Pinterest has evolved significantly heading into 2025, and knowing what to post on Pinterest now is critical for performance.
With recent algorithm changes, the retirement of Idea Pins, and billions of impressions up for grabs, your Pinterest content strategy needs to adapt to what’s actually working today. Let’s dive into the proven content ideas and strategies that’ll help you succeed.
Pinterest marketing has fundamentally shifted, and fresh data from Tailwind’s 2025 Benchmark Study reveals what content is driving real results. The platform has returned to its roots while embracing new opportunities for content creators.
The standout stat: Over 60% of Saves were from Pins over a year old, proving Pinterest operates more like Google Search than traditional social media. Your content can continue driving traffic and engagement for years, not just hours or days.
Key trends gaining momentum:
Smart content creators are timing their seasonal posts months in advance. The key is understanding that Pinterest users plan ahead; they’re searching for Christmas decor in July and summer recipes in March.
For example, this post is being published in July, and searches for Halloween (at the end of October) are already growing!
Pro Tip:
Check out the Pinterest Trends section of your Pinterest business account to see what is gaining traction.
Your seasonal strategy should include:
Use Tailwind’s SmartSchedule to optimize your seasonal content timing. The tool analyzes your specific audience behavior to recommend when your seasonal content will perform best, taking the guesswork out of your publishing schedule.
Don’t sleep on evergreen content — it’s still driving massive long-term results. Pins between one and two years old saw the greatest number of Saves per Pin, being saved on average 68 times in the last 90 days.
Top evergreen categories:
The game-changer? Create Fresh Pins for your evergreen content rather than just saving old Pins to new boards. Fresh Pins get significantly more distribution than saves, helping your evergreen content reach new audiences year after year.
Pro Tip:
Try Tailwind SmartPin. Drop your evergreen content URL into SmartPin, and get a fresh keyword optimized Pin ready for you to approve and schedule every week! Easy!
Educational content is absolutely crushing it on Pinterest right now. Visual how-tos and step-by-step tutorials are perfect for Pinterest’s discovery-focused audience.
High-performing educational content includes:
Top niches for educational content:
According to Tailwind’s 2025 research, Fashion is one of the strongest performing categories, much stronger than expected. This presents a huge opportunity for fashion brands and style creators.
Trending fashion content ideas:
Decor content continues to dominate Pinterest, with the category showing much stronger performance than historically seen. Pinterest users are constantly planning home improvements and seeking design inspiration.
High-performing decor content:
Beauty content is experiencing a major resurgence on Pinterest, outperforming historical expectations significantly. This category offers incredible opportunities for beauty brands and creators.
Winning beauty content types:
While Food has stepped back from its historically dominant position, it still represents a massive opportunity. The key is creating content that stands out in this competitive space.
Food content that performs:
Travel content performs well when it provides actionable planning information rather than just pretty destination photos.
Travel content ideas:
Health and wellness content continues to thrive on Pinterest, especially when it provides clear, actionable guidance.
High-performing wellness content:
This is huge: Over 90% of traffic to creator and brand websites were from Creates (Fresh Pins), not Saves. Pinterest has dramatically reduced distribution for saved content, funneling visibility toward original Fresh Pins instead.
What this means for your strategy:
Pinterest functions more like a search engine than a social network, so your content needs to be discoverable. Pins with alt text are earning 25% more Impressions, 123% more outbound clicks, and 56% more profile visits on average.
Search optimization essentials:
The most successful Pinterest content combines aspiration with clear next steps. Your Pins should make people dream AND give them a concrete way to achieve that dream.
Top-performing format patterns:
This approach works because Pinterest users are actively looking for ideas they can implement, not just pretty pictures to look at.
Let’s be honest about what doesn’t work on Pinterest so you can spend your time on content that actually drives results.
Skip these content types:
Pinterest users come to the platform with intent: they’re planning, shopping, or looking to solve problems. Content that doesn’t serve those goals typically gets ignored.
Tailwind Pinterest Scheduler. Tailwind’s SmartSchedule takes the guesswork out of timing by analyzing your specific audience behavior. Rather than generic “best times to post” advice, you get recommendations based on when YOUR audience is most active and engaged.
Features that make a difference:
Tailwind Browser Extension. Use the extension to pull content directly from your blog or website into Pinterest. This is perfect for creating Fresh Pins from your existing content without having to start from scratch.
Ready to level up your Pinterest game? Plan your next 30 days of content using these strategies, and remember: the Pins you create today could still be driving traffic years from now.
Q: How often should I post new Pins for the same blog post?
A: Create multiple new Pins for high-performing content, but space them out strategically. Try creating 2-3 different Pin designs for the same URL over several months, using different images, titles, and keyword focuses.
Q: Do I need professional-quality photos to succeed on Pinterest?
A: Not necessarily. While high-quality images perform better, you can succeed with semi-professional photography combined with good design elements. The key is ensuring your visual content clearly communicates value.
Q: How long does it take for new Pins to gain traction?
A: Pinterest content builds momentum over time. Don’t judge performance in the first week; look for steady engagement growth over 2-3 months. Most viral Pins reach peak performance between 1-2 years after publication.
Q: Are hashtags still important on Pinterest?
A: Hashtags are fine to use and likely get interpreted as search keywords. About 19% of viral Pins use hashtags, averaging around seven per Pin. Focus more on keywords in titles, descriptions, and alt text.
Q: What’s the ideal Pin size for 2025?
A: Stick with vertical images in a 2:3 aspect ratio, aiming for 1000 pixels wide by 1500 pixels tall. Pinterest may adjust height automatically, and vertical formats significantly outperform square or landscape orientations.
An effective ecommerce Pinterest strategy for boosting Valentine's Day sales involves starting campaign planning in…
Pinterest sees over 200 million Valentine's Day pins shared annually, making it essential to use…
To engage Pinterest users, start pinning for Valentine's Day in December. This timing matches when…
With Valentine's Day spending projected to reach $30.2 billion in 2025, strategic planning on Pinterest…
Did you know that marketers spend countless hours on manual data entry? Tailwind's CSV Import…
magine strolling through a garden of blooming trends, each one more striking than the last.…