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11 Best Email Marketing Courses and Certifications

Whether you’re a marketer, entrepreneur, or business owner, email marketing remains an essential modern-day business skill.

But unless you can create and implement a successful email strategy, you’ll be hard-pressed to produce results.

One of the best ways to learn more about digital marketing is through email marketing courses. A good email marketing course will teach you to engage with customers, harness your brand, and increase sales through community building.

That’s why we’ve constructed this list of the best email marketing courses and certifications. No matter your budget, there’s an online course here that can help enhance your email campaign strategy!

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1. Email Marketing Certification Course – HubSpot (Free)

HubSpot Academy designs free online courses aimed at digital marketing professionals. Offered through CRM guru HubSpot, the Academy provides a variety of free courses ranging from SEO to email marketing.

HubSpot’s free Email Marketing Certification Course teaches beginner- to intermediate-level digital marketers how to grow through email campaigns. The course contains three hours of content spread across 9 lessons and 28 videos.

Once you’ve completed the course and passed the exam, you can download your free certificate or embed the badge in your website, LinkedIn, or Upwork profile.

Digital marketers can look forward to learning email marketing fundamentals and strategies like:

  • Understanding email marketing from design to delivery
  • Developing customer relationships via lead nurturing
  • Creating a contact management and segmentation strategy
  • Creating and sending converting emails

Basic Details

  • Cost: Free
  • Certification: Yes, with the exam
  • Modules: 9 lessons and 28 videos

Duration: 3 hours 20 minutes

2. SendinBlue Academy’s Email Marketing Course (Free)

SendinBlue’s online email marketing courses teach beginners how to build a solid email marketing strategy from the ground up. The website advertises its free email marketing courses to beginners and experts alike.

The course covers major aspects of digital marketing to build a solid foundation. Then, it builds on that base to provide marketers with a comprehensive email strategy.

After completing the course, you’ll receive a personal expert certificate to embed online or download for your CV.

Some of the primary points SendinBlue touches on include:

  • Building lasting engagement and stronger client relationships
  • Growing and scaling your marketing team
  • Creating an effective email marketing strategy
  • Personalizing contact management and segmentation
  • Optimizing your campaign’s performance

Basic Details

  • Cost: Free
  • Certification: Yes, with the exam
  • Modules: 63 videos and 8 quizzes

Duration: 4 hours

3. ClickMinded Email Marketing Course (Paid)

ClickMinded offers a total of seven online courses, including email marketing, sales funnels, SEO, content marketing, and more. You can purchase each course individually or as a bundle at a steep discount.

While ClickMinded’s prices are steep, all packages include lifetime access and upgrades to keep up with evolving trends.

The ClickMinded email marketing course centers on best practices to successfully manage email marketing and automation. This comprehensive email marketing course is designed for intermediate to expert learners and medium to large businesses.

Taught by Airbnb email strategist Lucas Chevillard, it includes step-by-step instructions, high-level strategies, and in-depth tactical walkthroughs.

Among other skills, ClickMinded’s email marketing package teaches users:

  • Marketing automation fundamentals
  • Email copywriting and design basics
  • How to write better subject lines
  • Segmentation strategies
  • How to track crucial metrics

Basic Details

  • Cost: $997 for lifetime access to the email marketing course; $1,997 for lifetime access to all seven courses
  • Certification: Yes, with the exam
  • Modules: Multiple modules per course

Duration: Self-paced (3-6 hours per course)

4. Wishpond Email Marketing Masterclass (Free)

The Wishpond Email Marketing Masterclass is a 30-minute class taught by a digital marketing expert.

Throughout the course, you’ll learn the basics of email marketing, complete free workbooks, and build a solid foundation.

From there, you can move on to more advanced courses or branch into creating landing pages and mastering marketing automation.

Wishpond’s free masterclass is an excellent place to start for email marketing beginners. This easily navigable website doesn’t bombard you with information, instead starting you off slow so you can learn at your own pace.

Some of the main topics Wishpond’s course covers include:

  • How to create email marketing funnels and campaigns
  • Common email marketing mistakes
  • Growing your email list
  • A/B testing your campaigns
  • How to meet your marketing goals

Basic Details

  • Cost: Free
  • Certification: No
  • Modules: 8 lessons and 7 videos
  • Duration: Under 1 hour

5. Email Marketing: Strategy and Optimization – LinkedIn Learning (Paid)

LinkedIn Learning is a membership-style learning library that offers annual or course-specific access. Digital marketers in search of intermediate-level instruction may consider the platform’s Email Marketing: Strategy and Optimization course.

Taught by a content strategist based at the University of California, this course is designed for individuals with a basic foundation who want to take the next step. The class takes an in-depth look at optimization, design, and delivery strategies.

By “graduation,” you should be able to diagnose and re-optimize potential issues in your existing strategy.

Upon course completion, you’ll receive an email marketing certification and a badge for your profile to help you stand out.

Among other topics, the LinkedIn course touches on:

  • Fitting emails into your broader marketing strategy
  • Optimizing your emails and campaigns from start to finish
  • Designing emails and newsletters that target your client base

Enhancing your email copy, subject lines, and CTAs

Basic Details

  • Cost: $29.99
  • Certification: Yes
  • Modules: 4 lessons and 19 videos
  • Duration: 1-2 hours

6. Email Marketing Basics Google Digital Garage (Free)

Google Digital Garage is a nonprofit organization that offers a free online course library for all things digital marketing. You can use the platform to improve skills like email marketing, data analysis, and customer relationships.

Best of all, registering is as easy as logging into your Google account.

The Digital Garage course on email marketing is part of a larger module called “Promote a Business with Online Advertising.” The three-hour course is broken into several modules that cover various advertising topics, including web, Google, and email advertising.

By the end of the course, you’ll have a solid foundation for building a successful email marketing campaign, list segmenting, and using top email marketing tools.

And while there’s no instructor or certificate involved, you can use this free resource to kickstart your knowledge and strategy.

Modules included in the Email Marketing Basics section of the course include:

  • A basic understanding of email marketing
  • How to craft great marketing emails
  • Managing a successful email campaign
  • How to measure email marketing success

Basic Details

  • Cost: Free
  • Certification: No
  • Modules: 5 lessons

Duration: 30 minutes for email marketing; 3 hours for the full course

7. Reliablesoft Email Marketing Course (Paid)

Reliablesoft offers simple yet comprehensive online email marketing courses to walk you through email marketing from the beginning to end.

From how to avoid common mistakes to how and why email marketing works, Reliablesoft covers a little bit of everything. Due to the platform’s thorough topic coverage, you can receive consistent instruction throughout your email marketing journey.  

Reliablesoft’s Email Marketing Courses come as part of the Digital Marketing Course Bundle, which includes ten courses in total. These modules walk you through the intricacies of digital marketing to illustrate how your digital strategies can work together.

Upon completing the course, you’ll receive a digital marketing certification that you can download or add to your online profiles.  

The Email Marketing portion of Reliablesoft’s program covers topics like:

  • Why email is a crucial marketing channel
  • How to create and grow your subscriber list
  • Tips to increase email engagement and reduce costs
  • How to implement effective marketing automation

Basic Details

  • Cost: Normally $600, but currently $119 (80% off)
  • Certification: Yes, with the exam
  • Modules: 10 courses with 75 lessons
  • Duration: 20+ hours

8. YourPrimer Free Email Marketing Course (Free)

YourPrimer is a Google-owned platform that boasts a large library of app-only tech and marketing courses.

This beginner-friendly platform can help you grasp the basics of email marketing and build a solid foundation to build on later. Through its email marketing courses, you can learn everything from how to avoid spam filters to retaining customers and increasing engagement.

Although YourPrimer doesn’t offer certificates, it’s still a great way to gain valuable (and free!) insights into growing your own business. But unlike many other modules, it doesn’t offer video content, making it less effective for highly visual learners.

YourPrimer learners can expect to glean insights like:

  • Crafting more effective emails
  • Using A/B email testing to optimize your content
  • Building an effective marketing team
  • Best practices to build your subscriber list

Basic Details

  • Cost: Free
  • Certification: No
  • Modules: 8 text-based lessons
  • Duration: Under 1 hour

9. Mailchimp Email Academy (Free or Paid Based on Mailchimp Plan)

Mailchimp Email Academy is one of the best email marketing courses for learning the basics of email marketing. The Mailchimp Academy is open to anyone with a Mailchimp account (even a free one!) and offers a full breakdown of everything you need to know about email marketing.

Each interactive course is designed to grow your marketing expertise, add a new certificate to your resume, and teach you how to use Mailchimp’s platform. You can earn multiple certificates and master essentials like automation, customer retention, and more.

Depending on the module you select, Mailchimp Academy can teach you:

  • How to use the Mailchimp platform
  • How to build websites and email campaigns
  • How to grow your marketing skills
  • Marketing best practices

Basic Details

  • Cost: Free if you’re a member of Mailchimp & Co.
  • Certification: Yes, with the exam
  • Modules: Varies based on the lesson you choose
  • Duration: Self-paced

10. Email List Building Blueprint – AWeber (Free)

AWeber is a popular email marketing software that provides plenty of help in their knowledge base.

They also offer one particular course for email marketers: Email List Building Blueprint. The course requires only your name and email to sign up and walks you through the basics of list-building strategies. (Unfortunately, there’s no certificate for completion.)

AWeber’s online course is perfect for beginners, offering 6 video lessons under 10 minutes apiece. You can also complete homework and worksheet assignments to solidify and apply your knowledge.

Plus, you have access to lesson resources to provide clarity and help you branch into more advanced topics.

Among other finer points, this course teaches you how to:

  • Conduct audience and target demographic research
  • Select your sign-up forms
  • Pick the right email topics
  • Drive conversions through copy and design strategies

Basic Details

  • Cost: Free
  • Certification: No
  • Modules: 6 video lessons, worksheets, and lesson resources
  • Duration: 1 hour per lesson

11. Advanced Email Marketing Certification Training – SimpliLearn (Paid)

SimpliLearn is a leading online course and boot camp provider. The site’s Advanced Email Marketing Certification Training program offers all the tools and strategies you need to hone your digital marketing skills.

As the most advanced course on our list, it’s ideal for marketers with experience in the field who want to expand their horizons.

This online course covers advanced marketing strategies and guides users in creating effective ads, building brand awareness, developing long-term content strategies, and more.

Aside from videos and text content, the course offers hands-on projects, practice tests, quizzes, and workbooks.

The site also offers a certification, but unlike other sites, you have to earn it. To become certified, you must complete 85% of the course, score 60% on at least one simulation test, and complete three projects.

SimpliLearn’s email marketing course is also more expensive than any other course on our list. That said, it offers even more advanced options, and every package comes with lifetime access and account support.

This Email Marketing Certification Training includes lessons on:

  • Advanced email marketing strategies
  • Driving conversions through actionable subject lines, copy, and CTAs
  • Optimizing content and design
  • Automating your digital marketing strategies

Basic Details

  • Cost: $1,100 for lifetime access and 24/7 assistance
  • Certification: Yes with 85% course completion, 60% exam pass, and completing 3 projects
  • Modules: 10 lessons
  • Duration: 20-30 hours

Key Takeaways

  • Email marketing is a highly effective form of advertising, communication, and brand building.
  • From learning robust strategies and advanced techniques to capitalizing on business growth through new email marketing skills, online courses can provide the tools and information you need to excel.
  • By finding the best email marketing course for your needs and goals, you can better understand why and how email marketing campaigns work.
  • From there, you can build a comprehensive email marketing funnel that considers how to enhance the customer journey and massively increase sales.

How Do I Choose the Best Email Marketing Course for Me?

The best email marketing course for you depends on your price range, expertise, goals, and target audience. Doing your research before you dive in ensures you’ll select the right course to address your needs, knowledge gaps, and pain points.

With that being said, here are some of the criteria that we would advise considering.

Experience

As we explained in the details above, assess your email marketing skills and needs to help you choose the right course level.

Find a course and a syllable that will challenge what you know and make you learn new things!

Price

The best email marketing courses can vary in price. You can find some free courses, but they may not offer as much value as a paid course.

Free courses are often more general, with fewer actionable takeaways. On the other hand, paid courses usually come with valuable bonuses. Some even have a money-back guarantee!

Duration

Some courses can be completed in as little as 10 hours, while others may take up to 40 hours. The important thing is that you find a course that works with your schedule and that you will complete it!

Certification

If you are starting out and are looking for more credentials – certifications are a good way to solve it. Some advanced ones are also a great addition even to a more experienced resume.

In case you are going for credentials, make sure that you pick a reputable course that has that “ring” to its name.

Syllabus

While this will be tightly related to your experience level (as discussed above), make sure that the course actually teaches what you need to learn. Or at least the amount of less relevant things is smaller than those critically important.

Support

While this is a non-issue on free courses, with paid courses, you should make sure that the support is there to help you.

Ask them a few questions before submitting your credit card. Make sure the course is a good fit for you or ask them about money-back policies.

FAQs

What makes these the best email marketing courses?

The best email marketing courses and certificates are offered by reputable companies with expertise in the field. They offer diverse content, price transparency, and clear goals. They also provide actionable steps you can readily implement in your own strategies.

Is an Email Marketing Certification worth it?

Spending time, money, and effort to further your education and better your future is rarely “not” worth it. Since email marketing remains an effective sales channel, the knowledge behind the certificate is absolutely worth the effort.

Plus, you can present the certification to potential employers or clients to boost your expertise.

Who should take an email marketing course?

Email marketing has only become more essential in our increasingly digital world. Anyone who uses email marketing should consider whether online courses can enhance your strategy and marketing effectiveness.

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Looking for the top email marketing courses to jumpstart your email strategy? We've reviewed 11 of the best free and paid email courses.

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