How to Post 3 Pictures in a Row on Instagram

Instagram 3 pictures in a row of ice cream on yellow background

Have you seen those perfectly planned feeds on Instagram with 3 pictures in a row forming one larger image? Ever wondered how you might be able to recreate the look on your own Instagram account? 

Maybe you desire that collage look or crave a row by row theme for your Instagram. Or, maybe you simply want your photos to complement each other more! Either way, we’re sure you won’t want to pass up the chance to make your Instagram more follow-worthy.

Any way you slice it, we’re covering the basics with a row-by-row Instagram theme tutorial!

We’re giving you the play-by-play on:

  • Creating and planning a row by row Instagram grid with the Tailwind app,
  • Teaching you how to upload 3 photos on Instagram together
  • Giving you tips and tricks for keeping your Instagram theme pristine 

Ready? Let’s get started! 

row by row theme from @bobthedragqueen on Instagram

Step One: Prep Your Three Picture Instagram Posts

First, you’ll need to do some brainstorming about what you’re looking to create.

Are you willing to commit to this strategy for your entire feed? Or is this a special occasion on Instagram, with three pictures in a row promoting a product launch?

Once you have your plan down, you’ll need to decide what content you want to post. Do you have 3 (or 6, 9, or 12) individual images you want to post together?

Or do you want to split your photos into 1:1 squares to form a giant square on your Instagram feed? 

a mix of closely related pictures and three pictures in a row on Instagram

How do you split a picture into 3 equal parts on Instagram?

If you choose the split photo route, you’ll need to use a tool to divide your photo into equal parts.

Related: 4 Best Instagram Photo Splitting Tools

Simply upload your photo to the tool (We used PicSplit,  but there are plenty of free Instagram photo splitters available!), choose the number of parts you want it divided into, and click Save. 

The tool then crops the image and formats it as multiple images you can directly upload to Instagram– or save yourself even more time and schedule it ahead of time with an Instagram planning tool like Tailwind! 

Psst… When trying to decide how to break up your original image, keep photo orientation in mind. Multiple photo grids of 3 or 6 images work great for landscape and panoramic images. For portrait style or square images, a 9 or 12 square grid is usually the way to go.

Don’t forget- you can also try cropping your pictures beforehand, to keep the focus on the most important part of the image.

Creating split photo row for instagram in PicSplit

Step Two: Upload Your Split Images to Tailwind Instagram Grid Planner 

Now it’s time to upload your split images to your Tailwind grid planner! 

The grid planner makes it super easy to upload each photo individually exactly where you want it. Just click the ➕ on any slot to add the photo! Or you have the option to add multiple photos to your drafts, to make arranging your feed even faster!

Tip: Skipping a scheduler? If you’re posting your photos directly to Instagram, post the last image first. Instagram profiles display the images in order of recency from left to right for each row.

Step Three: Arrange, Schedule and Post Your Instagram Posts in Threes

This is where you’ll be super glad you have Tailwind for Instagram. 

On the Instagram app itself, you can preview each post before you tap share, but you won’t know how it looks with the rest of your feed until it’s already there. 

With Tailwind, you can preview your posts and easily plan your Instagram feed to get the ideal look. Just drag and drop your posts to move them around, and lock them into place when you feel good about your 9-grid!

posting instagram 3 pictures in a row with Tailwind app

If you want to change the days your images will be posted, just drag and drop them to the correct slot on your grid planner. The best part is the posting times are already optimized for your audience with our Smart Schedule!

Planning Instagram 3 pictures online with Tailwind for Instagram scheduler

Tips For a Clean Row-by-Row Instagram Theme

Now that you have your images split up, you’re going to want to keep your Instagram profile looking clean and organized as you unveil your new theme.

Read on for Tailwind’s best tips to help you do just that.

1. Figure Out How Often to Post Your 3 Pictures to Instagram

You’ll have to decide whether you want to stagger out posting your pictures or post all three at the same time. 

Posting Three Pictures in Row on Separate Days

If you stagger your posts, there will be periods of time where your feed doesn’t have that cohesive look.

Your “three posts in a row” images will be broken up across multiple rows.

It also means your message might not make sense before the other one or two parts are posted which can lead to confusion.

Choose this method carefully. You may build anticipation as the theme emerges. Or, it may create a weaker effect on the three posts overall.  

Taylor Swifts Instagram grid row by row theme

Posting Three Pictures in a Row At Once

If you elect to post all three images at the same time, you run the risk of annoying your audience by spamming their feed with three very similar images at once.

However, this method does ensure your feed theme will always be complete and cohesive anytime someone looks at your Instagram profile page.

When making this decision, think about:

  • Whether the three images can stand on their own or if they can only be understood together.
  • The overall effect you’re trying to achieve with the three post method.
  • Whether you’re dedicated to continuing this method from here on out (sudden changes to your Instagram theme will disrupt your grid.) 
Cool black and white minimal instagram grid theme

2. Use High Resolution Photos

Make sure you’re starting out with high image resolution, and quality photos for this project, especially if you’ll be using the photo splitting tools. 

Cropping photos into threes may mean some parts are zoomed in, which can make low-quality images blurred, distorted, or pixelated. 

Even if you’re not using photo splitting, it’s likely that your three images will be more zoomed in than they would be as a normal post. 

Using high quality images makes everyone happy. Reference an Instagram image size guide to make sure you achieve the quality you need.

“Cropping photos into threes may mean some parts are zoomed in, which can make low-quality images blurred, distorted, or pixelated.”

3. Use Carousel Posts to Include 3 Pictures in One Post

If you’re not having success on Instagram with 3 pics in a row or want to feature close-up details that might not be obvious from the profile feed, consider using an Instagram carousel post for the same effect!

Instead of scheduling each piece of your split image separately, turn it into a seamless carousel post that your followers enjoy.

Plus, you can now schedule and post Instagram carousels with Tailwind!

Schedule Your Instagram 3 Pictures in a Row Online with Tailwind App

Whether you’re trying to cultivate a row by row theme, create carousels, or post individual photos from your camera roll, Tailwind has the tools to make tackling your social media easy and saving time inevitable. 

Between Visual Planning, Smart Schedule, caption help, Hashtag Finder, and Auto Post, uploading multiple photos to your Instagram has never been easier. 

Be sure to start your free trial of Tailwind for Instagram if you haven’t already!


Should I post in 3s on Instagram?

Posting Instagram photo splits in threes is a common way to use the layouts of Instagram profiles to create a balance with the ratios already in place. We’ve seen how stepping out of the rule of 3s can create an aesthetic imbalance on a profile unless done creatively to counteract the imbalance of threes.

On that note, however, it is known that because Instagram split photos are more for the purpose of creating an engaging Instagram profile, the same user experience does not translate when each static post appears on your followers’ Instagram feeds when it’s first live.

The original static post when it appears in followers’ feeds upon posting only shows a portion of an image and with little context as to why. Posting split images on Instagram can lead users to confusion and easily make them scroll past your post. This can create less engagement with your posts and your overall Instagram profile if you use split images on a regular basis. 

This is worth keeping in mind when considering whether these types of posts work with the purpose of your Instagram feed and how important engagement is to your profile or brand. 

How to split a photo into a swipeable panorama on Instagram?

Swipeable panorama images on Instagram are where you can split an original panoramic photo into multiple images so that users can swipe to view the full panorama on a static carousel Instagram post. 

Swipeable panorama images are different from Instagram photo splits because the series of split images are posted in a single static post in a carousel while Instagram photo splits are respectively posted as individual static posts. 

Similar to Instagram splitter tools, there are specific tools to create Panoramic images tools for Instagram. It is also possible for Panoramic images to be split using the previously mentioned free tools for splitting Instagram images. 

The way that you can use Instagram photo splitters to create panoramic carousel images is by first using a tool like Photoshop to crop your panoramic image to a 3,000 pixel by 1,000 pixel ratio. From there, you can use any photo splitter tool with specifying you want 1 row and however many columns you desire.

If that sounds like a lot of extra work, a panoramic image splitter tool may be the simplest and most straightforward way to split a photo into a swipeable panorama on Instagram. Here are a few free tools for splitting a panoramic image for Instagram:

  • Panogr. Available on iOS.
  • Pannify Insta Panorma. Available on Android. 
  • Panora. Available on iOS.
  • Unsquared. Available on iOS and Android.
  • Panols. Available on iOS. Currently priced at $1.99.
  • Panora Split.  Available on Android. 

Panorama Split for Instagram for Pc. Available on Windows and Mac desktops.

Wondering how top accounts theme entire rows of their Instagram grids? This tutorial on how to put three pictures in a row on Instagram has your answer!

May Marketing Dates to Remember and Post Ideas

a May marketing calendar on a blue background

Happy May! Between managing busy work and school schedules, making summer plans, keeping up with chores and errands, running your thriving business, and trying to enjoy the (finally) nice weather, you probably don’t have a lot of free time these days. Don’t worry- we’ve got your back. 

This month, let Tailwind take content planning off your plate Keep reading for holiday-inspired ideas that will keep your social media calendar jam-packed with value and interest allllll month long.

May is the Month of….

  • ALS Awareness Month
    • Raises awareness and support for those diagnosed with ALS (Lou Gehrig’s Disease) 
  • Global Employee Health & Fitness Month
    • Aims to promote health and wellness within the workplace
  • National Military Appreciation Month
    • Honors the sacrifices of the United States Armed Forces 
  • National Mental Health Awareness Month
    • Focuses on educating the public about mental health 
  • Date Your Mate Month
    • Celebrates and appreciates the significant other in your life
  • National Photography Month
    • Promotes the study and practice of photography
  • National Recommitment Month
    • Challenges one to evaluate and refocus on the things that matter most

May Monthly Post Ideas

A few ways to implement these: 

  • Take a day or two this month to spread awareness for a cause that’s close to your heart (whether that’s ALS, mental health, or something else). Repost helpful infographics or Pin useful resources for your audience
  • Be sure to note your appreciation for the military service members in your life (and your followers!). If they’re close to you, give them a special shoutout on your Instagram Stories. If they’re not close friends, a general post to demonstrate your thanks for all service members is great too.
  • If you’re a lifestyle blogger, try posting a fun date idea to your Instagram feed every day
  • If you’re an Ecommerce business on Instagram, try taking a product photography course to up your social media game and be able to showcase how great your products really are.
  • If you own or work for a larger company, share some ways that your company promotes employee health and wellness throughout the month
  • If you’re a health and wellness blogger, use this opportunity to provide helpful ideas for businesses to incorporate into their company 
  • Finally, if your business has taken a backseat for a bit, take this opportunity to reaffirm, refocus, and realign your commitment to it during National Recommitment Month

Important Weeks in May

  • Small Business Week (First Week) 
    • Recognizes the innovation, development, and service small businesses bring to the community
  • Screen-Free Week (First Week)
    • Encourages humans to take a break from the plethora of screens that dominate their everyday lives
  • Public Service Recognition Week (Begins First Sunday of the Month)
    • Honors federal, state, county, and local government workers and civil servants who keep our communities running
  • Teacher Appreciation Week (First Monday-Friday) 
    • Recognizes those who have dedicated their lives to educating others 
  • National Etiquette Week (Begins Monday of Second Full Week)
    • Celebrates the value of good manners

May Weekly Post Ideas

Ways to celebrate these with your business: 

  • During Small Business Week, don’t be afraid to highlight the amazing growth or accomplishments your small business has seen over time
  • Whether your business is small or massive, you can support small businesses during this week by showcasing some of your favorites on your Instagram Story or repinning their content on your Boards. In fact, the Instagram Support Small Business sticker is perfect for this!
  • Utilize your Instagram Stories to thank and honor the public service workers and teachers that have made a difference in your life and the livelihood of your business

Important Days in May

  • May Day (May 1)
    • Celebrates flowers and springtime 
  • National Star Wars Day (May 4)
    • May the FOURTH be with you
  • Cinco de Mayo (May 5)
    • Celebrates Mexican-American heritage and pride 
  • National Day of Prayer (May 5)
    • Sets time aside for the acts of meditation and prayer 
  • Mother’s Day (May 8)
    • Recognizes the service and sacrifices of mothers and mother figures everywhere 
  • National Visit Your Relatives Day (May 18) 
    • Encourages families to take time out of their busy lives to spend quality time with each other 
  • National Be a Millionaire Day (May 20)
    • Celebrates the idea of being a millionaire (and encourages one to take the steps necessary to get there)
  • National Waitstaff Day (May 21)
    • Demonstrates appreciation for the hardworking waitstaff in restaurants throughout the country
  • National Wine Day (May 25)
    • Celebrates the craft and consumption of wine!
  • National Road Trip Day (May 27)
    • Serves as the official kickoff of the summer road trip season
  • National Creativity Day (May 30)
    • Reminds Americans to unleash their imagination and look for inspiration in unexpected places 
  • Memorial Day (May 30)
    • Honors all men and women who have died while serving in the United States Armed Forces 

May Daily Post Ideas

Ways to recognizes these dates on social media:

  • On May Day, break out your most aesthetic, pretty content. Arrange your products outdoors or with flowers. Sit outside and talk to your followers via Instagram Live or Instagram Stories. Run a special springtime promotion for your business.
  • If you’re an Ecommerce business or service provider, prepare for Mother’s Day ahead of time by advertising promotions and special products that would make great gifts or experiences to celebrate with Mom
  • On National ‘Be a Millionaire’ Day, take some time to think critically about your business and your goals. Make sure you’re on track to reaching those goals. Also, take some time to dream about the future to remind yourself why all your hard work is worth it
  • On National Waitstaff Day, be sure to patronize the restaurants near you (and tip well!). If your audience is local, write a blog article or Facebook post to share some of your favorite restaurants near you
  • On National Creativity Day, try doing something a little different with your social media. It can be anything you want as long as it’s different. See what the results are. You just might be surprised
  • On Memorial Day, take a moment to remember the service members that have lost their lives in the line of duty. You may choose to make a personal or more general social media post to express your gratitude and remembrance

Conclusion: How to Use Monthly Trends In Your Marketing Content

Now that your content calendar is taken care of, you’re ready to tackle the rest of your to-do list– and make time to enjoy the season.

And, if you want to get a head start on creating content for the month, [sc name=”try-tailwind-free”]! You can upload your photos into Tailwind Create to style gorgeous social media images, plan your posts on Instagram and Pinterest and schedule them for important dates throughout the month!

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Which of these ideas or holidays will you be posting about this month? Let us know in the comments below!

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Need some post inspiration for social networks? Check out our list of marketing dates in May - and post ideas - to plan your content for the month!

February Marketing Dates to Remember (+ Post Ideas!)

February calendar on pink background

If you’ve hit that mid-winter slump and can find NO inspiration for what to post these days, your answer is here! This coming February, spice up your standard social media posts and blog articles with posts inspired by the entire month, week, or day! 

Whether well-known or fairly obscure (hello, Ice Cream for Breakfast Day), you’re sure to keep your queue filled and your audience coming back for more with these marketing dates!

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February is the Month of….

  • National Black History Month 
    • (Also: African-American History Month) a time to reflect and commemorate important people and events in Black history
  • National Library Lover’s Month 
    • Demonstrates appreciation for all libraries bring to our communities 
  • American Heart Month 
    • Raises awareness for heart disease and prevention 
  • Creative Romance Month 
    • Emphasizes the importance of creativity and novelty in relationships
  • National Bake for Family Fun Month
    • Brings families together through baking

February Monthly Post Ideas

Here’s some ways to incorporate these ideas into your social media: 

  • Read a book or watch a documentary that chronicles the experiences of black people throughout history (here’s a list of a few we like). Share your thoughts on it to your social media; encourage your audience to do the same.
  • If you’re a food blogger, make a post about the importance of heart disease prevention and share some heart-healthy recipes! 
  • If you’re a lifestyle blogger, write a blog post with your most creative date ideas!
  • Post a photo of your favorite book to your Instagram stories and remind your followers to support their local libraries (bonus: use the Question feature to ask what their favorite books are)
  • If you’re a food or lifestyle blogger, post a picture of you baking with your family. Share some of your favorite go-to recipes or kid-friendly creations.

Important Weeks in February

  • International Networking Week- First Week 
    • Supports the formation and maintenance of professional relationships
  • Great American Pizza Bake- Second Week
    • Encourages Americans to make their own pizzas at home 
  • Random Acts of Kindness Week- Week of February 15 
    • Aims to change the workplace, school, community, and society around us through kindness
  • National Eating Disorders Awareness Week- Begins Last Week in February 
    • Raises awareness for the seriousness of eating disorders- and encourages body positivity regardless of body size or type 

February Weekly Post Ideas

Here’s how these might be woven into your calendar: 

  • To celebrate International Networking Week, follow some new accounts in your field; do a giveaway collaboration or shoutout with your partner businesses or influencers on your Instagram stories; or Pin some fresh content from creators you love (bonus: If you’re a Tailwind for Pinterest user, check out Tailwind Communities for even more opportunities to connect with others in your space)
  • If you participate in the Great American Pizza Bake, be sure to post a picture of your (messy) process or final product to give your social media a personal touch. If you’re a food-related business, make a blog post of your favorite pizza recipes or wildest pizza toppings
  • For Random Acts of Kindness Week, get creative thinking of new ways you can show love to others. Chronicle your acts through your Instagram stories, ask your followers for their suggestions, or, if you prefer for your acts to remain anonymous, simply encourage your audience to partake in the holiday and spread more kindness in their communities 
  • During National Eating Disorders Awareness Week, repost body positive quotes and graphics to your Instagram stories to support all those who may be struggling 

Important Days in February

  • National Girls and Women in Sports Day (Feb 2)
    • Recognizes the importance of sports in the lives of girls/women
  • Ice Cream for Breakfast Day (Feb 5) 
    • Calls for a sweet treat in the middle of winter 
  • National Play Outside Day (Feb 5- 1st Saturday of every month)
    • Encourages adults and kids alike to get outside for a bit 
  • Superbowl Sunday (Feb 13)
  • National Don’t Cry Over Spilled Milk Day (Feb 11)
    • Promotes a positive attitude even when things aren’t going your way
  • Galentine’s Day (Feb 13)
    • Brings women together to celebrate each other 
  • Valentine’s Day (Feb 14)
  • National Love Your Pet Day (Feb 20)
    • Focuses on giving extra attention to our pets

February Monthly Post Ideas

A few ways to use these holidays in your business’s content calendar: 

  • On “Don’t Cry Over Spilled Milk” Day, open up to your audience and share a mistake or problem you’ve had to face in your business recently. A little vulnerability goes a long way in creating a relationship with your customers
  • On Galentine’s Day and Valentine’s Day, be sure to highlight the special people in your life. If that’s too personal for you, express your love and appreciation for your followers/customers instead
  • If you’re a lifestyle blogger, make a blog post(s) sharing creative recommendations for celebrating the various holidays that occur this month 
  • If you’re a food blogger, try an Instagram Carousels post showcasing the perfect gameday menu for Superbowl Sunday 
  • If you currently work from home, try moving your office outside for a bit on National Play Outside Day. Post a pic on your Instagram Stories encouraging your followers to do the same (bonus points if you get some exercise in too!)
  • If you’re an ecommerce business, remember to take advantage of Valentine’s Day, Mardi Gras, etc. for giveaways, contests, and promotions you can feature on your social media!

Conclusion: How to Use Monthly Trends In Your Marketing Content

This February, spend less time stressing over your content calendar, gain more reach posting about trending topics, and increase your engagement by creating content your followers can easily relate to. All you have to do is check your calendar

Did we miss one of your favorite dates to celebrate? Let us know in the comments below

P.S. Don’t forget to check back next month for marketing dates in March!

Pin Me For Reference :

Never run out of content to post in February again! Check out our guide to key themes and dates to add to your marketing calendar.

How to Change the Background Color on Your Instagram Story

Change backgroundc olor on Instagram Story

If you’re using Instagram for your business, you’re probably more than familiar with Instagram Stories. 

Whether you use it to talk directly to your followers, alert followers of a new Instagram post, share a quote or photo of significance or do a quick repost of content from other accounts, Instagram Stories are a tremendous tool for your business. 

But did you know that you also have the ability to change your Instagram story background color? 

Most users tend to stick with the default background Instagram chooses based on the colors in your image because the methods to change it aren’t obvious at first glance.

And hey, sometimes, the gradient default color works just fine for your Instagram story background. But most of the time, you could probably use a little more creative freedom! 

This blog post tutorial will go over three ways to change the background color of your Story, depending on the effect you are going for! 

How to Change the Background Color of Your Instagram Story: 3 Tricks to Know

If you want to give your Insta story a new background, you have 3 options: 

  1. Change to a solid background 
  2. Upload a background from your camera roll
  3. Add a color tint to your Instagram Story photo

Tailwind Tip: If you can’t find the icons or features discussed in this article, it may be time to head to the App Store (for iPhone) or Google Play store (for Android) and update your Instagram app!  

1. Changing Your Instagram Story Background to a Solid Color

To change your background to a solid color: 

  1. Upload a photo from your camera roll to the Stories feature on the Instagram app. You can also repost on your Story.
  2. Click the the … in the top right corner and select draw
  3. Select the pen option
  4. Select your desired color with the color dropper tool or choose from the default color options
  5. Tap (press and hold) the pen or eraser tool 
  6. Long press (press and hold) the middle of your background
  7. If you uploaded a photo, use the eraser icon to see the picture underneath the background color.

Tailwind Tip: This method is also PERFECT for creating Instagram highlight covers. Just upload the image you want (usually an icon of some sort, such as an airplane to symbolize travel) and change the background color to your brand color. 

Repeat for each highlight cover! 

Adding an Image Over Your New Background

You can also add a photo over your new background. To do this: 

  1. Open your Photos app
  2. Select the image you want to add 
  3. Click the ‘Copy Photo’ option from the options menu at the bottom of the screen
  4. Return to the Instagram app (Your Story-in-the-making should still be open)
  5. Click the ‘Add Sticker’ pop-up of your copied photo in the bottom left corner

2. Changing Your Instagram Story Background From Your Camera Roll

If you want to use a specific image or background with more design to it, you can simply make your own. 

Instagram Story templates in Tailwind Create

Here’s how: 

  1. Open a design tool, like Tailwind Create
  2. Select an Instagram Story background that you like
  3. Download the image to your phone 
  4. Upload it to Instagram Stories 
  5. Place stickers, text, hashtags, GIFs, and emojis over the background to personalize it even more!
  6. Optional: Add another image on top (see above)

Tailwind Tip: If you love your new Stories so much you want to know how to add them to Instagram highlights, click on your Story after you post it. 

There will be an icon labeled ‘Highlight’ that will allow you to create a new Highlight for your profile or add the Story to an existing one. 

3. Adding a Color Tint to Change Background of Instagram Story

To add a color tint to your Instagram Story: 

  1. Upload or take a photo in Stories 
  2. Tap the … button in the top right corner and select draw
  3. Tap the Pen icon 
  4. Choose the color tint you want from the available options of using the color dropper tool
  5. Tap the highlighter icon 
  6. Long press on your background (may be necessary depending on the version of the app you have)
  7. Tap/long press a second time to make a denser color tint 
  8. Tap/Long press a third time to create a solid color 

Conclusion: How to Change Background Color on Insta Stories

Now that you know how to change your Instagram Story background color, you’re probably excited to get started! 

There are many reasons you might want to liven up your Instagram Story and change the background color, but one of the most popular uses is creating branded Instagram highlight covers!

Plus, you can keep your Instagram personal brand cohesive and unique with a little splash of color on your Instagram Stories!

Now that you know how to change the background color on an IG Story, you’re ready to take the social media world by storm! 

What tips and tricks would you like to hear about next? Let us know in the comments below

Pin Me For Reference :

Want to change your Instagram Story background color, but aren’t sure how? Here are the three ways to customize  your instagram story background.

April Marketing Dates to Remember (+ Post Ideas!)

An April calendar surrounded by tulips on a pink background

April showers bring… marketing inspiration! It’s spring time! That means the weather is changing and so is your business. Use the new season, new month, and new days to inspire your social media content throughout the month, every week, and each day!

Ready for ideas? Keep reading

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April is the Month of….

  • National Alcohol Awareness Month Increases awareness of alcohol addiction 
  • National Month of HopeEncourages all to be a beacon of hope and light for others
  • National Humor Month Reminds us all to celebrate the light-hearted moments in everyday life
  • National Volunteer Month Encourages Americans to take time out of their busy schedules to do something for others
  • Stress Awareness Month Recognizes and educates about the detrimental effects of stress on the human body

April Monthly Post Ideas

A few ways to implement these: 

  • Share your favorite inspirational quote to your Instagram Story. You never know who might need to hear it. 
  • Take a day off from being the boss that you are and volunteer somewhere you’re passionate about. Share your experience on your social media and encourage your followers to do the same.
  • Host an Instagram giveaway that donates to the winner’s charity of choice
  • Challenge yourself to post an inspirational quote and/or joke every day this month 
  • Create a blog post about ways to reduce stress as it relates to your field (ex: 10 Ways to Lower Stress on Your Wedding Day)

Important Weeks in April

  • National Library Week- April 4-10Recognizes the value our libraries provide everyday
  • National Wildlife Week– April 5-9Promotes awareness and conservation of wildlife and habitats
  • National Public Health Week- First Week of AprilEncourages people to help create a healthy nation and reduce unhealthy habits
  • Administrative Professionals Week– Last week of AprilCelebrates the secretaries and administrative professionals that keep businesses going worldwide

April Weekly Post Ideas

Ways to celebrate these with your business: 

  • Create a Pinterest Board to keep a running list of your favorite book recommendations
  • If you sell a product, do a photoshoot that features your product outdoors in wildlife settings. Use this week to post ‘wildlife inspired images to your social media accounts 
  • If you’re a food blogger, do a blog post round-up of your most popular healthy recipes to celebrate National Public Health Week 
  • Give the administrative professionals and secretaries a shoutout on your Instagram and/or Facebook during Administrative Professionals Week. Show them how much you appreciate them! 
  • Use a question sticker on your Instagram Stories to get your audience to come together and share their favorite ‘healthy life’ tips during National Public Health Week. Share the answers to your Story!

Important Days in April

  • April Fool’s Day– April 1The age-old holiday of playing practical jokes and tricks on others 
  • National Peanut Butter and Jelly Day– April 2Honors the classic lunchbox favorite 
  • Easter- April 4Celebrated by Christians to honor the resurrection of Jesus Christ
  • National Walking Day- April 5Encourages Americans of all ages to get out and stretch their legs
  • National Pet Day– April 11Celebrates our furry (and not so furry!) friends
  • National Make Lunch Count Day– April 13Encourages workers to take a real break from work to eat lunch
  • National Tax Day– April 15The day U.S. taxes are normally due! (don’t worry- it was pushed back this year)
  • National Wear Your Pajamas to Work Day– April 15Encourages employees to have a more laid-back dress code day
  • National Take Your Daughters and Sons to Work Day– April 22Encourages parents to take their children to work 
  • National Superhero Day– April 28Honors superheroes, both real and fictional 

April Daily Post Ideas

Ways to recognizes these dates on social media:

  • Get creative on April 1! Post your most interesting (and harmless!) prank to your social media. Bonus points if you can tie it back to your business.
  • Or run a promotion on April Fool’s Day with the idea “Prices this great are no joke!”
  • On National Peanut Butter and Jelly Day, you could make yourself a PB&J sandwich. Orrr, you could use the opportunity to market your product or service as the perfect pairing for your consumer (think: You and these earrings go together like peanut butter and jelly )
  • On April 5, go for a walk and post an “Ask Me Anything” question box on your Stories. Answer the questions in your Stories as you get your exercise in! 
  • You know the drill… everyone loves cute pictures of animals! Be sure to take advantage of National Pet Day and make your followers’ day.
  • On April 13, make yourself take a real brain break during your lunch hour. No working through lunch! No eating at the desk! If you make (or order!) a delicious lunch, post it to your Story and encourage your audience to take time for themselves too
  • If your workplace allows it, take your kids to work (or to your home office) with you on National Take Your Daughters and Sons to Work Day! It will be sure to provide memorable experiences for you both! If you’d like, document the experience on your Instagram Stories!
  • On National Superhero Day, highlight some of the real life superheroes you look up to through an Instagram post

Conclusion: How to Use Monthly Trends In Your Marketing Content

Now that you have plenty of ideas to fill your April content calendar, you’re free to go enjoy the nice spring weather! Enjoy! ☀️

How do you recognize seasons, holidays, dates, and months in your business’s social media? Let us know in the comments below!

Pssst… this Pin was made in seconds with Tailwind Create! Try it out for yourself!

Need some inspiration for your marketing calendar? Check out the months, weeks and days that the world is celebrating in April, and get some content inspo!

6 Ways to Use Instagram Story Highlights (That You Haven’t Thought of Yet!)

Instagram Story Highlights on blue background

Got an Instagram story so good you want it to last forever? Highlight it! You’ve probably seen them around on the Instagram accounts of your favorite social media stars or influencers. Maybe you’ve even tried them yourself. 

No matter which category you fall into, it’s easy and effective to integrate Instagram Stories highlights into your social media marketing strategy.

Instagram highlights are one of the most attention-grabbing parts of your Instagram profile and can be used to your advantage in Instagram marketing. This is one of the main ways Instagram differs from other social media platforms (like LinkedIn and Snapchat), so make sure you’re making the most out of it!

Keep reading for a complete tutorial on how to create, edit, and utilize Instagram highlights for your business. 

Note: These steps may be slightly different depending on whether you have an Android or iPhone! You’ll want to make sure you have the most updated version of the Instagram app in order to get the best results.

What Are Instagram Highlights?

Instagram highlights are basically Instagram Stories that you choose to feature on your profile. Rather than disappearing after 24 hours, these Stories will remain visible through your business profile page. 

You can categorize your highlights into different collections based on similar topics, such as travel, food, or friends.

These collections are then shown on your Instagram profile page. When a user clicks on the cover photo for the collection, they will be able to view all of the highlighted Stories you have saved to that collection. 

Instagram Story highlights are incredibly useful as they allow you to bypass the perishability barrier of Instagram Stories, keep important information easily accessible for customers, and showcase your content in a format besides the standard Instagram feed.

How to Make Instagram Highlights (Step by Step Tutorial!)

There are TWO ways to create and save Instagram highlights!

Option 1:

  1. Create an Instagram Story 
  2. Click the ‘Send To’ button
  3. Choose to share to ‘Your Story’ or ‘Close Friends Only’ 
  4. After you choose one of these options, you can click ‘Add to Highlight’ (Don’t fret if you miss this step. You can always click on the Story once it’s posted and click the ‘Highlight’ button there!)
  5. Click an existing Highlight to add the Story to or create a New Highlight (Tip: Your Instagram Highlights names will be shown on your profile so make sure to keep ‘em short & sweet)
  6. Check your Profile to see your highlight appear!

Add Story to highlights from Instagram share options
Name Instagram highlight option

Option 2: 

  1. Go to your Instagram Profile 
  2. Click the ➕that says ‘New’
  3. Select one or more archived Stories from your Stories archive (Psst: Anything you’ve ever added to your Instagram Stories is automatically archived for you!)
  4. Click ‘Next’
  5. Name Your Highlight 
  6. Click ‘Edit Cover’ to choose a cover image for this Highlight collection -you can also do this later!
  7. Click ‘Add’
  8. Check your profile for your new highlight!

Adding an Instagram Highlights Cover

If you didn’t add your Instagram highlights covers in the previous step, it’s simple to do so now:

  1. Go to your Instagram profile 
  2. Press and hold to the highlight you want to edit  
  3. Click ‘Edit Highlight’ 
  4. Click ‘Edit Cover
  5. Choose one of the Stories in the Highlight to be shown as the cover icon 


  1. Choose a separate image from your camera roll to serve as the highlight icon

In the past, it was common for Instagram users to create highlight icons by changing the background color of their Instagram Stories or by posting their highlight covers to their Instagram Stories directly.

Marketers today are leaning away from these methods to avoid spamming their followers with low value content. 


And if graphic design isn’t your strong suit? Never fear. Use Canva, Easil, or another resource to find templates you can use to create and save on-brand highlight covers for your profile.

THEN, click ‘Edit Cover’ to set your pre-designed image as the cover for this highlight, without also having to post it to Stories.

(P.S. Make sure that whatever image you choose has enough pixels that it won’t seem grainy or pixelated whenever it’s zoomed in)

Tip: Having highlight covers is not required, but it can make your entire profile seem more cohesive, professional, and aesthetically pleasing. 

How to Add to Instagram Highlights

Many users get confused by how to save Instagram highlights, but adding new Stories to highlights can be done in pretty much the same way as Instagram Highlights are made (as described above).

If you want to add a NEW Story or image to your Instagram highlight: 

  1. Open Instagram Stories as you normally would 
  2. Click your desired image 
  3. Design your Instagram Story (complete with emojis, hashtags, and stickers!)
  4. Click ‘Send To’ and choose ‘Your Story’ or ‘Close Friends Only’
  5. Click the ‘Add to Highlight’ button that appears (first image below)

OR, click on the Story once it’s posted and click the ‘Highlight’ button in the bottom left corner of the Story (second image above.)

If you want to add an EXISTING or PAST Story to your Instagram highlight: 

  1. Go to your Instagram profile 
  2. Press and hold on the Highlight you want to add to 
  3. Click ‘Edit Highlight’  (third image above)
  4. Click the ‘Stories’ tab
  5. Select one or more Stories to add to the Highlight 
  6. Press ‘Done’

How to Delete Instagram Highlights

You may accidentally add Stories to a highlight and want to remove them. Or, you may decide a Highlight no longer fits your brand and want to delete it altogether 

To remove an entire highlight from your profile:

  1. Go to your Instagram profile 
  2. Press and hold on the highlight
  3. Click ‘Delete Highlight

To remove a story from the highlight: 

  1. Go to your Instagram profile 
  2. Press and hold on the highlight the story is in 
  3. Click ‘Edit Highlight’ 
  4. De-select the Story you want to remove from the ‘Selected’ tab
  5. Press ‘Done’

How to Rearrange Instagram Highlights

The order of your Instagram Highlights on your profile is determined by the recency in which you have posted to them. 

For example, if you add an Instagram Story (whether it’s new or from your Archives) to your ‘Food’ highlight today, it will move to the front of the row.

Currently, there’s no way to manually rearrange the order of your Instagram highlights (it’s on our wishlist!)

So, if you REALLY want to rearrange your Instagram highlights, add a new Story (whether it’s new new or new to the highlight) to that highlight. And yes, you can immediately delete that story from the highlight and the new order will stay!

Instagram Highlights Insights and Analytics

Can You See Who Viewed Instagram Highlights?

Short answer, no. :/

Like Instagram Stories, you can only see if someone viewed your highlight if they did so within the first 24 hours it was posted. 

6 Instagram Highlights Ideas for Business

Need some ideas for how to use highlights to reflect your brand on Instagram? Here are six of our favorite ideas!

1. Provide Easy Access to Important Business Info

Information such as pricing and new product options can be easily placed in your Instagram highlights!

If you are in the early stages of your business and don’t have a website yet, this is ESPECIALLY important for you! 

2. Showcase Customer Testimonials

Showcase positive customer testimonials from satisfied buyers in your highlights! This creates an in-depth resource to help your followers and profile visitors make buying decisions about your products or services.

3. Highlight Aspects of Your Life or Business

This is a great for bloggers and influencers who cover more than one niche in their content. Wondering how to get started?

Consider making Instagram highlights of: Fitness, Food, Friends, Travel, Beauty, Fashion or Home!

4. Combine Instagram Highlights with Instagram Shop Features 

Add products to a ‘Fashion Finds’ or ‘Shop Favorites’ Highlight.

Encourage users to swipe up for the link OR head to the link in your to buy. 

This option is especially handy for Ecommerce sellers and affiliate influencers

5. Chronicle Trips and Special Events

Remember a trip or event that you chronicled through Instagram Stories by adding these Stories to their own Highlight!

For example, The Colorado Trip, Harry Potter Date Night, Sister’s Wedding. Your favorite memories can be shared with all your followers!

6. Showcase What You Stand For

Showcase different initiatives and causes you and your business support. Some recent examples are mental health awareness, and Black Lives Matter!

This is a great way to provide central resources for your followers on these topics that they can always come back to time and again.

Conclusion: How to Use Instagram Story Highlights for Marketers

Now that you’re armed with Instagram Highlights Ideas and a complete step-by-step guide, you’re ready to go make your Instagram ✨magical ✨

Instagram Highlights can totally change up the feel of your Instagram profile and help you take advantage of Instagram Marketing in a whole new way! 

How do you like to use Highlights for your business? Let us know in the comments below!

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Curious how you can use Instagram Story highlights to communicate your brand purpose to your followers? Here are six ideas to get you started!

March Marketing Dates to Remember + Post Ideas!

Happy Spring! We’re betting you’re just a little tired of winter (and record-breaking storms). Not to worry- spring is right around the corner if it hasn’t already sprung where you live. 

What better way to celebrate than to freshen up your social media with some seasonal posts? Read on for the months, weeks, and days of celebration to keep in mind in March.

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March is the Month of….

  • Multiple Sclerosis Awareness Month
    • Raises awareness and support for the disease and those affected by it
  • National Craft Month
    • Encourages all mediums of creative activity  
  • National Nutrition Month 
    • Focuses on the importance of physical fitness and dietary nutrition
  • National Women’s History Month 
    • Honors influential women throughout history as well as their contributions towards gender equality 
  • National Social Work Month
    • Recognizes the dedication and importance of social workers in our communities

March Monthly Post Ideas

A few ways to implement these: 

  • Make an Instagram post or write a blog article honoring the trailblazing women in your industry in general or those who have personally inspired you 
  • Show off how you get creative or crafty in your free time. Invite your followers to share their creative hobbies as well. 
  • Repost an informational image or article that raises awareness for multiple sclerosis. Feel free to do this for other causes or diseases you are passionate about as well.
  • If you’re a food blogger or restaurant owner, dedicate more time or posts to educating your audience on the benefits of a balanced diet. Support this with nutritious meal plans or recipe ideas.

Important Weeks in March

  • Telecommuter Appreciation Week (Week of March 3)
    • Promotes the benefits of working from home while staying connected to the office
  • National Procrastination Week (First 2 Weeks in March– or when it’s convenient )
    • Celebrates procrastinating by putting off necessary activities and engaging in leisurely activities
  • Words Matter Week (First Week) 
    • Emphasizes the importance of word choice in daily communication

March Weekly Post Ideas

Ways to celebrate these with your business: 

  • Showcase a ‘day in the life’ of your telecommuter work by posting about your tasks and activities throughout the day on your Instagram Stories 
  • Give yourself a break from social media and posting. Take some time back just for you (P.S. If that doesn’t seem like an option, learn more about how Tailwind’s Instagram scheduling tool can keep your social media schedule full while you’re off the clock)
  • Do an audit of your social media to make sure everything you’re posting and typing is having the impact you want it to. (Bonus: Learn a few new vocab words to sprinkle in and give your writing more zest)

Important Days in March

  • National Peanut Butter Lover’s Day (Mar 1)
    • Recognizes the lovability and versatility of peanut butter 
  • National Day of Unplugging (Mar 5)
    • Marks a 24 hour period without devices, screens, or social media 
  • International Women’s Day (Mar 8)
    • Celebrates the social, political, and economic achievements of women around the world 
  • National Promposal Day (Mar 11)
    • Prompts the question “Will you go to prom with me?” from high school students nationwide
  • National Good Samaritan Day (Mar 13)
    • Recognizes the unselfish actions of those who help those in need 
  • National Pi Day (Mar 14)
    • Celebrates both the mathematical constant pi (3.14) and the delicious dessert pie
  • St. Patrick’s Day (Mar 17) ☘️
  • National ‘Let’s Laugh’ Day (Mar 19)
    • Provides a little humor in our daily lives 
  • National ‘Mom and Pop’ Business Owners Day (Mar 29)
    • Honors all small business owners (like you!)
  • National Virtual Vacation Day (Mar 30) 
    • Reminds us all to relax and recharge no matter where we are

March Daily Post Ideas

Ways to recognizes these dates on social media:

  • Try going 24 hours without screens on March 5. Giving yourself time to step away may actually inspire your next great idea
  • Schedule an appreciation post to recognize women in your life or pioneers in your industry on International Women’s Day. 
  • Get creative with your business to take advantage of National Promposal Day. Brainstorm ways your product or service could be used for a ‘promposal’. Perhaps you sell personalized jewelry that could be customized to spell out “Prom?” Or, maybe you make charcuterie boards that could be arranged in the shape of the question. Post the results of your creativity on social media and see where it leads!
  • Run a giveaway on your Instagram on National Good Samaritan Day. Have your followers submit stories of those in their lives that act unselfishly for others. Choose the most moving story and gift them a version of your product or service. 
  • On National ‘Let’s Laugh’ Day, take some time to peruse Instagram or Pinterest for some cheeky memes or lighthearted jokes. Repin or regram the best ones. (Bonus points if they’re jokes related to your field of business!)
  • Don’t forget to celebrate yourself and your achievements as a business owner on National ‘Mom and Pop’ Business Owners Day. Write a blog post chronicling your journey with your business or make an Instagram post to commemorate the day. 
  • Don’t forget to wear green on St. Patrick’s Day! ☘️

Conclusion: How to Use Monthly Trends In Your Marketing Content

Now take a moment to breathe easy knowing that warm weather is on the way and your content calendar is taken care of for another month. 

This month you’ll be able to grow your social media, grow your business, and  grow some flowers, all while cutting down on content planning and research time. 

Happy Posting!

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Wondering what to post to your social marketing calendar in March? We're covering daily, weekly and monthly celebrations in this guide!

Check Out the New Instagram Professional Dashboard!

Instagram Professional Dashboard

If you’re an Instagram for Business account user, you’re likely familiar with many of the changes the platform has rolled out over the past year. In 2020 alone, Instagram introduced Badges, Instagram Shop, Checkout, and Branded Content tools, to name a few!

Now Instagram is changing things up slightly to help business owners and content creators grow their business on the platform- the Professional Dashboard!

Instagram Offers a New View for Tools and Insights

The new Professional Dashboard will serve as a central hub on the Instagram app for business owners and creators to access all the tools and resources they need!

This dashboard will allow you to track your performance metrics, use professional tools, and learn social media stats and strategies cultivated by Instagram.

The dashboard will have three sections: 

  1. Track Your Performance 
  2. Grow Your Business 
  3. Stay Informed

Track Your Performance

This section will show you insights and trends based on your account’s performance. 

Some of these insights include: 

Accounts Reached 

This section details the reach and impressions of your content.

Here you can sort your top posts, Stories, and IGTV videos by reach. You can also see data on your profile visits, such as the number of taps received on your Instagram profile action buttons – like ‘Call’, ‘Text’, or ‘Directions’!

Content Interaction 

This is where you will find all the engagement metrics, such as likes, comments, shares, and more, for your Posts, Stories, and IGTV videos.

You can also see your top Posts, Stories, and IGTV videos by interactions to get clues about what content is performing best!

Instagram Professional Dashboard

Your Audience 

This section will show you data and demographics on the users seeing and interacting with your content. You’ll find out information like, age, gender, location and most active times for your audience!

Content You Shared 

This section will showcase all the content you’ve shared or promoted for the last 7 or 30 days.

You can view and filter all your content (Posts, Stories, IGTV) by media type, reach, interactions, and time frame. This is another valuable way to see what content is resonating your followers most, and what content seems to be falling flat.

Grow Your Business

This section contains the professional tools you can use to help improve your business’s presence on Instagram.  

Some of these tools include: 

Branded Content Tools 

Branded content tools allow creators and businesses to easily post and clearly disclose branded content, no matter what Instagram format they choose to use. Here’s where you can manage the Branded Content tag as a Creator. Businesses will also see Branded Content Approvals in this section, where they can manage tag requests, approvals, business partners, and Ad Creation!

Branded Content Activity 

This section gives key metrics and indicates how your branded content is performing. 

Instagram Shopping 

Instagram Shopping allows businesses to post products and users to buy directly from the app. Use this section of the dashboard to monitor the ‘Shop’ side of your account.

Saved Replies 

This section allows you to craft, save, and view replies to commonly asked questions about your business. Write it once, save it here, and use a shortcut to insert it into Direct Message conversations later, rather than having to type it out every time. 

Stay Informed

This part of the dashboard is where you can find all of the tips, tricks, best practices, and guidance Instagram has specifically curated to help business owners and creators like you make the most of the platform. 

You can also find Instagram Guides created by Instagram’s Creator account saved here for easy reference! 

Conclusion: Instagram’s Professional Dashboard is a One-Stop Shop

Although the new Professional Dashboard might seem to really ~shake up~ your Instagram experience, nothing about the analytics or tools Instagram offers has changed with the update. 

The new dashboard simply allows you to see all your insights and tools together in one place, rather than having to click into multiple parts of the platform (And who doesn’t love things that make your life easier?!).

What do you think about the new update? Let us know in the comments below

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The Instagram Professional Dashboard organizes all your analytics, tools and resources in one place. Take a walkthrough with us!

Pinterest Update to Monthly Views (+More Changes)!

Pinterest Monthly Views on green background

If you use Pinterest for your business, Pinterest analytics are probably your best friend. From showing you which Pins perform best to how much of your website traffic comes from Pinterest to how your advertising dollars are working for you, the importance of understanding your metrics is undeniable. 

In 2021, Pinterest is making this even easier for you! They have updated their metrics for paid ads and organic content, with one of the most notable changes being the shift from monthly viewers to monthly views. 

How does this affect you? Read on for everything you need to know.

Introducing the New and Improved Monthly Views

If you’re a Pinterest pro, you’re likely used to only being able to see the number of monthly viewers.

This number included people who may have Pins linking to your site as Pinned by you and others, but also views on Pins you saved that link to other people’s sites.

So it was never a good indication of how Pinterest was working to grow your business.

With the new update, the spotlight is on your content. You’ll see the total number of times your Pins appeared in search, home feeds, and other locations in the past month. 

This includes the Pins you publish and Pins others have saved from your claimed domain or accounts!

By the way, not claiming your domain could lead to Pins from your site NOT being included in your monthly views (or on your Create tab on your profile).

Not verifying your site on Pinterest can also have a real impact on your Pin performance!  In a February 2021 study of over 2m accounts Pinning in November and January, fully 80% of those consistently enjoying higher than average engagement rates had verified their domains on Pinterest.

Compare this with under 3% of the consistent underperformers. Claim your site now!

How This Helps You

In one of their recent Facebook Lives, Jeff Sieh and Tailwind’s Alisa Meredith discussed the  benefits of the new feature. 

First and foremost, it gives content creators more credit for their Pins and ideas. Now you will be able to see how well the content you work so hard to create is performing on Pinterest.

Secondly, it helps you as a business owner gain more accurate data. As we mentioned before — in the past, monthly viewers reflected views to content you have shared from everywhere. The new monthly views statistic only reflects YOUR content. That’s meaningful!

You can still view total Monthly Viewers by:

  • Opening your Pinterest Analytics
  • Selecting Overview
  • Select “Monthly Total Audience” from the drop-down menu under “Performance Over Time”
how to view Monthly Viewers after new Pinterest update

Pro tip: Keep in mind that (most likely) Monthly Views > Monthly Viewers since Pinners who view one of your Pins will likely view some of your other Pins as well.

Other Updates to Pinterest Analytics

‘Close ups’ for organic Pins are now referred to as ‘Pin Clicks’

Pin Clicks represent when people click on your Pin to learn more. This only counts the number of CLICKS on your Pin, not Sideswipes as you may be used to. 

‘Link clicks’ for organic Pins are now referred to as ‘Outbound Clicks’ 

Outbound clicks represent the number of clicks to your destination URL. This change in terminology creates more consistency between the terminology used for paid and organic content.

Metrics terminology will be updated to be the same between organic and paid metrics

This will make it easier to analyze all your metrics across Pinterest, regardless of whether it is paid ads or organic content. 

The default metrics in your Business Hub and Analytics Pages will now show the performance of only Pins linking to your site.

These metrics will show the data for Pins you’ve published and Pins saved from your claimed domains. This will help you better understand which content drives followers to your page, traffic to your website, and conversions for your business. The performance of other Pinners’ content you’ve saved to your account will still be available via the ‘Include saved Pins’ tab in your Analytics graph filters. 

What do you think about the new Pinterest updates? Let us know in the comments below

Pin Me For Reference :

Pinterest has rolled out a new update to Pinterest Analytics, including Pinterest Monthly Views! Find out what’s different here!

January Marketing Dates to Remember (+ Post Ideas!)

January calendar on coral background

If you’ve been working in content marketing for long, you’ve likely run into issues constantly trying to find inspiration and produce content for your social media channels, blog, and other platforms.

Luckily, there’s a way to find new, unique content ideas everyday– literally! 

There are far more holidays and dates to celebrate than just those that appear on your standard calendar.

This year, try spicing up your content calendar with posts about national dates, weeks, and months of interest.

You’re guaranteed to find something unique that will help you connect with your audience (“Thank God It’s Monday” Day, anyone?).

Whether you need major help planning your content for next month or simply want to stay up to date on trending dates in social media, this page is the place to start.

Follow along for a list of holidays, dates, and important times of the month you can share with your followers!

January is the Month of….

  • National Blood Donor Month
    • Encourages Americans to donate blood after a shortage of donations during the holiday season.
  • National Braille Literacy Month
    • Raises awareness of the importance of braille to the blind and visually impaired community.
  • National Hobby Month
    • Inspires people to pick up a new hobby or get back into an old one!
  • National Hot Tea Month
    • Celebrates a nice cup of tea to warm you up from the inside out!
  • National Mentoring Month
    • Promotes the growth of mentoring in all forms.
  • National Slavery and Human Trafficking Prevention Month
    • Raises awareness about the modern-day issues of slavery and human trafficking.
  • National Slow Cooking Month
    • Encourages making delicious food while saving time by using slow cookers.
  • National Sunday Supper Month
    • Aims to bring back the tradition of families eating supper together on Sunday nights!

January Monthly Post Ideas

Here’s some ways to incorporate these ideas into your social media or blog:

  • Celebrate National Hot Tea Month by snapping a pic of your favorite steaming mug with the hashtags #teatime #HotTeaMonth #NationalHotTeaMonth
  • Pen a blog post breaking down your favorite slow cooker recipe and share on Pinterest!
  • Share a pic of you donating blood (if able) on your Insta story and encourage your followers to do the same!
  • Post weekly pictures of your family’s Sunday supper to help emphasize the importance of work-life balance.
  • Repost Instagram posts from credible sources to your Instagram stories to spread the word about human trafficking and slavery issues. 

Important Weeks in January

  • Celebration of Life Week– First Week 
    • Focuses on celebrating all the things- small and large- that make life wonderful.
  • Universal Letter Writing Week– Second Week
    • Encourages humans to save a dying art and write someone a handwritten letter .

January Weekly Post Ideas

Here’s some ways to implement these: 

  • If you’re a food blogger, post a favorite recipe each day of Celebration of Life Week
  • If you’re an eCommerce business, stage photographs with your product (i.e. a candle) in the background of an open letter 
  • If you’re an influencer or lifestyle blogger, write a blog post about the things that make you celebrate life and Pin the images to Pinterest!

Important Dates in January

  • New Years Day (Jan 1)
  • National Drinking Straw Day (Jan 3)
    • Commemorates the day the first patent was awarded for the drinking straw!
  • National ‘Thank God It’s Monday’ Day (Jan 3; first Monday in January)
    • Celebrates the new beginnings this Monday (and every Monday) bring.
  • National Trivia Day (Jan 4)
    • Gives trivia aficionados a chance to show off their skills.
  • National Law Enforcement Appreciation Day (Jan 9)
    • Demonstrates thanks and appreciation for the officers that support our communities.
  • ‘Shop for Travel’ Day (Jan 11; second Tuesday in January)
    • Reminds Americans to start planning for their next getaway after the holiday season.
  • National ‘Dress Up Your Pet’ Day (Jan 14)
    • Celebrates our furry friends by showing off their sense of style!
  • Martin Luther King Jr. Day (Jan 17; third Monday in January)
  • Get to Know Your Customers Day (Jan 20; third Thursday of every quarter)
    • Reminds businesses to reach out to consumers and get to know them more.
  • National Pie Day (Jan 23)
    • Celebrates pie in all its forms (+ brings discounted pie promotions!)
  • National Compliment Day (Jan 24)
    • Offers a great way to brighten someone’s day.
  • National ‘Have Fun at Work’ Day (Jan 28)
    • Fights workplace boredom by bringing some lightheartedness into the office!

January Daily Post Ideas

Here’s what that might look like in your content: 

  • Open the conversation about eco-conservatism with your followers on January 3. Highlight your favorite reusable drinking straw or create an Instagram Guide highlighting your favorite companies!
  • Keep your followers guessing on National Trivia Day (Jan 4) with some fun questions about your brand. We bet your followers will love it if you offer a prize. Here’s how to create an Instagram giveaway
  • Show off why you love your job/business on ‘Thank God It’s Monday’ Day or ‘Have Fun at Work’ Day. Walk your followers through a day in your life through your Insta stories or write an Instagram post about why you do what you do. 
  • If you’re a travel blogger or business, January 11 is your day to capitalize on post-holiday promotions and wintertime blues. Educate your audience about this holiday in 2022- and don’t forget to pair it with dreamy destination pics
  • On National Compliment Day, craft an Instagram post thanking and complimenting a special person (or people) in your life. Encourage your followers to do the same in the comments. 
  • Get to Know Your Customers Day is a great opportunity to increase your engagement with your followers! Try polls or quizzes in your Instagram stories. Ask a question in your Instagram post and encourage your followers to answer in the comments. Then, post an “Ask Me Anything” question in your IG Stories and see what your audience wants to know about YOU. 
  • If you have a pet, don’t be shy about posting them on your business profile. Seeing a cute pet, especially one dressed up for National ‘Dress Up Your Pet’ Day, is sure to pull at your audience’s heart- and help them relate to you more. 

Conclusion: How to Use Monthly Trends In Your Marketing Content

Even though most of your content will be focused on promoting your business and bringing value to your customers, it’s good to mix up your schedule and sprinkle in some fun posts.

It helps you strike the perfect balance between business-like professionalism and a distinct personality. 

Creating posts about trending days, weeks, and months on the calendar helps you cut down the time you spend planning content, get more reach with trending topics, and craft content your followers can easily engage with and be inspired by. 

Did we miss any of your favorite things to celebrate in January? Let us know in the comments

P.S. Don’t forget to check back next month for marketing dates in February

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