{"id":858,"date":"2014-09-23T23:04:31","date_gmt":"2014-09-24T05:04:31","guid":{"rendered":"https:\/\/twprod.wpengine.com\/questions-for-pinterest-marketing\/"},"modified":"2024-10-12T21:32:41","modified_gmt":"2024-10-13T03:32:41","slug":"questions-for-pinterest-marketing","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/questions-for-pinterest-marketing","title":{"rendered":"5 Questions Pinterest Marketers Should Ask, But Don\u2019t"},"content":{"rendered":"\n<p>Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong.&nbsp;In this post, we&#8217;ve outline the 5 questions <strong>all<\/strong>&nbsp;Pinterest marketers should ask &#8211; but don&#8217;t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/questions-pinterest-marketing.png\" alt=\"5 Questions Pinterest Marketers Should Ask but Don't\" class=\"wp-image-5539 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Pinterest\u2019s user-friendly platform makes it easy to <a href=\"https:\/\/www.tailwindapp.com\/smartloop\" target=\"_blank\" rel=\"noopener noreferrer\">share content<\/a> with and promote your brand to thousands of potential customers.&nbsp; In fact, it\u2019s so easy you may be tempted to start pinning everything in sight without thinking about why or what you hope to accomplish.&nbsp;Having a strategy in place that drives your Pinterest marketing efforts will improve your results. Here are five questions Pinterest marketers should ask to make the most of their marketing efforts.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-who-am-i-trying-to-reach\"><b>Who am I trying to reach?<\/b><\/h3>\n\n\n\n<p>It\u2019s marketing 101, but with so many great images to pin, it can be easy to forget.&nbsp; You have to know what segment of the population you\u2019re targeting if you want to be successful.&nbsp; You\u2019re not trying to connect with everyone who has ever used Pinterest.&nbsp; Your products and services aren\u2019t right for everyone &#8211; &nbsp;and that\u2019s okay. &nbsp;Check out your <a href=\"https:\/\/analytics.tailwindapp.com\/followers\/influential\">Tailwind follower information<\/a>, figure out who you want to reach and cultivate content that appeals to them.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-my-fans-really-interested-in\"><b>What are my fans really interested in?<\/b><\/h3>\n\n\n\n<p>It\u2019s true, Pinterest is a great way to build your brand and promote your products and services.&nbsp; But your followers are interested in more than a sales pitch about your company, and Pinterest makes it easy for users to choose what they want to see and what they don\u2019t.&nbsp; So find out what your fans are interested in and share content that\u2019s relevant to them, whether you created it or not.&nbsp; &nbsp;If you don\u2019t, chances are they won\u2019t follow you for very long.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-when-should-i-schedule-my-pins\"><b>When should I schedule my pins?<\/b><\/h3>\n\n\n\n<p>If you think it doesn\u2019t matter when you post pins, <a href=\"https:\/\/tailwindapp.com\/blog\/when-to-pin\">think again<\/a>.\u00a0 The timing of your pins can have a big impact on who sees and shares them.\u00a0 The key is to schedule posts when your audience is most active, not necessarily when it\u2019s convenient for you.\u00a0 This will increase the likelihood your content is seen and help to\u00a0prevent you from inundating your followers with multiple pins at once.\u00a0 Pin scheduling can help you identify the best times to schedule your pins to maximize user engagement.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-engaged-are-my-followers-nbsp\"><b>How engaged are my followers?&nbsp; <\/b><\/h3>\n\n\n\n<p>It doesn\u2019t matter how much content you post or how consistently you post it if your followers aren\u2019t engaged.&nbsp; Quality trumps quantity when it comes to Pinterest followers.&nbsp; It\u2019s better to have a few hundred active followers than a few hundred thousand inactive ones.<\/p>\n\n\n\n<p>If your followers aren\u2019t as engaged as you would like, consider building relationships with influencers who are a good fit for your brand.&nbsp; Or think about networking with others to create community boards.&nbsp; Users who don\u2019t follow you will see your content, and it will give your followers access to content they\u2019re interested in.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-searchable-are-your-pins\"><b>How searchable are your pins?<\/b><\/h3>\n\n\n\n<p>While killer visuals will grab your audience\u2019s attention if they\u2019re browsing through your pins, keywords are critical for people looking for something in particular.&nbsp; <a href=\"https:\/\/tailwindapp.com\/blog\/guided-search-for-web\">Pinterest\u2019s search feature<\/a> lets users search for specific content on the site.&nbsp; Including keywords your target audience is likely to use in their searches increases the odds your content will show up in their search results.<\/p>\n\n\n\n<p><em><strong>What other questions should marketers be asking? Let us know in the comments!<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong.&nbsp;In this post, we&#8217;ve outline the 5 questions all&nbsp;Pinterest marketers should ask &#8211; but don&#8217;t. Pinterest\u2019s user-friendly platform makes it easy to share content with and promote your brand to thousands of potential customers.&nbsp; In fact, &hellip;<\/p>\n","protected":false},"author":85,"featured_media":859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-858","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Questions Pinterest Marketers Should Ask, But Don\u2019t - Tailwind Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/questions-for-pinterest-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions Pinterest Marketers Should Ask, But Don\u2019t\" \/>\n<meta property=\"og:description\" content=\"Like with any marketing plan, there are certain things that must be evaluated to keep a Pinterest marketing strategy strong.&nbsp;In this post, we&#8217;ve outline the 5 questions all&nbsp;Pinterest marketers should ask &#8211; but don&#8217;t. 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