{"id":865,"date":"2014-10-15T21:03:44","date_gmt":"2014-10-16T03:03:44","guid":{"rendered":"https:\/\/twprod.wpengine.com\/marketing-pinterests-interests\/"},"modified":"2025-09-14T19:45:31","modified_gmt":"2025-09-15T01:45:31","slug":"marketing-pinterests-interests","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests","title":{"rendered":"Marketing with Pinterest\u2019s Interests"},"content":{"rendered":"\n<p>Pinterest is all about interests &#8211; it\u2019s literally in the name. Pinterest users collect things that are of interest to them. While a users\u2019 \u201cwork\u201d board and their \u201ccat-lover\u201d board may not seem all that related, Pinterest has come to understand that people have varying categories of interests. Marketers with an understanding of those categories, and how they relate to their target audience, can better take advantage of their pinning activity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" data-src=\"https:\/\/twprod.wpengine.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png\" alt=\"Marketing with Pinterest's Interests\" class=\"wp-image-5617 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Back in April, <a href=\"https:\/\/business.pinterest.com\/en\/blog\/help-people-pursue-their-interests\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Kevin Knight wrote\u00a0a post for\u00a0the Pinterest on the\u00a0five general categories all Pinterest users\u2019 interests<\/a> can be divided into, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Passions<\/strong>. Key interests that are a central part of who a person is such as art or music.<\/li>\n\n\n\n<li><strong>Professional interests<\/strong>. Information that\u2019s relevant to a person\u2019s career, such as room decorating ideas for an interior designer.<\/li>\n\n\n\n<li><strong>Hobbies<\/strong>. Something people enjoy doing in their spare time such as scrapbooking, golfing or hiking.<\/li>\n\n\n\n<li><strong>Projects<\/strong>. Tasks with a pre-established timeline such as planning a party or building a new home.<\/li>\n\n\n\n<li><strong>Personal preferences<\/strong>. Things that may change over time such as the style of clothing a person likes.<\/li>\n<\/ul>\n\n\n\n<p>Marketers can connect with their target audience by creating boards that align with one or more of these five categories. By providing content your followers find valuable, you increase your chances of engaging your target audience.<\/p>\n\n\n\n<p>Here are some tips to help you use these five \u201cinterest\u201d categories to your advantage:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-know-your-audience\"><strong>Know your audience<\/strong>.<\/h3>\n\n\n\n<p>Find out what your target market is interested in. Create boards and cultivate content that speaks to those interests. For example, if your followers are DIY enthusiasts, consider creating a board that shows different projects you can do around the house such as painting a bedroom or refinishing old cabinets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-create-multiple-boards\"><strong>Create multiple boards<\/strong>.<\/h3>\n\n\n\n<p>Don\u2019t try to fit a round peg in a square hole. If you have useful, content for multiple interest categories, create a separate board for each one. And customize the content you post so it\u2019s pertinent to your audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-be-specific\"><strong>Be specific<\/strong>.<\/h3>\n\n\n\n<p>Pinterest allows users to be very specific about the types of content they see and don\u2019t see. When you find out what your target market is interested in, make sure the content you share is relevant both to them and the board you\u2019ve created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mix-it-up\"><strong>Mix it up<\/strong>.<\/h3>\n\n\n\n<p>By now, almost everyone knows Pinterest is a great way to raise awareness about a business. But it\u2019s not enough to provide only your content to followers. It\u2019s important to share a variety of content that speaks to your followers\u2019 interests whether you\u2019ve created it or not. Include a mix of your content, your followers\u2019 content and content from boards you \u201clike.\u201d Your audience will appreciate the information, and it will keep them coming back for more.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how understanding Pinterest&#8217;s five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!<\/p>\n","protected":false},"author":85,"featured_media":866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_block_theme_hide_title":false,"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-865","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-pinterest","9":"with-featured-image"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing with Pinterest\u2019s Interests - Tailwind Blog<\/title>\n<meta name=\"description\" content=\"Discover how understanding Pinterest&#039;s five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing with Pinterest\u2019s Interests\" \/>\n<meta property=\"og:description\" content=\"Discover how understanding Pinterest&#039;s five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests\" \/>\n<meta property=\"og:site_name\" content=\"Tailwind Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Tailwind\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-10-16T03:03:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-15T01:45:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"712\" \/>\n\t<meta property=\"og:image:height\" content=\"835\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Melissa Megginson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:site\" content=\"@TailwindApp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Melissa Megginson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests\"},\"author\":{\"name\":\"Melissa Megginson\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\"},\"headline\":\"Marketing with Pinterest\u2019s Interests\",\"datePublished\":\"2014-10-16T03:03:44+00:00\",\"dateModified\":\"2025-09-15T01:45:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests\"},\"wordCount\":467,\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/pinterest-interests-marketing.png\",\"articleSection\":[\"Pinterest\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests\",\"name\":\"Marketing with Pinterest\u2019s Interests - Tailwind Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/pinterest-interests-marketing.png\",\"datePublished\":\"2014-10-16T03:03:44+00:00\",\"dateModified\":\"2025-09-15T01:45:31+00:00\",\"description\":\"Discover how understanding Pinterest's five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#primaryimage\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/pinterest-interests-marketing.png\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/pinterest-interests-marketing.png\",\"width\":712,\"height\":835,\"caption\":\"A glowing lightbulb above the text \u201cMarketing with Pinterest\u2019s Interests\u201d in yellow and pink, on a dark background, highlights Pinterest marketing, with the Tailwind logo in the bottom right corner.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/marketing-pinterests-interests#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing with Pinterest\u2019s Interests\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"name\":\"Tailwind Blog\",\"description\":\"Pinterest marketing info for small businesses\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#organization\",\"name\":\"Tailwind\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tailwindapp.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/cropped-Logo-Symbol-App-Color.jpeg\",\"width\":512,\"height\":512,\"caption\":\"Tailwind\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Tailwind\\\/\",\"https:\\\/\\\/x.com\\\/TailwindApp\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/#\\\/schema\\\/person\\\/b3773835f50dc66205be0c3afe1865d7\",\"name\":\"Melissa Megginson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g\",\"caption\":\"Melissa Megginson\"},\"description\":\"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest &amp; Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.\",\"sameAs\":[\"http:\\\/\\\/tailwindapp.com\"],\"url\":\"https:\\\/\\\/www.tailwindapp.com\\\/blog\\\/author\\\/melissa\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing with Pinterest\u2019s Interests - Tailwind Blog","description":"Discover how understanding Pinterest's five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests","og_locale":"en_US","og_type":"article","og_title":"Marketing with Pinterest\u2019s Interests","og_description":"Discover how understanding Pinterest's five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!","og_url":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests","og_site_name":"Tailwind Blog","article_publisher":"https:\/\/www.facebook.com\/Tailwind\/","article_published_time":"2014-10-16T03:03:44+00:00","article_modified_time":"2025-09-15T01:45:31+00:00","og_image":[{"width":712,"height":835,"url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png","type":"image\/png"}],"author":"Melissa Megginson","twitter_card":"summary_large_image","twitter_creator":"@TailwindApp","twitter_site":"@TailwindApp","twitter_misc":{"Written by":"Melissa Megginson","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#article","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests"},"author":{"name":"Melissa Megginson","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7"},"headline":"Marketing with Pinterest\u2019s Interests","datePublished":"2014-10-16T03:03:44+00:00","dateModified":"2025-09-15T01:45:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests"},"wordCount":467,"publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png","articleSection":["Pinterest"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests","url":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests","name":"Marketing with Pinterest\u2019s Interests - Tailwind Blog","isPartOf":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#primaryimage"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#primaryimage"},"thumbnailUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png","datePublished":"2014-10-16T03:03:44+00:00","dateModified":"2025-09-15T01:45:31+00:00","description":"Discover how understanding Pinterest's five categories of interests can help marketers connect with their target audience, create valuable content, and increase engagement on the platform. Learn tips on how to use these categories to your advantage and engage your followers. Start engaging with your audience on Pinterest today!","breadcrumb":{"@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#primaryimage","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/pinterest-interests-marketing.png","width":712,"height":835,"caption":"A glowing lightbulb above the text \u201cMarketing with Pinterest\u2019s Interests\u201d in yellow and pink, on a dark background, highlights Pinterest marketing, with the Tailwind logo in the bottom right corner."},{"@type":"BreadcrumbList","@id":"https:\/\/www.tailwindapp.com\/blog\/marketing-pinterests-interests#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tailwindapp.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Marketing with Pinterest\u2019s Interests"}]},{"@type":"WebSite","@id":"https:\/\/www.tailwindapp.com\/blog\/#website","url":"https:\/\/www.tailwindapp.com\/blog\/","name":"Tailwind Blog","description":"Pinterest marketing info for small businesses","publisher":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tailwindapp.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tailwindapp.com\/blog\/#organization","name":"Tailwind","url":"https:\/\/www.tailwindapp.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","contentUrl":"https:\/\/www.tailwindapp.com\/wp-content\/uploads\/2023\/04\/cropped-Logo-Symbol-App-Color.jpeg","width":512,"height":512,"caption":"Tailwind"},"image":{"@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Tailwind\/","https:\/\/x.com\/TailwindApp"]},{"@type":"Person","@id":"https:\/\/www.tailwindapp.com\/blog\/#\/schema\/person\/b3773835f50dc66205be0c3afe1865d7","name":"Melissa Megginson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f8c9e393553cb889399c6275982897edac76a57715cea4bfea9f91ba0ac6e1a4?s=96&d=mm&r=g","caption":"Melissa Megginson"},"description":"Melissa Megginson is resident Community Manager and Cat Lady at Tailwind, the leading Pinterest &amp; Instagram tool for brands. Melissa specializes in affiliate marketing, public speaking, and making our members look good. Find her on Twitter and Instagram at @MelMegg.","sameAs":["http:\/\/tailwindapp.com"],"url":"https:\/\/www.tailwindapp.com\/blog\/author\/melissa"}]}},"_links":{"self":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/comments?post=865"}],"version-history":[{"count":0,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/posts\/865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media\/866"}],"wp:attachment":[{"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/media?parent=865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/categories?post=865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.tailwindapp.com\/blog\/wp-json\/wp\/v2\/tags?post=865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}