{"id":8265,"date":"2022-09-15T19:09:36","date_gmt":"2022-09-16T01:09:36","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-build-a-social-media-marketing-strategy-with-examples\/"},"modified":"2025-05-30T15:17:35","modified_gmt":"2025-05-30T21:17:35","slug":"how-to-build-a-social-media-marketing-strategy-with-examples","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-build-a-social-media-marketing-strategy-with-examples","title":{"rendered":"How to Build a Social Media Marketing Strategy (with Examples!)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-1-4.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-1-4.png\" alt=\"Build Social Media Strategy Header\" class=\"wp-image-25353 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>First of all, social media should be non-negotiable in a company\u2019s marketing efforts. <\/p>\n\n\n\n<p>Not convinced? Let\u2019s take a&nbsp;  &nbsp; and see what social media marketing can do for your business:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Establish your brand and give it a personality. (People relate and care much more about your product this way!)<\/li>\n\n\n\n<li>Helps with market research.&nbsp; Social listening gives insights into what your target audience likes about your brand and products.<\/li>\n\n\n\n<li>Social media is very cost-effective compared to other marketing efforts.&nbsp;<\/li>\n\n\n\n<li>Helps generate traffic to your website.<\/li>\n\n\n\n<li>Social media also has a very high conversion rate.<\/li>\n<\/ul>\n\n\n\n<p><strong>And, sure, anyone can post consistently on social media, especially with the help of a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/what-is-social-media-management\" target=\"_blank\">social media management tool<\/a>.   <\/strong><\/p>\n\n\n\n<p>But having a strategy and tracking what does and doesn\u2019t work will help you get where you\u2019re headed even faster!<\/p>\n\n\n\n<p>And the best part? Building a social media marketing strategy isn\u2019t nearly as hard or time-consuming as you\u2019d think! In fact, I\u2019d say with a few tips you could go from sporadic growth to a steady climb in reach and engagement.&nbsp;<\/p>\n\n\n\n<p>Curious to know how? You\u2019re in luck because we put together a real social media strategy template.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-social-media-strategy\">What is social media strategy?<\/h3>\n\n\n\n<p>First things first! What is social media strategy? This is a marketing practice used to promote your business and boost business goals, such as brand awareness, on popular social media platforms. It includes steps like outlining KPIs, goals, and of course content!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consider-how-your-business-goals-align-with-your-social-media-marketing-efforts\">Consider how your business goals align with your social media marketing efforts<\/h2>\n\n\n\n<p>If you\u2019ve already nailed down how your business goals translate to your marketing goals, skip ahead to <strong>how to set up your social media marketing strategy goals<\/strong>.<\/p>\n\n\n\n<p>Though it\u2019s true almost every business does benefit from having a social media presence, not every business is the same. In crafting a social media marketing strategy, it\u2019s important to consider <em>your business\u2019s<\/em> specific relationship to social media.&nbsp;<\/p>\n\n\n\n<p>Speaking of relationships, let\u2019s ask some intimate questions.  &nbsp;<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/h58cFa4qiJ9oO8NTIb\" width=\"480\" height=\"270\" frameborder=\"0\" class=\"giphy-embed lazyload\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<p>Do you have the right business for social media marketing ads? Is the effort toward posting across every platform relevant to your business\u2019s brand? Are your targets highly engaged in other brands&#8217; content like yours on social media?&nbsp;<\/p>\n\n\n\n<p>Not every business needs to do it all, and your social media strategy will largely depend on your targeted audience. But, how do you know what\u2019s right for your business? Well, friends. Just like dating, you\u2019ve got to know who you are and what you want in order to go anywhere. So, let\u2019s get down to the nitty-gritty and discuss the 3 business love languages (sometimes you just gotta keep running with a metaphor) to put together a social media strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-branding\">Branding<\/h3>\n\n\n\n<p>The core of knowing how your business should use social media has to do with understanding your brand. If you\u2019ve yet to create a brand, check out our resources on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/build-your-brand\" target=\"_blank\">tips to build a brand<\/a>. Branding before any marketing strategy is incredibly important, especially with social media marketing. Branding is knowing who you are, which is crucial to knowing your audience.<\/p>\n\n\n\n<p>Social media is content-centric. The aesthetics, the voice, and the posting style of your content will represent your brand across the internet. It\u2019s vital to decide this before posting content so there aren\u2019t major brand inconsistencies in what is being posted on your social media accounts. This can confuse prospects, prevent them from remembering you in the future, and cause them to unfollow you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-target-audience\">Target Audience<\/h3>\n\n\n\n<p>Once your branding is established, it\u2019s important to know your target audience. Where do they spend their time? What social media apps is your age demographic on the most? This is important to consider when drafting your strategy. We wrote an article on <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/which-social-media-platform-is-best-for-my-business\" target=\"_blank\">which social platform is best for your business<\/a><strong>. <\/strong>As it addresses different demographics tend to spend time on some platforms more than others.<\/p>\n\n\n\n<p>Go deep into understanding what your target audience is interested in, where they live, what their living situations are like, what the problems are that they are facing, what their relationship status is, and more!&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-budget\">Budget<\/h3>\n\n\n\n<p>Next is budget\u2026does your business have a social media budget? Is your business willing to invest in ads if they\u2019re relevant for your brand&#8217;s final social media marketing strategy? Creating social media accounts is free and easy to do, once you know your brand, audience, and budget, we can start strategizing. Muhahahaha!&nbsp;<\/p>\n\n\n\n<iframe data-src=\"https:\/\/giphy.com\/embed\/2zelCiUo5KJyN8MgMr\" width=\"480\" height=\"270\" frameborder=\"0\" class=\"giphy-embed lazyload\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-set-up-your-social-media-marketing-strategy-goals\">How to set up your social media marketing strategy goals<\/h2>\n\n\n\n<p>From measuring analytics and key performance indicators to studying competitor\u2019s strategies, and planning your content &#8211; this section will cover all the basics of developing the best social media strategy.&nbsp; Let\u2019s get buzzin.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-come-up-with-metrics-and-key-performance-indicators\">Come up with metrics and key performance indicators<\/h3>\n\n\n\n<p>When coming up with a social media marketing strategy there are some key analytics to keep an eye on that will greatly boost your success. Most apps will track your analytics for you, allowing you to see your reach and engagement with each post.&nbsp;<\/p>\n\n\n\n<p>And some key performance indicators to keep track of are: reach, clicks, engagement, hashtag performance, organic and paid likes, and audience demographics.<\/p>\n\n\n\n<p>Another helpful idea is to run a campaign that\u2019s set over a period of time with certain metric goals in mind. A business can learn a lot from a campaign on what does and doesn\u2019t work for your brand.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>Overall, goals should be <strong>SMART<\/strong>. <strong>S<\/strong>pecific, <strong>M<\/strong>easurable, <strong>A<\/strong>chievable, <strong>R<\/strong>elevant, and <strong>T<\/strong>ime-bound.&nbsp;<\/p><\/blockquote><\/figure>\n\n\n\n<p>You can also <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-calculate-and-maximize-social-media-roi\" target=\"_blank\" rel=\"noreferrer noopener\">read more on how to calculate social media ROI<\/a> to track how your social media strategy is affecting your bottom line.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-look-at-competitor-strategies-amp-review-example-strategies-like-these\">Look at competitor strategies &amp; review example strategies like these<\/h3>\n\n\n\n<p>A great way to get ideas and inspiration is by conducting competitor research. Pay attention to their social media. How often do they post? What types of posts perform the best? What strategies are they using?<\/p>\n\n\n\n<p>Now let\u2019s look at some examples of social media strategies that were hugely successful!<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ol class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.dove.com\/us\/en\/home.html\" target=\"_blank\" rel=\"noreferrer noopener\">Dove\u2019s<\/a> project <a href=\"https:\/\/www.dove.com\/us\/en\/stories\/campaigns\/showus.html\" target=\"_blank\" rel=\"noreferrer noopener\">#showus<\/a><\/li>\n<\/ol>\n\n\n\n<p>After Dove discovered that 70% of women don\u2019t feel represented in media and advertising, Dove set out on a campaign of inclusion. <\/p>\n\n\n\n<p>Dove created a photo library of real women who use their products with the Instagram hashtag generating over 647k posts!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-14.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-14-575x1024.jpg\" alt=\"Build Social Media Strategy #showus\" class=\"wp-image-25335 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 575px; --smush-placeholder-aspect-ratio: 575\/1024;\" \/><\/a><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>2.<a href=\"https:\/\/www.purina.com\/friskies\" target=\"_blank\" rel=\"noreferrer noopener\"> Friskies<\/a> and <a href=\"https:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Buzzfeed<\/a>: <a href=\"https:\/\/www.youtube.com\/results?search_query=buzzfeed+dear+kitten\" target=\"_blank\" rel=\"noreferrer noopener\">Dear Kitten<\/a> Campaign<\/p>\n\n\n\n<p>Friskies, Buzzfeed, and video creator <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/channel\/UCVpankR4HtoAVtYnFDUieYA\" target=\"_blank\">Ze Frank<\/a> teamed up to create a social media campaign for an older cat giving advice to a kitten. The campaign went viral, with the videos generating over 32 million views!<\/p>\n\n\n\n<p>These genius mastermind projects did a phenomenal job at creating entertaining and unique content with good-feeling topics that were more than shareable.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-25-at-9.32.57-AM.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Screen-Shot-2022-02-25-at-9.32.57-AM-1024x602.png\" alt=\"Build Social Media Strategy Dear Kitten\" class=\"wp-image-25336 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/602;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>3. <a href=\"https:\/\/us.pg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Procter and Gamble<\/a>: #DistanceDance<\/p>\n\n\n\n<p>Procter and Gamble, a consumer-packaged-goods company came up with a campaign to promote dancing during COVID in a safe way to stay connected and have fun. The goal was to encourage people to stay home and record their dance moves.&nbsp;<\/p>\n\n\n\n<p>The campaign was a huge hit, generating over 8 billion views and 1.9 million videos in its first week, and currently has 18 billion views!&nbsp;<\/p>\n\n\n\n<p>Why was this so successful? They aligned their values and social responsibility in order to bring awareness to their brand and it worked like perfection.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-15.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-15-526x1024.jpg\" alt=\"Build Social Media Strategy #distancedance\" class=\"wp-image-25337 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 526px; --smush-placeholder-aspect-ratio: 526\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-brainstorm-content-and-social-media-strategy\">Brainstorm content and social media strategy<\/h3>\n\n\n\n<p>Based on your understanding of branding, budget, target audience, KPI goals, and your competitor research on other brands\u2019 strategies, decide what strategy of your own is best for your business!&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-set-up-your-social-media-marketing-strategy-tactics\">Set up your social media marketing strategy tactics<\/h2>\n\n\n\n<p>This section will be alllll about strategic social media marketing and planning.  Let\u2019s get to it!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-a-content-calendar\">Create a content calendar<\/h3>\n\n\n\n<p>One of the best ways to help assure a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/10-reasons-your-content-marketing-plan-isnt-working\" target=\"_blank\">successful content marketing plan<\/a> and organize and implement your social media marketing strategy is by creating a content calendar. The most important factors in tracking your analytics and finding out what is working are consistency, frequency, and the passing of time.&nbsp; You\u2019ll have a harder time knowing what works if you don\u2019t have reliable consistent data to track.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-engaging-content\">Create engaging content<\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>The more engaging your content is, the wider your reach will be. Try spin-off Tik Tok videos, relatable content, or sharing social issues that pertain to your brand or you care about. Show your brand\u2019s personality. <\/p>\n\n\n\n<p>Is it upbeat, sassy, strictly educational, or easy-breezy? Make it as aesthetically pleasing as possible, invest in a photography course, or get signed up with <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/create\" target=\"_blank\">Tailwind Create<\/a> to easily create professional graphic-designed posts.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-utilize-social-media-templates\">Utilize social media templates<\/h3>\n\n\n\n<p>Coming up with a full strategy is daunting enough! There is a whole plethora of tools and <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/create\" target=\"_blank\">templates<\/a> out there, such as Tailwind\u2019s, to help you plan and create beautiful posts that will help you save time!<\/p>\n\n\n\n<p>Want to learn more? Check out our post on the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/social-media-design-tools\" target=\"_blank\">8 Best Design Tools for Creating Stunning Social Media Content<\/a>!<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-16.jpg\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Image-from-iOS-16-597x1024.jpg\" alt=\"Build Social Media Strategy Engaging Content\" class=\"wp-image-25355 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 597px; --smush-placeholder-aspect-ratio: 597\/1024;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-accomplish-social-media-marketing-strategy-on-an-ongoing-basis\">How to accomplish social media marketing strategy on an ongoing basis<\/h2>\n\n\n\n<p>Other than actually posting consistently, one of the most important parts of a social media strategy is reviewing what\u2019s working, improving, and re-strategizing. Not everything is going to work, but you learn from the highs and lows, and then you get better each time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-perform-regular-social-media-audits\">Perform regular social media audits<\/h3>\n\n\n\n<p>Whether it\u2019s on a monthly or quarterly basis make sure to review your social media analytics. That way you\u2019re continually staying on top of the data. Doing so helps you see if your social media marketing campaign is on track, along with if your strategy is working. Plus, it sets up discussion points in review sessions<\/p>\n\n\n\n<p>Need help tracking your analytics? <a href=\"https:\/\/www.tailwindapp.com\/instagram\/scheduling-and-publishing\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind App<\/a> offers smarter analytics to track your profile\u2019s performance, inspect your posts to find the top-performing ones, and gives you daily, weekly, and monthly analytics reports!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-have-review-sessions-to-reassess-and-go-back-to-the-drawing-board-to-adjust-accordingly-nbsp\">Have review sessions to reassess and go back to the drawing board to adjust accordingly&nbsp;<\/h3>\n\n\n\n<p>Review sessions are about seeing what is and isn\u2019t working and how to move forward. Bringing other team members in for a session to discuss, review reports, and brainstorm future strategies is the ideal way to accomplish social media strategy on an ongoing basis. Teamwork makes the dream work, am I right?<\/p>\n\n\n\n<p>Here are some ideas on how to start your first, or next brainstorming session:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cWhat did you learn from this campaign?\u201d<\/li>\n\n\n\n<li>\u201cHow did your strategy work or not work?\u201d<\/li>\n\n\n\n<li>\u201cWhat would you do differently next time?\u201d<\/li>\n\n\n\n<li>\u201cDid any other competitors do something better while your campaign ran that we should learn from?\u201d<\/li>\n<\/ul>\n\n\n\n<p>Follow these simple steps and you\u2019ll be sure to take your social media growth and engagement up quite a few notches! Until next time, friends!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\">FAQs<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-does-a-social-media-strategy-need-to-contain\">What does a social media strategy need to contain?<\/h3>\n\n\n\n<p>Every business\u2019s details are going to look a little bit different, but the basics of every social media strategy contain the following:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Goal setting and business objectives<\/strong>: Why are using social media? What business growth are you trying to achieve with it? How often will you post on these channels?<\/li>\n\n\n\n<li><strong>Branding and audience personas<\/strong>: How will your business present itself on social media? How will you figure out your target audience on these channels? How will you use branding and personas to market to them?<\/li>\n\n\n\n<li><strong>Competitor research:<\/strong> One of the best places to find ideas is from your competitors. Hashtags they\u2019re using, what their audience looks like, the language they are using, and more.<\/li>\n\n\n\n<li><strong>Allocated budget and resources:<\/strong> It\u2019s vital to the longevity of your social media strategy to have your budget and other resources, such as writers and graphics figured out.<\/li>\n\n\n\n<li><strong>Content Strategy:<\/strong> Once you have all of your research compiled you will need to plan out all of your content. Will you focus on promoting deals? Are you writing content that spreads your brand awareness? How often are you going to post? How long do you need your posts to be?&nbsp;<\/li>\n\n\n\n<li><strong>KPIs:<\/strong> How are you going to measure what is working and what isn\u2019t? Will you spend the first quarter on growing your following or how many users click through on an ad? Are you more interested in engagement?<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-the-best-way-to-generate-content-for-social-media\">What is the best way to generate content for social media?<\/h3>\n\n\n\n<p>You can find inspiration for your content from all over the place! Some common areas are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Competitor research.<\/li>\n\n\n\n<li>Following trends on different platforms<\/li>\n\n\n\n<li>Review your own content to see what was the most successful for you<\/li>\n\n\n\n<li>Online forums, such as Quora or Reddit can provide vast and interesting ideas for content<\/li>\n\n\n\n<li>Share polls&nbsp;<\/li>\n\n\n\n<li>Leverage influencer marketing<\/li>\n\n\n\n<li>User-generated content<\/li>\n\n\n\n<li>Hire an outside writer with expertise in the field<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-which-social-media-platform-is-best-for-my-business-goals\">Which social media platform is best for my business goals?<\/h3>\n\n\n\n<p>Deciding which social media platform is going to be best for you is going to wholly depend on your already understanding your brand, your voice, and your business goals. Once you have a grasp on that you can then pick the best platforms for you!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tailwindapp.com\/blog\/facebook-resources\"><strong>Facebook<\/strong><\/a><strong>: <\/strong>More popular with older users. This platform would be best for community engagement. It\u2019s great for promoting blogs, live videos, and speaking in longer form contexts with your followers.<\/li>\n\n\n\n<li><strong>TikTok:<\/strong> More popular with younger users. This is a visual medium that is all about fast and eye-catching content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-resources\"><strong>Instagram<\/strong><\/a><strong>:<\/strong> a younger user base like TikTok. This platform is ideal for businesses selling consumer packaged goods, like cosmetics. However, it is still highly favored by businesses of all kinds for promoting what\u2019s new with them, such as new launches or events.<\/li>\n\n\n\n<li>Youtube: Everyone uses Youtube, it\u2019s great to show off your expertise for your industry, such as a fashion brand uploading a video on Fall trends.<\/li>\n\n\n\n<li>Pinterest: A visual platform that many niche businesses have found a lot of success on Pinterest. It\u2019s a great place for providing product visuals and details for users\u2019 DIY projects and vision boards.<\/li>\n\n\n\n<li><strong>Twitter:<\/strong> Ideal for short updates and engagement with followers.<\/li>\n<\/ul>\n\n\n\n<p><strong>Snapchat:<\/strong> For an audience younger than 35. This platform allows for faster, less polished content that a business can update followers with. Want to tease a new nail polish coming out? Perhaps you have an event you want to promote and show off to followers that couldn\u2019t make it. It\u2019s great for all of these and more!<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-1-3.png\"><img decoding=\"async\" data-pin-description=\"It's easier than ever to build a social media marketing strategy! Come learn how to take your growth and sales up a notch!\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-1-3-200x300.png\" alt=\"It's easier than ever to build a social media marketing strategy! Come learn how to take your growth and sales up a notch!\" class=\"wp-image-25356 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Discover the benefits of incorporating a social media strategy into your business plan. 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