{"id":842,"date":"2023-09-04T18:17:00","date_gmt":"2023-09-05T00:17:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/beauty-brands-on-pinterest\/"},"modified":"2025-04-29T14:25:07","modified_gmt":"2025-04-29T20:25:07","slug":"beauty-brands-on-pinterest","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/beauty-brands-on-pinterest","title":{"rendered":"Secrets of the Best Beauty Brands on Pinterest"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/beauty-brands-on-pinterest1.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/beauty-brands-on-pinterest1.png\" alt=\"Secrets of the Best Beauty Brands on Pinterest\" class=\"wp-image-5524 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Beauty brands on Pinterest seem to have all the secrets to success. In this post, we&#8217;ll be outlining a few of the tips and trick you can steal to make your profile a bit more beautiful. Beauty brands on Pinterest are absolutely killing it. <a href=\"https:\/\/www.pinterest.com\/Maybelline\" target=\"_blank\" rel=\"noreferrer noopener\">Maybelline<\/a>&#8216;s racked up 48,000 followers, <a href=\"https:\/\/www.pinterest.com\/urbandecay\" target=\"_blank\" rel=\"noreferrer noopener\">Urban Decay<\/a> is sitting pretty with 57,000 followers, and Beauty Queen Bee <a href=\"https:\/\/www.pinterest.com\/sephora\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a> has more than 320,000 followers on Pinterest. So what is it about beauty brands that make them so appealing to the Pinterest audience? Below we&#8217;ve outlined a few of the key reason beauty brands do\u00a0<em><strong>so well<\/strong><\/em><strong>\u00a0<\/strong>on Pinterest. You just might be able to use a few trick for your brand!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-boost-your-beauty-brand-on-pinterest-with-tailwind-s-keyword-finder-and-smart-scheduler\">Boost Your Beauty Brand on Pinterest with Tailwind\u2019s Keyword Finder and Smart Scheduler<\/h2>\n\n\n\n<p>Pinterest is a goldmine for beauty brands, and the right tools can amplify your success. <a href=\"https:\/\/www.tailwindapp.com\/pinterest-marketing\/tools\/keyword-finder\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s Keyword Finder Tool<\/a> helps you uncover the most effective keywords to attract beauty enthusiasts and optimize your Pins for maximum visibility.<\/p>\n\n\n\n<p>Pair it with <a href=\"https:\/\/www.tailwindapp.com\/schedule\" target=\"_blank\" rel=\"noreferrer noopener\">Tailwind\u2019s Smart Social Media Scheduler<\/a> to ensure your Pins go live at the best times for engagement. With these tools, you\u2019ll effortlessly grow your audience and turn Pinterest into a powerful platform for your beauty brand.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-fewer-product-shots-please\"><strong>Fewer Product Shots, Please<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/pin\/255086766369159076\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/f3a72659dbda6840c6b7db838b0358de.gif\" alt=\"How To Apply Highlighter infographic from Maybelline \" class=\"wp-image-5521 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>There are some people who call Pinterest a digital\u00a0catalog. But here&#8217;s the thing: Pinterest\u00a0is NOT a catalog. Users are there to escape, be inspired, plan events \u2014 but they are NOT there to be advertised at. So just imagine being a newly-engaged woman, looking to Pinterest for beautiful bridal makeup ideas only to be greeted by a beauty brand&#8217;s account with nothing but product shots. Let&#8217;s be honest, pictures of a tube of mascara on a white background is\u00a0<em>not<\/em> the most inspiring thing. While those shots are important in showing your product offerings, showing how the product can be used gives it purpose. <a href=\"https:\/\/www.pinterest.com\/Maybelline\" target=\"_blank\" rel=\"noreferrer noopener\">Maybelline<\/a> does an incredible job of showcasing their products by using another one of the Internet&#8217;s favorite tools: a gif file! Now the Pinner not only knows how to get the perfect contour, they also know that Maybelline&#8217;s Master Hi-Light compact will give them exactly what they need.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-include-your-followers\"><strong>Include Your Followers<\/strong><\/h2>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/www.pinterest.com\/sephora\/makeup-of-the-day\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/Screen-Shot-2014-09-03-at-5.25.50-PM.png\" alt=\"Sephora's Follower Engagement\" class=\"wp-image-5522 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Part of the fun of working with beauty brands is the emphatic nature of the fans. People LOVE hair and makeup, and Pinterest\u00a0<em><strong>is<\/strong><\/em> a social media network, so why not start socializing with those engaged fans? Makeup artists and hair dressers \u2014 both professional and amateur \u2014 often already show off their work, so by setting up a hashtag or a site for users to show off\u00a0their own images, you&#8217;re building a relationship with them! <a href=\"https:\/\/sephora.com\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a> has the whole follower inclusion\u00a0<em><strong>down:<\/strong><\/em> Sephora&#8217;s\u00a0board &#8220;<a href=\"https:\/\/www.pinterest.com\/sephora\/makeup-of-the-day\" target=\"_blank\" rel=\"noreferrer noopener\">Makeup of the Day<\/a>&#8220;, along with the hashtag #MOTD, shows off their fans&#8217; pictures and makeup tricks. This gives Sephora the opportunity to brag on their followers\u00a0<em><strong>and<\/strong><\/em><strong>\u00a0<\/strong>show what their products can do while building loyalty with fans. A complete win\/win for everyone!<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-work-with-influencers\"><strong>Work With Influencers<\/strong><\/h2>\n\n\n\n<p>While this is true for most company categories on Pinterest, working with an influencer can be especially impactful for beauty brands looking to boost their reach. Since Pinterest is known for being a great place for fun hair and makeup ideas, many beauty bloggers have built up an incredible following. For example, <a href=\"https:\/\/www.pinterest.com\/tbdofficial\" target=\"_blank\" rel=\"noreferrer noopener\">The Beauty Department&#8217;s<\/a>\u00a0great hair and makeup\u00a0how-to&#8217;s have helped them garner 897,000 followers, and wedding blog <a href=\"https:\/\/www.pinterest.com\/stylemepretty\" target=\"_blank\" rel=\"noreferrer noopener\">Style Me Pretty<\/a> has inspired over 5 million followers to up their bridal beauty! By reaching out to an influential Pinner and asking them to either blog about your product, or even just <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">repin<\/a> some of your Pins, your brand will reach a whole new \u2014 and a very huge \u2014 audience. Just remember to stay within <a href=\"https:\/\/business.pinterest.com\/en\/business-terms-service\" target=\"_blank\" rel=\"noreferrer noopener\">Pinterest&#8217;s Terms of Service<\/a> when pitching to them. \u00a0 <\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover the tips and tricks used by top beauty brands on Pinterest to gain thousands of followers. Learn how Tailwind&#8217;s Keyword Finder and Smart Scheduler can help your brand stand out. Don&#8217;t miss out on the chance to include your followers and work with influencers for even more impact. Start growing your audience now!<\/p>\n","protected":false},"author":85,"featured_media":843,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":{"0":"post-842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-all-posts","8":"category-tailwind-blog","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Secrets of the Best Beauty Brands on Pinterest - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover the tips and tricks used by top beauty brands on Pinterest to gain thousands of followers. Learn how Tailwind&#039;s Keyword Finder and Smart Scheduler can help your brand stand out. Don&#039;t miss out on the chance to include your followers and work with influencers for even more impact. Start growing your audience now!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/beauty-brands-on-pinterest\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secrets of the Best Beauty Brands on Pinterest\" \/>\n<meta property=\"og:description\" content=\"Discover the tips and tricks used by top beauty brands on Pinterest to gain thousands of followers. Learn how Tailwind&#039;s Keyword Finder and Smart Scheduler can help your brand stand out. Don&#039;t miss out on the chance to include your followers and work with influencers for even more impact. Start growing your audience now!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/beauty-brands-on-pinterest\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-05T00:17:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T20:25:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/beauty-brands-on-pinterest1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"655\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Megginson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Megginson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest\"},\"author\":{\"name\":\"Melissa Megginson\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\"},\"headline\":\"Secrets of the Best Beauty Brands on Pinterest\",\"datePublished\":\"2023-09-05T00:17:00+00:00\",\"dateModified\":\"2025-04-29T20:25:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest\"},\"wordCount\":634,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/beauty-brands-on-pinterest1.png\",\"articleSection\":[\"All Posts\",\"Tailwind Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest\",\"name\":\"Secrets of the Best Beauty Brands on Pinterest - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/beauty-brands-on-pinterest#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/beauty-brands-on-pinterest1.png\",\"datePublished\":\"2023-09-05T00:17:00+00:00\",\"dateModified\":\"2025-04-29T20:25:07+00:00\",\"description\":\"Discover the tips and tricks used by top beauty brands on Pinterest to gain thousands of followers. 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