{"id":8601,"date":"2022-09-21T17:45:17","date_gmt":"2022-09-21T23:45:17","guid":{"rendered":"https:\/\/twprod.wpengine.com\/email-marketing-templates\/"},"modified":"2025-05-20T08:21:33","modified_gmt":"2025-05-20T14:21:33","slug":"email-marketing-templates","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/email-marketing-templates","title":{"rendered":"Email Marketing Templates: A Complete Guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-Email-Marketing-Templates.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/header-Email-Marketing-Templates.png\" alt=\"\" class=\"wp-image-25951 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Studies show that email marketing is<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\"> <em>40x more effective<\/em><\/a><em> <\/em>at reeling in new customers than social media. Email marketing makes it easy to nurture long-term relationships and stay aligned with the customers that drive your profits.<\/p>\n\n\n\n<p>But to work properly, you must design your email marketing campaigns just right.<\/p>\n\n\n\n<p>As an email marketer, one of the worst experiences is sending out what you think is a top-notch campaign \u2013 only to watch it flop.<\/p>\n\n\n\n<p>From a dearth of opens to no clicks on your CTA, it\u2019s tough when customers don\u2019t engage with your brand. (Not to mention the impact a failed campaign has on your bottom line.)<\/p>\n\n\n\n<p>Many marketers\u2019 struggles boil down to a single factor: poor email design. If your emails don\u2019t balance a vibrant vibe with a clean look, it\u2019s difficult to drive conversions, let alone opens.<\/p>\n\n\n\n<p>That\u2019s where expertly-designed email marketing templates come in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-an-email-marketing-template\"><strong>What is an Email Marketing Template?<\/strong><\/h2>\n\n\n\n<p>An email marketing template is what it sounds like: an email template designed for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tailwindapp.com\/blog\/email-marketing-campaigns\" target=\"_blank\">email marketing campaigns<\/a>.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-2-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-2-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25952 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>By tapping into professionally-designed emails, you can produce the same gorgeous emails as the Big Guys without trashing your budget. Plus, you don\u2019t have to spend hours sweating your own campaign visuals or stressing about that plain-text campaign.<\/p>\n\n\n\n<p>Effective email marketing templates split the difference by supplying you with all the designs, styles, and colors you need. All you have to do is change the colors, add your logo, and insert your message.<\/p>\n\n\n\n<p>Best of all, email templates come in a huge variety, so you can select and edit the perfect template to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Welcome new customers to the family<\/li>\n\n\n\n<li>Send promotional emails and special deals<\/li>\n\n\n\n<li>Offer loyalty rewards to returning customers<\/li>\n\n\n\n<li>Provide purchase, shipping, and delivery confirmations<\/li>\n\n\n\n<li>Request feedback to better your brand and engage your customers<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<p>Then, all that\u2019s left is to hit \u201csend\u201d and watch your efforts pay off.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-do-you-need-email-marketing-templates\"><strong>Why Do You Need Email Marketing Templates?<\/strong><\/h2>\n\n\n\n<p>Novices and professionals alike may turn to email marketing templates for several reasons. We&#8217;ll explore a few of them here.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-3-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-3-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25953 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-a-lack-of-ideas\"><strong>A Lack of Ideas<\/strong><\/h3>\n\n\n\n<p>When you\u2019re fresh out of ideas, email templates can provide the answer or at least inspiration. Even if you don\u2019t use the whole design, it\u2019s important to bring new ideas to the table occasionally.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-tested-layouts\"><strong>Tested Layouts<\/strong><\/h3>\n\n\n\n<p>Sometimes, your marketing team needs a reminder of what works, especially as trends change. Email marketing templates often come field-tested or professionally designed. (Read: they\u2019re proven to work.)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-quick-easy-and-cheap-to-use\"><strong>Quick, Easy, and Cheap to Use<\/strong><\/h3>\n\n\n\n<p>Email templates do half the work for you. All you have to do is download the template, plug in your branding and message, and send the campaign.<\/p>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-save-time\"><strong>Save Time<\/strong><\/h3>\n\n\n\n<p>Why spend more time and money stressing than you have to?<\/p>\n\n\n\n<p>With email templates, all you have to do is pick the right template, drop in compelling copy, and add images. If need be, you can also customize existing design elements to fit your brand and stay on message.<\/p>\n\n\n\n<p>And since many modern templates are no-code, you don&#8217;t need expert coding skills to produce expertly-designed, engaging emails.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-consistency\"><strong>Consistency<\/strong><\/h3>\n\n\n\n<p>One beauty of email templates is that they construct the layout, design, and quality for you. Anyone on your team, from interns to freelancers to career marketers, can write a well-performing email in minutes.<\/p>\n\n\n\n<p>Plus, you can design custom templates for your own team to tweak and personalize later, building consistency from the inside out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-seamless-personalization\"><strong>Seamless Personalization<\/strong><\/h3>\n\n\n\n<p>Modern marketing email templates tend to be highly customizable.<\/p>\n\n\n\n<p>Even if you start with a cut-and-paste job, your personal touches can create a unique, conversion-driving email.<\/p>\n\n\n\n<p>Any or all of these make great reasons to incorporate email templates into your strategy. But frankly, you only need one: because you want to.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-where-to-find-the-best-email-marketing-templates\"><strong>Where to Find the Best Email Marketing Templates<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-4-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-4-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25954 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Literally, dozens of websites provide free email templates that you can download at a whim.<\/p>\n\n\n\n<p>While these can be effective, often, it\u2019s better to sign up with a dedicated service that has a built-in template library.<\/p>\n\n\n\n<p>Of course, there\u2019s no harm in combining strategies and enjoying the best of both worlds.<\/p>\n\n\n\n<p>So, we\u2019ve helpfully rounded up a list of both free email templates and paid template sites for your perusal.<\/p>\n\n\n\n<p>All you have to do is find the templates you like, sign up with the site, and get customizing!<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-5-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-5-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25955 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-reallygoodemails\"><strong>ReallyGoodEmails<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/reallygoodemails.com\/search\/emails\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">Really Good Emails<\/a> (RGE for short) aims to be \u201cthe best showcase of email design\u201d available. The website boasts an impressive 10,000+ email templates and an inspirational collection library.<\/p>\n\n\n\n<p>RGE sources actual email content and templates from an active user community to help you fulfill your marketing dreams. That means that new emails pop up all the time for you to customize or get inspired by.<\/p>\n\n\n\n<p>You can start with a free account and curate up to three collections, or go Pro for just $9 a month.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-hubspot\"><strong>HubSpot<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/resources\/template\/email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> is a huge name in digital marketing, so it makes sense that they have a few marketing tools lying around.&nbsp;<\/p>\n\n\n\n<p>Users can access around five dozen email marketing templates completely free. HubSpot also boasts a free email marketing template maker in-house, so you can design and save your own templates for future use.&nbsp;<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-6-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-6-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25956 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-canva\"><strong>Canva<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.canva.com\/newsletters\/templates\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canva<\/a> is an online graphic design tool that helps users create social media posts, videos, logos, presentations, and more.<\/p>\n\n\n\n<p>Aside from its hundreds of thousands of templates for every purpose, its stock photo library is truly massive. (While Canva doesn\u2019t split the numbers, it\u2019s safe to assume they have at least a few thousand email templates.)<\/p>\n\n\n\n<p>You can access about 250,000 of their total templates and a hefty portion of their stock images with their free plan. Or you can access 610,000 premium templates and the full image library for just $120 per person, per year.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cakemail\"><strong>Cakemail<\/strong><\/h3>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/app.cakemail.com\/public\/templates\" target=\"_blank\">Cakemail<\/a> provides another source for free newsletters and email templates to spruce up your email campaigns. All told, Cakemail offers around 55 templates and an easy-to-use platform.<\/p>\n\n\n\n<p>Cakemail\u2019s templates come in a variety of designs, so you can send everything from <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-welcome-emails\" target=\"_blank\" rel=\"noreferrer noopener\">welcome emails<\/a> to promotional offers. They also boast a few unique designs alongside more generic templates to give you plenty of choices.<\/p>\n\n\n\n<p>Cakemail pricing is customized to each business, so you don\u2019t have to worry about overpaying for services you don\u2019t need.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-7-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-7-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25957 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-activecampaign\"><strong>ActiveCampaign<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.activecampaign.com\/email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">ActiveCampaign<\/a> is a popular email marketing tool that provides a built-in CRM and over 500 automated workflows.<\/p>\n\n\n\n<p>Oh, and their template library isn\u2019t bad either, with about 250 customizable layouts available on all paid plans.<\/p>\n\n\n\n<p>ActiveCampaign offers a free plan with limited abilities and a handful of layouts. Or you can jump in with a paid plan, which starts at just $9 a month for 500 contacts.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bee-free\"><strong>BEE Free<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/beefree.io\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">BEE Free<\/a> is a newer email editor that lets users create responsive designs quickly. The site boasts over 1,200 (mostly) unique, highly vibrant templates for all occasions.<\/p>\n\n\n\n<p>BEE Free\u2019s templates live in a handy quick-search menu, so you can find what you need in a flash. From there, it\u2019s all plug, play, and send.<\/p>\n\n\n\n<p>Or if you\u2019re not satisfied with the existing menu, you can submit template ideas to their design team.<\/p>\n\n\n\n<p>BEE Free starts with a free, no-code email and page creation plan for up to 10 emails and pages. Upgrading to their Team plan costs just $30 a month for unlimited projects and content blocks.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-8-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-8-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25958 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-sendinblue\"><strong>Sendinblue<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sendinblue.com\/custom-email-templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sendinblue<\/a> offers over 60 fully responsive email templates to all users.<\/p>\n\n\n\n<p>Best of all, there&#8217;s no code required. The process is simple: pick a template, customize it with the drag-and-drop editor, and press send.<\/p>\n\n\n\n<p>Advanced users can also take advantage of the WYSIWYG HTML email editor to code their own content from square one.<\/p>\n\n\n\n<p>Sendinblue offers four plans: Free, Lite, Premium, and Enterprise. (The free plan also comes with prebuilt email templates.) The Lite plan starts at $25\/month for basic features. Premium kicks it up a notch at $65\/month for automation, landing pages, and Facebook ads.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mailchimp\"><strong>Mailchimp<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/mailchimp.com\/features\/email-templates\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a> is a popular email marketing software renowned for its ease of use and predesigned template library.<\/p>\n\n\n\n<p>Each design is fully customizable, from the layout to the color scheme and images. (Though free users will have Mailchimp\u2019s branding on their designs.)<\/p>\n\n\n\n<p>Mailchimp users can access a portion of its basic templates on the free plan to get a feel for the service.<\/p>\n\n\n\n<p>If you like what you see, you can switch to the Essentials plan (starting at $11\/month) to access all 100 Mailchimp templates.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-9-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-9-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25959 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-stripo\"><strong>Stripo<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/stripo.email\/templates\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripo<\/a> is an email design platform that offers over 1,050 fully responsive no-code HTML templates.<\/p>\n\n\n\n<p>Stripo\u2019s emails are built so you don\u2019t need to customize to get a good-looking email \u2013 just drop in your message and go. Marketers can also access a library of premade interactive elements like GIFs, countdown timers, and animated buttons.<\/p>\n\n\n\n<p>To enjoy Strip\u2019s premium template options, you can expect to pay at least $15\/month.<\/p>\n\n\n\n<p>But bear in mind that unlike the other names on this list, you can\u2019t send emails from Stripo directly. Instead, you can export your designs into the email marketing software of your choice.<\/p>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-email-marketing-template-examples\"><strong>5 Email Marketing Template Examples<\/strong><\/h2>\n\n\n\n<p>For those low on time, money, or ideas, email templates make short work of a crucial process. But if you\u2019re still not sure how well a template can turn out, let\u2019s look at a few examples of effective templates that could drive your ROI from 0 to 60 in a hot minute.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-spotify-design-welcome-email\"><strong>Spotify Design: Welcome Email<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/MYiBsRViUyWzHa4qJtvMrOO_2Y5YtFBUOkxykmVLyQpM-WIEsXvCV2v64dqfdxdt2TiQVgMv4rW2eiANvwkYA4t4Ebw-ptkPS4BmhtQ13U4FU4RY89oyLrhtYUbIS8Y-D_AzFlx83F05h-hmMP0n4z-SNRTSl0jHfm6V-6uqJ1uyxi4CMTzlocvANw.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\"><strong><em>Source:<\/em><\/strong><a href=\"https:\/\/reallygoodemails.com\/spotify\"><em> <\/em><\/a><a href=\"https:\/\/reallygoodemails.com\/spotify\" target=\"_blank\" rel=\"noreferrer noopener\"><em>ReallyGoodEmail\u2019s Spotify Roundup<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>This email from Spotify Design is the perfect balance of color and minimalism.<\/p>\n\n\n\n<p>Simply designed, yet popping off the page, it\u2019s fair that the editors nailed this welcome email.<\/p>\n\n\n\n<p>It\u2019s bright without being excessive, and as soon as you open it, you know who sent it and why.<\/p>\n\n\n\n<p>They even tell you how to unsubscribe immediately in case you made a mistake!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-cakemail-abandoned-cart-email\"><strong>Cakemail: Abandoned Cart Email<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/8358c132-7601-46a6-8c9a-def86383723f.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/8358c132-7601-46a6-8c9a-def86383723f.png\" alt=\"\" class=\"wp-image-25960 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/c23f5ac7-b1cf-4bb6-99b6-b5c17bc6a64b.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/c23f5ac7-b1cf-4bb6-99b6-b5c17bc6a64b.png\" alt=\"\" class=\"wp-image-25961 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\">&nbsp;<strong><em>Source:<\/em><\/strong> <a href=\"https:\/\/app.cakemail.com\/public\/templates\/911370\"><\/a><a rel=\"noreferrer noopener\" href=\"https:\/\/app.cakemail.com\/public\/templates\/911370\" target=\"_blank\"><em>Cakemail Template Library<\/em><\/a><\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>This <a href=\"https:\/\/www.tailwindapp.com\/blog\/how-to-write-abandoned-cart-email\" data-type=\"post\" data-id=\"24578\" target=\"_blank\" rel=\"noreferrer noopener\">abandoned cart email<\/a> template from Cakemail is the perfect way to ask customers to return without being obnoxious. (Clicks and conversions, here we come.)<\/p>\n\n\n\n<p>The muted color palette does the opposite of what you\u2019d expect by <em>not<\/em> sparking a sense of excitement. It\u2019s just busy enough to keep the eye without overwhelming, producing a calming effect that reassures customers clicking through is the right move.<\/p>\n\n\n\n<p>Plus, with the CTA conveniently placed beneath the discount and above the upsells, the design pulls double-duty without trying too hard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-canva-product-showcase\"><strong>Canva: Product Showcase<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/LTWX54TxFYaOcCsdsODc0IgenrbB7_QyACycOIIS8nw5R1lTQ6IWeKB8MYYOPafNupNewzU0SSrwBJe7J4wbc_PJYGr82gOheIjmi6zZo6diWdsB5Bc4F1qbbnI0SR362PdzKi8NEUAeRhQTPGAjIeF6qqrHNARf2Rma3WPpfJ43nBTB5bHsLVnNZQ.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\"><strong><em>Sourced from<\/em><\/strong><a href=\"http:\/\/canva.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong> Canva.com<\/strong><\/em><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>As a graphic design facilitator, Canva knows the impact of going simple and letting your work (or product) speak for itself.<\/p>\n\n\n\n<p>That\u2019s exactly what their \u201cBeige Minimalist Fashion Photo Email Newsletter\u201d does.<\/p>\n\n\n\n<p>With your company name, a handful of text, and some beautiful photos, this template puts your products center stage while the text sings backup.<\/p>\n\n\n\n<p>It\u2019s clean, simple, easy on the eye \u2013 and a great way to push visuals without overwhelming your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bee-free-transaction-email\"><strong>BEE Free: Transaction Email<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/73e9fc26-5728-41d1-8f24-866e657ea26f.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/73e9fc26-5728-41d1-8f24-866e657ea26f.png\" alt=\"\" class=\"wp-image-25962 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/f3475136-4eac-4b05-9e61-4d99a690c36f.png\"><img decoding=\"async\" data-pin-nopin=\"true\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/f3475136-4eac-4b05-9e61-4d99a690c36f.png\" alt=\"\" class=\"wp-image-25963 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong><em>Source:<\/em><\/strong><a href=\"https:\/\/beefree.io\/editor\/?template=delivery-note-email&amp;type=email\" target=\"_blank\" rel=\"noreferrer noopener\"><em><strong> <\/strong>BEE Free\u2019s Template Library<\/em><\/a><\/p>\n\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>This example from BEE Free shows how a transaction email can straddle the balance between beautiful and business as usual.<\/p>\n\n\n\n<p>The bright text draws your eyes to the most important information, while the images remind customers what\u2019s in the boxes.<\/p>\n\n\n\n<p>All the while, the dark background offsets the small details and makes the email appear clean and easy to read.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-stripo-customer-feedback-request\"><strong>Stripo: Customer Feedback Request<\/strong><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/Vp_LWBnx_LP3kwemYIwu_n74xFgfkFWBIWoYKgVcxcQY9jsJhNTLIwo5fHKcN2frfLtRL3JkTVETMc1dSXtWxaP_sRPpBRzCoUQm1cNgZ1-ELbH4DblzKH6HAyoDJ-658xurvZhbyvCtFeXbeFQ0zQnGP7YQx9iilREuGz2SYKzS1S8Fl9kAZIesYw.png\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><figcaption class=\"wp-element-caption\"><strong>Source:<\/strong><a href=\"https:\/\/stripo.email\/templates\/survey-feedback-email-template-quick-question-construction-industry\/\"> <\/a><a href=\"https:\/\/stripo.email\/templates\/survey-feedback-email-template-quick-question-construction-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">Stripo Template Library<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><strong>Why it works:<\/strong><\/p>\n\n\n\n<p>A little customer feedback goes a long way to helping businesses improve their brands \u2013 so what does mass-produced feedback get you?<\/p>\n\n\n\n<p>That\u2019s what this feedback email template aims to find out.<\/p>\n\n\n\n<p>Unfortunately, feedback emails come with one big problem: customers <em>really <\/em>don\u2019t like to click through multiple pages for a business benefit.<\/p>\n\n\n\n<p>Fortunately, this email template solves that problem, too. By including a clickable feedback mechanism right in the email, you make your customers\u2019 jobs quick and easy.<\/p>\n\n\n\n<p>And even if the link redirects to a longer survey, your customers have already begun the process. Chances are, they\u2019ll finish it.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-vivid-cyan-blue-color has-css-opacity has-vivid-cyan-blue-background-color has-background is-style-wide\"\/>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-11-Email-Marketing-Templates.png\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-11-Email-Marketing-Templates-683x1024.png\" alt=\"\" class=\"wp-image-25964 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\" id=\"h-key-takeaways\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Modern tools have slashed the effort needed substantially. It can\u2019t get much simpler than plugging your content into an existing template and sending it off in your email campaigns.<\/li>\n\n\n\n<li>Email marketing success isn\u2019t <em>just <\/em>about the template \u2013 your ability to connect with your audience matters, too!&nbsp;&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.tailwindapp.com\/blog\/a-b-testing-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B testing<\/a> and proper <a href=\"https:\/\/www.tailwindapp.com\/blog\/the-best-time-to-send-marketing-emails\" target=\"_blank\" rel=\"noreferrer noopener\">email timing<\/a> play a crucial role in the success of your email marketing campaign.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Keep an eye out for changes in your <a href=\"https:\/\/www.tailwindapp.com\/blog\/email-metrics-analytics\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing metrics<\/a>, and make sure to constantly improve your campaigns!<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-faq\"><strong>FAQ<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-i-create-an-email-marketing-template\"><strong>How do I create an email marketing template?<\/strong><\/h3>\n\n\n\n<p>There are a few things you&#8217;ll need to consider when creating an email marketing template:<\/p>\n\n\n\n<p>1. The purpose of the email &#8211; what are you trying to achieve? Are you trying to promote a new product, announce a sale, or simply stay in touch with your customers?<\/p>\n\n\n\n<p>2. The target audience &#8211; who will you be sending the email to? Make sure your template is designed with your target audience in mind.<\/p>\n\n\n\n<p>3. The content &#8211; what will you include in the email? Will you be including text, images, or both?<\/p>\n\n\n\n<p>4. The design &#8211; how will you lay out the content? Will you use a single-column or multi-column layout?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-are-email-marketing-templates\"><strong>What are email marketing templates?<\/strong><\/h3>\n\n\n\n<p>Email marketing templates are pre-designed email layouts that you can use to easily create and send marketing emails. Most email marketing platforms (such as Constant Contact, Mailchimp, or AWeber) offer a library of free and paid email templates that you can use to get started with your email campaigns.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-medium\"><a href=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-Email-Marketing-Templates.png\"><img decoding=\"async\" data-pin-description=\"Using email marketing templates is a simple way to quickly get started in email marketing. In this post, we'll show you how to pick the best templates for your brand! \" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/05\/pin-1-Email-Marketing-Templates-200x300.png\" alt=\"Using email marketing templates is a simple way to quickly get started in email marketing. In this post, we'll show you how to pick the best templates for your brand! \" class=\"wp-image-25965 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Improve your email marketing ROI with professionally-designed templates for welcome emails, abandoned carts, product showcases, and more. Learn why email templates are crucial for your strategy and where to find the best ones. Start driving conversions and building customer relationships today.<\/p>\n","protected":false},"author":134,"featured_media":8620,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[14],"tags":[111],"class_list":{"0":"post-8601","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-email-marketing","8":"tag-email-design","10":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Email Marketing Templates: A Complete Guide - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Improve your email marketing ROI with professionally-designed templates for welcome emails, abandoned carts, product showcases, and more. Learn why email templates are crucial for your strategy and where to find the best ones. Start driving conversions and building customer relationships today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/email-marketing-templates\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Templates: A Complete Guide\" \/>\n<meta property=\"og:description\" content=\"Improve your email marketing ROI with professionally-designed templates for welcome emails, abandoned carts, product showcases, and more. Learn why email templates are crucial for your strategy and where to find the best ones. 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