25 Best Shopify Apps for 2023

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Graphic of a t-shirt for purchase on a device screen against a magenta background with the word Tailwind in white font.

Shopify has come a long way since its launch in 2004. The Ottawa-based company — once launched as an online store selling snowboards — has since evolved into a publicly-traded, multinational $83 billion ecommerce giant.

Shopify is now the most popular and most feature-packed cloud-hosted ecommerce engine in the world. It enables ecommerce store owners and merchants to break from established online marketplaces, particularly Amazon, by enabling them to leverage various sales channels to engage customers, generate more sales, and build deeper relationships with their audience.

Its robust functionality — not to mention its abundance of free Shopify apps — has made it the go-to solution for retailers seeking to make the transition from a physical to an online store.

You can get your own online store set up in mere minutes with the vast selection of apps from the Shopify app store for every purpose — whether it is to enable customer reviews, enhance your email marketing strategy, boost sales, or improve customer engagement. However, to maximize the platform’s benefits, you’ll need to sift through thousands upon thousands of apps that could help you get ahead of the competition.

That’s why we’ve put together a list of 25 interesting Shopify apps (in no particular order) that marketers and online retailers can easily add to their store in a pinch. 

From free options to paid ones that offer a free trial, we’ve got everything you need to succeed as an ecommerce store owner in 2023.

Shopify Email

Screenshot of Shopify Email product

Shopify Email is one of the best marketing tools for ecommerce businesses to harness on the platform — particularly for building email lists, managing email marketing campaigns, and ultimately boosting word-of-mouth marketing to drive more visitors to your store.

Shopify Email enables users to send branded emails to their new customers and existing customers from the Shopify home dashboard in mere seconds.

The email marketing app comes with a wide array of email marketing templates that incorporate your brand’s logo, product descriptions, images, and other metadata from your online store, and offers a variety of customization options.

Getting started is as simple as importing your email list into Shopify. From the Shopify admin dashboard, you can build and send out email campaigns as well as track vital statistics such as open rates, click-through rates, abandoned carts, and purchases to help you tighten up your email marketing strategy and customer retention, engagement, and acquisition campaigns.

The free plan offers 2,500 monthly emails with an option to pay an additional $1 for every 1,000 emails after you cross the free threshold.


Screenshot of CarbonClick product

Want to reduce your carbon footprint from emissions linked to product shipping/transportation and contribute to eco-sustainability, climate change, and reforestation initiatives while doing so?

CarbonClick might be right up your alley. CarbonClick is a Shopify app that enables your customers to fight against climate change by allowing them to offset the carbon footprint linked to their purchases. All proceeds go to top environmental causes — building another layer of trust and engagement with sustainability-focused customers.

Peek! ‑ Better Replay & Survey

Screenshot of Peek! - Better Replay & Survey product

One of the best ways to see how your customers interact with your online store on Shopify and troubleshoot why you aren’t converting is by recording their browsing sessions. Peek! records user sessions, allowing you to see which browser they use, how long they stay on your site, and at what time and from what location they browse your site.

Tools like Peek! allow ecommerce store operators to gain an insight into their customers’ behavior so they can fine-tune the things that boost conversions while reducing abandoned carts. With Peek! you can discard elements that aren’t working as well as they should and see which items get the most impressions.

ReConvert Upsell & Cross Sell

Screenshot of ReConvert Upsell & Cross Sell product

Does your average order value need a boost? You might want to try ReConvert to cross sell and upsell to your existing customers. The app allows you to create custom order confirmation/thank you pages that can turn one-and-done patrons into loyal customers that generate repeat purchases.

ReConvert makes it easy for ecommerce store owners to customize landing pages and thank you pages with a drag-and-drop site builder, as well as key features such as reorder buttons, personalized recommendations, and countdown timers — all of which can be used to engage with customers who just recently completed purchases in your store.

ESC ‑ Size Charts & Size Guide

Screenshot of ESC - Size Charts & Size Guide product

Every online store specializing in fashion requires easily-accessible intuitive size charts for customers in different parts of the world. Size charts help customers make an informed purchase decision and reduce the likelihood of returns and refunds due to size issues.

ESC is one of the best Shopify apps for this purpose. ESC enables online retailers to create size guides to match their inventory, and drag and drop them into their Shopify website. The free trial allows users to create up to 3 charts, while a paid plan is available for larger merchants.


Screenshot of Advoz product

Social proof and clout is a must in this day and age for every successful ecommerce brand, and nowhere is that more evident than with the potential of social media platforms like Facebook and Instagram. 

However, social media advertising can be a costly, time-consuming affair for most ecommerce store owners.

Advoz enables Shopify store owners to produce custom ads for Google, Facebook, and Instagram to help funnel high-quality leads to their respective online stores.

All you need is a Facebook Business account, a product catalog on the social media platform, and a weekly budget for paid ads — and you’re all set.

Jebbit: Easily Create Quizzes

Screenshot of Jebbit: Easily Create Quizzes product

Interactive marketing is a draw in ecommerce because interactive content is more personalized and therefore more engaging than traditional static content. One of the best ways for ecommerce business to start with interactive marketing is by using shoppable quizzes.

Jebbit‘s visual builder helps you create quizzes that customers love to interact with. These quizzes can help potential customers to find the products most suited to their interest and help them move along the sales funnel. With Jebbit, you can create all sorts of quizzes, lead generation forms, surveys, and a whole lot more all through its no-code design and multichannel distribution methods.

PayWhirl Subscription Payments

Screenshot of PayWhirl Subscription Payments product

Paywhirl is a flexible billing app that makes it easy for subscription-based ecommerce businesses to streamline, create, manage, and sell recurring subscription billing packages and membership plans through the Shopify store checkout in minutes. Users can easily set up accounts where they can track their billing history and update their payment preferences.

Tip Quik | Tip Pop-up in Cart

Screenshot of TipQuick | Tip Pop-up in Cart product

Tip Quik grants customers an option to add a tip before they reach checkout. Users can design custom popups on Tip Quik, which will ask the customer if they would like to leave a tip. The added financial incentive will help improve employee satisfaction and motivate them to provide an optimal customer experience while allowing your customers to reciprocate their gratitude. A rare win for everyone.

Help Center Page + Product FAQ

Screenshot of Help Center Page + Product FAQ product

FAQ pages — or web pages dedicated to answering the most frequently asked questions about a product or a service — are a key element of providing the best customer experience in your online store. FAQ pages provide clear answers to the most common questions and clear up any doubts a customer might have before they make a sale.

The Help Center Page + Product FAQ Shopify app helps you create sleek, SEO-optimized FAQ pages into your product pages to help boost your authority and trust to help encourage customers to buy.

Promo.com – Promo Video Maker

Screenshot of Promo.com - Promo Video Maker product

Promo.com – Promo Video Maker is, as the name implies, a Shopify app that allows you to create pro-quality product videos requiring minimal effort on your part. It’s just a matter of choosing what kind of video you need and the product you wish to promote – and voila! The app collates all video and image assets from your website to make a quick promo video for your online store.

Easyship ‑ All in One Shipping

Screenshot of Easyship - All in One Shipping product

Easyship is an all-in-one shipping solution that allows online retailers to entice customers worldwide with lower shipping charges and therefore higher sales. Hundreds of thousands of online stores rely on Easyship to save on fees and reduce shipping time for their deliveries.

Easyship gives account owners access to pre-defined, advantageous logistics solutions from partner couriers. Easyship features a robust dashboard where ecommerce business owners can manage every aspect of their logistics — such as managing orders, printing labels, storing product dimensions, receipts, and invoices, among many others.

PreOrder Alpha

Screenshot of PreOrder Alpha product

PreOrder Alpha allows you to feature products available for pre-order, products on low stock, and new products that are just about to be released in your online store. The app enables you to tag pre-order items with customizable ribbons, add pre-order buttons to product pages, and tag pre-order items in your dashboard so you can stay on top of your inventory and manage it efficiently.

ShoppingGives ‑ Donation App

Screenshot of ShoppingGives - Donation App product

ShoppingGives allows your customers to donate to their preferred cause directly from your online store. You can place donation request widgets on product pages, shopping cart pages, or at checkout, all while helping ecommerce store owners manage the entire donation process with little effort through its robust dashboard.

Shopify Local Delivery

Screenshot of Shopify Local Delivery product

Do you run a brick-and-mortar store with an online presence and need a solution to get it to your customers in the most efficient way possible? Take advantage of one of the best free Shopify apps for local delivery: namely, Shopify’s own Shopify Local Delivery.

It’s as simple as choosing your delivery area and delivery price on the Shopify admin dashboard. Customers located in your specified delivery area can then select the local delivery option during the checkout phase. Shopify Local Delivery enables you to manage the entire process by suggesting the fastest routes, web push notifications, and order status updates to help you keep track of your local deliveries.


Screenshot of TikTok product

The social media platform is actually among the top 10 apps for consumer spending worldwide, enabling small and medium-sized businesses to find success by selling through the app. It’s all the rage. And if you wish to get in on the action, you can use the TikTok Shopify app to create video ads, manage orders, and track sales through the Shopify admin dashboard. It’s a fantastic way to tap into a younger clientele and get exposure on a massive platform that boasts over 1 billion active users per month.

EDP – Easy Digital Products

Screenshot of EDP - Easy Digital Products product

Online entrepreneurs selling information products will find this great free Shopify app extremely useful in helping increase sales. You can sell digital products efficiently and attach files to your products, upload them, and monitor all orders within the app. All it takes is one click to customize buttons, text, and visual assets using EDP – Easy Digital Products.


Screenshot of Stocky product

Efficient inventory management is the bedrock of success for any ecommerce business or physical store. For instance, if you run out of products that are currently in high demand, it can make a dent in your sales. Meanwhile, keeping too much inventory can put a strain on your resources.

Stocky is a simple, intuitive solution to help optimize your inventory management all under one tool to manage and track your stocks. Stocky will enable you to control your inventory so you can focus on growing your business and your sales instead of worrying about your product stock.

Printful: Print on Demand

Screenshot of Printful: Print on Demand product

Printful ranks among the best Shopify apps for print-on-demand dropshipping businesses for entrepreneurs selling printed or embroidered goods such as custom branded t-shirts, garments, and bedding, just to name a few.

Printful manages the entire fulfillment process of your items by handling all production, shipping, and inventory, freeing you up to manage and grow your acquisitions channels.

Refersion: Affiliate Marketing

Screenshot of Refersion: Affiliate Marketing product

If your online business has an affiliate marketing program component, Refersion has to be among the best Shopify apps you can use to manage all aspects of your affiliate program.

Refersion also enables entrepreneurs to harness the power of influencer marketing, where the app allows you to reach out, recruit, track results, and pay influencers through one app, giving you invaluable insight into how your affiliate program or influencer outreach is performing.

Gameball: Loyalty & Rewards

Screenshot of Gameball: Loyalty & Rewards product

Gameball is a gamified customer retention and loyalty program app with a focus on boosting repeat sales with its robust loyalty program, promotion, and customer referral feature that store owners can set up in minutes.

The platform also showcases challenges that customers can complete to earn loyalty points and rise up the different levels to earn exclusive rewards, promo codes, and more. Gameball offers paid plans starting at $29 per month, as well as a free version.

PixPix Image Editor

Screenshot of PixPix Image Editor product

Editing product images enhances the overall look and feel of your brand and helps you stand out from the competition, and PixPix Image Editor is an all-in-one solution for all your image editing needs.

PixPix will also optimize file names and provide alt text for better SEO. It’s one of the best Shopify apps you can use to reduce your time to market and get your listings up and running sooner rather than later.

Smart SEO

Screenshot of Smart SEO product

Ecommerce search engine optimization (SEO) is a tall task for many online entrepreneurs. It can take a serious investment in time and effort to build an ecommerce website and get it ranked highly in Google and Bing. However, Smart SEO has got you covered as far as improving SEO and driving more organic traffic to your online store.

Smart SEO keeps your product pages optimized for Google by automatically adding alt tags, fixing broken links, and structuring your sitemap for better indexing. Just choose your desired Smart SEO template and let the app handle it.

Product Reviews

Screenshot of Product Reviews product

Shopify’s very own Product Reviews app allows customers to add their reviews to your products. And considering 98% of shoppers go online to check product reviews, they’re crucial to success, engagement, and social proof to drive more sales for your online store — not to mention boost your SEO. The best part? It’s absolutely free. It’s one of the best Shopify apps to enable buyers to leave a customer review.

Instafeed – Instagram Feed

Screenshot of Instafeed product

Over 130 million Instagram users tap on shopping-related posts on a monthly basis, with over 75% of users on the social media platform using it as a product discovery tool.

Instafeed helps you leverage the ubiquitous app and its 500 million daily active users by adding Instagram feeds to your online store to boost social proof and online cred, while keeping your online store with a steady stream of fresh content automatically linked to your Instagram posts, depending on how often you publish on the app itself.

Maximize Your Sales in 2023 With These Shopify Apps

There it is, folks! 25 of the best Shopify apps curated for you to boost your sales and maximize your online store’s potential on the ecommerce platform. It’s all a matter of installing them and using them to achieve your goals.

However, there is a vast selection of alternative apps you can always try out for more specific purposes. Check out the Shopify App Store to see a multitude of options for marketing automation, Facebook Messenger, cart abandonment, and customer engagement apps for you to leverage. Be sure to check out their reviews before installing alternatives, because installing the wrong one can leave your online store in a worse state than it was before.

Graphic of a t-shirt for purchase on a device screen against a magenta background with the blog post title and word Tailwind in white font.

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