>\n\n\n\n<p>Not only that, Smart Bio tracks the number of clicks and analytics of each link, giving you all that great data so you can see what\u2019s working.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-11-at-10.37.52-AM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-11-at-10.37.52-AM-765x1024.png\" alt=\"What is social media management tailwind smart bio screenshot\" class=\"wp-image-25278 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 765px; --smush-placeholder-aspect-ratio: 765\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-communities\"><a href=\"https:\/\/www.tailwindapp.com\/communities?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Communities<\/a><\/h4>\n\n\n\n<p>We can\u2019t forget about <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/communities?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">Communities<\/a>, the feature that absolutely no other scheduling app has and significantly sets Tailwind apart. These <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/communities?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\">Tailwind Communities <\/a>allow you to connect with other Pinterest creators to be inspired and network within your industry.&nbsp;<\/p>\n\n\n\n<p>With over 20,000 Pinterest Communities, whatever your niche is, we have a Community for it.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201c<a href=\"https:\/\/www.tailwindapp.com\/blog\/lifelong-hobby-to-profitable-business-meet-nanas-crafty-home\" target=\"_blank\" rel=\"noreferrer noopener\">One of the things I couldn\u2019t figure out was why I couldn\u2019t get any of the other crochet pattern designers to follow me on Pinterest. My Pinterest account was growing, but it was usually individual people, three, five, ten followers here and there. I kept wondering where all the crochet pattern designers were? None were following me, and they don\u2019t pin any of my stuff.&nbsp;Well, it\u2019s because they were all in Tailwind Communities, and they would only pin from Tailwind. So if you weren\u2019t in Tailwind, they didn\u2019t see your stuff, and it was like you didn\u2019t exist to them because your pins weren\u2019t where they were looking.<\/a>\u201d<\/p><cite>Tonya Bush, <a href=\"https:\/\/nanascraftyhome.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nana\u2019s Crafty Home<\/a><\/cite><\/blockquote><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.tailwindapp.com\/pricing-overview?ver=8?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Try Tailwind today<\/a> and get your first-month F-R-E-E!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-social-media-management-business-tips\">Social Media Management &#8211; Business Tips<\/h2>\n\n\n\n<p>So, how exactly can social media management for business help you reach new heights?<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/DsfF8VvrxbRGdXi0py\" width=\"480\" height=\"270\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>While social media platforms can give your business personality and exposure, social media management apps can help you reach your goals.&nbsp;<\/p>\n\n\n\n<p>Curious how an app can benefit your business? Let\u2019s take go ahead and take a looksy at how a social media management app can help your business:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Tracking social media campaigns via:\n<ol class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Social Media&nbsp;<\/li>\n\n\n\n<li>And measuring ROI<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Optimizing social media content<\/li>\n\n\n\n<li>Ability to manage social media across multiple accounts<\/li>\n\n\n\n<li>Cross-posting on social media platforms to make repurposing content easier than ever<\/li>\n\n\n\n<li>It can be a great opportunity to get creative<\/li>\n<\/ol>\n\n\n\n<p>Now that we\u2019ve gone over all the benefits of social media and having a management app let\u2019s discuss how YOU *cue finger guns* can get started.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-getting-started-with-social-media-management\">Getting Started with Social Media Management<\/h2>\n\n\n\n<p>It may feel overwhelming at first; however, managing multiple accounts can be easy-peasy. You just have to get started first.<\/p>\n\n\n\n<p>Let\u2019s go over how to establish a reputable social media presence whether you have a small business or large business:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Establish your branding.\n<ol class=\"wp-block-list\">\n<li>Consistency and predictability goes a long way! Pick your brand\u2019s colors, typography, and aesthetic. Then stick to it.&nbsp;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Pick which platforms you\u2019d like to start out with.\n<ol class=\"wp-block-list\">\n<li>Some options include: Facebook, Pinterest, Instagram, and Twitter. If setting up and managing all of them at once sounds like too much, just pick one or two, then slowly add on.&nbsp;<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Anyalyze your audience.\n<ol class=\"wp-block-list\">\n<li>Determine who your ideal customers are and what content they enjoy the most based on your analytics.<\/li>\n<\/ol>\n<\/li>\n\n\n\n<li>Keep creating content and posting.\n<ol class=\"wp-block-list\">\n<li>If you\u2019re not a natural graphic designer then take advantage of <a href=\"https:\/\/www.tailwindapp.com\/create?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=SMM-post-CTA\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind Create<\/a>, and make professional looking posts and pin!<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n\n\n\n<p>The only way to be successful is by getting started and trying in the first place. And thankfully, there are social media management apps that help track your analytics and take away the more menial tasks, so social media doesn\u2019t need to be a full-time job on top of your full-time job.<\/p>\n\n\n\n<p>Until next time, friends!&nbsp;<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/l2JHPBjZZPkUCWQSc\" width=\"480\" height=\"480\" frameBorder=\"0\" class=\"giphy-embed lazyload\" allowFullScreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-4-4.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-pin-description=\"Does managing multiple social media accounts for your business feel overwhelming? Read this post on what social media management is and how to do it effortlessly.\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-4-4-200x300.png\" alt=\"Does managing multiple social media accounts for your business feel overwhelming? Read this post on what social media management is and how to do it effortlessly.\" class=\"wp-image-25290 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>I know what you\u2019re thinking. What is social media management? And why is social media management critical? It\u2019s why you\u2019re here, right?&nbsp; Maybe you\u2019re a new business owner wondering what the heck Tick Tack, or is it Tik Tok even is, and if social media is a non-negotiable for your business.&nbsp;&nbsp; Or maybe you\u2019re an &hellip;<\/p>\n","protected":false},"author":76,"featured_media":8260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[16],"tags":[102,75],"class_list":{"0":"post-8255","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-marketing","8":"tag-marketing-101","9":"tag-marketing-tools-apps","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Social Media Management? - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/what-is-social-media-management\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Social Media Management?\" \/>\n<meta property=\"og:description\" content=\"I know what you\u2019re thinking. 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