Pinterest Chrome Extension: 5 Use Cases for Small Businesses

Let me tell you a secret that will change your approach to marketing: the Pinterest Chrome Extension. 

If you’re not using this free little tool yet, you’re missing out on one of the simplest ways to boost your Pinterest marketing strategy.

Remember when you’d find something amazing online and think, “I should pin this!” – but then you’d have to save the image, open Pinterest, create a new Pin, upload the image… ugh, so many steps that you’d often just skip it altogether? 

That’s exactly why the Pinterest browser button is such a game-changer.

Why Small Businesses Should Use the Pinterest Chrome Extension

Let’s be honest – as small business owners, you are wearing multiple hats, and time is your most precious resource. The Pinterest Chrome Extension is designed specifically with us in mind, making Pinterest marketing incredibly efficient.

According to Tailwind’s 2025 Pinterest Marketing Benchmark Report, “Pins can continue being saved and clicked on for years,” unlike typical social media posts that have a lifespan of just hours or days. 

This means that the content you save today could drive traffic to your business for years to come!

Here’s why this browser extension deserves a spot in your marketing toolkit:

• Effortless saving without leaving your browser – No more downloading and re-uploading images.
• Dramatically speeds up content curation and Pin creation – What used to take minutes now takes seconds.
• Transforms your daily browsing into Pinterest marketing opportunities – See something relevant? Pin it instantly!
• Perfect for solopreneurs and lean teams who need to maximize productivity.

Use Case #1 – Content Curation for Social Media

Social media demands fresh content, but creating everything yourself is exhausting. The Pinterest Chrome Extension makes content curation a breeze:

• Save inspiring blog posts, quotes, and infographics with a single click while you’re browsing.
• Build themed boards that support your brand voice by consistently saving content that resonates with your audience.
• Create a content library you can draw from when you need inspiration.

For example, if you’re a wellness coach, you can quickly save healthy recipes, workout routines, and mindfulness tips that complement your own content. 

Then when you’re planning your content calendar, you’ll have a treasure trove of ideas to reference and share.

Use Case #2 – Competitor & Trend Research

Staying on top of industry trends is crucial for any small business. The Pinterest Save button makes competitive research seamless:

• Pin content from competitors for visual benchmarking without the hassle of screenshots

PRO TIP: Save to a secret board so that you won’t be promoting your competitor’s content. 

• Save trending styles or products you spot online for future campaign inspiration
• Organize Pins into secret boards for planning and strategic purposes

Use Case #3 – Creating Shoppable Product Boards

For product-based businesses, the Pinterest Chrome Extension is a direct pathway to creating shoppable content:

• Save your own product listings directly from your website with proper links intact.
• Create themed product collections that drive traffic back to your online store.
• Leverage Pinterest’s shopping features to showcase pricing and availability.

Make all your products visible and accessible to Pinterest users. Pinning the same product in different settings and formats does not hurt either! 

Use Case #4 – Blog Promotion & Traffic Growth

If content marketing is part of your strategy, the Pinterest Chrome Extension should be your constant companion:

• Save each blog post to Pinterest immediately upon publishing to start building traffic.
• Pin from multiple angles by creating several Pins for each piece of content.
• Add keyword-rich descriptions on the fly to improve searchability.

With Google being increasingly dominated by its own AI results, Pinterest is a light at the end of the tunnel.

Not only does Pinterest not promote any AI results of its own, it also has an initiative to clearly brand AI pictures, therefore differentiating the original / human produced visuals. 

Use Case #5 – Visual Project Management

Beyond marketing outreach, the Pinterest browser button can transform how you organize your business projects:

• Create boards for campaign inspiration, seasonal promotions, and visual direction.
• Share boards with team members or clients for collaborative planning.
• Develop mood boards for branding projects by saving colors, fonts, and imagery that align with your vision.

I’ve found this especially useful when working with clients who struggle to articulate their visual preferences – I can create a collaborative board where we both save images that resonate, helping us get on the same page visually.

Bonus – Combine With Tailwind for Scheduling & Analytics

While the Pinterest Chrome Extension is powerful on its own, pairing it with Tailwind takes your Pinterest marketing to another level:

• Save using the Pinterest button, then schedule in Tailwind for consistent posting.
• Track Pin performance to understand what content resonates most with your audience.
• Maintain a consistent presence without logging into Pinterest daily.

Tailwind’s research shows that “Pins scheduled and published through Tailwind outperformed Pins published by any other means,” including on the key metric of outbound clicks. This suggests that combining these tools creates a powerful system for Pinterest success.

Download Tailwind Pinterest Extension

Final Thoughts

The Pinterest Chrome Extension is one of those rare marketing tools that’s both completely free and genuinely valuable. For small businesses with limited time and resources, it’s an absolute no-brainer.

What makes this tool particularly powerful is how it transforms your everyday browsing into productive marketing moments. That article you’re reading for professional development? Pin it. That product that would complement yours perfectly? Pin it. That color palette that matches your brand? Pin it.