Marketing

Marketing 101

11 Pro Marketers Share Their Top Tips for Small Business Marketing

11 Pro Marketers Share Their Top Tips for Small Business Marketing

As a small business owner, you’re probably really great at your craft. You’re a baker who makes amazing cinnamon rolls.…
A 30-Minute Marketing Plan for Busy Small Business Owners

A 30-Minute Marketing Plan for Busy Small Business Owners

For many small business owners, marketing can feel overwhelming. You’re so busy delivering for your customers and clients or working…

Marketing Best Practices

Using Authenticity to Reach Your Dream Clients with The Pajama Marketer

Using Authenticity to Reach Your Dream Clients with The Pajama Marketer

Lesa Banks was an award-winning Fortune 500 Marketer who worked with big companies and crushed goals. She loved marketing so…
80/20 Rule: The Content Strategy That Makes Followers Stick

80/20 Rule: The Content Strategy That Makes Followers Stick

In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media…

Cross-Platform Marketing

Which Social Media Platform is Best for My Business?

Which Social Media Platform is Best for My Business?

In today’s super-connected world, social media is a necessary part of any good marketing plan. However, trying to maintain a…
How to Market Your Small Business on Social Media

How to Market Your Small Business on Social Media

More often than not, you probably find yourself wasting hours scrolling through your social media feeds. You’re definitely not alone…

Latest Marketing Posts

Using Authenticity to Reach Your Dream Clients with The Pajama Marketer

Using Authenticity to Reach Your Dream Clients with The Pajama Marketer

Lesa Banks was an award-winning Fortune 500 Marketer who worked with big companies and crushed goals. She loved marketing so…
80/20 Rule: The Content Strategy That Makes Followers Stick

80/20 Rule: The Content Strategy That Makes Followers Stick

In a post-pandemic online world, content strategy has become the new biggest concern for smart marketers. With more social media…
December Marketing Dates to Remember ( + Post Ideas!)

December Marketing Dates to Remember ( + Post Ideas!)

‘Tis the greatest time of year!! Whether you’re a Pagan, Christian, witch, or Agnostic, December has something for us all.…
November Marketing Dates to Remember ( + Post Ideas!)

November Marketing Dates to Remember ( + Post Ideas!)

Just happy dancing because we’re in the middle of the best time of year! 💃 Halloween may be over but…