
Pinterest Hashtags vs Keywords in 2025: What Actually Drives Discovery (and When to Use Each)
Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special

Keywords—not hashtags—drive Pinterest ranking in 2025. Hashtags can still help occasional topical discovery, but they don’t act like a special

Pinterest is a visual search engine. Your title and description are the clearest text signals for “what this Pin is”

Pinterest isn’t “real-time” like other feeds. People come to plan—long before the moment. That’s why the biggest wins happen when

The short version: Clusters turn scattered Pins into a system. Group your content by themes. Name boards to match the
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