Categories: Pinterest

What to Pin in December (in the run up to Christmas and the New Year)

In this post we look at the Pinterest Pins that performed best last December to help you understand what you should be Pinning for Christmas and the New Year.

We analyzed all of the Pins from Tailwind members from December of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

We Pinned to these boards in the chronological order that the Pins were published, so Pins at the bottom of the board are from earlier in the month and Pins at the top are from later in the month.  Only the Pins on the board between the Pins that feature the text “What to Pin in December” and “What to Pin in November” relate to Pins that were popular last December.

  • Perfect your seasonal timing so that you’re creating content at the right time of year
  • Uncover popular trends referenced by last year’s Pins and recreate their success by referencing this year’s equivalent trends
  • Observe the color pallets that work in the different categories at different times of year
  • Observe seasonal trends in Pin aesthetics: text overlays, aspect ratios and photography
  • Find seasonal keywords in Pin descriptions that may generate Pinterest search traffic

Video Discussing Our Takeaways:

Important Keywords: DIY, easy/simple, projects, inexpensive/free, gift, gift wrap, wood, printable, pattern, Christmas, ornament

Trending in the DIY and Crafts Category on Pinterest in DecemberTrending in the DIY and Crafts Category on Pinterest in December

Important keyword: Crafts, kids, STEM/STEAM, Christmas, classroom, students, grade level, template, games

Important Keywords: Easy/simple, fast, dietary needs (ex. gluten free, paleo), crockpot, breakfast, meal prep

Important Keywords: Nails, smoky eye, braid, contour, rose, hairstyle, updo

Important keywords: Christmas, ideas, decorating/decor, gift, party, showers

Important keywords: Organization, wood, makeover, DIY, space, wall decor, kitchen, minimalistic

Important keywords: DIY, crafts, games, play, kids, activities

Important keywords: “things to do”, vacation, packing, location

Important keywords: Ideas, wedding, cheap, decoration, flowers, colors, theme

Important keywords: sweaters, cardigans, workwear, style, spring

 

Other “What to Pin” Posts

Check out other posts like this in our “What to Pin When” category.

Download our printable 2017 Pinterest and Instagram Content Calendars

Want to know what to Pin next month?

Like us on Facebook to hear about future Facebook Live events like these.

Signup for our email newsletter to get future blog posts like this delivered straight to your inbox.

Tailwind’s Pinterest scheduling and analytics tool has helped more than 100,000 marketers to master Pinterest.  Start free today.

Here’s a handy Pinnable image 😉

David Christopher

David is Tailwind's Director of Marketing and Growth. He is a former journalist who wrote for The Times and The Financial Times, a marketing agency co-founder, founder of Confluence digital marketing conference, father of two, and early morning writer. He grew up on The Isle of Wight in England and lives in Oklahoma City.

Recent Posts

Pinterest SEO in 2025: What’s New and What Works Now

Discover the latest tips and tricks for optimizing your Pinterest strategy in 2025. Learn how…

3 days ago

Pinterest Ad Formats & Specs (Updated for 2025)

Boost your Pinterest advertising with our expert guide on ad formats and specifications for 2025.…

1 week ago

The Best Pinterest Scheduling Tools in 2025 (Ranked & Reviewed)

Improve your Pinterest marketing success in 2025 by using the top-rated and reviewed scheduling tool,…

2 weeks ago

Does Pinterest Help with SEO? Here’s the Truth.

Discover the impact Pinterest can have on your search engine rankings and learn effective strategies…

2 weeks ago

How Pinterest Search Works + Keyword Tactics

Discover the latest keyword tactics to dominate Pinterest search in 2025. Learn how to optimize…

2 weeks ago

Tailwind Pinterest Scheduler: Complete Overview & Features

Maximize your reach and save time with Tailwind's Pinterest Scheduler. Seamlessly integrate with your Business…

2 weeks ago