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6 Steps to a Simple Pinterest Marketing Strategy

8 min read

Blog image - 6 Steps to a Simple Pinterest Marketing Strategy

How do I get started marketing on Pinterest? How much should I Pin? Should I Pin other people’s content, or just my own? Can someone just give me a simple strategy? 🤔

Why, yes, we can! If you have your account set up and you’re ready got GO but you don’t know what to do next, you’ve come to the right place!

Watch the Live discussion with me and co host Jeff Sieh, or keep reading!

Pinterest Strategy #1: Prioritize Your Own Content

Your content is what will drive traffic and sales to your site. AND, since you’ve claimed your website, Pinterest knows it’s your content. Pinterest loves ❤️active contributors, so by all means, create and save your content!

This doesn’t mean you can’t save other people’s content if it would be of interest to your followers and you want to support other hard-working creators. However, there is no rule that says you must save anyone else’s content and no merit in any 80/20 or 20/80 rules.

Nor is there any minimum or maximum number of Pins per day. Just remain consistently active, which might mean just 1-5 Pins per day for you, especially when you’re just starting out.

Tailwind makes it easy to never miss a day of activity on Pinterest.

Pinterest Strategy #2: Save New Content To Pinterest Right Away

Save your new blog post and product listing images to the most relevant Board right away. So, your post on “10 healthy back-to-school lunches” fits better in “Healthy Lunch Ideas” than “Parenting tips,” but it might also belong on your “Back-to-school Ideas” and “School Lunch Ideas” Boards.

Just use Tailwind Interval Pinning to get them out to all relevant Boards. We suggest spreading them out a bit, with a default of 7 days between Pins. You can extend that if you like!

Pinterest Strategy #3: Create and Save Images That Convert EVERY WEEK

So much of Pinterest IS about the images. What makes an effective image? At its most basic level, great Pinterest images are professional-looking and inspiring. But there’s so much more to it. For instance:

  • When you can show someone using your product, you could get up to 67% more offline sales.
  • Your product or service should be the focal point of the Pin – even when you use lifestyle images.
  • Add tasteful logo placement in the top or bottom center. The corners are often used by Pinterest for engagement buttons, visual search, etc.
  • Use a vertical format (ie., 600×900) for optimal results.
  • Align with seasonal or life moments (22% online sales lift)
  • Text overlays to show product or service details (54% higher conversion to email)

If  you haven’t yet seen this video from Pinterest showing how to improve results with various creative elements, it’s worth a look!

Pinterest Strategy #4: Write Descriptions that Motivate

Pin descriptions add context to your image and they can impact where your content shows up on Pinterest and who sees it. They can also help build brand awareness and motivate Pinners to action. In fact, using your brand name in the first sentence of a Pin description can increase your conversion rate to email signups by 54%!

Pinterest Pin Description Tips:

  • Use relevant keywords in your description, but write in natural sentences and never keyword stuff.
  • Include in your description anything that might help people decide if your Pin is relevant to them. The more details, the better.
  • Use clear, actionable wording and strong call to action in description (“sign up,” “get yours,” “discover” for 70% higher conversion rate to signup).
  • Use up to 500 characters and put the most important part first, since the first 30 or so characters are what people see in the feed.

While a Pin description can feel like an afterthought, give it the time it deserves – it can make a huge difference in your success.

Pinterest Strategy #5: Use Your Keywords

Keywords on Pinterest help your content appear in relevant searches. Pinterest looks for cohesion between the keywords used on the text:

  • In text on your image,
  • In your Pin description,
  • In Pin titles,
  • In Board titles and descriptions,
  • On the website to which you’re linking

The interesting thing about a Pinterest search is that you won’t always see a direct correlation between what you searched and all of the results you get. Pinterest is trying to help us discover related ideas. So, think of Pinterest SEO as part science, part magic…and that just makes it even more fun! ✨

But, back to keywords! You can start with your keyword list for Google if you have one, but know that on Pinterest, people are not search for brand names – in fact, 97% of searches are unbranded. They are often searching for ideas and tips, which you’ll see if you start to enter a search in the search bar. Let’s use “running” as our starter key word.

Hit “enter” and you’ll see even more ideas:

This is Pinterest telling you that Pinners use these words and searches when looking for content related to running. Incorporate these in all the important spots!

Pinterest Strategy #6: Analyze, Tweak, and Repeat

Now it’s time to see what’s working to bring traffic to your site. Pinterest’s own analytics are great for that! Keep in mind that it can take months to see a considerable increase in Pinterest traffic once you start really trying. When you’re ready to look:

  1. Simply go to Analytics > Overview and change the drop-down option to link clicks,
  2. If you’re advertising, change Content types to Organic,
  3. Change your Claimed accounts to your URL (to exclude your Pins to others’ content),
  4. Change Devices to All and Source All, so you can see the impact of your own activity and that of others on clicks.

What can you learn from this? See which Pins have the highest click rate. What do they have in common? Is one particular style or topic recurring in the top ten? Is that Pin you thought sure would do great falling flat? Redesign it and try again!

Get Pinterest-Specific Content Ideas from Analytics

Now, change the “Claimed accounts” option to “Other Pins” to see what Pins to other people’s content is getting clicks. What can you adopt from their Pin topics to get some of that action for your own content on Pinterest?

It looks like content about Etsy, graphic design, and time-saving Pinterest strategies are really resonating with our audience. We should consider adding that to our editorial calendar!

Recap: Steps to a Simple Pinterest Marketing Strategy

You wanted more? It’s really pretty simple, and your success will have more to do with your content strategy than with anything else you do. Follow these steps:

  1. Prioritize your own content.
  2. Save your own content to a relevant Board right away.
  3. Create and save new images WEEKLY.
  4. Write motivating Pin titles and descriptions.
  5. Use your keywords.
  6. Analyze, tweak, and repeat!

Still, if you want more in-depth information on setting up your account, keyword research, and lots more, check out our Getting Traffic From Pinterest Guide.

Grow Website Traffic with Pinterest

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Alisa Meredith is Pinterest Product Specialist at Tailwind — — your new Marketing team, helping you create social media designs, schedule posts, and optimize across Instagram, Facebook, and Pinterest with one easy-to-use social media management tool.  She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.

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15 Comments

  1. Avatar

    Hi, Alisa. Great post. Always great to read your stuff or hear from you.

    You mentioned this about hashtags:
    “You can tell how many times a hashtag has been used if you start typing your hashtag into your Pin description. You’ll see related suggestions and how many times it’s been used.”

    I’ve never seen this. I usually post my first Pins directly to Pinterest from a desktop using Chrome. Any suggestions?
    –Dave

    • Alisa Meredith
      Alisa MeredithModerator

      Hey, Dave!! Nice to see you here. 🙂
      Yeah, you could either use social sharing buttons or the Pinterest save browser extension and then you should be able to edit or add a description. When you do so, you’ll get the hashtags suggestions. Or, you SHOULD.

      • Avatar

        Ok. I’ll check’er out. Thanks.

    • Alisa Meredith
      Alisa MeredithModerator

      Oh no! That’s not what we wanted at all! Where did it become overwhelming to you?

  2. Avatar

    Thanks for the tips! I’m fairly new to Pinterest and trying hard to figure it all out. There’s a lot to learn! How often is it appropriate to repin a top performing pin or post? I’m a food blogger and don’t have a lot of content yet. But one recipe in particular is getting a lot of traffic. I’m wondering how often I should be pinning this recipe to pinterest? Thanks for your help!

    • Alisa Meredith
      Alisa MeredithModerator

      You’re welcome, Jill! You can put the Pin on every relevant Board and while there isn’t a set interval to use, I usually go with about 5 days or so. If you are talking about the same Pin to the same Board, that might be more like seasonally – a few times a year. You can get more out of all of your recipes by making more images for each one and Pinning those different images. One brand new image per week is a good goal.

      • Avatar

        Okay, so if it’s the same image, only pin it a few times a year. But if I create a new image for it (I usually create 4-5 images per recipe), I can pin each new image once every week? Even though it links to the same recipe? Is it possible to create too many images for one blog post?

        • Alisa Meredith
          Alisa MeredithModerator

          Only Pin it to the same Board seasonally or so, but you likely have more than one relevant Board for each recipe (if you don’t you might want to create a few more). Yes, you can Pin a new image every week even if it goes to the same content. That’s a great way to get more exposure without having to create a lot of time-intensive content.

          Technically, there is no limit on how many Pins would be too many for one blog post. As long as it’s a quality image, go for it!

          • Avatar

            Got it! Thanks so much!

  3. Avatar

    Adeola here from Socialmediabella.com. I came over from your weekly emails. Thanks for sharing Alisa.
    About point #2. I usually save my content to Pinterest manually and I use Tailwind to distribute the content to my group boards, add to smart loop and tribes 🙂

    • Alisa Meredith
      Alisa MeredithModerator

      You’re welcome! It’s always nice to hear what other people are doing. Thank you for sharing! ~ Alisa

  4. Avatar

    Very useful .Will take care of using brand name in Pin description

  5. Avatar
    Sandra

    I’m managing a Pinterest account where the main focus is to promote a product on a shopify store. There are 3 products so I have a lot of Pins with different images and different descriptions that are leading back to the same 3 links of the same 3 products. Is using the same links, decreasing the chances of those pins getting more popular? Product pins are enabled. I feel like listening to this webinar the answer is “no, it doesn’t hurt” but I want to double check because I’ve been struggling with this for a while. Thanks!

    • Alisa Meredith
      Alisa MeredithModerator

      Hi Sandra, you are correct! You’re doing the right thing. Thanks for watching 🙂


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