Brand photography: what does it mean? Good brand photography showcases you, your products or services, and what you do. In this article, we’ll go through every step of a successful brand photoshoot. That includes fine-tuning … Continue reading Everything You Need For a Successful Branding Photoshoot
In 2020, experts predicted that influencer marketing budgets would increase by a whopping 65%. And when it comes to influencer marketing, Instagram has long topped the charts, with 89% of marketers naming it the most … Continue reading How to Use Branded Content Tools on Instagram (for Businesses!)
You might be a creator who works with brands, or a social media marketer dabbling in influencer marketing. Or, maybe you’re just curious about how influencer marketing on Instagram works! Any way you slice it, … Continue reading Everything You Need to Know About Branded Content Disclosures
What does it take to run a successful eCommerce store? Ask someone who’s never worked in the industry and they’ll likely tell you a simple equation: fair prices + in-demand products = sales! That formula … Continue reading How eCommerce Stores Can Ace Customer Service in 2021
If you’ve gone to type anything in your Instagram search bar lately, you may have noticed things look a tad different. Now when you type in a search term, magnifying glasses next to suggested searches … Continue reading Get Your Content Discovered With the Instagram Search Update
If you’ve been working in content marketing for long, you’ve likely run into issues constantly trying to find inspiration and produce content for your social media channels, blog, and other platforms. Luckily, there’s a way … Continue reading January Marketing Dates to Remember (+ Post Ideas!)
This is a guest post from Leigh-Anne Truitt, SEO Specialist at BigCommerce. A global pandemic forced many brick-and-mortar customers to take their purchases online. Months later, the consumer trend toward online shopping continues. Whether you … Continue reading 9 Steps for Opening a Successful Online Store
Trade secret 🤫: the best content marketers constantly use trends to shape their strategy. A common misconception about trends is that they are fads, fleeting, and should be ignored. But that’s not necessarily true! Trends … Continue reading What Content Marketing Trends Reveal About Pinterest as Your Next Big Marketing Channel
If 2020 felt like the year of gazing inward, with trends booming in spaces like “finding balance”, “conscious consumption” and “re-wilding”, 2021 may just be the year of gazing on things as we know them … Continue reading 2021 Pinterest Trends to Keep Your Eye On
2020 was crazy, unpredictable, and scary at times. And honestly, that may just be the understatement of the year! However, it seems like one platform had its finger on the pulse of what people were … Continue reading Pinterest Trends: A Look Back on 2020
You may have noticed a brand new sticker popping up in your Instagram Stories lately. You’re not seeing things – the #BuyBlack sticker was launched on November 12th so that Instagram users could share support … Continue reading How to Use Instagram’s New #BuyBlack Sticker
If you’re a frequent Instagram user (and keep your app updated), you’ve likely noticed some changes to the platform’s design lately. Instagram has been testing new layouts to highlight its new features, Reels and Shop. … Continue reading The New Instagram Layout Has Launched!
If you’ve ever wondered how important color is to your branding, and whether your choice colors and aesthetic are reading the way you want them too, then learning about seasonal color psychology is a must. … Continue reading Styling Your Brand with Seasonal Color Theory
This year has been busy for Instagram! The social network has launched a ton of new features aimed at helping users navigate the COVID – 19 crisis. In the last few months, we’ve seen the … Continue reading Are Instagram Guides a Big Chance For Creators?
Did you know that since the pandemic began earlier this year, Pinterest has grown its monthly active users from 335 million to over 420 million? Big changes have been happening at Pinterest to keep up … Continue reading The Beginner’s Guide to Pinterest Story Pins
