How to Add Pins to Pinterest: A Beginner-Friendly Guide!

Are you just starting out with Pinterest marketing and unsure how to add Pins to Pinterest? No worries, we all have to start somewhere… that’s why we put together this handy guide!

We’ll be covering all the different ways you can add Pins to Pinterest on both desktop and mobile.

With this beginner-friendly guide, you’ll learn how to add a Pin to Pinterest in no time!

This blog post will help you learn how to add a Pin to Pinterest in 3 easy methods.

Plus, we’ll go over how to save and schedule Pins using the Tailwind Browser Extension.

Sound good? Then let’s learn how to add stuff to Pinterest!

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How to Add to Pinterest in 3 Easy Methods

You might be asking yourself, how do I Pin on Pinterest? We’ve all been there!

Here are a few ways you can easily add a Pin to Pinterest:

  • Upload your own photos or videos to Pinterest
  • Manually Pinning to Pinterest from a website
  • Using a browser button to add Pins to Pinterest

This post will go over each of these methods in more detail including steps for Pinning and useful tips!

How to Pin a Photo to Pinterest from Your Camera Roll

You might be thinking, how do you Pin a picture to Pinterest? Great news: you can create a Pin with photos and videos from your computer or your camera roll via the Pinterest mobile app.

Related Reading : The Ultimate Pinterest Image Size Guide

First, let’s cover desktop:

How to Upload Pins to Pinterest From Desktop

With these simple steps, you can add Pins to Pinterest using your desktop computer:

  1. Log in to your Pinterest account
  2. Click the Create button in the top left menu bar
  3. Select Create Pin
  4. Click the arrow icon (in the grey box) to upload the photo or video file from your computer
  5. Add a Pin Title and Pin Description
  6. Copy and paste your Destination URL (where you want to send Pinners who click this Pin)
  7. Tap the “Select” drop-down menu at the top of the pop-up screen to select a Board to save your new Pin to
  8. Click Publish immediately or Publish at a later date (you can choose any date up to two weeks out)

How to Add Pictures to Pinterest App

Learn how to add your own Pin to Pinterest with the Pinterest mobile app. This process is the same for both Android and iPhone versions of the Pinterest app!

Steps to add pictures to Pinterest app:

  1. Open the Pinterest app
  2. Tap the plus icon at the bottom of the screen
  3. Select Pin
  4. Select the image you want to use from your camera roll, or tap the camera icon to take a new picture
  5. Tap Next
  6. Give your Pin a title and description
  7. Add the Destination website (where you want to send people who click on this Pin)
  8. Choose a Pinterest Board (and a Board Section) to save your new Pin to Pinterest

How to Pin Something on Pinterest From a Website

Don’t have an image or video of your own to Pin? No worries – you can Pin from a website.

You can use Pinterest to find an image and create a Pin on your Board. This is especially handy for Pinning your favorite articles and recipes!

The following explains how to use URLs to create Pins for your Boards on desktop and mobile.

How to Pin on Pinterest From a Website with Desktop

Here are quick and easy steps to Pin to Pinterest from a website using the URL:

  1. Log into your Pinterest account
  2. Click the Create button on the top left menu bar on your screen
  3. Select Create Pin
  4. Select “Save from Site” at the bottom left corner and paste the URL of the website you want to Save
  5. Click the right arrow icon and wait for available images to load
  6. Select an image and then “Add to Pin” in the top right corner
  7. Add a Pinterest title and description, select a Board to save it to (or Create Board to create a new one)

How to Pin Something From a Website to Pinterest in the Mobile App

Wondering how to add a Pin from a website using the Pinterest mobile app?

Follow these steps that are similar for Android and iPhone versions of the Pinterest mobile app:

  1. Open the Pinterest App
  2. Tap your profile picture at the bottom of the screen
  3. Tap the plus icon at the top right corner of your Pinterest page
  4. Select Create a Pin
  5. Tap the globe icon and paste the website URL
  6. Tap Search (Android) or Go (iPhone)
  7. Select an image to accompany your Pin
  8. Tap Next
  9. Select a Board to save the Pin to

Save Images to Pinterest with a Browser Extension

With a browser extension, you can add Pins to your Boards from images on a web page or social media.

If the site has Pinning images enabled, you can hover over each and click the “Pin It” button that pops up. Or, you can save time and scrolling with the browser extension!

We will go over the two browser extensions that work great for this in the sections below.

Practice Pinning from a website here :

There are two browser extensions you can use to add a Pin to Pinterest from the web: the Pinterest Browser extension and the Tailwind Browser extension.

How to Post a Pin to Pinterest with the Pinterest Browser Extension

Installing the Pinterest browser extension is easy and it’s available for Chrome, Firefox, and Microsoft Edge. Having trouble? Click on the image on the right to visit the Pinterest help page.

As you’re visiting websites, click the Pinterest logo in your browser. Choose an image for your Pin and select a Board to save it to.

Pinterest Browser Extension

Save and Schedule Pinned Images from the Web with Tailwind Browser Extension

With the Tailwind Browser extension, you can save images from websites to your drafts, or schedule them immediately!

As you come across a website you’d like to Pin, hover over the image you’d like to add to your Pinterest Boards.

Select the Tailwind “Schedule” button that pops up. Select the Board you’d like to add your Pin to.

Type your Pin Description. Save for later, or add to your Pin Publisher Queue right then and there!

Conclusion: How to Pin Stuff on Pinterest (3 Methods!)

So how do you add things to Pinterest? Adding Pins to Pinterest is easy with these 3 methods of Pinning:

Upload your own Pin, manually Pin from the web, or by using a Browser extension.

Ready to take the next step in your Pinterest education journey? Don’t wait – watch our FREE webinar!

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Schedule Your Pinterest Pins with Tailwind!

To save time, schedule your Pinterest Pins with Tailwind! Our Pin scheduling tool helps you schedule and publish Pins at the times when your audience is most likely to see them and engage.

Want to try it for yourself? Snag a [sc name=”free-trial-of-tailwind-for-pinterest”] now – no credit card required.

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20 Must-Have Social Media Marketing Tools for your Small Business

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Social Media Marketing for business can be chaotic in the digital world of writing, posting, designing, curating, researching, following, scheduling, and analyzing. 

As a small business owner, you already know that you need an engaging social media presence and part of that is having an awesome social media marketing strategy. (Sidebar: an awesome social media personality doesn’t hurt either! ) 

To help you navigate that overwhelming world, and start building a brilliant strategy, it helps to have some of your daily, routine tasks automated. This is where social media marketing tools are here to help you.

 Automating social media tasks will help you focus on the content creation tasks and make the most of your time! ⏰

There are several different types of social media marketing tools, from clever tools that’ll schedule posts for you, applications that will grow your brand audience and share helpful content, to tools that will help you read web analytics.

Most of them are free to use and have a paid business option if you want to access all the features available.

In this article, I’ve rounded up   helpful and valuable social media marketing tools, so you can start automating and transforming your small business by adding these tools to your marketing toolkit right meow.

Content Creation Tools


What are Content Creation Tools?

These tools can help you create, transform and edit your content, whether it’s written, visual, or video! Essentially, you can create content to share on any social media platform using these helpful tools and apps. Pretty nifty, right?


HubSpot’s Blog Topic Generator

It can be challenging to come up with shiny new content ideas when you blog regularly. This is where Hubspot’s free Blog Topic Generator can help you out.

Add the keywords you want to write your topics around and HubSpot will churn out a list of topics and content ideas for a year worth of blog post content. Just plug in your keywords and shazam! You’ve got blog topics for days.


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Google Trends


For Trend Spotting – Google Trends is a free trends search feature created by Google.

It analyses the popularity of the top search terms in the only place most of the world looks things up on – the mighty Google search.

This will allow you to see what your audience is interested in and you can use it to monitor trending topics or products or find a rising niche or trend.


Pinterest Trends

For Trend Spotting – Same deal as above except we turn to keyword research on the visually appealing Pinterest website.

Pinterest Trends allows you to see the highest search terms over time, on Pinterest. You can find popular Pinterest category searches, popular boards and see what time of year the search volume increases or decreases.

 You can then use these search terms to define your Pinterest content strategy and maximize your website traffic.


On BuzzSumo, you can search to quickly find fresh content ideas, social media platform insights and identify influencers if you’re looking to collaborate.

Research content as you go with the free BuzzSumo Chrome extension, providing immediate analysis of the content you’re viewing in one click.

BuzzSumos Content Research Tools helps you consider new perspectives when you’re feeling stuck for content. Try out their Topic Explorer, Content Analyser, Question Analyser, or Journalist Outreach tools.

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Tailwind is a content creation complete marketing toolkit for Pinterest and Instagram. This smart assistant tool helps you schedule Pinterest pins and Instagram posts for maximum engagement.

Set up Tailwind to post to Pinterest and Instagram for you with Tailwind SmartSchedule as your go-to assistant allowing you to schedule weeks of Pins and posts in advance while providing analytics for maximum engagement. 

With the Tailwind Instagram Planner, you can curate the ultimate Instagram feed for your followers to scroll through. Get help with writing captions, finding hashtags, re-gramming, and let SmartSchedule schedule your IG posts and Stories at the best time for engaging your followers.

The Tailwind Create feature allows you to create and schedule professional-looking content all in one place.

Joining Tailwind provides you with comprehensive and user-friendly marketing tools such as Content Discovery, Hashtag Suggestions, Smart Scheduling, and Analytics and Monitoring.

Tailwind is an official Pinterest and Instagram Marketing Developer Partner tool, so you can have confidence that Tailwind is always working in your best interests.

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If you use influencers to help your content reach the right audience then BuzzStream is an effective and helpful tool to start building relationships.

Use BuzzStream to help you find the social media accounts and contact details of the biggest influencers in your industry or niche.

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CoSchedule is an all-in-one marketing platform for content planning, project managing, and calendar scheduling.

Its simple, uncluttered interface makes it perfect to plan and organize all your content marketing projects in one place, where you can collaborate and view your content calendar.

It integrates beautifully with Google Docs, Google Analytics, Evernote, MailChimp, WordPress, Zapier, and a few others.

If you have a blog and you use Twitter for promoting your content, CoSchedules ‘Click-to-Tweet’ plugin can be a great help. This smart plugin turns your note-worthy blog content into small tweetable pieces of content, which can then be instantly shared by your followers.

CoSchedule’s Headline Analyser is a smart tool for bloggers or writers who are compiling post or article titles.

Simply enter your proposed title or a keyword and CoSchedule will score your headline and rate its SEO value and sharability. It will also tell you if it will rank well if it’s too long or short and will help you improve your headline quality going forward.

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Visual Content Creation Tools

Wave Video

Wave Video is an online, easy-to-use video making and hosting platform for creating or repurposing short videos for your website or blog. These videos can be promotional ads or social media videos.

Use any of Wave’s stock video, audio clips or images to enhance your content, add captions, and easily embed videos on your website – or anywhere.

Video content is fast becoming one of the drivers for gaining more reach to your brand, so for all things video-marketing, Wave is your go-to social media marketing tool. 

And did we mention Wave Video is completely free?



Piktochart is a web-based app for people who love to create infographics or social media visuals. Piktochart turns any text or data into a visual story using their free library of templates, graphics and design components.

You don’t need any experience in graphic design, just start with one of their templates, customise it to your brand and you can create engaging infographics and visuals which you can then share on any platform.


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Awesome Screenshot and Screen Recorder


Awesome Screenshot is a free to use and helpful little chrome extension that allows you to take a screenshot in three clicks from your taskbar.

You can take a screenshot of the visible part of your page, the full page or of a selected area you specify. You can then add text to the image, crop it, add arrows & shapes or blur out sensitive detail.

The multiple saving and sharing options are so useful including saving an image or pdf, save to the cloud on Drive or DropBox, upload to get a shareable link or connect directly with Slack, Asana or Trello for collaboration.

Awesome Screenshot also has a record function allowing for the recording of the whole desktop, single tab only or a camera only option. Perfect for uploading small explainer or tutorial videos.


Content Discovery or Content Curation


What are Content Discovery or Content Curation Tools?


Sometimes thinking of new content ideas can be the hardest part of content creation. Content Curation or Content Discovery tools will help you discover new topics, hone in on existing trends and find and share valuable, relevant content.



See an article, blog post or video that you love but don’t have time to read or watch? Save it to Pocket.

Pocket is a free content discovery tool that is perfect for bookmarking content for inspiration or managing a reading list for you. 

When you save links to Pocket with the app or chrome extension, it ‘saves it for later’ for you in a simplified and organised list format. So when you’re pressed for time and you find something you want to read later, put it in your pocket.




Feedly is the app for you if you like to keep a check on various blogs, the latest news, explore trending conversations on the socials, trending videos on YouTube and keep up with what’s going on.

Feedly organises all this web content into one place for you, enabling you to consume this content in your personalised feed.

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Twitter Trending Topics

Twitter is better known as a popular social media platform but is under-used for its content discovery features. Twitter’s Trending Topics keep you up-to-date with world conversations and you’ll find this feature on your Twitter homepage.

It gathers information about the most current global topics and you can filter by your location or by the users or pages talking about them. You can also find specific hashtags to your niche or industry.

Joining in on trending conversations will help attract a highly relevant audience and increase your Twitter engagement.


SEO Tools


What are SEO Tools?

These are apps or tools that score the potential of content for placement on search engine rankings. Depending on which tool you use, they can guide you through keyword research, search engine ranking and backlink building.



Ahrefs Webmaster Tools

If SEO is an important part of your social media marketing strategy (and if it isn’t yet, it should be) then sign up for the comprehensive SEO toolkit that is Ahrefs.

Verify your website and Ahrefs Webmaster tools will audit your website for technical SEO issues and then suggest how to improve them. 

If SEO is an important part of your social media marketing strategy (and if it isn’t yet, it should be) then sign up for the comprehensive SEO toolkit that is Ahrefs.

Verify your website and Ahrefs Webmaster tools will audit your website for technical SEO issues and then suggest how to improve them. 

Improving on issues such as keyword placement, internal linking and backlinks will help boost your SEO rankings in search engines.

This tool also allows you to see how each blog post ranks in organic search and it tracks keyword rankings.



If you’re writing with SEO in mind – which is a must-do these days – KeySearch is a valuable tool that allows you to do keyword research in your niche before you start to write anything.

It provides you with helpful information such as how easy or hard a keyword is to rank for, how many monthly searches that keyword has and the top ten blog posts currently ranking in Google for that keyword.

You can search other similar keywords and also find those glorious long-tailed, easy to rank for, low competition keywords.

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Yoast SEO Plugin


Most bloggers or writers use the Yoast SEO plugin which works seamlessly with WordPress as you write.

Enter your main keyword, write out your blog post and as you work, Yoast will list the good results, the improvements to make and the problems. 

Yoast will then suggest how to adjust your blog post to optimise it for search engines. Easy peasy lemon squeezy.


Most content on social media platforms has such a short shelf-life, it almost feels like your content becomes lost in the feed once you’ve posted it.

That’s where Pinterest can become your new social media, SEO best friend. Because content pinned on Pinterest stays there for weeks, even months, every Pin you create and Pin, becomes evergreen content that drives traffic straight to your website or business platform.

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Web Analytics


Google Analytics

Google Analytics is a free web analytics tool, offered by Google, that tracks and analyzes web traffic. Out of the few available free analytics tools, Google Analytics is possibly the most powerful and comprehensive.

It tracks every bit of incoming traffic into your website and analyzes the who, what and where of the data.

You can see how users find your website, where they come from, you can track what users do when they’re on your website and discover the most popular pages or posts on your website.

You can then use this data for SEO and marketing purposes.




LastPass isn’t a social media marketing tool, but it’s an extremely useful tool to have in your marketing toolkit.

LastPass saves all your passwords to all the websites you use, in its encrypted vault. You can access this vault anytime and view your usernames and passwords.

Which makes remembering hundreds of passwords and logins a thing of the past.

The main benefit of using LastPass is that you only have to remember one password and you can use it to store other things such as bank details, card accounts and addresses.


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Email Marketing


What are Email Marketing Tools?

These are tools that can be set up to create, send, track and report on email campaigns. Email marketing is easy to manage and creates a direct line of contact with your audience by sending highly engaging email newsletters.



MailChimp is an all-in-one email marketing platform where you can create email templates, manage your email list and automate your marketing campaign.

It’s one of the more popular email marketing tools, mainly because they offer a ‘free forever’ option.

Mailchimp has an easy-to-use WYSIWYG web builder to develop campaigns, intuitive automation features, autoresponders and simplified tracking for analytics.

And MailChimp is web-based, which means you can use it on any web browser without needing to download and install software on your device.

It also allows you to preview and test the email campaign on different email clients over desktop, mobile and web-based interfaces, so you can ensure your email will display correctly.

It also has a geotargeting feature and you can set up email delivery times based on subscriber’s timezones. MailChimp easily integrates with WordPress, Shopify, and many other platforms.

Mailchimp’s ‘free forever’ plan is limited to sending only 12,000 emails for up to 2,000 email subscribers. Plus, the free plan doesn’t get you features like send-time optimisation, advanced segmentation, etc. You are also required by their terms to display their branding logo somewhere within your email.

MailChimp is ideal for bloggers with smaller email lists and small businesses just starting with email marketing.



ConvertKit is a powerhouse email marketing platform for professional bloggers and marketers. It’s incredibly popular, easy to use and impressive.

With ConvertKit, you can run ultra-targeted campaigns, set up easy to manage auto-responders and segment subscribers into categories of interested customers and customers who have already purchased – helping you increase conversions by target marketing.

First-rate features you’d expect include a landing page builder, attractive email templates and engaging email sign-up forms.

The integrations are excellent and bountiful, connect ConvertKit with your favourite tools including Shopify, WooCommerce, Teachable, MemberPress, Thinkific, CrowdCast, Stripe, Zapier, Wix, Squarespace, WordPress, WebinarJam, SumoMe, OptInMonster, LeadPages, ClickFunnels, Payhip, GumRoad and so many more.

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And this brings us to the end of our list of Must-Have Social Media Marketing Tools for your Small Business!

I hope you have discovered some effective tools to help you stay on top of marketing in your small business and to increase your ever-expanding social media marketing knowledge base. While social media marketing can be ever changing and overwhelming, these tools can take a lot of that stress off.

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Planning, scheduling, and posting on social media can be a full-time job. Here are 20 tools that can help make it as hassle-free as you need it to be!

A Guide for How to Use Pinterest for Photographers

An image of a photographer creating product photography flatlays of makeup on an orange background.

The captivating visual discovery engine that we know as Pinterest was first developed in 2010 and has been driving our imaginations and influencing our plans and creativity ever since.

On this engaging and visually intriguing platform, you can find inspiration for your next idea, a how-to guide for your next project, spark your artistry or simply plan your next purchase. Pinterest always has something fresh and exciting to discover, and endless opportunities for businesses and brands to connect with new audiences!

Using Pinterest for your business offers many benefits, and this is especially true for photography businesses!

This may surprise you, but Pinterest is actually not a social media platform. it’s a visual bookmarking site and a powerful search engine. People don’t use it to connect with their friends or share memes, they use Pinterest to get inspired, plan something and buy things – usually in that order!

In this article, I will cover some helpful and actionable tips when it comes to Pinterest for photographers, and how to harness the intent and interests of Pinterest users to promote your photography business.

Why Use Pinterest for Photographers?

Inspiration and planning aside, you can significantly excel within your photography business and gain more followers simply by sharing your work on your Pinterest account. After all, this platform is an extension of social networking, but not a typical one.

No one on Pinterest talks about what they did with their day, updates their status, or shares poignant posts from the past. Pinterest activity is all about the future; inspiration for future ideas, planning for the future, and eventual purchases.

One of the primary purposes of Pinterest is to plan things. Pinterest users set up planning Boards on their Pinterest accounts, on topics from website design, home decor, planning weddings or events to trying new recipes, or finding destinations for vacations. And a ton of these plans just might include photographers!

The Pinterest profile of Dawn Charles a photographer

Pinterest users will come across shiny, new ideas for their memorable moments and inspirational images for their Boards. As photographers, your images can become a powerful calling card.

About 89% of weekly Pinterest users use Pinterest to shop online and 85% of Pinners say they use Pinterest to plan new projects.

Pinterest Business

Another Pinterest report showed that 55% of their users use their platform specifically to look for products and make purchasing decisions. It is used four times more than the rest of the social media platforms.

Included in those purchasing decisions are referrals and vendor selection. That alone should be enough to compel you to create a Pinterest business account if you don’t already have one, and flaunt your photography skills!

Pinterest Referral Traffic: How Pinterest Users Search

To say Pinterest is a huge driver of referral traffic is an understatement. And its magical capabilities are also still under-used by professionals.

In terms of global active users, Pinterest ranks as the 14th largest platform in the world. It has 459 million monthly active users and it gained 100 million of those monthly active users in 2020 alone.

Pinterest Fourth Quarter Earnings Report
Screenshot from Pinterest website reading 97% of Pinterest searches are unbranded. People on Pinterest are eager for new ideas which means they want to hear from you. Content from brands doesn't interrupt on Pinterest -- it inspires.

Moreover, about 2 billion searches happen on Pinterest monthly, 97% of them are unbranded. This implies that users are not looking for specific brands and are open to new suggestions – and new businesses to interact with!

72% of Pinners had confessed that they had purchased items even when they were not planning to due to the enticing Pinterest recommendation.

You might be wondering, why all these search stats? We want to illustrate why incorporating Pinterest into your marketing strategy can boost your photography business. All you need? Your fabulous images and a website!

Here are some more useful Pinterest demographics if your mind isn’t made up yet:

The female audience has always outranked the male audience on Pinterest but it might surprise you to learn that at 60% women, the gender divide on Pinterest may be narrowing.

Pinterest’s marketing has identified men as one of the fastest-growing demographics. 

Pinterest Business

Notably, 85% of female Pinners use this platform to plan their important life events such as weddings, party planning and world trips compared to just 53% of Facebook users and 44% of Instagram users.

And did you know that People watch close to one billion videos a day on Pinterest?

Pinterest isn’t a platform usually associated with video, but it is another recent significant growth factor that can be tapped into by photographers.

All this data clearly implies that there is a vast remaining market for photographers. And Pinterest drives 33% more referral traffic to websites compared to Facebook, 200% more traffic than Twitter, and 71% more than Snapchat.

The crux of this comparison is that more than 459 million people a month are using Pinterest worldwide, and not leveraging this for your photography business means you’re practically leaving money on the table!

Why Should Photographers use Pinterest as a Social Network?

A lot of time and effort is spent on your photography work and posting it only to Instagram and Facebook and not to Pinterest is a missed opportunity. Sure, they’re both also good social media platforms with excellent traffic, but another approach for a photographer is to use the visual awe of Pinterest to its maximum benefits.

Pinterest is more of a loyal friend to you than the others. When you share to Facebook or Instagram, the average lifespan of a post is fairly short. On Facebook, the life of your post varies between 2.5 and 5 hours and for Instagram, it’s only 48 hours.

However, Pinterest keeps your photography content alive for months, even years!

It’s evergreen, it’s permanency, it’s everything a perfect relationship should be.

Pinterest has been designed for long life and endurance, so Pinterest users will see your content whenever they go online and your hard work will get the reward it deserves.

A view of the impressions and engagements on Pinterest business account.

Pinterest also frees you from the dreaded ‘feed’ that buries so much of our content these days. So if you create interesting and valuable content, use appropriate keywords and upload it with engaging visuals, your post will have a successful shelf-life, regardless of your number of followers.

If you’re still keen on using Pinterest for your photography business, let’s move on to the practical part of how you can efficiently start to use Pinterest for photographers!

How to Use Pinterest for Photographers in 5 Easy Steps

1. Create your Pinterest Business Account

If you are already a Pinterest user the first thing you need to do – if you haven’t already – is switch your personal account to a Pinterest business account.

There are many benefits to doing this, the main one being it will allow you access to Pinterest’s analytics, advertising and allow you to create those valuable Rich Pins.

It’s free and easy to convert your account into a Pinterest Business Account, so the decision is a no-brainer.  Just follow these simple steps:

A view of the account settings in Pinterest, where you can Convert to a business account.
  • Log into your Pinterest profile and access the profile menu by clicking on the drop-down arrow in the right top corner.
  • Click on the Settings option, then click on Account Settings on the left menu.
  • Find the Convert Account option under the Account Changes section and select Convert to Business Account
  • Finally, log out and then in again, and you’ll find your Pinterest account has been converted into a business account.

2. Claim your Website to Optimize your Pinterest Profile

Claiming your website on Pinterest is an important step that will make the rest of the optimization process easier.

This step will help you own your website’s domain name, get you access to Pinterest business analytics, and display your business information on your Pinterest profile. Your profile picture and pin title will appear on every pin with a link to your website.

There are two ways to claim your website:

1. Add a meta tag to your website.

2. Upload an HTML file to the root directory of your website.

Follow this guide to claim your website on Pinterest and also read instructions on how to do this with your hosting provider, as each one will have a slightly different way to access the directory of your website.

After claiming your website, go to the settings section and fill in the required profile details. You will be asked to write your business name, a description or bio of what your Pinterest account offers, and your location.

Keywords are important here for Pinterest SEO, so include photography keywords in your Pinterest so that photography enthusiasts can easily find you and your content.

 3. Optimize Your Pinterest Account

Pinterest is all about the visual, so it’s the perfect platform to share your photos on and bask in their glow. You can curate your Pinterest account to your liking and you can Pin your photos to Pinterest Boards that you create based on genre, topic, location, event – display them any way you want.

So let’s learn how to optimize your Pinterest business account profile, your Pins, and your Boards.

Pinterest Profile Optimization

The first question to ask yourself here is, who is your ideal audience?  Who do you want to attract to your business?

To help your content reach the right audience, Pinterest analyses keywords that you use in your Pinterest account, on your Pin descriptions, and in your Pinterest profile!

So it’s important that your profile emulates who you are and what you’ll be sharing!

Pinterest Profile Picture

Your profile picture on Pinterest should reflect your photography business, so personal or low-quality photos won’t work as well here.

Using your logo or a professional photo of yourself is much better!

If you have a specific aesthetic or editing style in your photographs, it can be helpful to make sure your profile picture matches your style. This will help casual searchers get first impressions of your style!

Pinterest Profile Bio

Your account description or bio is important too – as is your Pinterest account name – because Pinterest will analyze these too. The keywords you use will help inform Pinterest on who to show your Pinterest profile to on the searchers users are interested in.

Which keywords you’d want to be found by? Including keywords in your name such as ‘travel photography’ or ‘wedding photographer’ lets Pinterest know what you specialize in and what content to expect from you.

It also helps users find you when they search photography keywords in the Pinterest search feature.

Optimize your Pinterest Boards

A unique feature of Pinterest is that you can divide your content up into Boards all with different categories that you create.

Followers then choose which Boards that interest them to follow, rather than having to follow them all. In addition, you can further organize your Boards into Pinterest Board sections.

Optimizing your Pinterest Boards is also important, because, like Pinterest Pins, the keywords and Pinterest SEO optimizations you do here will influence the searches your content turns up in!

For travel photographers, this might be categorizing your Pinterest Boards by destination or by season.

For wedding photographers this could mean dividing your Boards into different aspects of the event, such as:

  • Ceremony
  • Wedding rings
  • Gift Ideas for Bride & Groom
  • Wedding dress ideas
  • Reception themes
  • Location weddings
  • Helpful Guides for Planning a Wedding

You can also organize your Boards by wedding or party styles, such as Boho or Classic, and create sections for the many types of shots you can take here!

Whatever type of photographer you are, include some Boards on photography tips, camera buying guides or photography tutorials.

For all of these Boards, ensure you include keyword-rich Board descriptions that your audience would search if they were looking for a photographer.

Spend some time setting up and optimizing your Boards to match your photography forte. The easiest way to get some ideas on this is to take a look at other photographers in your niche on Pinterest!

Additionally, if you’re a photographer who loves dogs and gluten-free cooking, make sure you change any of your personal Boards on these topics to secret, or Pinterest -and your followers – will get confused about what you’re Pinning.

4. Creating Pins and Your Pinterest Brand

You should keep in mind that Pinterest-friendly images are vertical – possibly the only drawback to Pinterest for photographers – and it’s this format that proves to be the most successful.

Therefore, vertical photos are more likely to be seen by Pinners and saved as Pins or repinned. Most photographers favour the landscape shot and although this format is allowed on Pinterest, it will be cropped and your Pins won’t get fed to as many users, as if they were vertical 2:3 shots.

You might also want to promote links to blog posts, contests, freebies, or photography preset bundles you have created, so you’ll have more success if you follow the correct vertical format when you’re creating Pins.

The Pinterest Pin official dimensions are 1000 x 1500px, vertical Pins with an aspect ratio of 2:3. These dimensions are recommended by the platform to guarantee optimal Pin image quality.

There are many great options to create free graphics to use as Pins. Many photographers use Photoshop to create templates, but Tailwind Create allows you to create hundreds of Pins personalized to your brand and industry with just one click. You’ll save a ton of time while creating beautiful Pins for Pinterest!

Tailwind Create allows you to create a series of photography Pin templates using your brand fonts and color palettes, so you can quickly create a variety of fresh Pin designs while keeping consistency and visual likeness in your Pinterest feed.

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This means your Pinterest audience will easily recognize your content in their Pinterest feeds!

5.  What and How to Pin and Repinning your Content

This is the most engaging part of the entire setup. The essence of Pinterest thrives on Pinning and repinning content. You now need to Pin your new, shiny, keyword-rich Pins to your relevant, highly-optimized Pinterest Boards.

Remember to add those appropriate keywords in the Board description so they will appear in Pinterest’s innovative feed.

Create a few different Pin variations all linked to the same portfolio or blog post. Simply change the wording in the title or change the image or colors and you’ve got yourself multiple, fresh Pins that will drive traffic to that one link.

Creating fresh Pin variations to promote your portfolio, website or blog post is easier than ever with Tailwind Create!

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Finally, focus on pinning your own Pins as a priority, but also take time to repin other peoples Pins. Make sure you’re always repinning them to a highly relevant Board. You can find relevant Pins to repin to your Boards with Tailwind Communities – just find a photography Community that speaks to you!

The key to getting engagement on your Pinterest content is to Pin new, fresh Pins regularly. Pinterest examines your Pins for context to learn and understand what your Pin is about, so make it as clear as possible when you create them!

We hope all the advice and tips in this guide have been helpful and we hope after reading this, you’ll see Pinterest for the huge potential it offers your photography business.  

Put some strategies in place and invest some time optimizing your Pinterest account and watch your photography business grow!

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Pinterest can be a huge source of referrals, traffic and exposure for photographers. Learn how to to use it in our guide to Pinterest for photographers!