We were our own first customer.
We began using Pinterest in early 2011 as a solution for our own marketing purposes while building BridesView.com. The very first version of Tailwind (then named PinLeague) asked a simple question: how can we identify brides-to-be using Pinterest to plan their weddings? As we dug in deeper, we began to see rapid success on Pinterest. Pretty soon, our friends started asking if we could generate similar insights for them.
A huge opportunity was emerging and we decided to pivot, focusing on opening the best Pinterest marketing and analytics platform to everyone.
Since then, our users have led us in new and exciting directions, and have helped us to understand that:
- ROI from Pinterest isn’t just about what happens on Pinterest.
- The greatest rewards come from leveraging insights across marketing channels, and even across entire organizations.
Thus, we've grown with our users’ needs and are thinking bigger each and every day.
Today, over 1500 of the world’s leading brands and 200 of the top agencies trust Tailwind, and we’re excited to see how social intelligence can transform your business.
We view this as only the beginning. Thank you for making it all possible!