{"id":8790,"date":"2022-12-07T22:14:35","date_gmt":"2022-12-08T04:14:35","guid":{"rendered":"https:\/\/twprod.wpengine.com\/product-announcement-ghostwriter\/"},"modified":"2023-06-01T11:27:16","modified_gmt":"2023-06-01T17:27:16","slug":"product-announcement-ghostwriter","status":"publish","type":"post","link":"https:\/\/www.tailwindapp.com\/blog\/product-announcement-ghostwriter","title":{"rendered":"Tailwind introduces AI-generated writing tools for social media + email"},"content":{"rendered":"
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One of the biggest stumbling blocks in social media marketing we consistently hear about is content creation. After you\u2019ve figured out what to post, and what your image should look like, you\u2019re faced with writing out a caption or description for the post.<\/p>\n\n\n\n

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Sounds easy enough, right? According to our users, it\u2019s not. In fact, it\u2019s one of the areas most likely to build resentment for social media platforms or lead to avoiding marketing workflows entirely! <\/p>\n\n\n\n

Our research participants identified blockers like the amount of time it takes, lack of knowledge or skill in the area of writing, and difficulty coming up with unique ways to get their message across. <\/p>\n<\/div>\n\n\n\n

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Multi-platform marketing is challenging enough for small business owners, without the added cost of struggle, procrastination, or even avoidance when it comes to writing quality copy on multiple social media and email accounts.<\/p>\n\n\n\n

Tailwind\u2019s latest feature, Ghostwriter, aims to tackle this problem head-on by giving small business owners a tool to help create keyword-rich, natural-sounding copy for their digital marketing.<\/p>\n\n\n\n

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Ghostwriter for Instagram Captions<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
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Natural-Sounding AI Copy Tailored to You<\/strong><\/h2>\n\n\n\n

You\u2019ll enter a few inputs to Ghostwriter, such as the type of content, what the content is about, keywords and phrases you want to be included, and a CTA of your choosing. Then, Ghostwriter will return three different options for your copy based on those inputs and millions of high-performing social media descriptions (or email subject lines).<\/p>\n\n\n\n

You can then tweak these options with quick edits, or use them as is!<\/p>\n\n\n\n

Tailwind Ghostwriter enables you to:<\/p>\n\n\n\n