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Banner with text “Hashtags vs Keywords on Pinterest in 2025” featuring a chalkboard illustrating the shift from hashtag-based to keyword-focused Pinterest strategies.

Pinterest Hashtags vs Keywords in 2025: What Actually Drives Discovery (and When to Use Each)

Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special ranking lever. Treat them like supplemental terms. Prioritize natural-language keywords in titles, descriptions, boards, and on-image text for reliable visibility over time.
Banner with text “Optimize Pinterest Pin Descriptions & Titles in 2025 – A Practical, Testable Framework” featuring a woman holding a Pinterest SEO optimization chart showing title, keyword, and performance strategy.

Optimize Pinterest Pin Descriptions & Titles in 2025: A Practical, Testable Framework

Pinterest is a visual search engine. Your title and description are the clearest text signals for “what this Pin is” and “why it matters.” Design titles for the first part people see. Use descriptions to add long-tail context that improves relevance and CTR. For the basics, the Pinterest SEO Strategy (2025 Edition) hub has you covered.
Banner with text “The Psychology Behind Pinterest’s Seasonal Search: Why Timing Starts Months Early” featuring a woman holding a visual board of seasonal Pinterest trends and connections.

The Psychology Behind Pinterest’s Seasonal Search — Why Timing Starts Months Early

Pinterest isn’t “real-time” like other feeds. People come to plan—long before the moment. That’s why the biggest wins happen when you aim ahead of the season, not at it. Years ago, I launched a Christmas campaign… in December. It was like showing up to a potluck after everyone’s eaten. The lesson: on Pinterest, motivation spikes in the planning phase. Publish early, then ride the compounding effect of saves and shares as the season approaches.
Banner with text “Pinterest Topic Clusters: The Strategy That Makes Every Pin Easier to Find” showing a woman arranging sticky notes on a whiteboard to visualize connected Pinterest topics.

Pinterest Topic Clusters: The Strategy That Makes Every Pin Easier to Find

The short version: Clusters turn scattered Pins into a system. Group your content by themes. Name boards to match the language people actually use. Save each new Pin first to the board that best reflects its topic. Pinterest’s audience is browsing with open minds: Pinterest Business reports that 97% of top searches are unbranded—so a clean topical structure gives you more chances to be discovered early in the journey.
Corkboard diagram labeled “Hub Board” with connected strings showing head, mid-tail, and long-tail terms, visualizing clustering Pinterest boards by keyword themes.

How Keyword-Themed Board Clustering Boosts Pinterest Performance

A Pinterest profile that’s grouped like a library catalog makes discovery easy. When boards follow clear keyword themes, people find what they came for faster, and Pinterest can better understand where your content belongs. As Pinterest Business notes, 97% of top searches on Pinterest are unbranded—clean topical structure helps you meet open-minded searchers right when they’re deciding what to click.
Graphic with text “How to Delete a Pinterest Board (Step-by-Step Guide)” and a visual of Pinterest boards dropping into a trash bin, symbolizing permanent deletion.

How to Delete a Pinterest Board (Step-by-Step Guide)

Sometimes a Pinterest board just doesn’t serve its purpose anymore. Maybe your interests have shifted, maybe the board feels outdated, or maybe you just want a fresh start. The good news? Deleting a Pinterest board is quick and easy.
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Dark banner with curved blue and purple accent lines. Large white text reads: “Turn on ‘Easy Mode’ for your marketing.” Below is a “Learn more” link. To the right, a bright blue button says “Sign up free,” alongside Pinterest, Google, and email login icons. Small text below: “Start with a free-forever plan. No credit card required.”

Facebook

A woman sitting in a chair holding a coffee and looking at her phone with screenshots of adding Alt Text to a photo on her phone. The blog post title and Tailwind logo on a magenta to salmon gradient background.

The Ultimate Guide to Adding Alt Text on Facebook: Boost Accessibility, SEO, and Engagement

Enhance accessibility, SEO, and engagement on Facebook by mastering alt text. Learn how to craft compelling descriptions and leverage advanced strategies. Try Tailwind's Alt Text Manager for free.
Image of a smart phone screen with the facebook app icon on a purple background with the title of the blog post and tailwind in white letters.

Facebook Benchmarks: Key Metrics

Learn how to improve your Facebook Ad campaigns and increase conversions with key performance metrics like CTR, CVR, CPC, and CPM. Discover industry benchmarks for retail, real estate, beauty, technology, education, travel, and more. Utilize strategies like retargeting, A/B testing, and audience insights to optimize your ad performance. Get the most out of your data with these tips and resources.
Getting Started with Meta Ads: A Comprehensive Guide for 2024 title image

Getting Started with Meta Ads: A Comprehensive Guide for 2024

Learn how to master Meta Ads for your business. From understanding the basics and creating effective ad creatives to monitoring performance and adapting to update changes, we’ll cover it all. Get started with Meta Ads and drive better results today.
Illustration of a man working on a laptop on a blue background with the blog title and Tailwind in white writing.

Diversify Your Traffic With Pinterest and Facebook

Struggling to maintain your website's organic traffic? Leverage the potential of Pinterest & Facebook to drive new visitors and gain diversified traffic sources. Learn how to get started now!
Image of a man working on a laptop with a pile of cardboard boxes next to him on the table with the words Ecommerce Advertising on Facebook 101

Ecommerce Advertising On Facebook 101

Get your ecommerce business noticed with successful Facebook ads. Learn the basics of setting up and running successful ecommerce campaigns, including keyword research and testing/optimizing strategies. Leverage sophisticated tactics like dynamic product ads, custom audiences, and lookalike audiences for maximum reach and impact.
Graphic of different icons related to ecommerce on a magenta and orange background with the blog post title and tailwind logo in white font.

Paid Socials: Basic Terms For Facebook Ads

This comprehensive guide contains all the essential terms you need to know for effective Social Media Performance Marketing on Facebook. Learn the basics of PPC, CPC, CPM, CPA, CTR, CR, ROI, KPI, UGC, and more!
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Instagram

Hand holding a sign that says ask me about my pronouns

How to Add Pronouns to Your Instagram Profile | A Step-by-step Guide

Show your support of gender identity expression and learn how to add pronouns to your Instagram profile! Learn all the details, options, and benefits here.
Screenshot of Tailwind's Instagram bio on a blue background with the title of the blog post and Tailwind in white font.

220+ Instagram Bio Ideas + How to Write the Perfect Bio [INFOGRAPHIC]

Need help creating a standout Instagram bio? We've got you covered with our list of over 220 creative and unique bio ideas! Use a few of these ideas to make your bio stand out from the rest and get more followers! Boost your profile with the perfect Instagram bio today.
Photo of hands holding a polaroid camera with the blog post title and Tailwind logo on a pink background.

How to Edit Instagram Posts After Posting: Guide for Caption, Location, Photo

Don't let mistakes ruin your perfect Instagram post! Learn how to edit captions, locations, tags, and photos with ease. Plus, find out how Tailwind for Instagram can help you avoid formatting issues and errors. Sign up for a free trial today.
Color swatches and constellations on a blue background with the blog post title and Tailwind in white font

Instagram Color Themes for You: Zodiac Edition

The best color theme ideas for Instagram based on your astrological sign and an example of a feed working these colors, plus must-know tips.
Image of the Instagram question box on a magenta background with the blog post title and Tailwind logo in white font.

Mastering Instagram Question Sticker for Stories | 10 Expert Tips

Let us show you how to find the Questions Sticker, how to use it on your Stories, and a few Question ideas that will help you get results.
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Pinterest

Banner with text “Hashtags vs Keywords on Pinterest in 2025” featuring a chalkboard illustrating the shift from hashtag-based to keyword-focused Pinterest strategies.

Pinterest Hashtags vs Keywords in 2025: What Actually Drives Discovery (and When to Use Each)

Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special ranking lever. Treat them like supplemental terms. Prioritize natural-language keywords in titles, descriptions, boards, and on-image text for reliable visibility over time.
Banner with text “Optimize Pinterest Pin Descriptions & Titles in 2025 – A Practical, Testable Framework” featuring a woman holding a Pinterest SEO optimization chart showing title, keyword, and performance strategy.

Optimize Pinterest Pin Descriptions & Titles in 2025: A Practical, Testable Framework

Pinterest is a visual search engine. Your title and description are the clearest text signals for “what this Pin is” and “why it matters.” Design titles for the first part people see. Use descriptions to add long-tail context that improves relevance and CTR. For the basics, the Pinterest SEO Strategy (2025 Edition) hub has you covered.
Banner with text “The Psychology Behind Pinterest’s Seasonal Search: Why Timing Starts Months Early” featuring a woman holding a visual board of seasonal Pinterest trends and connections.

The Psychology Behind Pinterest’s Seasonal Search — Why Timing Starts Months Early

Pinterest isn’t “real-time” like other feeds. People come to plan—long before the moment. That’s why the biggest wins happen when you aim ahead of the season, not at it. Years ago, I launched a Christmas campaign… in December. It was like showing up to a potluck after everyone’s eaten. The lesson: on Pinterest, motivation spikes in the planning phase. Publish early, then ride the compounding effect of saves and shares as the season approaches.
Banner with text “Pinterest Topic Clusters: The Strategy That Makes Every Pin Easier to Find” showing a woman arranging sticky notes on a whiteboard to visualize connected Pinterest topics.

Pinterest Topic Clusters: The Strategy That Makes Every Pin Easier to Find

The short version: Clusters turn scattered Pins into a system. Group your content by themes. Name boards to match the language people actually use. Save each new Pin first to the board that best reflects its topic. Pinterest’s audience is browsing with open minds: Pinterest Business reports that 97% of top searches are unbranded—so a clean topical structure gives you more chances to be discovered early in the journey.
Corkboard diagram labeled “Hub Board” with connected strings showing head, mid-tail, and long-tail terms, visualizing clustering Pinterest boards by keyword themes.

How Keyword-Themed Board Clustering Boosts Pinterest Performance

A Pinterest profile that’s grouped like a library catalog makes discovery easy. When boards follow clear keyword themes, people find what they came for faster, and Pinterest can better understand where your content belongs. As Pinterest Business notes, 97% of top searches on Pinterest are unbranded—clean topical structure helps you meet open-minded searchers right when they’re deciding what to click.
Graphic with text “How to Delete a Pinterest Board (Step-by-Step Guide)” and a visual of Pinterest boards dropping into a trash bin, symbolizing permanent deletion.

How to Delete a Pinterest Board (Step-by-Step Guide)

Sometimes a Pinterest board just doesn’t serve its purpose anymore. Maybe your interests have shifted, maybe the board feels outdated, or maybe you just want a fresh start. The good news? Deleting a Pinterest board is quick and easy.
Load More