{"id":8516,"date":"2022-12-01T16:15:00","date_gmt":"2022-12-01T22:15:00","guid":{"rendered":"https:\/\/twprod.wpengine.com\/email-subject-lines\/"},"modified":"2025-07-24T12:06:32","modified_gmt":"2025-07-24T18:06:32","slug":"email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/email-subject-lines","title":{"rendered":"Write Email Subject Lines That Get Opened (+ Examples)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-How-to-Write-Email-Marketing-Subject-Lines.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-How-to-Write-Email-Marketing-Subject-Lines.png\" alt=\"\" class=\"wp-image-25771 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Good email subject lines can make all the difference between a failed and successful campaign.<\/p>\n\n\n\n<p>Writing good subject lines, which will make an actual person open the email, takes a lot of testing. But, arguably, it is one of the most important elements of an email marketing campaign!<\/p>\n\n\n\n<p>Here are some statistics for you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Businesses have only<a href=\"https:\/\/www.forbes.com\/sites\/serenitygibbons\/2018\/06\/19\/you-have-7-seconds-to-make-a-first-impression-heres-how-to-succeed\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>seven seconds<\/em><\/a><em> <\/em>to make a good first impression on customers;<\/li>\n\n\n\n<li>A vast percentage of the<a href=\"https:\/\/www.statista.com\/statistics\/456500\/daily-number-of-e-mails-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 376 billion emails<\/a> sent daily go unopened, let alone unread.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re an email marketer, these facts are tied together by a single thread: email subject lines. In this post, we will focus on writing good subject lines to boost your open rates and, as a result, the overall bottom line of your<a href=\"https:\/\/www.tailwindapp.com\/blog\/email-marketing-campaigns\" target=\"_blank\" rel=\"noreferrer noopener\"> email marketing campaigns<\/a>!<\/p>\n\n\n\n<div id=\"om-mgcordoqgit85pfm8lrm-holder\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-email-subject-line\"><strong>What is an Email Subject Line?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>The subject line of an email is the line of text that people see when they receive an email. <\/strong><\/p>\n\n\n\n<p><strong>It is the first impression they have of the email&#8217;s contents. <\/strong><\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\" target=\"_blank\">Having a subject line of 7 words and about 41 characters<\/a> is typically considered a sweet spot for the right subject line length.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Gmail-Inbox-Mockup.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Gmail-Inbox-Mockup-1024x724.png\" alt=\"\" class=\"wp-image-26350 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/724;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-email-preheader\"><strong>What is an Email Preheader?<\/strong><\/h2>\n\n\n\n<p>This is another sometimes overlooked element of engaging email subject lines.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/preview-text.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/preview-text.png\" alt=\"\" class=\"wp-image-26351 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n\n\n<p> This is a text that follows the subject line and is a sneak peek at what is in the email body. This is a second chance to grab attention in your email campaign!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-are-email-subject-lines-so-important\"><strong>Why are Email Subject Lines So Important?<\/strong><\/h2>\n\n\n\n<p><strong>Email subject lines are the first contact email subscribers have with your email marketing campaigns.<\/strong> Learning how to come up with the subject line of an email can make or break your campaign.<\/p>\n\n\n\n<p>The right email subject line entices readers to open, click, and buy. Some half of recipients open emails due to catchy email subject lines alone. Nearly 70% report emails as spam on the same basis.<\/p>\n\n\n\n<p>On the other hand, the wrong email subject line can drive customers away and even see your brand relegated to the spam folder.&nbsp;<\/p>\n\n\n\n<p>No matter how well-crafted your campaigns are, your efforts are worthless if your audience never sees your content. That\u2019s why email marketers have to write catchy email subject lines <em>every <\/em>time \u2013 no exceptions.<\/p>\n\n\n\n<p>While the process requires extra work, you can improve your open and click-through rates, spread brand awareness, and avoid the trash folder (or the spam folder!).<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Are you new to email marketing? Learn more by reading our guide on &#8220;<a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-get-started-in-email-marketing\" data-type=\"post\" data-id=\"25229\" target=\"_blank\" rel=\"noreferrer noopener\">How to Get Started in Email Marketing!<\/a>&#8220;<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-7-ingredients-of-a-converting-subject-line\"><strong>7 Ingredients of a Converting Subject Line<\/strong><\/h2>\n\n\n\n<p>Most industries that use email marketing see a<a href=\"https:\/\/blog.hubspot.com\/sales\/average-email-open-rate-benchmark\" target=\"_blank\" rel=\"noreferrer noopener\"> 21% open rate<\/a>, with 30-40% being above-average. But with the right email subject line, you can drive these statistics up.<\/p>\n\n\n\n<p>The best email subject line tips all start with a few ingredients. Think of them like your spice rack: while you don\u2019t have to include all of them every time, mixing and matching can deliver fantastic results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-personalization\"><strong>1. <\/strong><strong><\/strong><strong>Personalization<\/strong><\/h3>\n\n\n\n<p>Now more than ever, marketers can use data about their target audience to provide the ultimate customer experience. Email subject lines are no exception; a <strong>little personalization here offers the sense of importance and connection readers crave.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-benefit\"><strong>2. <\/strong><strong><\/strong><strong>Benefit<\/strong><\/h3>\n\n\n\n<p>When opening marketing emails, most people ask: \u201c<strong>What\u2019s in it for me?<\/strong>\u201d&nbsp;<\/p>\n\n\n\n<p>Your email subject line provides the perfect location to answer that question upfront. Including or hinting at freebies, discounts, or new information can inspire higher open rates among your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-relevance\"><strong>3. <\/strong><strong><\/strong><strong>Relevance<\/strong><\/h3>\n\n\n\n<p>Generally, subscribers <strong>read emails to stay informed or learn more about a brand or topic<\/strong> (or receive a sweet discount).&nbsp;<\/p>\n\n\n\n<p>Crafting email subject lines relevant to their lives, trending topics, and your brand is a great way to compel clicks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-urgency\"><strong>4. <\/strong><strong><\/strong><strong>Urgency<\/strong><\/h3>\n\n\n\n<p>Most people live in chronic FOMO, or fear of missing out.<\/p>\n\n\n\n<p>By <strong>communicating urgency in your subject line and offering a solution<\/strong>, you can help readers scratch that itch. (For instance, you may put a deadline on a sale or countdown to the start of an upcoming event.)<\/p>\n\n\n\n<p>Still, you\u2019ll want to use this tactic sparingly. Otherwise, your urgent emails become \u201cjust another Tuesday.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-intrigue\"><strong>5. <\/strong><strong><\/strong><strong>Intrigue<\/strong><\/h3>\n\n\n\n<p>Sometimes, email subject lines work because they establish benefits upfront. Other times, it\u2019s <strong>because they confer a mystery or question that readers just <\/strong><strong><em>have <\/em><\/strong><strong>to solve<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Tantalizing email subject lines often increase open rates because readers have to click to satisfy their curiosity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-celebrity-branding\"><strong>6. <\/strong><strong><\/strong><strong>Celebrity Branding<\/strong><\/h3>\n\n\n\n<p>Adding a <strong>relevant celebrity\u2019s name to your subject line can boost clicks<\/strong> based purely on name recognition. (And a desire to learn what Kim K. is up to these days.)&nbsp;But only use this strategy if it aligns with your brand; don\u2019t throw out famous names <em>just <\/em>for recognition.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-engaging-previews\"><strong>7. <\/strong><strong><\/strong><strong>Engaging Previews<\/strong><\/h3>\n\n\n\n<p><strong>Previews aren\u2019t exactly part of your subject line, but they\u2019re almost as important<\/strong>. Preview text provides a sneak peek at your email\u2019s contents beside the subject line.<\/p>\n\n\n\n<p>Take this opportunity to complement your subject line and further engage with your audience.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-email-subject-line-best-practices\"><strong>Email Subject Line Best Practices<\/strong><\/h2>\n\n\n\n<p><strong>Every email campaign has its own purpose<\/strong>, which means your email subject lines should match it.&nbsp;<\/p>\n\n\n\n<p>While the style, tone, and direction of your subject lines will change, adhering to these best practices can help you make the most of your online marketing efforts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-determine-the-cta-if-any\"><strong>Determine the CTA \u2013 if Any<\/strong><\/h3>\n\n\n\n<p>Not every email subject line needs a call-to-action \u2013 but every email does.&nbsp;<\/p>\n\n\n\n<p>If you i<strong>ncorporate your CTA into your subject line, use it to inform recipients why they should open it<\/strong>, be it to receive free stuff or receive important information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-segment-your-lists\"><strong>Segment Your Lists<\/strong><\/h3>\n\n\n\n<p>Many marketers <strong>blast emails to everyone on their lists. But sometimes, that causes more confusion than clicks<\/strong>. For instance, if you send a list of the best \u201clocal\u201d bars to someone 3,000 miles away, you\u2019re not just <em>not <\/em>providing relevance; you\u2019re showing you don\u2019t know your readers at all.<\/p>\n\n\n\n<p>Haven&#8217;t started using Tailwind&#8217;s marketing suite yet? You can easily manage your social media platforms,  and campaign planning all in one place. <strong><a href=\"https:\/\/www.tailwindapp.com\/email?utm_source=blog&amp;utm_medium=cta&amp;utm_campaign=general&amp;utm_content=in-text-cta-email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\">Explore our suite of time-saving marketing tools with a forever-free plan<\/a><\/strong>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-use-tokens-of-personalization\"><strong>Use Tokens of Personalization<\/strong><\/h3>\n\n\n\n<p>You\u2019ve heard of tokens of appreciation \u2013 now, we\u2019re talking tokens of personalization.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.hubspot.com\/state-of-marketing?hubs_signup-url=blog.hubspot.com\/marketing\/improve-your-email-subject-line&amp;hubs_signup-cta=higher%20click-through%20rates&amp;hubs_post=blog.hubspot.com\/marketing\/improve-your-email-subject-line&amp;hubs_post-cta=higher%20click-through%20rates\" target=\"_blank\">Research shows<\/a> that including a recipient\u2019s first name in email subject lines can inspire a higher click-through rate. <\/p>\n\n\n\n<p>But it doesn\u2019t have to be just names! Locations, companies, and hobbies can build a sense of familiarity, too.<\/p>\n\n\n\n<p>That said, you don\u2019t want to get too personal too often, lest you sound creepy. Small, sporadic touches once in a while should do the trick.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-avoid-spam-traps\"><strong>Avoid Spam Traps<\/strong><\/h3>\n\n\n\n<p>Several subject line factors can lead readers to send you <strong>straight to the <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-avoid-spam-filters-in-email-marketing-the-right-way\" data-type=\"post\" data-id=\"25790\" target=\"_blank\" rel=\"noreferrer noopener\">spam folder<\/a><\/strong>. Or even worse, the email spam filter will do it automatically.&nbsp;<\/p>\n\n\n\n<p>Some spam traps look like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Loud punctuation (LIKE ALL CAPS and lots of exclamation marks!!!!!!!)<\/li>\n\n\n\n<li>Including multiple types of punctuation in the same subject line !?*&#8211;\/!}{<\/li>\n\n\n\n<li>Aggressively salesy or clickbait-y language (\u201cFREE!\u201d \u201cBuy Now!\u201d \u201cMake $$$ Today!\u201d)<\/li>\n\n\n\n<li>Weird &nbsp; spacing&nbsp; issues<\/li>\n\n\n\n<li>Special or unreadable fonts<\/li>\n\n\n\n<li>False or misleading statements that go unfulfilled in your email\u2019s copy<\/li>\n<\/ul>\n\n\n\n<p><strong>Instead of focusing on this \u201cunique\u201d style of promotion, try offering expertise, information, or even a little wit to build real connections.<\/strong> And, make sure your email provider uses built-in best practices to avoid spam traps or federal violations. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-time-your-emails-wisely\"><strong>Time Your Emails Wisely<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Broadly speaking, you should research when your audience is most likely to act on your emails. <a href=\"https:\/\/www.tailwindapp.com\/blog\/the-best-time-to-send-marketing-emails\" target=\"_blank\" rel=\"noreferrer noopener\">The time when you send emails<\/a> is important, <strong>but with \u201ctimed email subject lines\u201d you can take it even one step further!<\/strong><\/p>\n\n\n\n<p>For instance, a food magazine may send an email with the subject line \u201cThe Best Drinks in [City] Tonight\u201d just before happy hour. That would likely see more clicks than waiting until midnight.&nbsp;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/sending-strategy.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/sending-strategy.png\" alt=\"\" class=\"wp-image-26354 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-unique-but-brand-aware\"><strong>Be Unique, But Brand-Aware<\/strong><\/h3>\n\n\n\n<p>Crafting actionable subject lines requires understanding your audience and brand. <strong>Use your email subject lines to highlight what your brand does well.&nbsp;<\/strong><\/p>\n\n\n\n<p>Don\u2019t be afraid to throw your company name out there to build familiarity and engagement. At the same time, have the courage to take a little risk.<\/p>\n\n\n\n<p>For many readers, there\u2019s a fine line between memorable and repulsive. Finding your happy place means you can carve a unique niche while having some fun.&nbsp;&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-11-tips-to-write-great-subject-lines\"><strong>11 Tips to Write Great Subject Lines<\/strong><\/h2>\n\n\n\n<p>Writing converting subject lines is an art, and like any art, it requires practice and testing. These tips can help you find your voice.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-be-human\"><strong>1. <\/strong><strong><\/strong><strong>Be Human<\/strong><\/h3>\n\n\n\n<p><strong>Even more serious brands can benefit from a conversational tone<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Remember, your readers are people, not robots \u2013 meaning readability, connection, and friendliness often trump a cold tone.&nbsp;<\/p>\n\n\n\n<p>Even small, simple switches like using contractions can have a big impact!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-stay-short-simple-and-sweet\"><strong>2. <\/strong><strong><\/strong><strong>Stay Short, Simple, and Sweet<\/strong><\/h3>\n\n\n\n<p>Today, <strong>half of the emails are read on mobile, which cuts down the visible character count.<\/strong>&nbsp;<\/p>\n\n\n\n<p>At the same time, readers scan inboxes quickly, giving you just milliseconds to grab their attention.<\/p>\n\n\n\n<p>Research shows that short subject lines \u2013<a href=\"https:\/\/blog.marketo.com\/2018\/02\/email-subject-line-length-works-best.html\"> around 40 characters or 7 words<\/a> \u2013 perform best. Precise, concise subject lines offer clear benefits, intrigue, or relevance without getting wordy.<\/p>\n\n\n\n<p>\u201cIncrease your conversions by 50%!\u201d offers fewer words and more benefits than \u201cHere\u2019s how to increase your marketing power while driving better conversions.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-begin-with-action-oriented-verbs\"><strong>3. <\/strong><strong><\/strong><strong>Begin with Action-Oriented Verbs<\/strong><\/h3>\n\n\n\n<p>A great email subject line is designed to inspire clicks, and <strong>nothing drives clicks like action verbs<\/strong>. Vibrant verbs give readers a sense of urgency or excitement that dull descriptions simply don\u2019t.<\/p>\n\n\n\n<p>Who wants to attend a \u201cLocal dinner with a singer\u201d when you can \u201cDine with Lady Gaga\u201d instead?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-make-people-feel-special\"><strong>4. <\/strong><strong><\/strong><strong>Make People Feel Special<\/strong><\/h3>\n\n\n\n<p>Birthdays, weddings, and anniversaries\u2026<strong>people love to feel special and included<\/strong>. Provoke a sense of belonging that boosts loyalty and conversions by making people feel like \u201cinsiders\u201d with powerful phrases like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exclusive offer<\/li>\n\n\n\n<li>Private invite<\/li>\n\n\n\n<li>VIPs only!<\/li>\n\n\n\n<li>Just for you<\/li>\n\n\n\n<li>A gift from us to our beloved customers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-include-deadlines\"><strong>5. <\/strong><strong><\/strong><strong>Include Deadlines<\/strong><\/h3>\n\n\n\n<p><strong>You can capitalize on the power of FOMO<\/strong> \u2013 and remove distractions \u2013 by including deadlines that encourage readers to prioritize your offers.<\/p>\n\n\n\n<p>From leveraging multi-email promotions to creating urgency around expiring events, the \u201cnow or never\u201d language often produces greater results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-pose-compelling-questions\"><strong>6. <\/strong><strong><\/strong><strong>Pose Compelling Questions<\/strong><\/h3>\n\n\n\n<p><strong>Asking questions expands the idea of intrigue mentioned earlier<\/strong>. With the right question and a good subject line, you can show off your knowledge, pique curiosity, and engage minds.<\/p>\n\n\n\n<p>Because questions feel incomplete without an answer, you can also inspire readers to open emails to learn more within.&nbsp;<\/p>\n\n\n\n<p>These can be anything from \u201cAre you making these 10 critical business mistakes?\u201d to \u201cDo you know how long a giraffe\u2019s tongue is?\u201d<\/p>\n\n\n\n<p>You can also get a little personal with a simple \u201cRough day?\u201d or \u201cNeed a break?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-use-numbers\"><strong>7. <\/strong><strong><\/strong><strong>Use Numbers<\/strong><\/h3>\n\n\n\n<p>Millions of businesses rely on vague subject lines that convey no real data to drive paltry conversions. But <strong>tossing numbers into your email subject lines can improve notice and open rates.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Whether you\u2019re offering \u201c50% off \u2013 today only!\u201d or a list of \u201cTop 10 things we love about our customers!\u201d numbers provide unavoidable benefits to readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-get-witty-with-it\"><strong>8. <\/strong><strong><\/strong><strong>Get Witty with It<\/strong><\/h3>\n\n\n\n<p>A good email subject line should be relatively short \u2013 but that doesn\u2019t mean it should be boring. <strong>Introducing a little humor with your self-indulgent wittiness can make your audience crack a smile and click on for more<\/strong>.<\/p>\n\n\n\n<p>For instance, puns give you the opportunity to make yourself sound fun and relatable. (Take Quirky\u2019s (a cable management product) \u201cAbra-cord-abra! Yeah, we said it.\u201d which offers both wit and a self-reverential poke.)&nbsp;<\/p>\n\n\n\n<p>You can look into other kinds of wordplay, too, like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alliterations<\/li>\n\n\n\n<li>Rhymes<\/li>\n\n\n\n<li>Word imitations<\/li>\n\n\n\n<li>References and allusions<\/li>\n<\/ul>\n\n\n\n<p>Any of these can help your email subject lines stick out in users\u2019 minds and grab attention while offering great value.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-draft-multiple-subject-lines\"><strong>9. Draft Multiple Subject Lines<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>One crucial part of writing email subject lines is <strong>not limiting yourself to just one option<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Take some time to write down your best 4-7 subject lines, each with a different style, tone, or angle.&nbsp;<\/p>\n\n\n\n<p>Even if you discard 99% of them now, you can save the good ones for later.<\/p>\n\n\n\n<p>Want to cut down time on brainstorming? Use Tailwind Ghostwriter for email subject lines!<\/p>\n\n\n\n<p>Simply input the purpose of your email (think: newsletter, promotion, welcome email), your preferred tone, and topics, like a new product or an upcoming event, and click Generate! Our AI technology will continue giving you a mix of subject lines until you find the perfect one for you.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Workflow-mockup-1.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Workflow-mockup-1-1024x855.png\" alt=\"\" class=\"wp-image-26356 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/855;\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-nbsp-get-feedback\"><strong>10.&nbsp; Get Feedback<\/strong><\/h3>\n\n\n\n<p>Sometimes, you need to g<strong>et out of your own head and see problems from someone else\u2019s perspective.&nbsp;<\/strong><\/p>\n\n\n\n<p>Ask your colleagues, spouse, or even your kids to look over your ideas. And if they have suggestions of their own, don\u2019t be afraid to listen up!&nbsp;<\/p>\n\n\n\n<p>You do not have to look for exact <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-marketing-emails\" data-type=\"post\" data-id=\"24245\" target=\"_blank\" rel=\"noreferrer noopener\">subject line copy<\/a>, but rather suggestions and alternative points of view.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-nbsp-a-b-test-your-email-subject-lines\"><strong>11.&nbsp; A\/B Test Your Email Subject Lines<\/strong><\/h3>\n\n\n\n<p>These tips and best practices can get you started on your subject line journey. But you shouldn\u2019t just take our word for it \u2013 ultimately, your brand and customers are unique and need a personalized touch.&nbsp;<\/p>\n\n\n\n<p>By <strong><a href=\"https:\/\/www.tailwindapp.com\/blog\/a-b-testing-email-marketing\" data-type=\"post\" data-id=\"25752\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing your subject lines<\/a><\/strong>, you can experiment to see what works with the most biased (and relevant) crowd of all: your own readers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-12-examples-of-catchy-email-subject-lines\"><strong>12 Examples of Catchy Email Subject Lines<\/strong><\/h2>\n\n\n\n<p>Now, you have all the tools to start writing email subject lines that convert. For added inspiration, consider these catchy subject lines that have appeared in inboxes \ud83d\ude42&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-best-of-groupon-the-deals-that-make-us-proud-unlike-our-nephew-steve\"><strong>1. Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve)<\/strong><\/h3>\n\n\n\n<p>Some rules are made to be broken \u2013 for experts, anyway.<\/p>\n\n\n\n<p>From mentioning the brand name to offering benefits to throwing in a jab at Steven, Groupon schools marketers in top-notch subject lines \u2013 all while breaking the most basic rule: keep it short and sweet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-essential-oils-learn-what-they-do\"><strong>2. <\/strong><strong><\/strong><strong>Essential Oils\u2026Learn what they do!<\/strong><\/h3>\n\n\n\n<p>Mother Earth Pillows sells, you guessed it, pillows! (Specifically therapeutic pillows.)<\/p>\n\n\n\n<p>But this subject line broadens their scope by offering knowledge on a related topic: essential oils \u2013 something many therapeutic pillow users may be interested in.<\/p>\n\n\n\n<p>Now <em>that\u2019s <\/em>knowing your audience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-real-baseball-fans-eat-burritos\"><strong>3. <\/strong><strong><\/strong><strong>real baseball fans eat burritos<\/strong><\/h3>\n\n\n\n<p>The lower-caps. The pointed jab at burgers and beer. The knowledge that \u201creal\u201d fans eat burritos \u2013 as if everyone already knew that, right?<\/p>\n\n\n\n<p>With this subject line, Boloco markets its product while convincing readers that Red Sox fans crave burritos, not burgers.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-trip-or-treat-up-to-300-off-ends-tomorrow\"><strong>4. <\/strong><strong><\/strong><strong> Trip or Treat! Up to $300 off ends tomorrow<\/strong><\/h3>\n\n\n\n<p>EF\u2019s spooky subject line couples a quirky emoji with a sense of time-bound urgency. Absolutely boo-tiful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-uh-oh-your-prescription-is-expiring\"><strong>5. Uh-oh, your prescription is expiring.<\/strong><\/h3>\n\n\n\n<p>Here, Warby Parker combines a conversational tone with a personalized, relevant touch. Helpful, friendly, and approachable? Time to get those new glasses!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-don-t-open-this-email\"><strong>6. <em>Don\u2019t Open This Email<\/em><\/strong><\/h3>\n\n\n\n<p>What\u2019s better than answering questions? Getting away with something forbidden.<\/p>\n\n\n\n<p>This subject line from Manicube gives readers the feeling they\u2019re doing just that by telling them <em>not <\/em>to do the thing \u2013 thereby ensuring their readers will do the opposite of what they tell them.<\/p>\n\n\n\n<p>Pretty clever if you ask us. (Not that you did.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-7-10-bizarre-money-habits-making-millennials-richer\"><strong>7. 10 bizarre money habits making Millennials richer<\/strong><\/h3>\n\n\n\n<p>What brings together numbers, money, and Millennials? This subject line from Refinery29 that just <em>screams <\/em>\u201cOpen me!\u201d (And we\u2019re sure readers did, too.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-8-not-cool-guys\"><strong>8. Not Cool, Guys<\/strong><\/h3>\n\n\n\n<p>If there\u2019s one thing BuzzFeed knows, it\u2019s how to deliver on its clickbait. Just look at the preview text that followed this enigma of a subject line: \u201cOkay, WHO left the passive-aggressive sticky note on my fridge?\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-we-need-to-talk\"><strong>9. We Need To Talk\u2026<\/strong><\/h3>\n\n\n\n<p>PPC Protect boosted its open rate to 63% with this simple subject line. Not only does it sound important, but it triggers your curiosity (and perhaps a little anxiety, too).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-10-tgif\"><strong>10. TGIF!<\/strong><\/h3>\n\n\n\n<p>Acronym-only subject lines mark the epitome of short, sweet, and relatable.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-11-nbsp-join-us-for-a-bling-ing-good-time\"><strong>11.&nbsp; Join us for a Bling-ing good time<\/strong><\/h3>\n\n\n\n<p>This email subject line from The Basketry builds on the power of risqu\u00e9 (alluding curse words) while marketing their product <em>and <\/em>upcoming event. (The rest of the email offered their contact information and an invitation to an upcoming \u201cBreakfast &amp; Bling\u201d event.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-12-nbsp-yes-this-is-a-fundraising-email-and-hey\"><strong>12. &nbsp; \u201cYes, this is a fundraising email\u201d and \u201cHey\u201d<\/strong><\/h3>\n\n\n\n<p>Simple, straightforward\u2026and garnering open rates of nearly 80%. These two boring email subject lines, sent by Al Franken and Barack Obama, illustrate the power of celebrity names \u2013 and a bit of honest intrigue.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Good email subject lines can make all the difference between a failed and successful email marketing campaign.<\/li>\n\n\n\n<li>A\/B test subject lines often. Keep testing the winner against a new contender. Improvement never stops.&nbsp;<\/li>\n\n\n\n<li>Personalization is a good foundation for a high open-rate subject line.&nbsp;<\/li>\n\n\n\n<li>Questions work exceptionally well, don\u2019t overuse them.<\/li>\n\n\n\n<li>Shocking subject lines may have a negative effect, be careful!&nbsp;<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faqs\"><strong>FAQs<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-a-good-example-of-a-subject-line-for-an-email\"><strong>What is a good example of a subject line for an email?<\/strong><\/h3>\n\n\n\n<p>\u201cQuick question?\u201d \u2013 one of the most converting email subject lines is a question. This lets the person know that you\u2019re not going to take up too much of their time (think: brevity), but you do need their help with something.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-makes-a-catchy-subject-line\"><strong>What makes a catchy subject line?<\/strong><\/h3>\n\n\n\n<p>Keep it brief and personal. Questions work great as well. Just make sure that it is not clickbait!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-create-urgency-with-subject-lines\"><strong>How do you create urgency with subject lines?<\/strong><\/h3>\n\n\n\n<p>\u201cEnds today\u201d \u2013 time constraints are a great way to create urgency. It lets the person know they need to act now if they\u2019re interested.<\/p>\n\n\n\n<p>\u201cOnly 2 left!\u201d \u2013 scarcity is another great way to create urgency. If there\u2019s only a limited number of something available, people are more likely to act quickly to get them.<\/p>\n\n\n\n<div id=\"om-fkuqxpwlwnkqcqgkc7tm-holder\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-5-How-to-Write-Email-Marketing-Subject-Lines.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-5-How-to-Write-Email-Marketing-Subject-Lines-200x300.png\" alt=\"Writing good email subject lines takes time and testing. In this post, we will help you to get to your best email marketing subject lines quicker! \" class=\"wp-image-25773 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to craft compelling email subject lines that entice readers to open, click, and buy. Improve your open rates and overall email marketing success by incorporating personalized elements, urgency, and humor.<\/p>\n","protected":false},"author":134,"featured_media":8525,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[14],"tags":[106,63],"class_list":{"0":"post-8516","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-email-marketing","8":"tag-email-best-practices","9":"tag-email-marketing-101","11":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Write Email Subject Lines That Get Opened (+ Examples) - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Learn how to craft compelling email subject lines that entice readers to open, click, and buy. Improve your open rates and overall email marketing success by incorporating personalized elements, urgency, and humor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/email-subject-lines\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Write Email Subject Lines That Get Opened (+ Examples)\" \/>\n<meta property=\"og:description\" content=\"Learn how to craft compelling email subject lines that entice readers to open, click, and buy. 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