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The Only Instagram Image Size Guide You Need in 2023

Kristen Dahlin on April 14, 2023

Let’s face it: we’re living for all the fantastic new ways you can post your best photos and videos on Instagram. From portrait, landscape, and square photo options, Instagram Stories, Reels, IGTV videos, and videos in your feed…

There are so many incredible ways to engage with your followers and deliver eye-catching content.

However amazing these new options are, it can be a little tricky to figure out the ideal Instagram image size for your content, right?

Contents: Instagram Image Sizes

That’s why we’ve put together a quick guide for you to decode all the different Instagram post dimensions for each piece of content, and the best photo resolution to upload to Instagram for optimal clarity. (Yes, posting pictures on Instagram can lower image quality!) And just in case you need a cheat sheet to keep track of all these Instagram image sizes (because let’s face it, there are a lot!), we’ve included a handy cheat sheet and a Pinnable infographic. Major score! Before we dig in, we wanted to let you know about a feature that might come it very handy (and make scheduling a lot faster!) Tailwind can plan, schedule and post Reels on Instagram – so be sure to check it out!

What are the Ideal Instagram Ratios?

Instagram video and photo sizes have varying dimensions depending on the orientation of the photo and tool it’s being posted with. Here’s a quick list of the most common Instagram photo and video dimensions:

Instagram Photo Post Sizes

When Instagram first launched in 2012 (it seems so long ago now!), users could only upload photos in a 1:1 aspect ratio. Users who wanted to display their beautiful landscape and portrait photos were forced to crop their photos into a square or use other apps to create workarounds. Talk about time-consuming! Thankfully, Instagram listened to user feedback and introduced horizontal and vertical photo capabilities in 2015. With that in mind, let’s talk about the best image size for Instagram photo posts, including the traditional square, portrait, and landscape!

Instagram Square Photo Size

Ideal Size: 1080px by 1080px The aspect ratio of a traditional photo post is 1:1 square. This is usually the easiest photo size to get right on the first try because of the auto-cropping function on most photo editing apps and Instagram itself. Not to mention, you can shoot a square picture directly in the iOS or Android camera! For best results, your photo should be between 320px by 320px and 1080px by 1080px.

Instagram Portrait Size

Ideal Photo Size: 1080px by 1350px Wondering how to fit a full picture on Instagram without cropping? You can do that with portrait and landscape photos! Portrait photos are also fairly easy to get right on the first try, although you will have to crop oversize vertical photos to fit within the Instagram dimensions. What size is an Instagram portrait? The ideal Instagram portrait aspect ratio is 4:5, and the ideal photo size is 1080px by 1350px. If you upload a larger portrait, say 4:6 or 9:16 (the size of a Snapchat photo), you’ll be prompted to crop a portion of the photo out to fit.

Instagram Horizontal Photo Size

Ideal Photo Size: 1080px by 1350px We’ll be honest: getting the right Instagram horizontal photo dimensions can be tricky! That’s because the perfect Instagram landscape photo aspect ratio is 1.91:1. With these dimensions, your horizontal photo will display beautifully on Instagram without a border. However, you can actually upload landscape photos up to an aspect ratio of 16:9, and the app will automatically add a border around the photo.

How do you get landscape on Instagram?

Instagram has made adding landscape photos to your feed easier than ever. Here’s how to do it:

Open Instagram
Tap the Add Post button (a square with a plus sign)
Choose your photo or video to upload
Tap the full-size button in at the bottom left of the photo display (it looks like two corners). This will automatically adjust your photo into the landscape ratio (or portrait if the photo orientation is vertical)
You can further adjust the cropping of the photo by pinching to zoom in and out.
Tap Next to continue with your upload!

If you frequently use landscape photos in your feed, it’s best to stick to the same aspect ratio for each. Otherwise, your followers may be unnecessarily distracted from your show-stopping photos as they scroll!

To nab the best horizontal photo size for Instagram on the first try, make sure the height of your photo is at least 1080px (we’re sensing a theme here! ). This will keep your photo quality high on mobile and desktop! Before we move on to Instagram video post dimensions, let’s do a quick recap!

Key Takeaways with Instagram Photo Dimensions

What is the best Instagram aspect ratio?

Instagram has three available aspect ratios for your photos and videos.

Previously, the 1:1 aspect ratio (square) was the only available option, but Instagram now allows portrait and landscape photos!

The aspect ratio for portrait photos is 4:5, while the aspect ratio for landscape photos is 1.91:1.

The best Instagram image size for posts are:

1080px by 1080px (Square)

1080px by 1350px (Portrait) and
1080px by 608px (Landscape).

Whew, that’s a lot of different aspect ratios to keep track of! Thankfully, Tailwind for Instagram has a handy cropping function that automatically trims your uploaded post image to the closest acceptable ratio. If you want to crop your photo to a square, portrait, or landscape, you can just click on our Crop button and choose your desired ratio!

Instagram Stories and Reels Dimensions

Ideal Instagram Stories Size: 1080px x 1920px

Instagram Stories are another amazing tool for connecting with your followers and posting everything from text posts, hosting Instagram Lives, and uploading photos and videos!

Instagram Stories content is meant to be viewed in portrait mode, so even though you can post landscape photos and videos, they won’t show up as well on Stories.

That’s also another reason that the aspect ratios for Instagram Stories are different from the other post sizes we went over before!

You can upload photos and videos to Instagram Stories in any aspect ratio from 1:9:1 to 9:16.

However, you’re more likely to capture attention (and make your posts easier to see and understand) if you fill up the entire Stories screen with no borders.

The photo dimension you need to fill the entire Instagram Stories screen perfectly is a 9:16 aspect ratio, and a 1080px by 1920px size.

Instagram Reels use the same dimensions as Instagram Stories – 1080 x 1920 px and an aspect ratio of 9:16.

However, there are some things you should know!

-Instagram Reels preview in the feed at a 4:5 Portrait size (cropped from the top and bottom and centered). -The caption of your Reel displays in an overlay in the bottom corner of the video.

-Reels can be any length up to 90 seconds.

Bonus: Instagram Reels thumbnail dimensions

You can upload any image from your phone to make the Reels thumbnails. Instagram Reels thumbnails are a secret view magnet if you do them right! Using images with captions or a screenshot of an important moment in the Reel are some handy tips for your next Reel thumbnail. But don’t forget the dimensions and aspect ratio for the perfect thumbnail.

Instagram Reels thumbnail dimensions: 1080 pixels x 1080 pixels for the profile main feed grid and 1080 pixels x 1920 pixels for the profile Reels feed.
Instagram Reels cover aspect ratio: 1:1 for the profile main feed grid and 9:16 for the profile Reels feed.

Wait, there’s more about getting the perfect size for your Reel thumbnail. While Reel thumbnails have two aspect ratios, you can only edit one version–the 9:16–for display on the profile Reel feed. The 1:1 aspect ratio will crop out your original thumbnail so that it blends in with other Instagram posts. So keep it in your mind when deciding on the thumbnail for your next Reels. Here are the steps below to upload a cover for an Instagram Reel: Step 1: Head to the profile page, then your Reels feed, and choose the Reel you want to edit. Step 2: Open the settings menu in the triple dot icon and choose ‘Manage.’ Step 3: Choose ‘Edit’ and then ‘Cover’ at the bottom of the Reel preview. Step 4: Choose a frame cut from your video or choose ‘Add from camera roll’ to upload a custom Reel cover. Step 5: Tap ‘Done’ to save!

Instagram Reels and TikTok Multi-posting: The Best of Both Worlds?

TikTok videos and IG Reels have many things in common, but they are two distinct types of social media content. By utilizing both platforms in your marketing strategy, you can increase your brand awareness, drive engagement, and build relationships with potential customers. TikTok is a popular social media app amongst younger users, with nearly 70% of US teenagers using it regularly and 90% of its users logging in daily. TikTok videos are often characterized by witty, lighthearted content that often goes viral quickly, thanks to its music and editing tools. As TikTok is one of the most popular video-sharing platforms, it’s a great way to reach a larger, younger audience. IG Reels—Instagram’s answer to TikTok—allows content creators to showcase longer-form, more refined videos. It provides a more sophisticated platform for creating and sharing content, which appeals to a more mature audience. Both platforms use vertical, short-form videos with the dimension of 1080×1920 for mobile users. It’s a great idea to publish your new content on Instagram and TikTok at the same time. Because dimension-wise, there’s no difference between TikTok and Instagram, but the combined user base offers a huge opportunity for broadening your reach. Just make sure your videos are not too long and don’t have any platform’s watermark on, and you’re good to go!

Instagram Video Post Dimensions

Ideal Video Resolution:

Square and Carousel – 1080px x 1080px
Portrait – 1080px x 1350px
Landscape – 1080px x 608px

If video is your favorite medium to connect with your followers, it’s important to get the right dimensions to make uploading and posting your content a breeze. That way, you can upload on-the-go footage! If you’re looking to dive deeper into video, we penned a complete guide to Instagram video sizes and dimensions that is jam-packed with tips and tools to edit your Instagram videos. It also contains all the video requirements you ever wanted to know about when it comes to Instagram. But don’t worry, we’ll still cover some of those requirements below, including aspect ratios, length, and required dimensions!

What are the dimensions for Instagram video? Just like photo posts, you have the option of using square, horizontal or landscape videos in your feed. The ideal dimensions for each are:

Square and Carousel – 1080px x 1080px
Portrait – 1080px x 1350px
Landscape – 1080px x 608px

The aspect ratio of each is the same as photo posts, except our recommendation for landscape videos:

1:1 aspect ratio for square and carousel videos
4:5 aspect ratio for portrait videos
16:9 aspect ratio for landscape videos

The reason that we recommend a 16:9 aspect ratio for landscape videos is that it will take a lot of time and effort to edit your video into the 1.9:1 aspect ratio used in photo posts. Instagram users are accustomed to viewing videos in 16:9 ratio, so the time and effort to crop and edit your video to change it from 16:9 probably isn’t worth it. There are also some minimum and maximum requirements to know when it comes to uploading your Instagram videos to your feed. Your Instagram video post must have a maximum of the following:

30 frames per second
60 seconds in length
File size of 4 GB

If your video exceeds any of these requirements, you won’t be able to upload, so keep these important numbers in mind when planning your video content! Like Instagram photo posts, the orientation you shoot your video in (square, landscape, or portrait) will determine what the minimum and maximum resolutions are for each. The minimum resolutions are:

Square and Carousel Instagram Video Minimum Resolution is 600 x 600
Portrait Instagram Video Minimum Resolution is 600 x 750
Landscape Instagram Video Minimum Resolution is 600 x 315

Because your video file will be compressed when you upload, we suggest using the maximum resolution allowed. The maximum resolutions are:

Square Instagram Video Maximum Resolution is 1080 x 1080
Portrait Instagram Video Maximum Resolution is 1080 x 1350
Landscape Instagram Video Maximum Resolution is 1080 x 608
Carousel Instagram Video Maximum Resolution is 1080 x 1080.

Tip: By using the max resolution in your videos you can preserve crystal clarity.

Instagram Dimensions FAQ

Do Instagram photos have to be square? Your Instagram photos don’t have to be square – you can also upload rectangular portraits and landscape photos to your grid without cropping! The trick is to make sure that your photo is up to 1080px on the shortest side. Keep in mind there are limits – If you upload a photo that exceeds the aspect ratios (the width-to-height ratio of a photo), you’ll have to crop your photo. Does Instagram lower image quality? Noticing that your photos are uploading fuzzy? Uploading files that are larger than 1080px may be the culprit. If you upload an image that’s larger than these measurements, Instagram will automatically compress the image for display. Extreme photo compression can distort image details, majorly impacting quality. The same is true when you upload an image that’s smaller than 320px by 320px. Instagram will expand the image, causing pixelation and fuzziness. To get the best possible photo in your feed, aim for square photo sizes of 1080px by 1080px. The compressed version that displays on Instagram will be around 600px by 600px, which will appear flawless on the Instagram mobile and desktop without affecting resolution! If nothing seems to solve your compression woes, try uploading from your desktop. Instagram’s web application preserves photo quality much more effectively than the mobile app! How do you fit a full picture on Instagram? If you want to upload your full portrait creation to Instagram without cropping to a square, you can use the handy full-size button when uploading your photo to automatically adjust your portrait (or landscape photo) to the maximum aspect ratio available. Just tap the expand arrows in the bottom left corner of your photo to fit the whole picture on Instagram! Speaking of detail, the same rules about photo compression and enlarging apply here. To get the best resolution for Instagram, size your portrait photo around 1080px by 1350px. That way, automatic compression won’t affect the quality of your vertical shot!

So, What’s the Best Instagram Image Size?

Whew! All the exciting new features on Instagram have opened up a world of new content opportunities and amazing ways to engage with your followers. They’ve also created a few new aspect ratios and dimensions to keep in mind when creating that content! what size should photos be for Instagram?

Instagram Photo Square: 1080px x 1080px
Instagram Photo Portrait: 1080px x 1350px
Instagram Photo Landscape: 1080px x 608px
Instagram Video Square: 600px x 600px
Instagram Video Portrait: 600px x 750px
Instagram Video Landscape: 600px x 315px
Instagram Video Carousel: 600px x 600px
Instagram Stories Photo: 1080px x 1920px
Reels Cover Photo: 1080px x 1920px

Type of Instagram Post	Aspect Ratio	Instagram Post Size
Square Photo	1:1	1080 x 1080px
Landscape Photo	1.91:1	1080 x 608px
Portrait Photo	4:5	1080 x 1350px
Instagram Stories	9:16	1080 x 1920px
Instagram Reels	9:16	1080 x 1920px
Reels Cover Photo	9:16	1080px x 1920px
Instagram Square Video	1:1	1080x1080px
Instagram Landscape Video	1.91:1	1080x608px
Instagram Portrait Video	4:5	1080x1350px

If you’re stressing about which type of image size makes the most sense for your content, and whether using a mix of portrait, landscape, and square photos will affect the look and feel of your 9-grid… don’t worry! Your content will appear in a landscape, portrait or square aspect in your users’ feeds, but will be cropped to a 1:1 square preview in your actual 9-grid. Your users will have to select your photo (or stumble across it while scrolling!) to see the full picture. Plus, you can always plan out your feed and double-check how all of your photos work together with an Instagram planning tool, like Tailwind’s 9-Grid Preview! [sc name=”autopost-reels-cta-fullsize”]

Before You Go, Pin It For Later :

How AI Can Revolutionize Social Media Content Creation for Online Businesses

Gemma Smith on April 3, 2023

In today’s fast-paced world, businesses must stay ahead of the curve to remain competitive.

Artificial Intelligence (AI) is an ever-evolving technology that has brought about a revolution in numerous industries — especially in the realm of business.

Its ability to enhance productivity, precision and efficiency has received widespread acclaim, highlighting its immense potential to transform multiple sectors.

As social media platforms become increasingly important for companies to engage with their audiences, creating top-notch content has become critical for success.

Generating engaging and compelling content can be challenging and time-consuming, especially with increasing competition. Businesses can leverage AI to transform the creation process and make it easier to produce high-quality content.

This article will explore AI’s potential in social media content creation for online businesses. We will delve into social media’s importance, content creation’s role in social media marketing, and how AI can improve the creation process.

Additionally, we will discuss the benefits and limitations of using AI in content creation and the ethical considerations that come with it.

Join me as we dive deeper into AI and its potential to transform social media content for businesses.

What is AI, and How is it Currently Used in Various Industries?

AI is a branch of computer science that involves the development of machines that can perform tasks that usually require human intelligence, such as learning, reasoning, and decision-making.

Various industries have already applied AI in their business operations. For example:

Healthcare: For disease diagnosis, drug discovery, and personalized treatment planning
Finance: For fraud detection, credit risk assessment, and investment decision-making
Education: For customized learning, student assessment, and adaptive teaching
Transportation: For autonomous vehicles, traffic management, and logistics optimization

The potential applications of AI are vast, and it’s exciting to see how this technology will continue to impact industries.

With that in mind, let’s explore how social media content creation, an indispensable aspect of online businesses, has the potential to be revolutionized by AI.

In today’s digital age, social media is an indispensable tool for online businesses to connect with their target audience.

Social media platforms such as Facebook, Instagram, TikTok, Twitter, and LinkedIn allow businesses to reach a vast audience quickly. According to Statista, as of 2021 there are 4.2 billion active social media users globally, predicted to increase to 6 billion by 2027.

Facebook has the most monthly active users worldwide in 2023; Instagram ranks 4th behind YouTube and What’s App. TikTok, Pinterest, and Snapchat are also in the top 15.

Social media allows businesses to build customer relationships, create brand awareness, and drive sales. Online companies can also use social media to gather customer feedback and insights to improve their products and services.

With such a vast potential audience at their fingertips, social media is critical for any business’s online success.

Content creation is the backbone of any successful social media marketing campaign.

Social media users are bombarded with an overwhelming amount of content daily, making it essential to create engaging and high-quality content that stands out.

Content creation includes developing various types of content, such as images, videos, blogs, and infographics.

It also involves creating personalized and relevant content for the target audience.

Effective content creation can help businesses build brand awareness, drive website traffic, and increase audience engagement.

One great example is personalization, which is crucial in creating effective social media content that resonates with users.

AI can analyze data and create personalized content for individual users, including images, videos, and written content tailored to interests, preferences, and behaviors.

By leveraging AI to personalize content, businesses can create unique experiences that, in turn, increase engagement and drive conversions.

Personalization can also help businesses build stronger customer relationships and improve brand perception.

Another great example is that AI can assist in generating content ideas based on data analysis.

Analyzing social media data can identify trending topics, popular hashtags, and content that resonates with users, allowing businesses to be relevant and provide timely content, increasing engagement and reach.

AI-generated ideas can also help businesses stay ahead of their competitors by providing insights into what interests their target audience.

AI can optimize content by analyzing data and providing insights into what types of content perform best, including identifying the best time to post, the ideal length of content, and the most compelling call-to-actions. Businesses can use this optimized content to increase engagement and reach, ultimately driving more conversions.

AI-assisted content optimization can also save time and resources by providing businesses with valuable insights that they can use to improve their social media strategy.

As technology evolves, businesses can expect more opportunities to leverage AI for their social media strategy.

AI technology offers several advantages in social media content creation. These benefits include:

Increased content creation and distribution efficiency by automating repetitive tasks and streamlining workflows.
Enhanced accuracy and relevance of content through personalized and data-driven content creation, leading to better user engagement and improved brand perception.
Improved engagement and conversion rates by optimizing content for the target audience and identifying compelling call-to-action. AI technology can analyze social media data to determine the best posting times and formats, improving reach and conversions.

Overall, AI can transform social media content creation by enabling businesses to create personalized and relevant content at scale while improving efficiency and performance.

Tailwind Ghostwriter is an AI-powered content generation solution for small businesses and marketers.

The tool stands out as unique because its development team has considered small business needs, and it generates high-quality copy to reflect that.

Ghostwriter is an incredibly versatile tool that can generate copy for various simple use cases, including blogging, product descriptions, social media posts, email marketing, copywriting, SEO, and video marketing.

With Ghostwriter, marketers can go from idea to finished post in less than 15 minutes, making it a hugely productivity-boosting tool.

Tailwind’s engineers are incredibly proud of the technology behind Ghostwriter. They utilize large language models (LLMs) such as ChatGPT, fine-tuned to produce natural-sounding text.

In addition, the team at Tailwind has access to a wealth of data drawn from millions of social media posts processed over the years, providing invaluable insights into what generates interaction and emerging trends.

The tool uses this data to refine its prompts and adjust its models to produce copy that sounds like a human wrote it.

Ghostwriter has been receiving overwhelmingly positive feedback from the Tailwind community, with many users praising its ease of use and the quality of the copy it generates.

As a co-founder of Tailwind, Danny Maloney is an avid Ghostwriter user and particularly likes to use the browser extension, which allows him to stay in his workflow without interruption.

At Tailwind, the team constantly seeks feedback from its community to refine Ghostwriter further and create even better marketing tools to help small businesses grow.

They believe that Ghostwriter is a productivity-boosting tool that can help marketers create better content faster, and they are excited to see how everyone will use it.

AI has the potential to revolutionize social media content creation by introducing innovative approaches. With emerging technologies such as AI-powered virtual assistants, social media experiences can become immersive and interactive, providing users with a memorable and engaging experience.

AI can assist businesses with moderating content by analyzing real-time social media content and identifying potentially harmful or inappropriate material, helping to reduce the risks of online harassment, cyberbullying, and other harmful activities.

Another promising idea for the future of AI in social media is creating highly targeted and effective influencer marketing campaigns. By using AI-powered analytics, companies can identify the most influential and relevant social media users to partner with, maximizing the impact of their marketing efforts.

The potential for AI in social media is vast and promising, offering users a more personalized, interactive, and engaging experience while helping businesses create more effective social media campaigns.

What Are the Potential Limitations of AI in Content Creation?

Recognizing AI’s limitations and ethical considerations in content creation is essential to ensure businesses use this technology effectively and responsibly.

One potential limitation is the need for a more human touch in the creative process.

While AI can automate repetitive tasks and optimize content for engagement, it may need more creativity and the emotional depth humans bring to content creation. Using AI could lead to formulaic content needing more authenticity, negatively impacting user engagement and brand perception.

Some users may also prefer human-generated content, potentially losing trust or interest in the brand.

Another limitation is the potential for biases in AI-generated content. Biases can occur when algorithms are trained on partial data or lack diversity. This can lead to content perpetuating stereotypes or excluding certain groups, negatively impacting user engagement and brand perception.

Additionally, biased content may result in legal or reputational issues for businesses.

There are several ethical considerations that businesses should take into account when using AI in content creation. These include:

Transparency: Businesses should practice transparency by disclosing how they have used AI to create and distribute content in their operations related to content creation.
Privacy: AI often relies on data to create personalized content, which may raise privacy concerns. Businesses should ensure that they are collecting and using data transparently, legally and ethically.
Accountability: Businesses should be accountable for the content they create and distribute through AI and have systems to monitor and address issues.
Fairness: AI-generated content should be fair and inclusive, and businesses should take steps to ensure that it does not discriminate against any individuals or groups.

By being mindful of these potential issues, businesses can use AI responsibly and effectively in a way that benefits both their brand and their audience.

How Will AI Impact Employment in Content Creation and Marketing Industries?

The widespread adoption of AI will likely impact employment in the content creation and marketing industries.

While businesses will have new opportunities to create and distribute content using AI, it is also likely to automate many of the tasks currently performed by humans, which could lead to potential job losses in some areas such as data analysis, content optimization, and social media management.

However, it will also likely create new job opportunities in AI development, content strategy, and creative direction.

Overall, while the impact of AI on employment in the content creation and marketing industries is uncertain, it is likely that we will see significant changes in these areas in the coming years.

It will be necessary for businesses and individuals to adapt to these changes and develop new skills to remain competitive in the ever-evolving job market.

In conclusion, the potential of AI in social media content creation for online businesses is immense.

AI can help businesses create personalized and relevant content that resonates with their target audiences, leading to increased engagement and conversions.

By automating repetitive tasks and streamlining workflows, AI tools can also enhance the efficiency of content creation and distribution.

Furthermore, AI-generated content ideas can help businesses stay ahead of their competitors by providing insights into their target audience’s interests.

While using AI in content creation has limitations and ethical considerations, the benefits far outweigh the drawbacks.

With the development of AI-powered content creation tools like Tailwind Ghostwriter, businesses can expect to see more opportunities to leverage AI for their social media strategy.

The future of social media content creation looks exciting and promising with the integration of AI technology, and I, for one, will be watching with anticipation to see what’s next.

7 Tips on How to Write Good Instagram Captions

Dana Nicole on December 5, 2022

Using Instagram for more product sales goes beyond uploading a great photo or video. A good Instagram caption is just as important as the Instagram video or photo itself!

With over 72% of Instagram users reporting that they have purchased something after seeing it on Instagram, it’s crucial that you know how to motivate your followers to buy your products with Instagram marketing.

And a great Instagram caption can help you do just that!

After all, that customer base of over 500 million daily users is just too big to ignore!

So let’s dive in and talk about how to write Instagram captions that inspire your followers to take action.

Why Good Instagram Captions Drive More Sales

A great Instagram photo or video helps stop your audience from scrolling past, but your Instagram caption has the potential to draw them in even more!

It encourages followers to engage with your Instagram post and moves them closer to a sale with a meaningful call to action.

So while a picture may be worth 1,000 words, an engaging Instagram caption could be worth 1,000 dollars!

How to Write Great Instagram Captions in 7 Steps

Though much of your success depends on motivating Instagram captions, there’s no need to panic even if you aren’t a natural writer.

Creating Instagram captions that have people engaging with your posts and making purchases isn’t difficult if you keep a few handy tips in mind!

These seven steps will help you learn how to write a caption on your Instagram photo that leaves your followers scrambling to find out more!

And guess what? These don’t just apply to Instagram sales – you can use these tips to build engagement, or encourage people to read your latest blog posts!

1. Develop Your Brand Voice in Your Instagram Captions

Think of your brand voice as the personality behind your communication with your audience. Developing your brand voice is key to building a connection with your audience so you can sell your products on Instagram.

Your brand voice might be funny, casual, sarcastic, or even formal. Just remember, consistency is key when it comes to how to write good Instagram captions!

A consistent brand voice will help develop an emotional connection with your audience, which is important! Why?

Customers who feel emotionally connected to a brand are 4 times more likely to buy from that brand and 10 times more likely to shop a website on a mobile device.

Denny’s Diner has been in business since the 1950s, but they’ve found a way to update their brand voice, references, and personality to appeal to younger generations successfully.

You can see this on their Instagram, where captions are usually short, sweet, and laden with emojis.

2. Create Several Drafts of Your Instagram Caption Text

When you create an Instagram post on the fly, your caption might not be the best it can be.

Oftentimes the answer to how to write an Instagram caption that truly works is to try writing it a few times!

Instagram captions should go through a couple of drafts before being published to your feed, which means you don’t want to rush your caption copywriting!

Planning is key when creating captions that sell. By using Tailwind’s Instagram scheduling tool you can plan out your captions ahead of time, and even save them as drafts while you’re perfecting them!

Simply upload your image, start working on your caption, and pick your hashtags, and the best time to post with our SmartSchedule tool. Then, access your upcoming post at any time in your calendar and click the pencil icon to make any changes to your post!

And just like any other piece of copy, you should carefully proofread your captions.

3. Include a Call To Action (CTA) In Your Captions

If you don’t effectively direct your followers to take action, they likely won’t. Your caption CTA will likely direct viewers of your Instagram post to visit your checkout page, and hopefully, get them to purchase your product!

Some examples are CTA’s are:

“Visit the clickable link in our bio to learn more.”
“ View our newest collection by clicking the link in our bio.”
“(your item) is on sale now. Link in bio!”

Your motivating call to action should be front-loaded and placed near the top of your caption.

Even though you have 2,200 characters to work with, Instagram only displays the first three lines (or 125 characters) of captions before adding a “read more” link in user feeds.

Your audience might not always click to “read more”, so include your CTA near the top.

Captions can be fun and inspiring, but if they’re going to help sell your products, your CTA needs to direct users to a place where they can purchase the products you sell.

One way to do this is with a link in bio tool, like Tailwind’s smart.bio! You can easily add links to your smart.bio posts when scheduling in Tailwind updated your link page in real-time as soon as the post goes live.

You can also do this by setting up Shoppable posts with Instagram.

4. Use Instagram Captions That Trigger Emotions

Our emotions heavily influence what we buy. Tapping into your followers’ emotions through your caption can help increase sales and can be done so when we can evoke feelings of Fear, Belonging, Trust and Inspiration.

Fear

Fear (or FOMO: Fear Of Missing Out) can drive your followers to purchase your product.60% of millennials have made a purchase within 24 hours of feeling FOMO.

Using fear or “FOMO” to drive sales doesn’t mean you are making your customers feel anxious, worried, or any other harmful emotion.

Simply stating that you have a limited quantity in stock or setting a time limit on when the item can be purchased is sufficient.

@Travelocity uses FOMO to promote trips and vacations by using a specific holiday as their limited-time offer.

Belonging

We all crave connection and want a sense of community. Speaking to your followers as if they are part of your tribe can help develop that sense of belongingness with your brand which will help you sell products.

@airbnb speaks to their audience through their captions as if they are one big family.

Frequently included in the features of various Airbnb properties are details about the area and the hosts.

This serves to create a much more homey, personalized connection with each location for prospective travelers than typically experienced with hotel properties.

Trust

Seventy percent of consumers use online reviews to help them make a purchase. Rather than expecting your potential customers to search for product reviews on their own, why not highlight reviews in your captions?

Adding customer testimonials to your captions can help you build trust between you and your audience.

You can even re-post user-generated content to use as your photo – people love to see Instagrammers like them talking about your products!

Passion Planner frequently posts success stories and user-generated content from their loyal following – #PashFam!

Inspiration

A challenging aspect to e-commerce is that your potential buyer can’t hold the product in their hands before they buy.

Use your captions to describe to your followers how your product can help improve their life – or even to describe in detail what the product looks or feels like up close!

@lornajaneactive inspires their community to be healthy and active through their posts that promote their products.

They do a masterful job of featuring products to their audience in the context they can be used in – such as “weekend paddleboarding adventure” in this caption!

5. Add Hashtags to Instagram Captions

When creating Instagram captions, you’d be selling yourself short (no pun intended!) if you only focused on the copy! The right hashtags will help you extend your reach, get your posts seen by more potential customers, and help grow your Instagram account.

Instagram allows up to 30 hashtags in your caption and finding those hashtags can be a challenge if you’re manually searching for them for each and every Instagram post.

Tailwind’s Hashtag Finder helps you find hashtags that can expand your reach to new customers without needing to perform any research. Simply enter your initial hashtag, and Tailwind will begin to populate a list of hashtags.

Once you find a list of hashtags that works for you, create a reusable hashtag list in Tailwind. Tailwind’s Hashtag Finder helps you find the best hashtags for your Instagram posts.

6. Use Emojis in Instagram Captions ✍

Using emojis in your caption can increase your engagement by nearly 43%!

All that extra engagement can help your post reach more potential customers that you can then direct to your product page.

They also add personality, bringing your content to life.

7. Keep the Conversation Going

After your post has been published, don’t forget to reply to any comments or questions you receive. Companies who engage with customer service requests over social media report 20%-40% more revenue per customer.

Whether you are receiving positive or negative feedback, it is important to reply to each and every comment!

Use Tailwind Ghostwriter to Create Good Instagram Captions

Whew, that’s a lot to keep in mind when thinking about how to create an Instagram caption that works! If you’re struggling, Tailwind Ghostwriter can help! Here’s how our AI-generated Instagram caption tool works:

Upload your post photo, and click the “Ghostwrite for me” button above your caption field.
Input what you’re posting about (ex: lifestyle content, promotion, educational, etc.)
Input what your content is about
Add any keywords or phrases you want to be included in your caption
If you want to add a Call to Action, input the text of your CTA
Click Generate, and view the three captions Ghostwriter comes up with! You can tweak these captions, use them as is, or if you want to try again, simply hit Try Again until your Instagram caption is perfect.

And guess what? Tailwind Ghostwriter is included on Tailwind’s Forever Free Plan!

Want to try it for yourself? Just sign up with your Instagram account, and explore this new feature – and other great ones on your forever-free account!

Conclusion: How to Write a Good Caption For Instagram

Great captions help you sell your products on Instagram because they:

Increase engagement
Create a two-way conversation between your brand and your followers,
Direct your followers to a checkout page with a powerful call to action

Remember, when creating Instagram captions that sell, your caption should be front-loaded so your audience doesn’t miss it by needing to click “read more.”

By using Tailwind’s Instagram scheduler, you can not only plan your captions out ahead of time (or generate them with Tailwind Ghostwriter!), but you can also search for the best hashtags to make sure you are increasing your reach as much as possible.

Lastly, don’t forget to respond to any questions or comments you receive. That’s what builds your community and ultimately your engagement, traffic, and sales.

How to Post Seamless Instagram Carousels with Tailwind to Boost Engagement

Kristen Dahlin on November 17, 2022

It’s finally here!

If you’ve been looking for a seamless Instagram carousel app that will allow you to pre-plan and share photos in ‘Multiple Image’ posts on Instagram, your search is over!

Instagram users can now use Tailwind to plan, schedule, and post multiple images or videos in a single post! But that is not all, we will also do all the heavy lifting for you. Instead of manually uploading your posts, you can now use Tailwind to automatically post Instagram carousels for you!

Tailwind’s carousel tool is available on desktop and mobile.

So, it functions as a mobile carousel app for Instagram, as well as an Instagram carousel scheduler for Mac and PC.

Ready to get started? This blog post will walk you through step by step.

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1. Create New Post

Tailwind’s Instagram carousel scheduler allows you to easily create new draft posts by uploading photos from your computer.

Just open your Tailwind dashboard, and look for the “Working from scratch?” box. Here you’ll see Create Designs, and Upload Media.

With Create Designs, you can use our post creation tool to design stunning social media posts branded with your unique colors and fonts.

Or, you can upload photos from your computer! Here’s what to do:

Click Upload Media
Select Carousel Post
Upload Your Content!

2. Add Multiple Images to Your Instagram Carousel Post

From there, you will be able to select one or more photos or videos to upload from your computer, which will be converted into a carousel post.

It’s like an automatic Carousel photo app!

Once your post is in the editing stage, you will have the option to click “Add More” to add more images to your Instagram post.

You can add up to 10 images or videos per Instagram post.

3. How to Edit Carousel Post Images

Once you have your images uploaded, you can drag and drop them to change the order.

The order on your screen is the order that the carousel that will appear on Instagram.

When users on Instagram swipe right, they’ll be taken forward through your carousel post.

When users on Instagram swipe left, they’ll be able to go back through the images on your carousel post.

If you’re wondering how to delete one picture from an Instagram carousel, just hover over the image you want to delete. A trash can icon will appear in the top right corner!

Be sure to Confirm your Instagram carousel before moving on to the caption so you don’t lose your progress!

Psst… Make sure to double-check everything before moving on as you can’t edit Instagram carousel post photos once they’re live!

4. Write Your Carousel Post Caption for Instagram

Now you’re ready to write a caption for the Instagram carousel you’ve just created. You can ‘make it yours by changing the font, adding spaces and line breaks, and adding emojis to your Instagram caption!

5. Add Hashtags to Your Caption

Don’t forget the hashtags! Tailwind’s Hashtag Finder will populate Hashtag suggestions based on your caption text as you’re typing.

Or, you can use saved hashtags from one of your saved hashtag lists.

Looking for something specific? Start typing a hashtag. You’ll see hashtag options populate, with color-coded popularity and the number of posts with that hashtag attached!

6. Select Your Post Method

Next, you’ll select your post method! You have two options: Auto Post, and Post reminder.

Tailwind can auto-post your carousel for you at your scheduled time, no follow-up required!

Auto posting features only work with Instagram business accounts, but don’t worry.

If you don’t have an Instagram business account, you can either switch over (it’s free and really easy!) to get the most out of Tailwind features, OR, Tailwind can send a post reminder to your phone when the time comes for your post, with the assets you need!

7. Schedule Your Instagram Carousel For the Best Time

Next, it’s time to schedule your Instagram carousel. Tailwind’s Smart Schedule will find the best times to post when your audience is most active on Instagram.

And, if you want to double-check what your feed will look like with a new post, scroll down to the Preview Your Grid section. This will show you your currently scheduled drafts and published posts, so you can get a look at what all your hard work looks like together!

Be sure to press the blue “Schedule post” button at the bottom once you’ve decided on a time.

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8. Post Your Carousel!

Your carousel is scheduled! If you have an Instagram Business account, there’s nothing else you need to do. Instagram Auto Posting is included in your Tailwind plan!

If you don’t have a business account OR selected push notification, keep an eye on your phone! At the scheduled time you selected, you’ll receive a push notification with your Instagram carousel images and saved captions to post directly to Instagram.

Use Tailwind to Schedule Your Carousel Post on Instagram

There you have it- just a few simple steps to creating Carousel posts on Instagram- without having to dedicate time to it every day.

But being a carousel app for Instagram isn’t the only✨magic ✨Tailwind for Instagram is capable of. It’s easy and efficient to plan and schedule all your Instagram images, Instagram videos, and Instagram stories for the whole week using Tailwind’s Instagram planner.

The Tailwind blog is here for all of your planning and more tips on posting on Instagram to help you learn more about how to attract followers, grow your account, and drive sales from Instagram!

Be sure to check it out if you haven’t already!

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FAQs

What are the benefits to Instagram carousel posts?

Especially if you are a small business with products you want to show off, the carousel function can help you get more images in front of your followers in a more dynamic way! It offers you the opportunity to show off details, variety, and even the story behind the product.

Can you edit Instagram carousels?

Yes! As of November 2021, Instagram allows for the editing of your carousel posts. Once you have your images uploaded, you can drag and drop them to change the order. For more on editing your IG posts and carousel images, check out our in-depth blog!

What are the best sizes for Instagram carousel?

Instagram Video Carousel: 600px x 600px
Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Portrait: 1080 x 1350

Do Instagram carousels raise engagement?

Carousels have been found to be one of the best ways to engage with your followers on Instagram! On average accounts that use carousels receive higher engagement compared to traditional posting.

How to Hide Hashtags on Instagram (4 Hashtag Hacks!)

Alisa Meredith on November 15, 2022

Did you know that Instagram marketers who use nine or more hashtags per post get more than 2.5x the engagement of those who only use one hashtag?

Without a doubt, hashtags are critical to building followers and engagement and contribute to your entire marketing strategy. However, they can make your feed look unappealing and spammy.

So how do you keep your Instagram feed pretty and clutter-free? EASY! After finding the perfect set of hashtags for your post, learn how to hide hashtags with one of the four simple methods below.

Should You Hide Instagram Hashtags?

There’s no harm in hiding your Instagram hashtags to neaten things up. Whether you put your hashtags in your caption directly or move them to the first comment, your content will still appear in hashtag discover feeds if relevant to the hashtag topic.

So, there is no need for concern as you’re pondering how to lower your hashtags on Instagram. It’s just a matter of choosing the right method for you!

Which one works better, Caption or Comment?

We understand that looks are not everything; sometimes, you want to do what is best for your content. So which one is better? Which one gives you more visibility? Our teammates Alisa Meredith and Melissa Megginson took over YouTube to give you answers. Take a look!

Now that you’ve made up your mind, keep reading, we’ll give you some hashtag hacks on how to make the most out of them!

Hashtag Hack #1: Hide Hashtags on Instagram in the First Comment

The cleanest method to hide hashtags on Instagram is by tucking them into the first comment. Just have your list of hashtags ready to go, and add them as a comment after making your post live.

Does this sound too manual for your liking? Tailwind does the work for you!

When you add hashtags to your Instagram caption in Tailwind’s Instagram planning app, you’ll see a checkbox to hide your hashtags in the first comment. This allows you to move your hashtags from the end of your caption to the first comment on the post.

That’s it! No more cluttered captions, no more remembering to return to a post and add your hashtags. Your post is ready for engagement the moment it goes live!

Here’s how to hide Instagram hashtags with Tailwind:

Upload your image or video to the Tailwind Instagram planning app, craft your caption, and then type the # symbol to get predictive hashtag suggestions.
Click to choose or add frequently-used hashtags from your list.
Check the box to move those comments from your caption to your 1st comment.
Click “add to queue” to automatically schedule your Instagram post for the best time.

Now, doesn’t that make you look professional!?

Hashtag Hack #2: Use the Instagram Dots Method to Hide Hashtags

One of the classic methods of hiding hashtags is Instagram dots.

This is a cuter way of saying adding a series of periods between the end of your caption and your hashtag list so that they’re hidden beneath the “More” button for your followers.

Here’s how to do it:

Type up your caption
After the punctuation at the end of your last sentence, make sure there are no spaces. Then hit return
On the new line, put one period, and then hit return again
Keep repeating until you have plenty of Instagram dots between your caption and your hashtag list
Paste in your hashtags and press publish!

It’s really important to make sure that you don’t include any extra spaces at the end of your sentences or after each Instagram dot. If you do, it will cancel out the line break and ruin the effect!

It used to be necessary to type out your caption with the line breaks on a separate word processing app like Notes. But now Instagram allows you to form line breaks in your caption directly through the Instagram app! Just click the “123” at the bottom left of your phone’s keyboard and tap “return” to jump to a new line.

Hashtag Hack #3: Hiding Instagram Hashtags in the Caption

Looking for tips on how to put your hashtags lower on Instagram captions?

There IS a way to put your hashtags in your caption while keeping your posts and feed looking good, and it works similarly to the Instagram dots method.

Simply format your caption so that it adds line breaks, pushing your valuable hashtags into the “more” section of the caption where they still do their job of increasing reach and engagement, but aren’t easy to see!

Remember, take out any extra spaces lingering after the punctuation at the end of your line breaks. It also includes after emojis in your captions!

As with the dots method, you can type out the caption with the line breaks directly on Instagram now. But just remember that any hidden spaces will cancel the line break.

This Instagram post from @harpermaven is too pretty be covered in hashtags! See how her formatting moves them below view?

Did you know? You can also compose captions with hidden hashtags in Tailwind! Just copy and paste in your caption and formatting, and then use Hashtag Finder to find the best hashtags for your Instagram post.

Here’s a Tailwind hack that makes this incredibly simple and quick:

Use Tailwind’s Instagram Hashtag Lists to Hide Your Hashtags

Tailwind’s Hashtag Lists make hiding hashtags on Instagram captions unbelievably easy.

From Tailwind’s Instagram publisher, create a “Hashtag” list which in this case will actually store ONLY your formatting:

In the Tailwind Instagram Publisher, click on the “#” button
Now click the “+” button. I called mine, “formatting.”
Add line breaks and characters, symbols, or emojis on each line. In this hashtag list, I included a camera emoji, and then double asterisks, each on their own line. This will add a camera emoji to the end of my caption and then insert line breaks with asterisks on them to move my hashtags down and out of view!

The important thing to note is that you need to have SOMETHING on those lines in order to sustain the line break for publishing. You could use a dash, some ellipses, or an emoji, but make sure there is nothing else on that line (no spaces following the characters) or the line breaks will disappear when you post to Instagram, even if it looks fine in the Instagram scheduler.

Now you have a handy template that will save you time every time you schedule a post – AND keep those hashtags out of sight!

Type your caption, add your “hashtag” list plus hashtag recommendations or your premade hashtag list, and post!

Hashtag Hack #4: Add Conversational Hashtags in Your Caption, Hide the Rest

Here’s a method on how to hide Instagram hashtags that make your post look spammy but keep the ones that create fun conversation.

Hashtags have been around so long that sometimes it just makes sense – and can feel a bit playful – to include them in the conversation!

With Tailwind’s Hashtag in first comment feature, only the hashtags at the END of your caption will be moved to the first comment.

So, go ahead and include some in the caption just for fun.

Hashtag Hack #5: Use Tailwind to Find, Hide Hashtags & Schedule Instagram Posts!

When it comes to hiding Instagram hashtags, do you prefer to put them in your caption or first comment – or a bit of both?

Now that you know how to hide hashtags on Instagram, grab a free trial of Tailwind for Instagram.

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How to Take Good Pictures of Yourself for Instagram [Before vs. Afters!]

Kristen Dahlin on October 26, 2022

Raise your hand if you’ve ever tried to take an Instagram-worthy pic of yourself, only to wind up shooting, deleting, reshooting, deleting, reshooting… you get my drift here. ‍♀️

After a while, you just want to give up and post a pic of your puppy instead.

(Note: There’s nothing wrong with that. Instagram could use more puppies! )

But here’s the thing: your Instagram feed could use more photos of you, too!

Why? It’s simple. People connect with your face. Posting pictures of yourself helps your audience see that you’re real and connect on a deeper level.

So how to take pictures of yourself for Instagram?

That’s what we’re covering in detail today, so buckle up!

Our Tailwind selfie party

Plus, we wouldn’t be Tailwind if we didn’t go the extra mile for you and demonstrate our own before and after photos of these selfie-snapping tips!

That’s right – to help you learn how to take good pictures of yourself, our brave team willingly took questionable selfies to be posted on the internet…

Forever. #CustomerService

So what are you waiting for? Let’s have a selfie party!

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1. Use the Proper Device

First things first – High-quality photos in social media reflect the brand’s quality and identity, even if it is your personal brand. But, to achieve it, you need to find a device that allows you to showcase all the ideas you have envisioned.

A high-quality image will capture your audience’s attention, communicate your message better, and show professionalism; some even believe it relates directly to increased engagement.

The good news is that nowadays, there are many available DSLR cameras and smartphones that make this task a bit simpler. So now, in the moment of truth, which of these two is better?

We asked our social media strategist friends Marek and David and this is what they had to say:

Image size is another factor to consider because a low-quality camera might not provide the proper sizes to adhere to Instagram’s guidelines for photos and reels. To better understand Instagram image size, check out our article.

2. Find Your Lighting

Arguably the most important factor of a good selfie – LIGHTING.

If you’re puzzling over how to take pictures of yourself, the answer is definitely NOT doing it in dim rooms or super-bright artificial lighting.

Our world-class Community Manager Melissa bravely volunteered to demonstrate the difference for you.

First, she snapped a pic under the fluorescent lighting in her workspace.

This harsh lighting tends to wash out your skin tones and throw shadows into sharp focus.

Takeaway: Bright light does not equal good light.

However, when Melissa moved over to a large window and snapped her selfie, it made all the difference!

The natural light from the window illuminated Melissa’s features without washing them out! Her skin glows and her lips have color again!

Now it’s your turn! Here’s how to find your best light:

How to Take Pictures of Yourself in Great Lighting:

Shoot by a window or in a shady spot
If outside, avoid pictures in harsh mid-day lighting.
Experiment with taking your pictures mid-morning or mid-evening for soft, flattering light
Avoid light sources like house lamps (creates yellow light) or harsh bright lighting.
Don’t use flash if you can help it!

3. Practice Natural Poses

Let’s be real: it feels really awkward to pose for photos in a way that doesn’t look, well… posed.

If you’re anything like me when a camera is pointing your way you hit a variation of the same stance without even thinking about it!

(Mine is hand on the hip turned slightly to the side. Pageant style. )

There’s nothing wrong with a go-to pose, but it can quickly get repetitive in your feed. To amp up your Instagram profile and keep things fun, fresh, and interesting, you need to find natural-feeling poses that showcase you in the best way possible!

I know, I know. Easier said than done. That’s why our Chief of Staff Ellana offered to demonstrate!

In the before photo, Ellana strikes a basic pose for her portrait.

It’s definitely not a bad picture but doesn’t showcase Ellana’s fun, can-do personality.

In fact, by creating this enclosed shape with her arms, she’s unconsciously submitting a closed-off and uncertain look to the viewer.

In the after shot, Ellana relaxes back into her seat, leans on the armrest, and cocks her head slightly towards the camera. She’s adjusted to catch the lighting, and the uncertain posture is gone.

Now she’s just effortlessly cool!

Here’s how to take your own aesthetic selfies:

Use a mirror to check your poses. This might feel weird at first, but you’ll get a feel for which poses feel natural and expressive of your personality!
Use Time Lapse, an intervalometer, or photo bursts to try a few different poses in front of your camera to give yourself tons of options to choose from!
Take a million test selfies striking all kinds of poses. Find 3-5 signatures that you love, and practice until they are second nature!

Test All of Your Angles

Do you know your best angles? If the answer is no, you’re not alone. According to many group photos, I still haven’t found mine!

The good news is, they’re pretty easy to find with some dedicated practice! Ever heard someone stop a picture snap right to switch to their “good side”?

That means they know their best angle, or the most flattering angle to position their face or the camera in.

Our Pinterest Product Specialist Alisa volunteered to demonstrate a before-and-after of camera angles.

In her before selfie, Alisa has the camera angled down towards her face.

At the same time, she’s angling her face toward the camera 3/4ths of the way.

This changes the way the light hits her face in the shot, and accentuates away from one of her most gorgeous features: her eyes!

Boom! In her after selfie, Alisa is serving us a major smolder with two slight angle changes. She’s positioned the camera level with her eyes and tilted her chin at a slight angle.

Completely different look, right? Now you can see her eyes and the planes of her face are highlighted in all the right ways.

Here’s how to test all of your angles for perfect Instagram pictures:

Set up your shot with your desired settings, exposure, and focus.
Use the TimeLapse, Photo Burst, or intervalometer (on most DSLRs) to quickly take variations of the same photo from the same camera angle.
Focus on angling your chin, forehead, head, and body in different positions and angles. Keep full, 1/2 (profile), and 3/4 (turned slightly away) in your mind for all of these.
Reposition your camera higher or lower and repeat!

You will absolutely have a million photos to look at, but you’ll quickly get a feel for where the camera needs to be and where your face and body should be angled to get the most flattering looks!

5. Grab a Tripod

Unless you have the cash to burn on a live-in photographer, chances are you’ll be taking photos by yourself most of the time.

Knowing how to take pictures of yourself alone will change your selfie game.

One of the best ways to do it? Grabbing a tripod! You can find extremely affordable phones and camera tripods on Amazon.

Many of them are even equipped with a handy Bluetooth remote that allows you to snap an Instagram picture without touching your phone!

Our ace Customer Success Associate Sarah was more than happy to demonstrate for us!

Here’s Sarah’s before selfie.

It’s super cute!

Buuut you can see Sarah’s “selfie arm” that makes a self-portrait look a little less polished than we’d like.

Plus, when you hold your camera yourself, you can’t catch all the details of your great outfit. Boo!

It’s also tough to capture full lifestyle shots that tell a story this way.

In Sarah’s “after” selfie, she’s able to back up and strike a flattering pose using a simple stand and her iPhone’s self-timer.

Adorable, right?

Here’s how to take good pictures of yourself alone with a tripod:

Attach your device to your tripod and check for potential slipping and stability.
Adjust your exposure and focus to your desired settings.
Mark where you need to stand for your best shots.
Snap away!

6. Perfect Your Composition

Composition is a key part of a good photo, whether you’re taking product photos with your iPhone or a selfie!

Our Customer Success star Doricia was on hand to show you the difference composition makes. Let’s take a look!

In her “Before” photo, Doricia serves us a major look from a couch.

This photo is great, but the balance and composition are a little off.

If you imagined a grid over this photo, dividing it into 9 squares, you’d notice that it’s off-balance.

There’s more white space at the top of the photo, and the subject skews to the left.

In her after selfie, the composition of this shot is way more balanced. Doricia is centered in the photo, and it’s balanced on either side.

Here’s how to perfect your photo composition:

Enable the Grid on your camera (under Settings > Camera)
Practice lining yourself up with a vertical line on the Grid, or at the intersection of two lines
Balance your photo as much as possible with symmetry (if you fold the photo down the center, there should be an almost equal amount of detail on either side)
Scan your surroundings for unsightly clutter, details, or items that might distract the eye.

7. Put Finishing Edits on Your Photos

While we’d love to nab the perfect selfie on our first try, most photos could benefit from a few finishing touches in an editing app.

From lighting tweaks to blemish removal and softening, you can make your self-portrait shine with just a few taps!

Our Inbound Marketer Jordan demonstrates the subtle effects of a few edits using a selfie, and Adobe Lightroom.

Jordan’s “before” selfie is great!

However, it’s just a smidge too dark, which can make detail hard to see.

Plus, she’s taking her picture against a greenery wall, which looks a tad faded.

A punch of extra vibrance will make that colorful backdrop stand out!

A few lighting and color tweaks and voila!

Jordan’s face is illuminated with a gentle nudge of exposure, and the shadows on her face now aren’t as harsh.

You can also tweak selective colors in most editing apps.

That made it a breeze to increase the saturation and luminance of the green backdrop!

To put the final touches on your selfies, download an Instagram photo editor (we discuss the pros of our five top favorites!) and experiment with edits until your selfie is just right.

8. Play with the Settings on Your Camera

Before you go through the process of uploading your selfie to an app and making tweaks, poke around and see if your camera settings can’t manage some of those edits already!

For example, the settings in my iPhone 11 Pro often remove the step of editing my Instagram photos!

Here’s my own example selfie!

In this shot, I used the Portrait setting on the iPhone. This softens the background of your photo and makes the photo subject clearer!

The lighting is pretty good as is, right? #ThatNaturalLightTho

However, I often add the Studio Light setting to get a little extra brightness and crisp focus to my photos.

I’ve added that Studio Lighting to my after photo. Overall, my face, eyes, and hair are a pinch brighter and stand out more!

And the best part, I didn’t even have to open this selfie in one of my apps for editing.

How to Take Good Instagram Pictures of Yourself with Your Camera Settings:

Take yourself on a tour of each camera setting to understand what they do, and their best uses!
Set and lock the focus of your selfie (you!) to make sure that you don’t lose sharpness or clarity.
Pre-adjust your exposure and lighting on your camera before snapping your shot – this removes a common finishing touch!

Check Out Our Photography Webinar for More Tips!

Whew! That was a lot of tips and tricks for taking good photos of yourself for Instagram! And guess what? There’s more where that came from!

Different types of lighting and how to work with each
The art of photo composition and interesting tricks to try
Perspectives and angles (with examples)
Step-by-step editing tutorials in Lightroom (you can apply these to any of your favorite apps!)

Did we mention it’s absolutely free? Don’t hesitate- view our webinar right now!

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9. Start Scheduling Your Selfies to Instagram

Now that you’ve learned how to take good photos of yourself for Instagram… it’s time to get those beauties onto your feed! You can easily and quickly schedule all of your beautiful posts with Tailwind’s publishing tool.

Just upload your photos into your drafts and arrange them with our visual Instagram planning tool – the 9- Grid Preview.

Our Smart Schedule tool will analyze your best times for engagement and create calendar slots for each. Tada! ✨

And if you prefer to set it and forget it, just enable Auto Posting for Instagram Business accounts! Tailwind for Instagram will do the heavy lifting for you and post your amazing selfies on your behalf at the best times. ⏱

Can’t wait to try it out? Sign up for the forever free plan of Tailwind for Instagram – no credit card required!

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How to Change Fonts on Instagram (Captions + Bio)

Kristie Hill on June 15, 2022

Change Instagram font options in Tailwind on Purple background

Do you feel like your Instagram captions lack a little something these days?

Wish there was a way to quickly grab your reader’s attention OR help them skim your caption copy for the main points?

Great news – there is, and the secret is a quick Instagram font change!

Let’s take a look at how some of our favorite Instagrammers are making the most of different fonts for Instagram in their captions – and how you can put our new Instagram font changer tool to work!

What Font Does Instagram Use?

Curious what the signature Instagram text font is? This Sans Serif typeface is the immensely popular Proxima Nova, created by Mark Simonson in 2005.

If it looks familiar, it probably is. Proxima Nova is the most popular commercial font on the web and can be found on thousands of websites.

Where Do Those Cool Fonts for Instagram Come From?

If you’ve poked around at all while trying to change your font on Instagram, you’ve probably noticed there aren’t other fonts readily available on the platform.

And if you’ve spied cursive fonts or funky bubble letters across tons of profiles, you may be already clued in that the types of Instagram fonts you can actually use are limited.

The reason for this is simply that they’re not other fonts at all.

The stylistic letters and symbols you’re seeing in Instagram captions and bios are actually Unicode characters.

Poke around Insert Symbols or Special Characters in a word processor doc, and chances are you’ll come across part of or all of the thousands of unique symbols in Unicode.

We won’t dive into the technical specifics here, but suffice it to say, some of these symbols (and in some cases, entire alphabets) can be used in your Instagram bio or caption for a unique look!

Some of the supported Unicode symbols that can be used for Instagram font options are:

Ⓑⓤⓑⓑⓛⓔ ⓛⓔⓣⓣⓔⓡⓢ

There are also tons of ϝαɳƈყ ıŋʂɬąɠཞąɱ ₣Ø₦₮ [̲̅o][̲̅p][̲̅t][̲̅i][̲̅o][̲̅n][̲̅s] if you know where to look (don’t worry -we’ll help!)

How to Get Different Fonts On Instagram

You can use these different fonts on Instagram in a few different places, including in your Instagram captions, your Instagram bio and in your Instagram Stories!

We’ll walk you through how to change each below:

How to Change Fonts on Instagram Posts

You can grab any type of Instagram font you want to use in your caption from an Instagram font generator tool like LingoJam. Simply type in the phrase you want to display in a unique font and copy and paste it into our caption!

A word of caution here: a lot of fancy Instagram fonts are hard to read – especially in a long caption.

That’s why our Tailwind caption font formatting tool gives you four style options that are the easiest to read on the platform while still making your caption uniquely yours!

Here’s how to get different fonts on Instagram with Tailwind’s Instagram planning tool:

Log in to Tailwind for Instagram on your desktop
Upload your post photo, OR select an existing photo you want to edit!
Begin typing your caption
Select from the different fonts for Instagram in the pop-up. You can choose Serif, Cursive, Bold and Italic.

You can also combine some styles together, such as Bold + Italic, Bold + Cursive, and even Bold, Italic + Times New Roman for all kinds of fancy letters.

You’re not limited to one style for your entire caption, either! You can use any style in any part of your caption except Hashtags. Just click the different fonts you’d like to use on Instagram as you’re typing!

See? We told you it was the easiest way to change your font – no pesky generator or Instagram caption formatting web tool required.

How to Change Instagram Bio Fonts

The Instagram bio is definitely the place where unique Instagram fonts shine. If you’re wondering how to change the font in your Instagram bio, it’s really easy – especially with the feature built into Tailwind’s Instagram scheduling tool!

You’ll need to change the font on your Instagram bio via desktop. It takes just two steps:

Step One: Open Tailwind For Instagram on Desktop

To get different fonts on Instagram, you’ll need to work in an existing draft – or upload a new post to get started.

Now open your draft and type the message you want to put in your Instagram bio (in the font of your choice!)

Once you’ve formatted your new font change for Instagram bio to perfection, select the stylish text you’ve typed and hit copy (Command + C/ Control + C)!

Step Two: Open Instagram for Desktop to Update Your Bio

The secret to how to change Instagram fonts in your bio is really as simple as a quick copy and paste! Once you’re in the Instagram app for desktop, head over to your Instagram Profile >Edit Profile.

Drop your newly-minted Instagram bio font into the Bio textbox. You can do one sentence, or the whole thing!

Just remember that you’ll have to type the complete text in our caption formatting tool to paste into this section.

Once your bio is updated with new Insta fonts, click Submit and check it out!

Pro Tip: If you want to format your Instagram bio with spaces and line breaks to work on Instagram, make sure you remove any extra spaces after emojis, text symbols, and punctuation marks.

Even one extra space at the end of a line cancels out your line spacing!

How to Get Different Fonts on Instagram Story

You can also use the same copy and paste trick from an Instagram font generator (or Tailwind) to add different fonts to your Instagram Stories!

Simply choose the font you want to use, copy, and paste it into your Stories.

Or, you could use the new fonts on Instagram Stories! The new font choices have been rolling out to accounts over the past year, and expand the original four font choices to nine. Check them out!

You can change your fonts by opening a Story to create, tapping the text button in the top right corner, and scrolling through the available fonts.

How to Use Instagram Font Change For Sales + Engagement

Besides being totally cool, different Instagram text fonts serve a purpose in your Instagram strategy. In fact, new Instagram font styles can help make your great Instagram captions get more sales!

Want to see how? Here’s some of our favorite uses for different Instagram fonts:

1.Tease Main Points with Different Instagram Fonts

When users are scrolling mindlessly through Instagram, they’re less likely to stop and click on every caption to read it.

After all, they know there’s another post coming up next!

To capture attention quickly, you have to stop the scroll with an Instagram caption that stands out.

For example, Molly has placed a powerful call-to-action in eye-catching Instagram font exactly where it’ll appear in the feed (only about 35 characters appear before someone has to click read more.).

Bold the first line of your caption with an eye-grabbing question or statement.

Then bold select keywords throughout your copy to help skimmers get the gist quickly and decide to engage!

2.Bold Key Words That Trigger Strong Reactions

This is a handy psychological trick that plays into evoking strong emotion – all with the use of an Instagram font change!

Try bolding or adding different fonts for Instagram to select keywords and phrases that will trigger emotion or action.

A great example is something like ⚡️FLASH SALE! ⚡️

3. Highlight Your Events with Instagram Font Changes

Anxious to get attendees to buy tickets on Instagram for your latest event or promotion?

Try bolding the most relevant information so it jumps out at casual browsers.

By bolding the who, when, and where’s, your readers are more likely to check their calendars and figure out if they can attend the event.

If they can, they’ve already achieved that “mental buy-in” they’ll need to keep reading and sign up!

If they can’t, you’ll save yourself that disappointment that could damage your follower relationship by making them jump through hoops only to find out they can’t attend the event.

4. Use Instagram Cursive Font In Short Captions

These fancy characters are best used sparingly. If you’ve ever seen a full paragraph of Instagram cursive font, it’s tough to read. So how do you write in cursive on Instagram in a way that won’t overwhelm your followers?

Keep it simple: Choose short but impactful sentences and phrases in your caption and change the Instagram font to cursive.

In fact, this is a great font to use for one-sentence captions or a dreamy song lyric!

5. Mix and Match Different Instagram Fonts for High Impact Captions

If you have multiple CTAs or actions your followers can take from your post, try highlighting them throughout your caption in different fonts.

For example, Download now, Click Get Tickets on my profile, or Questions? Tap the Contact Button!

Conclusion: How to Change Instagram Font on Your Captions + Bio

Before now, using different fonts for Instagram was kind of a headache. Any time you longed to format Instagram copy with bolds, italics or that awesome fancy cursive, you’d have to use copy and paste fonts from web text generators.

While an Instagram font generator isn’t hard to use, it’s just one more step to include in your social media planning…and who needs ANOTHER step?

That’s why Tailwind’s built-in caption font formatting is such a time-saver for Instagram marketers!

With our latest feature, you can quickly customize your Instagram caption fonts. It’s officially the easiest way to change Instagram font and style – all in one screen!

And the best part is, after you’ve finished perfecting your Instagram caption (complete with your new fancy text), you can schedule your post in one click with our Instagram publishing tool.

So what are you waiting for? Get in there and start formatting.

And if you’ve never used Tailwind for Instagram before, click the box below for a free trail of Tailwind for Instagram.

FAQs: How to Change Fonts on Instagram

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Tired of using Instagram font generators to spice up your posts? We've got the easiest solution ever for changing Instagram fonts - right in your caption!

How to Post 3 Pictures in a Row on Instagram

Paul Dughi on May 20, 2022

Instagram 3 pictures in a row of ice cream on yellow background

Have you seen those perfectly planned feeds on Instagram with 3 pictures in a row forming one larger image? Ever wondered how you might be able to recreate the look on your own Instagram account?

Maybe you desire that collage look or crave a row by row theme for your Instagram. Or, maybe you simply want your photos to complement each other more! Either way, we’re sure you won’t want to pass up the chance to make your Instagram more follow-worthy.

Any way you slice it, we’re covering the basics with a row-by-row Instagram theme tutorial!

We’re giving you the play-by-play on:

Creating and planning a row by row Instagram grid with the Tailwind app,
Teaching you how to upload 3 photos on Instagram together
Giving you tips and tricks for keeping your Instagram theme pristine

Ready? Let’s get started!

row by row theme from @bobthedragqueen on Instagram

Step One: Prep Your Three Picture Instagram Posts

First, you’ll need to do some brainstorming about what you’re looking to create.

Are you willing to commit to this strategy for your entire feed? Or is this a special occasion on Instagram, with three pictures in a row promoting a product launch?

Once you have your plan down, you’ll need to decide what content you want to post. Do you have 3 (or 6, 9, or 12) individual images you want to post together?

Or do you want to split your photos into 1:1 squares to form a giant square on your Instagram feed?

a mix of closely related pictures and three pictures in a row on Instagram

How do you split a picture into 3 equal parts on Instagram?

If you choose the split photo route, you’ll need to use a tool to divide your photo into equal parts.

Simply upload your photo to the tool (We used PicSplit, but there are plenty of free Instagram photo splitters available!), choose the number of parts you want it divided into, and click Save.

The tool then crops the image and formats it as multiple images you can directly upload to Instagram– or save yourself even more time and schedule it ahead of time with an Instagram planning tool like Tailwind!

Psst… When trying to decide how to break up your original image, keep photo orientation in mind. Multiple photo grids of 3 or 6 images work great for landscape and panoramic images. For portrait style or square images, a 9 or 12 square grid is usually the way to go.

Don’t forget- you can also try cropping your pictures beforehand, to keep the focus on the most important part of the image.

Creating split photo row for instagram in PicSplit

Step Two: Upload Your Split Images to Tailwind Instagram Grid Planner

Now it’s time to upload your split images to your Tailwind grid planner!

The grid planner makes it super easy to upload each photo individually exactly where you want it. Just click the ➕ on any slot to add the photo! Or you have the option to add multiple photos to your drafts, to make arranging your feed even faster!

Tip: Skipping a scheduler? If you’re posting your photos directly to Instagram, post the last image first. Instagram profiles display the images in order of recency from left to right for each row.

Step Three: Arrange, Schedule and Post Your Instagram Posts in Threes

This is where you’ll be super glad you have Tailwind for Instagram.

On the Instagram app itself, you can preview each post before you tap share, but you won’t know how it looks with the rest of your feed until it’s already there.

With Tailwind, you can preview your posts and easily plan your Instagram feed to get the ideal look. Just drag and drop your posts to move them around, and lock them into place when you feel good about your 9-grid!

posting instagram 3 pictures in a row with Tailwind app

If you want to change the days your images will be posted, just drag and drop them to the correct slot on your grid planner. The best part is the posting times are already optimized for your audience with our Smart Schedule!

Planning Instagram 3 pictures online with Tailwind for Instagram scheduler

Tips For a Clean Row-by-Row Instagram Theme

Now that you have your images split up, you’re going to want to keep your Instagram profile looking clean and organized as you unveil your new theme.

Read on for Tailwind’s best tips to help you do just that.

1. Figure Out How Often to Post Your 3 Pictures to Instagram

You’ll have to decide whether you want to stagger out posting your pictures or post all three at the same time.

Posting Three Pictures in Row on Separate Days

If you stagger your posts, there will be periods of time where your feed doesn’t have that cohesive look.

Your “three posts in a row” images will be broken up across multiple rows.

It also means your message might not make sense before the other one or two parts are posted which can lead to confusion.

Choose this method carefully. You may build anticipation as the theme emerges. Or, it may create a weaker effect on the three posts overall.

Taylor Swifts Instagram grid row by row theme

Posting Three Pictures in a Row At Once

If you elect to post all three images at the same time, you run the risk of annoying your audience by spamming their feed with three very similar images at once.

However, this method does ensure your feed theme will always be complete and cohesive anytime someone looks at your Instagram profile page.

When making this decision, think about:

Whether the three images can stand on their own or if they can only be understood together.
The overall effect you’re trying to achieve with the three post method.
Whether you’re dedicated to continuing this method from here on out (sudden changes to your Instagram theme will disrupt your grid.)

Cool black and white minimal instagram grid theme

2. Use High Resolution Photos

Make sure you’re starting out with high image resolution, and quality photos for this project, especially if you’ll be using the photo splitting tools.

Cropping photos into threes may mean some parts are zoomed in, which can make low-quality images blurred, distorted, or pixelated.

Even if you’re not using photo splitting, it’s likely that your three images will be more zoomed in than they would be as a normal post.

Using high quality images makes everyone happy. Reference an Instagram image size guide to make sure you achieve the quality you need.

“Cropping photos into threes may mean some parts are zoomed in, which can make low-quality images blurred, distorted, or pixelated.”

3. Use Carousel Posts to Include 3 Pictures in One Post

If you’re not having success on Instagram with 3 pics in a row or want to feature close-up details that might not be obvious from the profile feed, consider using an Instagram carousel post for the same effect!

Instead of scheduling each piece of your split image separately, turn it into a seamless carousel post that your followers enjoy.

Plus, you can now schedule and post Instagram carousels with Tailwind!

Schedule Your Instagram 3 Pictures in a Row Online with Tailwind App

Whether you’re trying to cultivate a row by row theme, create carousels, or post individual photos from your camera roll, Tailwind has the tools to make tackling your social media easy and saving time inevitable.

Between Visual Planning, Smart Schedule, caption help, Hashtag Finder, and Auto Post, uploading multiple photos to your Instagram has never been easier.

Be sure to start your free trial of Tailwind for Instagram if you haven’t already!

FAQs

Should I post in 3s on Instagram?

Posting Instagram photo splits in threes is a common way to use the layouts of Instagram profiles to create a balance with the ratios already in place. We’ve seen how stepping out of the rule of 3s can create an aesthetic imbalance on a profile unless done creatively to counteract the imbalance of threes.

On that note, however, it is known that because Instagram split photos are more for the purpose of creating an engaging Instagram profile, the same user experience does not translate when each static post appears on your followers’ Instagram feeds when it’s first live.

The original static post when it appears in followers’ feeds upon posting only shows a portion of an image and with little context as to why. Posting split images on Instagram can lead users to confusion and easily make them scroll past your post. This can create less engagement with your posts and your overall Instagram profile if you use split images on a regular basis.

This is worth keeping in mind when considering whether these types of posts work with the purpose of your Instagram feed and how important engagement is to your profile or brand.

How to split a photo into a swipeable panorama on Instagram?

Swipeable panorama images on Instagram are where you can split an original panoramic photo into multiple images so that users can swipe to view the full panorama on a static carousel Instagram post.

Swipeable panorama images are different from Instagram photo splits because the series of split images are posted in a single static post in a carousel while Instagram photo splits are respectively posted as individual static posts.

Similar to Instagram splitter tools, there are specific tools to create Panoramic images tools for Instagram. It is also possible for Panoramic images to be split using the previously mentioned free tools for splitting Instagram images.

The way that you can use Instagram photo splitters to create panoramic carousel images is by first using a tool like Photoshop to crop your panoramic image to a 3,000 pixel by 1,000 pixel ratio. From there, you can use any photo splitter tool with specifying you want 1 row and however many columns you desire.

If that sounds like a lot of extra work, a panoramic image splitter tool may be the simplest and most straightforward way to split a photo into a swipeable panorama on Instagram. Here are a few free tools for splitting a panoramic image for Instagram:

Panogr. Available on iOS.
Pannify Insta Panorma. Available on Android.
Panora. Available on iOS.
Unsquared. Available on iOS and Android.
Panols. Available on iOS. Currently priced at $1.99.
Panora Split. Available on Android.

Panorama Split for Instagram for Pc. Available on Windows and Mac desktops.

Wondering how top accounts theme entire rows of their Instagram grids? This tutorial on how to put three pictures in a row on Instagram has your answer!

The Best Free Instagram Photo Split Tools For an Engaging Feed

Mollie Smith on May 1, 2022

Photo split into grid for Instagram on pink background

Have you been mystified (and a little envious) of how people get those incredible Instagram feeds with a photo split between multiple posts?

When you click on someone’s Instagram profile and their 9 grid is one large photo, or they have a beautiful feed design with 3 Instagram pictures in a row, it truly makes for a bold, impactful, and cohesive aesthetic.

Celebrities like Taylor Swift and Blake Lively use this to garner attention to upcoming movies or albums, and many companies use this method to get more interest in new product launches or new clothing seasons.

So, if you’re thinking of showcasing a photoshoot, or just want to give your Instagram grid (and profile) a professional new aesthetic, we have a collection of free tools to turn one picture into a multi-photo grid for your feed.

Here are our favorite image splitter softwares for posting split pictures on Instagram! ✨

The Best Free Instagram Photo Splitter Tools

You don’t have to be a magician or split a photo a million times to get it perfect for each frame. There are tools for that!

And frankly, cropping and dividing photos on your own is incredibly time-consuming and complicated.

Who has time for that? Not you!

Let these four photo split tools do the work for you to achieve that cool aesthetic! They’re designed to make splitting pictures quick, easy, and hassle-free.

1. PhotoSplit for Instagram

Available on iOS and Android

Price: Free for the first two photos and then $11.99 (one-time cost)

This app is pretty simple to use for Instagram split photos, and it’s great for beginners. Or, anyone who wants a straightforward tool to get the job done!

PhotoSplit also includes several grid options including a 1×2, 1×3, 2×3, 3×3 and 4×3, so you can choose an option that works great for your photo!

If you don’t plan on using this feature often, you might not want to pay for the Pro version.

However, if you do see yourself taking full advantage of this app, having a one-time charge instead of a monthly or yearly subscription is well worth it!

Is PhotoSplit the Right Instagram Photo Splitter For You?

Choose PhotoSplit if you’re looking for an app that:

Is very easy to use
Has a variety of grid options
Has a straightforward Instagram picture splitter
Charges a one-time charge for unlimited pro photo splitting
Allows you to zoom, move, or even rotate your photo
Able to post directly to Instagram

How to Split Pictures on Instagram with PhotoSplit:

Step One: Choose Your Grid Option

With this app, you can choose between a 1×2, 1×3, 2×3, 3×3, or 4×3 option.

Depending on your photo, you may want to only take up one row (1×3 grid) of your Instagram 9 grid or up to 4 (4×3 grid)!

Play around with the multiple options and decide what works best with your photo and how much of your feed you’d like this image to take.

pic splitter tool on Instagram - different sizing options

Step Two: Adjust Your Photo

PhotoSplit allows you to move, zoom, or rotate your image, so take full advantage of it!

Once you’ve decided which grid option compliments your image and feed best, adjust your photo to be centered and zoomed in the way that looks best.

Step Three: Split!

Once you’ve chosen the perfect spacing, hit the Split button on the top right.

The app will then take you to a screen with your pictures numbered and aligned in the correct order in which to post them.

Fair warning: it will look pretty wonky, but they’ve done the photo Jenga work for you to get that photo split sequence perfect on your feed.

Step Four: Post Your Split Image to Instagram

Following the next step, you can tap on each photo in the grid and post it to Instagram from the PhotoSplit app directly.

However, you can also save your individual images to your Camera Roll and upload them to Tailwind to post in the correct sequence there!

This is a great option if you want to take your time with your caption and hashtags on each frame! Snag a free trial of Tailwind for Instagram here – no credit card required!

photos are numbered in photo splitter and put in order of posting

Before:

After:

2. ImageSplitter by Chron

Available on Desktop

Price: Free!

ImageSplitter’s tagline, “If you were asking How to divide your Instagram photos into smaller pieces to make a giant square, you are in the right place!” says it all.

This tool is intuitive, gives recommendations of picture size for each grid option and includes helpful graphics to show you what your image would look like with each grid layout.

Grid options include 3×1, 3×3, 3×4, 3×5, and 3×6.

Is ImageSplitter the Right Instagram Photo Splitter For You?

Choose ImageSplitter if you’re looking for a tool that:

Has a desktop version
Is free
Is easy to use
Gives helpful recommendations for sizes and examples for your photos
Is able to post images to your Instagram

How to Split Pictures on Instagram with ImageSplitter

Step One: Upload Your Image

ImageSplitter gives recommendations on the sizes that will work best for each different type of grid option.

So, if you want to only post 3 pictures in a row on your Instagram, you can choose an image that will look best horizontally with the 3×1 grid.

If you have more vertical space you want to show, you can choose the larger grids.

Step Two: Choose Your Grid Size

Your image will automatically be split into 9 separate images for a 3×3 grid; however, you can adjust the Columns and Rows buttons on the left sidebar to create whatever grid style you want!

Step Three: Adjust Your Image

After you’ve chosen how many spots of your grid you will use, you can then drag the boxes around to fit the exact part of the image you want to show!

These green lines show where your image will be split, so you can get a good idea of what each post will look like.

This capability eliminates the need to crop the image or zoom in before uploading – you have all the control!

Step Four: Split!

Once you’ve chosen your image layout, hit the Split Image button.

ImageSplitter will process the images and download a zip file including your individual posts.

Each photo in your folder will be labeled with a number. You follow these numbers to post your images in the correct order so they will show on your feed the right way!

Step Five: Upload to Instagram

Now, follow the numbers on your saved images and upload to Instagram in the order!

If you want to take a bit more time with your caption or just want to not rush to post, upload your images to Tailwind and schedule them to post automatically for you!

You can include Hashtags in the First Comment and edit all your captions to perfection. Plus, plan and schedule posts quickly (without leaving your feed looking like a lopsided mess in between each upload )

3. 9Square for Instagram

Available on Android

Price: Free!

9Square for Instagram is a simple app you can use to get that giant square image on your Instagram feed!

There are a LOT of grid option presets to choose from, and this app also allows you to flip your picture (horizontally or vertically), crop, and rotate.

This app is only available on the Google Play Store though, so there isn’t an option for Apple devices.

If you can deal with a few ads, this free app can’t be beat!

Is 9Square The Right Instagram Photo Splitter For You?

Choose ImageSplitter if you’re looking for a tool that:

Is free for Android
Has drag features to crop and zoom
Allows you to rotate or flip your image
Is easy to use
Allows you split photos and post them directly to Instagram

How to Split Pictures on Instagram with 9Square for Instagram:

Step One: Choose Your Grid Preset

9Square has the option for a grid from 3×1 to 3×5 and even 2×1 to 2×5.

Choose what layout works best for your image. Here, we uploaded a photo to a 3×1 horizontal grid to show our lovely team members on a windy day in Oklahoma last year.

Step Two: Crop

Once you have the exact split you want, hit the Crop button on the top right.

This will send you to a page where you can post your images directly to Instagram or save them to your device.

Again, these images are conveniently labeled in the order you should post them!

Step Three: Upload to Instagram!

Now, you’re ready to upload your images to Instagram!

You can do this directly from the app by clicking the bottom right “Instagram” button, or you can save them to upload yourself (or through Tailwind!)

cropping photo into three pictures in a row

preview and save your new creation in 9-square

4. PineTools

Available on Desktop

Price: Free!

PineTools is another great desktop tool you can use to split your images, and it offers a TON of editing options!

These can get a little more advanced than the other apps and image splitter softwares listed, but it gives you all the control in determining exactly what your image will look like to match it to your Instagram theme.

Is PineTools The Right Instagram Photo Splitter For You?

Choose ImageSplitter if you’re looking for a tool that:

Has a comprehensive desktop experience
Provides a variety of tools for high-resolution edits
Gives you advanced options and more control

How to Split Pictures on Instagram with PineTools:

Step One: Edit Your Image (optional)

To take full advantage of this tool, scroll through the left sidebar to see the different options available to edit your image!

We wanted this image to be a bit browner to match our feed and cropped to just the right size.

Be sure you have the right ratio when you crop to ensure that your image will be split into equal parts that are compatible with the square images on Instagram!

Step Two: Split Image

Once you have the image you are excited to work with, select “Split Image” on the left sidebar.

You’ll upload your image again and decide how many blocks you want your image split into.

This tool does not provide the standard grid options, but instead lets you choose exactly how to split your image yourself!

You do this by clicking on Vertically, Horizontally, or Both (Grid) to determine the direction you want your image sliced.

Then, you choose the Quantity of Blocks you want on each column and row. This allows you to get really creative with how you’d like to cut your photo!

Step Four: Download Your Split Images

Now that your image is split, PineTools will generate the pieces of your larger image labeled by each row and column.

Download these while keeping the names for easy uploading next!

Step Five: Upload your images

Now, take your downloaded images and upload them to Instagram! You’ll need to follow this order:

Row 3, Column 3; Row 3, Column 2; Row 3, Column 1
Row 2, Column 3; Row 2, Column 2; Row 2, Column 1
Row 1, Column 3; Row 1, Column 2; Row 1, Column 1

Use all of these editing tools to jump in and plan your feed theme with some great eye-catching designs!

5. Instant Squares

Available on Android

Price: Free

Instant Squares for Android is a much-beloved app that easily splits photos into a variety of squares and rectangles in 30 seconds or less!

Social media users also love the ability to select the parts of your image you’re most interested in capturing with zooming and adjustments. It’s easy and intuitive to work with while giving you total control of your split photo for Instagram!

Is Instant Squares The Right Instagram Photo Splitter For You?

Choose Instant Squares if you’re looking for an app that:

Is compatible with Android
Gives you different sizing options, such as 3×1, 3×2, 3×3, all the way up to 3 x 9!
Allows you to add captions and hashtags
Shows you a Preview of your split image
Posts directly to Instagram

How to split pictures on Instagram with Instant Squares:

Step One: Choose Your Photo Edit

Instant Squares allows you to choose between two edits when you open the app – a grid photo on your profile or a swipeable panorama! The panorama is perfect for posting Instagram carousels to your feed.

Step Two: Position Your Photo

Select your photo and tweak the central focus with rotation, cropping, zooming or moving tools.

On this screen, you’ll also select the size of the split square you want to create by changing the numbers in the bottom right corner.

The grid overlay gives you a peek of what will be included in each square.

Step Three: Preview and Save Your New Split Image

Preview your new split images on the next screen, and save each piece or share it to Instagram!

The squares are labeled with the order you should post them in to make it as easy as possible to create your new Grid.

Position your photo edit in Instant Squares

Start Scheduling Your Split Instagram Pictures to Your Feed

Now that you know how to make one picture into multiple on Instagram and are ready to update your feed, let’s get those images published!

And of course, you can use Tailwind’s publishing tool to schedule and publish your images!

Tailwind’s Instagram publishing tool makes it a snap to schedule your split photos into a beautifully curated Instagram feed ✨.

You can avoid the rush of copy and pastes to get your full image on your feed with stellar captions and relevant hashtags for great engagement!

Plus, our Instagram visual planner experience allows you to double-check everything before it’s posted – no out of order images for your feed!

Ready to dazzle your followers with a new Instagram aesthetic? Claim your free trial of Tailwind for Instagram here!

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Looking to achieve the unique split grid effect on your Instagram feed? Here are a few photo splitter tools that will do the job for you in seconds!

FAQs

Where do I find the split and crop slice tools?

Image splitter softwares that are free or for purchase can be found on your mobile device’s app store and through a simple Google search for a desktop version of an image splitter software for download.

There are plenty more options beyond these 4 fabulous free tools we mentioned here in this article! Do your research and comment below on which ones you found to be particularly useful or impressive!

What is the best way to use Instagram photo split tools to enhance your feed?

Instagram photo splits are a very popular way to display your static Instagram posts on your Instagram profile in a way that invites those who see it to engage more. Users landing on a profile using Instagram photo splits tend to scroll on the profile for a while so that they can see what the “bigger picture” looks like.

Because Instagram profiles are displayed in rows of 3 static posts, the best way to use Instagram photo splits to enhance your feed is to ratio the splits to be 1×3, 2×3, or 3×3. So you will either have 3 photos produced out of the one original, 6 photos out of the original, or 9 photos out of the original.

How to Get Verified on Instagram: 7 Easy Steps

Greg Starling on April 29, 2022

Blue Header How to Get Verified on Instagram Step-By-Step

Instagram verified status is on every marketer’s wishlist, but it can be so confusing to figure out how to get that little blue check for yourself! If you’ve been wondering how to get verified on Instagram, search no further. We’ve got the answers you need.

We’ve analyzed, experimented and researched the best ways to get verified on Instagram – and translated them into seven simple steps and a ton of powerhouse tips to get a blue badge on your profile.

In this article, we’re going over common questions like what Instagram verified means, why you want an Instagram verified badge, and how to apply for verification. Plus, we’ve got quick tips to improve your odds.

Ready to get that prestigious blue seal on Instagram yourself? Let’s dive in! ‍♀️

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What is a Verified Badge on Instagram?

You’ve seen the little blue checkmark next to some of your favorite IG account names. This blue symbol ( a seal with a check in the center) means that the account is officially verified by Instagram. People, brands, and businesses with the Instagram verified badge are authentic.

The blue badge is given to notable people and brands on Instagram. It’s really important to avoid imposter accounts and copycats!

Fake accounts, copycats and impersonators target well-known and influential accounts on social media. These imposters use their likeness to trick unwary followers. Not cool!

At best, impersonators are annoying. At worst, they negatively affect your brand and image on social media.

That’s why the Instagram verified badge was created. The handy blue badge is a certification of authenticity on Instagram. It shows followers that the person or brand behind the account is real and can be trusted.

What is the Value of a Blue Badge on Instagram?

Let’s be real. The little blue tick is important for verifying real Instagram accounts, but it’s also a status symbol. After all, if you’ve earned a blue badge on Instagram you must be somebody “notable”, right?

That’s why getting Instagram verified is a major milestone for growing accounts. However, if you’re wondering who exactly gets a verified profile on Instagram, the platform leaves the exact requirements a little vague.

Can I Get Verified on Instagram?

The short answer is maybe. It’s easy to figure out though, anyone can apply now! Here’s why:

Instagram introduced a public verified account application in August 2018, to demystify the process and curb the secret black market for blue checks.

The application for Instagram verification is now public. Before the application went live, no one really knew what the criteria was.

Here are the updated requirements from Instagram in 2021. We’ll get into the nitty gritty details, but the basics are that you need to be authentic, unique, complete, and notable.

Never Try to Buy Your Verification Badge

Never trust that friend that tells you he has another “friend” that works for Instagram and can get your badge for only a few dollars. Also, never trust those people sending you DMs saying how easy it is to get your Instagram account verified and asking you to pay them to take care of the process.

Instagram scammers know that people and businesses are feeling exaggerated about the blue check. Also, be aware that some are very effective at looking legitimate. Keep in mind that Instagram will never request or contact you for payment.

In addition, it is very important to always play the game by the rules. Ignoring Instagram’s Terms of Service and Community Guidelines will suspend or delete your account, but great power comes with great responsibility. The verification process needs to be ethical and genuine.

How to Get Verified on Instagram Step-By-Step

The application process for Instagram verification is really easy. You just need to follow these steps:
1. Visit your profile and tap the Menu button in the top right corner
2. Tap the Settings icon (it looks like a little gear)
3. Tap the Account icon
4. Tap Request Verification near the bottom
5. Fill out your full name, professional name, and category
6. Upload a picture of your ID or business documents
7. Click Send when your application is complete!

Make sure to read the section where you attach your ID! You’ll need a government ID that clearly states your name and date of birth (like a driver’s license, passport or national ID), or business documents like tax filings or a utility bill if you’re requesting verification for a business or brand.

And that’s it!

Instagram will let you know once they’ve reviewed your request. My official reply came three days after I applied.

Since I’m “Authentic,” “Unique,” and have a “Complete” profile, the issue seems to be that I’m not “Notable” enough. Oh well. It was worth a try!

In fact, the “Notable” requirement is where most accounts usually don’t pass muster – yet! Don’t worry, we have some tips to help!

Instagram verification requirements

Here are the requirements from Instagram to get your account verified:

Adhere to Instagram’s Terms of Service and Community Guidelines
Be authentic

– To qualify, you have to be who you say you are, whether your account represents a person, a business or a brand!

Be unique –

Only one account per person or business can be verified (unless your account is language-specific). Fan accounts, meme accounts, and feature accounts aren’t verified.

Be complete

– Since the blue badge is reserved for public figures and entities, you can’t have a private profile. Your profile must also be complete, meaning you have a bio, profile photo and at least one post in your feed.

Be notable

– To grab the Instagram blue check for yourself, your account has to represent a well-known, highly searched for brand, person or business.

So, now to the million-dollar questions…

FAQs on Instagram Verification

Here’s an FAQ of the questions we get asked a lot about getting Instagram verified!

Do I have a business account to get Instagram verified?

The application is available to all Instagram account types. This includes Personal accounts, Creator accounts, and Business accounts.

Is the verification application free?

The application for Instagram verification is free! You can find it under your Settings in your Instagram app, so there’s no need to use a third-party app or program to apply.

If you’re asked to pay for Instagram verification, it’s a scam! ‍♀️

How many followers do I need to get verified on Instagram?

This is one of the most frequently asked questions. Sadly, Instagram has never announced an official number of followers required for Instagram verification, and there is no data for the lowest followers verified Instagram account.

However, those with the most followers and greatest reach do have the most to lose, so there likely is some (unspecified) threshold of followers or reach required to be accepted.

That said, there is no harm in applying – and a lot you could gain if you’re approved. The application is quick and easy, so what do you have to lose?

The rest of us should just keep on building our followers and reach until we qualify as well!

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Can Tailwind help me get verified?

No, we wish we could help, but can’t get you verified. Even though Tailwind is a trusted Instagram Partner ‍♀️, that just means Instagram recognizes our app as being effective and helpful for growing business on Instagram. Only Instagram can verify your account.

However, we can help you grow your followers using our platform of Instagram tools. Our Create tool can help you build dozens of posts in seconds. We also have a Smart.bio tool, hashtag finder, and scheduling! All of these offer a free trial, and you can have access to all the features together with Tailwind Pro.

What are the benefits of getting verified on Instagram?

Is Instagram verification worth applying for? Does the coveted blue badge really mean anything besides bragging rights?

Absolutely. Getting verified on Instagram has a positive effect on your marketing efforts on Instagram. Here’s are some of the perks of having a blue check:

Getting verified on Instagram builds trust – The blue check reassures your followers that you’re real and your account can be trusted.
You have access to Instagram Link in Stories – Verified accounts were the first to be able to add links to their Instagram Stories. Without verification, you’ll need at least 10,000 followers to access the feature.
It builds brand awareness – As we mentioned before, the blue check tells the world that you’re somebody. With a blue check, people are going to be buzzing to know who you are and what you’re about!
Increased attention from the blue badge – With all the buzz and curiosity about your new blue checkmark, you’ll be able to turn that attention into engagement, conversions and maybe even sales!

But wait, don’t lose hope of ever driving traffic from Instagram if you’re aren’t to 10K yet and can’t get verified.

An advanced link in bio tool like Smart.bio by Tailwind can help you drive traffic to your blog posts and products easily with a FREE customizable landing page!

How Long Does it Take to Get Verified on Instagram?

Like we shared above, the actual process for Instagram to verify you is fairly short, about 2-3 weeks. However, if you need to grow your follower base and improve your notability, that can take a lot longer.

Alright, we’ve got the frequently asked questions out of the way… let’s talk about some actionable tips to help you get verified!

How to Become More “Notable” On Instagram

1. Complete Your Instagram Bio

One of the core requirements of Instagram verification is a complete Instagram profile. Make sure your bio is completely filled out, includes a profile photo and you have at least one post on our account.

For a step-by-step peek at how to make a perfect bio, read “6 Steps to Create a Perfectly Branded Bio.” If you are running out of ideas for your Bio, check this article with 220+ Instagram Bio ideas.

2.Work On Getting Published

The main disqualifier for people hoping to get their Instagram accounts verified is not being newsworthy. Each Instagram account is verified manually by an Instagram employee, who performs a check for multiple news sources.

Your account must represent a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.
Instagram

Work on getting your name in the news by sending out press releases, media kits and connecting with local news agencies. Once you’ve had your name in the media a few times, reach out to larger publications for more visibility!

To make your news coverage easy to find, look into keeping a press section organized on your website.

3. Groom Your Web Presence to Be Highly Searchable

If your account is solely based on Instagram, chances are you won’t get verified. However, you can establish a notable presence and secure the Instagram blue check by making sure you dominate the search around your name!

Optimize your web page, other social media profiles to appear highly in web search. Create even more search results by guest posting on other sites and seeking mentions on similar blogs, podcasts, and video!

Implement significant optimization strategies for your social media accounts, this will have a positive impact on the credibility of your account when the verification process begins.

4. Keep Growing Your Instagram Following

While there’s no required number of followers to be Instagram verified, you’ll definitely seem more notable with a higher number of followers.

To increase your odds of getting a blue checkmark next to your name, keep on building your reach and growing your engaged followers.

Tailwind for Instagram has a ton of resources to help you do just that as we mentioned. Try Tailwind for free!

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Will you request verification? Have you been verified? Let us know in the comments!

Contents: Instagram Image Sizes

What are the Ideal Instagram Ratios?

Instagram Photo Post Sizes

Instagram Square Photo Size

Instagram Portrait Size

Instagram Horizontal Photo Size

How do you get landscape on Instagram?

Key Takeaways with Instagram Photo Dimensions

What is the best Instagram aspect ratio?

Instagram Stories and Reels Dimensions

Bonus: Instagram Reels thumbnail dimensions

Instagram Reels and TikTok Multi-posting: The Best of Both Worlds?

Instagram Video Post Dimensions

Instagram Dimensions FAQ

So, What’s the Best Instagram Image Size?

Before You Go, Pin It For Later :

What is AI, and How is it Currently Used in Various Industries?

The Importance of Social Media for Online Businesses

The Role of Content Creation in Social Media Marketing

How AI Can Transform Social Media Content Creation

Benefits of AI in Social Media Content Creation for Online Businesses

Example of an AI-Powered Social Media Content Creation Tool

Future Possibilities of AI in Social Media Content Creation

What Are the Potential Limitations of AI in Content Creation?

What Are the Ethical Considerations Related to Using AI in Content Creation?

How Will AI Impact Employment in Content Creation and Marketing Industries?

Conclusion and Final Thoughts on the Future of AI in Social Media Content Creation

Why Good Instagram Captions Drive More Sales

How to Write Great Instagram Captions in 7 Steps

1. Develop Your Brand Voice in Your Instagram Captions

2. Create Several Drafts of Your Instagram Caption Text

3. Include a Call To Action (CTA) In Your Captions

4. Use Instagram Captions That Trigger Emotions

Fear

Belonging

Trust

Inspiration

5. Add Hashtags to Instagram Captions

6. Use Emojis in Instagram Captions ✍

7. Keep the Conversation Going

Use Tailwind Ghostwriter to Create Good Instagram Captions

Conclusion: How to Write a Good Caption For Instagram

1. Create New Post

2. Add Multiple Images to Your Instagram Carousel Post

3. How to Edit Carousel Post Images

4. Write Your Carousel Post Caption for Instagram

5. Add Hashtags to Your Caption

6. Select Your Post Method

7. Schedule Your Instagram Carousel For the Best Time

8. Post Your Carousel!

Use Tailwind to Schedule Your Carousel Post on Instagram

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FAQs

What are the benefits to Instagram carousel posts?

Can you edit Instagram carousels?

What are the best sizes for Instagram carousel?

Do Instagram carousels raise engagement?

Should You Hide Instagram Hashtags?

Which one works better, Caption or Comment?

Hashtag Hack #1: Hide Hashtags on Instagram in the First Comment

Here’s how to hide Instagram hashtags with Tailwind:

Hashtag Hack #2: Use the Instagram Dots Method to Hide Hashtags

Hashtag Hack #3: Hiding Instagram Hashtags in the Caption

Use Tailwind’s Instagram Hashtag Lists to Hide Your Hashtags

Hashtag Hack #4: Add Conversational Hashtags in Your Caption, Hide the Rest

Hashtag Hack #5: Use Tailwind to Find, Hide Hashtags & Schedule Instagram Posts!

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1. Use the Proper Device

2. Find Your Lighting

3. Practice Natural Poses

Test All of Your Angles

5. Grab a Tripod

6. Perfect Your Composition

7. Put Finishing Edits on Your Photos

8. Play with the Settings on Your Camera

Check Out Our Photography Webinar for More Tips!

9. Start Scheduling Your Selfies to Instagram

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What Font Does Instagram Use?

Where Do Those Cool Fonts for Instagram Come From?