A Guide to the Rugged Brand Personality
January 20, 2022
The rugged brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and
Tag: Branding 101
A Guide to the Sincere Brand Personality
December 1, 2021
The sincere brand personality is one of the five dimensions of brand personality developed by Jennifer Aaker. This framework helps clarify the voice, tone, and
The Inside Scoop on a Brand Refresh: What to Expect (And What You Need!)
October 26, 2021
With Tailwind’s 10-year anniversary this past week, we decided it was time for a brand refresh, and boy did it turn out even better than
Everything You Need For a Successful Branding Photoshoot
January 19, 2021
Brand photography: what does it mean? Good brand photography showcases you, your products or services, and what you do. In this article, we’ll go through