Author: Caleb Yen

A black-and-white image of a person using a laptop, with the text “The Worst Pinterest for Small Business Mistakes” above. Only the person's arm and part of the keyboard are visible, highlighting common Pinterest mistakes small business owners make.
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The Worst Pinterest for Small Business Mistakes

https://www.tailwindapp.com/pinterest-scheduling-and-publishingHere at Tailwind, we love helping you perfect your Pinterest for small business campaign. An innovative paradise of images, each one perfectly in sync with

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A collage of 12 labeled photos (nature, travel, MacBook, etc.). Center text: “Google vs Pinterest: Battle of the search.” Compare how search engines like Google and Pinterest Search visually organize inspiration.
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Battle of the Engines: Google vs. Pinterest Search

Discover the unique strengths and weaknesses of Pinterest and Google for small businesses and how they can be effectively used for marketing. Learn what makes each platform stand out and how to utilize them to reach your target audience. Read on for a comprehensive comparison of these two search engines.

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Text graphic with the title "The Power of Social Media Contests" above faded icons for Twitter, Facebook, Flickr, YouTube, Pinterest, Instagram, and LinkedIn. Tailwind logo is at the bottom right—highlighting how social media contests drive engagement.
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The Power of Social Media Contests

Contests. Love ’em or hate ’em, these fun little competititons are sure to benefit any company, from software providers to fashion outlets. Armed with knowledge

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Blue background with faint overlapping clock outlines hints at the best time to pin. Bold red script text reads "When to Pin" with "to" in a smaller, thin font. "tailwind" logo appears in the bottom left corner, perfect for your Pinterest strategy.
Pinterest

When to Pin to Pinterest

When it comes to pinning content, timing is crucial. No matter how adorable that kitten meme is, it’s not going to get any repins if

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An airplane labeled “Malaysia” soars above the clouds, with bold text in front reading “Social Media Reactions to MH370,” highlighting online responses to the missing flight.
Marketing

Social Media Reactions to MH370

When Malaysia Airlines flight 370’s disappearance first became public, discussion was fierce. In times past, such discussion might have taken place in town halls or

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A laptop sits open on top of a newspaper, with the text "The Benefits of Blogging" overlayed and a tailwind logo in the bottom right corner, highlighting the many blogging benefits for creators and readers alike.
Marketing

The Benefits of Blogging

Many organizations claim that blogging is dead and buried, never to rise again. A thing of the past, displaced by social media. Others say that

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