Do you have a strategy for repinning on Pinterest? No? You could be missing some key opportunities. It has been reported that up to 80% of the pins you see on Pinterest are repins. Given all of the beautiful images and useful information that can be found on Pinterest its easy to see why the percentage is so high.
For business owners, Pinterest recommends “Instead of just showing off your products, show what inspires them. Create boards for the ideas, places, people and moods behind your brand.” This can be accomplished through repinning and repinning can also have added business benefits. In this post we’ll show you how to Repin on Pinterest – strategically.
Why you should Repin on Pinterest
- By repinning content that your follwers will find interesting or useful you can build your account to become a resourse of information for you niche.
- Each pin that you repin to your account brings your account to the attention of the person you repinned from from in the form of a notification and/or an email. This builds awareness of your Pinterest account and your business.
- The account you repinned from could return the favor by repinning your pins and exposing your content to their followers. This could lead to more repins and more traffic to your site.
The strategy behind Repinning
Having a strategy for your repinning isn’t complicated to do. Here are a few questions to ask yourself before repinning:
- Will my followers find this pin valuable?
- Are my followers likely to repin this?
- Who am I repinning from? Could they have an interest in my business and be a potential follower?
- When pinning from an account with a large following how many times has it been repinned?
Let’s take a look at each one of these questions and why they’re important.
-Will my followers find this pin valuable?
It’ sooooo easy to get wrapped up in the images on Pinterest but remember when pinning for your business account, you’re there for a business purpose, not for fun. Focus on finding pins and information that your followers would find valuable. Does it solve a problem for them? Does it give them information that they can use in relation to your niche that could encourage them to buy your product or service? Does it entertain or inspire them?
Along these lines, PLEASE be sure to check the link of the pin and make sure it links to the original source. Repinning a great image to your account that leads to a site that isn’t the original source is like bringing a beautifully wrapped present to a friend and when they open the box, it’s empty. What a disappointment!
-Are my followers likely to repin this?
Critique the image you’re pinning. Is it an image that grabs attention and communicates the message well? Will your followers be likely to repin it to their boards? If it isn’t a great image but you know that your followers would find the information valuable, try to find another image in the article to pin or search for a pin with the same information from a different source.
When someone repins your repin, your account name and profile image gets taken with that repin and could help bring awareness to your account and your business.
In the example below, Judi Bonilla repinned one of my repins. Notice at the bottom how my account profile image and account name are shown.
-Who am I repinning from? Could they have an interest in my business and be a potential follower?
Sometimes we come across a pin that would be perfect for our accounts, it has a great image, it links to the original source and our followers would find it valuable. Should you pin it to your account right away? Maybe, but I encourage you to take a closer look first.
EXAMPLE: You own an online tween clothing boutique and you come across a hilarious pin about kids outgrowing their clothes.
- When you look at who pinned it you notice that it was pinned by someone who uses a family portrait as their profile image and it is a picture of a couple with a toddler.
- Further investigation of their boards reveals that the pinner has several dedicated to babies and toddlers.
Chances are that this person has little interest in tween clothing and it would be better for you to repin from someone who could benefit form your business. Sometimes it’s not possible to find the perfect person to repin from and that’s ok, go ahead and repin if it’s a good fit for your business Pinterest account. I don’t recommend spending too much time looking for the perfect pinner but it’s something to keep in mind.
-When pinning from an account with a large following how many times has it been repinned?
Sometimes we come across those accounts on Pinterest that have tens of thousands of followers, they and their followers are our ideal customer or client. Repinning from their account can be a great way to bring your account to their attention but you should be strategic in what you repin.
If you come across a pin from one of these ideal accounts take a look at how many times it has been repinned vs other pins. To do this, simply go to the board that the image was pinned to and look at the repin and like numbers of that pin compared to the others on the board. If it’s close in numbers to the others the go ahead and repin, if not then it might be better to choose another pin from that board.
The pins with the higher number of repins and likes resonated more with the pinner’s large audience. It’s likely that they would resonate more with your followers too. Consider the number of repins and likes as a kind of popularity vote.
Of course, there can be factors that effect a pin’s popularity such as the quality of the image, the time of day it was pinned or the day of the week it was pinned so just use this as a general guide. In the image below, I would be more likely to choose to repin the one with the higher repin and like number over the other.
So that’s how you Repin to Pinterest. As with many business strategies, these aren’t an exact science some may work better than others at helping you reach your goals. However, you’re likely to achieve better results with some strategy than none at all. Are there other strategies that you would recommend? Please share them in the comments below.
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41 Comments
Great post Cynthia.
Will definitely give this a whirl. Save trip to NYC this week. Mike
Thanks, Mike.
Really looking forward to being in the Big Apple! Thanks for stopping by!
I haven’t really been consciously thinking about my pins really. Most of the stuff I pin is usually business related so when I see a pin that I’m interested in, I usually pin it. That’s been my strategy so far. Kinda like when you give a gift to someone and you think the gift is cool…did that make any sense?
Anyway, I can see the point in thinking about your strategy on Pinterest. I think you said in another post about how you should spread your pins out throughout the day, and that is another thing I’m doing wrong. I probably get on Pinterest at least 10-20 times a day and repin stuff (and pin my own), should I tone that down a little?
Thank You Cynthia. Really useful article.
Very helpful and will be converting my account to business. I have had alot of traffic from Pinterest and did not know why but people are pinning my products as I have very good product photos. Thanks very much
Thank you for a great post! I have been working on my Pinterest account in hopes to figuring out what will work for brands, clients and products I have a fancy to promote. (I work in digital strategy.) I had this pin, 100 healthy snack ideas and it’s been repinned over 100 times within a few days. Seriously – I’m a bit obsessed with checking its growth. I think I was one of the first to pin this pic and its post but I’m not sure. Anyway, I didn’t get as many followers from all of this repinning that was going on so I was a bit bummed. I was trying to figure out why this particular “conversion rate” wasn’t better so I took a good look at my profile pic and description. “Why don’t they like me?!” 🙂 Unfortunately, my profile picture looked like a too cool hipster and I wasn’t even looking at the camera. Hello! Every conversion rate expert knows this would kill conversions. lol. People like happy smiling people that look them in the eye AND a picture that represents your message. My Pinterest message as wellness and strength and my first profile picture did not convey this all. So I changed in along with my description. I hope I am able to report an increased rate of followers from my Pinterest gold but only time will tell 🙂
Amber at Spark Digital Strategy
Hi Amber,
Thanks for you kind word and congratulations on your pin’s success! You bring up a great point, a good profile picture can really make a difference if someone follows you or not. I hope you start to get more followers, please keep me updated.
-Cynthia
Great post and going to try for my boards to implement more. Thanks and have a great day
David
Thanks for stopping by and leaving a comment David!
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Hi, when I pin or re-pin who actually get to see the pin, is it my followers, my followers’ followers – both OR others as well?
Also, will they get a notification and or email about the pin/re-pin?
Hi Kevin,
Your followers of the board will see your repins. If one of your followers repins it then their followers will see it as well if clicked on and enlarged, they will see that it was repinned form your board.
The will get a notification of the repin but it could be lumped in with others so your profile image and name might not show in the notifications list. If they get an email depends on their email settings.
-Cynthia
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