{"id":8643,"date":"2022-10-03T16:33:52","date_gmt":"2022-10-03T22:33:52","guid":{"rendered":"https:\/\/twprod.wpengine.com\/how-to-build-content-marketing-plan\/"},"modified":"2025-06-01T09:09:12","modified_gmt":"2025-06-01T15:09:12","slug":"how-to-build-content-marketing-plan","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/how-to-build-content-marketing-plan","title":{"rendered":"How to Build a Successful Content Marketing Plan"},"content":{"rendered":"\n
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We’ll get straight to the point: content marketing plans are important<\/em>. Brands with content marketing plans have been shown to net larger profits, lead to more subscribers, and promote business success. Given that 97% of businesses<\/a> and organizations use content marketing strategies to promote their brand awareness, it\u2019s important to consider how you\u2019ll share your own content with the world!<\/p>\n\n\n\n

You need to strategize how to connect with your audiences and think critically about exactly how you’ll increase leads, social media presence, and brand awareness.<\/p>\n\n\n\n

And building a successful brand isn\u2019t just about having high-quality content and posting frequently (although that certainly helps.)<\/p>\n\n\n\n

If you\u2019re sitting on a collection of content and are ready to share it with the world, creating a thoughtful content marketing plan can set you up for success! Let\u2019s talk about how you can best utilize your content and your brand to connect with your audience!<\/p>\n\n\n\n

What is a Content Marketing Plan?<\/strong><\/h2>\n\n\n\n
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A content marketing plan is a marketing strategy for content creation and distribution<\/strong>. It helps marketers keep their content relevant, meaningful, and consistent when engaging a specific target audience. The ultimate goal of a content marketing plan is to generate profitable customer engagement with a business\u2019s content. <\/p>\n\n\n\n

Content marketing plans are made up of several different steps that aim at achieving the goals of the larger campaign. Each step builds on what came before – here’s a helpful visual!<\/p>\n<\/div>\n<\/div>\n\n\n\n

Businesses that don\u2019t use content marketing plans<\/a> will have no way of knowing their goals or how to measure their progress toward accomplishing them. This is why developing a measurable, goal-driven plan is so important for organizations!<\/p>\n\n\n\n

If you need to create a new content marketing strategy, or if your current strategy isn\u2019t working as you\u2019d expect, take a step back and reflect on your brand. You\u2019ll first need to define some goals to work toward. After that, it\u2019s time to research your audience, platforms, and other important elements that are crucial to your success! <\/p>\n\n\n\n

You will also need to audit your existing content marketing practices. From there, you\u2019re ready to allocate your resources, create content, and then push that content out to the wild. <\/p>\n\n\n\n

Along the way, always remember to measure your progress and adjust your strategy accordingly as you get feedback from your audience. They are who you\u2019re trying to reach, so listening to them will set you up for success!<\/p>\n\n\n\n

1.<\/strong> Defining Goals for your Content Marketing Plan<\/strong><\/h3>\n\n\n\n
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The purpose of a marketing plan<\/a> is to achieve a goal. Because of that, it\u2019s important that businesses set quantifiable (read: numbers!) and realistic goals that they can achieve instead of qualitative ones. For example, \u201cget a lot of followers on Instagram\u201d is not as specific as \u201cgain a 10% increase in followers on Instagram\u201d.<\/p>\n\n\n\n

One way to think about it is to set \u2018SMART\u2019 goals:<\/strong> Specific, Measurable, Achievable, Realistic, and Time-sensitive. If work toward these goals is not specific and measurable, it\u2019s difficult to make meaningful steps and changes to achieve them. <\/p>\n\n\n\n

Deadlines are also often overlooked. It\u2019s hard to achieve a goal if there\u2019s no timeline in mind. Making goals time-sensitive helps motivate teams, and it also helps teams plan their budgets accordingly.<\/p>\n<\/div>\n<\/div>\n\n\n\n

Key Performance Indicators (KPIs)<\/h3>\n\n\n\n
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When determining the goals of your content marketing plan, it can be helpful to set Key Performance Indicators (KPIs) to help you measure your progress and attain your goals. A few measures that you might consider tracking are:<\/p>\n\n\n\n