{"id":8635,"date":"2022-11-16T17:50:15","date_gmt":"2022-11-16T23:50:15","guid":{"rendered":"https:\/\/twprod.wpengine.com\/copilot-product-announcement\/"},"modified":"2025-05-15T09:37:36","modified_gmt":"2025-05-15T15:37:36","slug":"copilot-product-announcement","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/copilot-product-announcement","title":{"rendered":"Tailwind Offers Easy-to-Use, Personalized Marketing Plans with Copilot"},"content":{"rendered":"\n
\"\"<\/a><\/figure>\n\n\n\n
<\/div>\n\n\n\n

Multi-platform marketing is a challenge for small business owners. Unlike your established brand competitors, you might not have the resources to hire dedicated marketing professionals to help you!<\/p>\n\n\n\n

So what happens? You have to wear all the hats. Sales, order fulfillment, management, marketing\u2026 the list goes on. All that hard work doesn\u2019t leave you a lot of time to become a marketing professional on the fly.<\/p>\n\n\n\n

In fact, when we surveyed our users, we found that 46% of small business owners only have 0-5 hours of available time for marketing in a week<\/strong>. In contrast, the average marketing professional spends 16 hours a week just on routine tasks alone!<\/p>\n\n\n\n

And that\u2019s marketing professionals<\/em>, who probably also don\u2019t spend hours grappling with indecision and uncertainty about what to do, much less learning marketing tactics through trial and error. <\/p>\n\n\n\n

Small business owners rarely are marketing professionals, so it\u2019s safe to say all that extra time learning and practicing marketing strategies eats up a lot more than those 5 hours per week. Not to mention, trying to keep up with the latest trends in digital marketing that seem to change every minute! <\/p>\n\n\n\n

Tailwind\u2019s latest feature Copilot<\/a> aims to tackle these problems head-on by giving small business owners the exact tools they need to market confidently on more channels in less time.<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n
\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Personalized Marketing Plans Tailored to Your Unique Business<\/strong><\/h2>\n\n\n\n
\n
\n

With Copilot, you\u2019ll answer a series of questions about your business, marketing experience, and time available.<\/p>\n\n\n\n

Then, you’ll receive an interactive personalized marketing plan that targets each stage of the customer journey- through awareness, consideration, and conversion campaigns<\/strong>.<\/p>\n<\/div>\n\n\n\n

\n
\"\"<\/a>
Tailwind Copilot<\/em><\/figcaption><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n

Tailwind Copilot enables you to:<\/p>\n\n\n\n