6 Steps to a Simple Pinterest Marketing Strategy

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How do I get started marketing on Pinterest? How much should I Pin? Should I Pin other people’s content, or just my own? Can someone just give me a simple strategy? 🤔

Why, yes, we can! If you have your account set up and you’re ready got GO but you don’t know what to do next, you’ve come to the right place!

Watch the Live discussion with me and co host Jeff Sieh, or keep reading!

Pinterest Strategy #1: Prioritize Your Own Content

Your content is what will drive traffic and sales to your site. AND, since you’ve claimed your website, Pinterest knows it’s your content. Pinterest loves ❤️active contributors, so by all means, create and save your content!

This doesn’t mean you can’t save other people’s content if it would be of interest to your followers and you want to support other hard-working creators. However, there is no rule that says you must save anyone else’s content and no merit in any 80/20 or 20/80 rules.

Nor is there any minimum or maximum number of Pins per day. Just remain consistently active, which might mean just 1-5 Pins per day for you, especially when you’re just starting out.

Tailwind makes it easy to never miss a day of activity on Pinterest.

Pinterest Strategy #2: Save New Content To Pinterest Right Away

Save your new blog post and product listing images to the most relevant Board right away. So, your post on “10 healthy back-to-school lunches” fits better in “Healthy Lunch Ideas” than “Parenting tips,” but it might also belong on your “Back-to-school Ideas” and “School Lunch Ideas” Boards.

Just use Tailwind Interval Pinning to get them out to all relevant Boards. We usually use an interval of about five days between saves, but we don’t know of any hard-and-fast rules for this.

BONUS: Add your content to relevant Tailwind Tribes! Tribes are groups of Creators who share each other’s relevant content on Pinterest. Using Tribes can help you be an active Pinner on those days when you don’t have anything new of your own to share – and can get your content distributed more widely as well!

BONUS 2: If you’re using Tailwind SmartLoop, consider whether this content will still be relevant in the months to come and consider adding it to SmartLoop so it can be saved out again to reach new followers at ideal times.

Pinterest Strategy #3: Create and Save Images That Convert EVERY WEEK

So much of Pinterest IS about the images. What makes an effective image? At its most basic level, great Pinterest images are professional-looking and inspiring. But there’s so much more to it. For instance:

  • When you can show someone using your product, you could get up to 67% more offline sales.
  • Your product or service should be the focal point of the Pin – even when you use lifestyle images.
  • Add tasteful logo placement in the top or bottom center. The corners are often used by Pinterest for engagement buttons, visual search, etc.
  • Use a vertical format (ie., 600×900) for optimal results.
  • Align with seasonal or life moments (22% online sales lift)
  • Text overlays to show product or service details (54% higher conversion to email)

If  you haven’t yet seen this video from Pinterest showing how to improve results with various creative elements, it’s worth a look!

If you’re not blogging once a week, find a piece of content which is still relevant and converts well for you and make a new image for it. OR, make FIVE new images for it! Schedule them out to all your relevant Boards with Tailwind and interval Pinning.

Pinterest Strategy #4: Write Descriptions that Motivate

Pin descriptions add context to your image and they can impact where your content shows up on Pinterest and who sees it. They can also help build brand awareness and motivate Pinners to action. In fact, using your brand name in the first sentence of a Pin description can increase your conversion rate to email signups by 54%!

Pinterest Pin Description Tips:

  • Include in your description anything that might help people decide if your Pin is relevant to them. The more details, the better.
  • Use clear, actionable wording and strong call to action in description (“sign up,” “get yours,” “discover” for 70% higher conversion rate to signup).
  • Use relevant keywords in your description, but write in natural sentences and never keyword stuff.
  • Use up to 500 characters and put the most important part first, since the first 30 or so characters are what people see in the feed.
  • Include a few relevant hashtags. Hashtags on Pinterest are used for search, not comic effect. So think, #healthysnack rather than #mykidswillneverknow.

As for hashtags, Jeff recommended in our discussion (and we concur!) using a branded hashtag, then using a hashtag with a lot of use and one a bit more branded. You can tell how many times a hashtag has been used if you start typing your hashtag into your Pin description. You’ll see related suggestions and how many times it’s been used.

Why does this approach make sense? Well, more niche hashtags will appear at the top of the search for longer. More popular can hashtags get more views, and branded hashtags can help people find lots of your content all in one place. You can have it all!

While a Pin description can feel like an afterthought, give it the time it deserves – it can make a huge difference in your success.

Here’s a great example from Pinterest Superstar Stitch Fix:

Pinterest Strategy #5: Use Your Keywords

Keywords on Pinterest help your content appear in relevant searches. Pinterest looks for cohesion between the keywords used on the text:

  • On your image,
  • in your Pin description,
  • In Board titles and descriptions,
  • On the website to which you’re linking,
  • In hashtags.

The interesting thing about a Pinterest search is that you won’t always see a direct correlation between what you searched and all of the results you get. Pinterest is trying to help us discover related ideas. So, think of Pinterest SEO as part science, part magic…and that just makes it even more fun! ✨

But, back to keywords! You can start with your keyword list for Google if you have one, but know that on Pinterest, people are not search for brand names – in fact, 98% of searches are unbranded. They are often searching for ideas and tips, which you’ll see if you start to enter a search in the search bar. Let’s use “running” as our starter key word.

Hit “enter” and you’ll see even more ideas:

This is Pinterest telling you that Pinners use these words and searches when looking for content related to running. Incorporate these in all the important spots!

Pinterest Strategy #6: Analyze, Tweak, and Repeat

Now it’s time to see what’s working to bring traffic to your site. Pinterest’s own analytics are great for that! Keep in mind that it can take months see a considerable increase in Pinterest traffic once you start really trying. When you’re ready to look:

  1. Simply go to Analytics > Overview and change the drop-down option to link clicks,
  2. If you’re advertising, change Content types to Organic,
  3. Change your Claimed accounts to your URL (to exclude your Pins to others’ content),
  4. Change Devices to All and Source All, so you can see the impact of your own activity and that of others on clicks.

What can you learn from this? See which Pins have the highest click rate. What do they have in common? Is one particular style or topic recurring in the top ten? Is that Pin you thought sure would do great falling flat? Redesign it and try again!

Get Pinterest-Specific Content Ideas from Analytics

Now, change the “Claimed accounts” option to “Other Pins” to see what Pins to other people’s content is getting clicks. What can you adopt from their Pin styles or topics to get some of that action for your own content on Pinterest?

It looks like content about Etsy, graphic design, and time-saving Pinterest strategies are really resonating with our audience. We should consider adding that to our editorial calendar!

Recap: Steps to a Simple Pinterest Marketing Strategy

You wanted more? It’s really pretty simple, and your success will have more to do with your content strategy than with anything else you do. Follow these steps:

  1. Prioritize your own content.
  2. Save your own content to a relevant Board right away.
  3. Create and save new images WEEKLY.
  4. Write motivating descriptions.
  5. Use your keywords.
  6. Analyze, tweak, and repeat!

Still, if you want more in-depth information on setting up your account, keyword research, and lots more, check out our Getting Traffic From Pinterest Guide. Grow Your Website Traffic with Pinterest

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Alisa Meredith is Pinterest Product Specialist at Tailwind — a Pinterest marketing tool,  scheduling tool, planning tool and analytics platform. She is a sought-after speaker and teacher on Pinterest and Promoted Pins in particular, having spoken at Social Media Marketing World, Agents of Change and appearing on The Art of Paid Traffic and Social Pros podcasts. Alisa has invested heavily in becoming an expert in her craft – realizing (and loving) the fact that the learning never ends!  She lives in coastal North Carolina with her pampered pets Pepe the couch potato Cavapoo, and more cats than she’d like to admit to.

15 thoughts on “6 Steps to a Simple Pinterest Marketing Strategy

  1. Hi, Alisa. Great post. Always great to read your stuff or hear from you.

    You mentioned this about hashtags:
    “You can tell how many times a hashtag has been used if you start typing your hashtag into your Pin description. You’ll see related suggestions and how many times it’s been used.”

    I’ve never seen this. I usually post my first Pins directly to Pinterest from a desktop using Chrome. Any suggestions?

    1. Hey, Dave!! Nice to see you here. 🙂
      Yeah, you could either use social sharing buttons or the Pinterest save browser extension and then you should be able to edit or add a description. When you do so, you’ll get the hashtags suggestions. Or, you SHOULD.

  2. Thanks for the tips! I’m fairly new to Pinterest and trying hard to figure it all out. There’s a lot to learn! How often is it appropriate to repin a top performing pin or post? I’m a food blogger and don’t have a lot of content yet. But one recipe in particular is getting a lot of traffic. I’m wondering how often I should be pinning this recipe to pinterest? Thanks for your help!

    1. You’re welcome, Jill! You can put the Pin on every relevant Board and while there isn’t a set interval to use, I usually go with about 5 days or so. If you are talking about the same Pin to the same Board, that might be more like seasonally – a few times a year. You can get more out of all of your recipes by making more images for each one and Pinning those different images. One brand new image per week is a good goal.

      1. Okay, so if it’s the same image, only pin it a few times a year. But if I create a new image for it (I usually create 4-5 images per recipe), I can pin each new image once every week? Even though it links to the same recipe? Is it possible to create too many images for one blog post?

        1. Only Pin it to the same Board seasonally or so, but you likely have more than one relevant Board for each recipe (if you don’t you might want to create a few more). Yes, you can Pin a new image every week even if it goes to the same content. That’s a great way to get more exposure without having to create a lot of time-intensive content.

          Technically, there is no limit on how many Pins would be too many for one blog post. As long as it’s a quality image, go for it!

  3. Adeola here from Socialmediabella.com. I came over from your weekly emails. Thanks for sharing Alisa.
    About point #2. I usually save my content to Pinterest manually and I use Tailwind to distribute the content to my group boards, add to smart loop and tribes 🙂

    1. You’re welcome! It’s always nice to hear what other people are doing. Thank you for sharing! ~ Alisa

  4. I’m managing a Pinterest account where the main focus is to promote a product on a shopify store. There are 3 products so I have a lot of Pins with different images and different descriptions that are leading back to the same 3 links of the same 3 products. Is using the same links, decreasing the chances of those pins getting more popular? Product pins are enabled. I feel like listening to this webinar the answer is “no, it doesn’t hurt” but I want to double check because I’ve been struggling with this for a while. Thanks!

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