Instagram geotags add location information to your Instagram posts, allowing people to see where your photo or video was taken. If you’re a brick-and-mortar business looking to attract local patrons, or if you’re a global brand with a special message for your fans in a certain area, adding your location with a geotag makes you discoverable! For instance, say I’m near Asheville, NC right now (I am!). I’m looking for something interesting to do this weekend. A quick “Places” search brings up something interesting….
Instagram geotags are also great for building engagement. For instance, when people add your geotag or location to their Instagram posts, you can easily find them and start up a conversation or repost their image!
If you’re an influencer looking to get the attention of a brand, add their location to posts connected with their store. Don’t tag a location (especially a business) if it’s not relevant, though!
It sounds technical, but it’s really just the location of your business or your location when you take a photo. Our phones know exactly where we are anytime we take a photo and it stores location data along with the file, which allows us to easily tag each of them when we share to Instagram.
A location or geotag can be a city, a town, or a specific business. If you want people to tag your business in their posts (and you do!) make sure your business location is available! Here’s how:
First, you’ll need to turn on Location Services:
Now, turn on location access for the Facebook app for iOS (version 8.0+):
In older Android devices (OS 5.1.1 and earlier), turning on Location Services automatically turns on location access for the Facebook app.
Next (OS 6.0+ only), turn on location access for the Facebook app:
If you’re unable to add an address to your Page, you may need to change your Page category. I had to change mine from a media company to a restaurant to get the Location option. I hope no one shows up looking for dinner! 😉
After you add your image or video and choose a filter (or not!), you come to the screen where you add a caption, tag people, and add a location.
Instagram automatically populates “Location” options with locations near where you were when you took the photo or video! If you don’t see what you want, you can hit “>” to search for more.
Just choose the location and post as usual!
Now you can tag locations when auto posting to Instagram with Tailwind! No more editing your post or video after it publishes – and one more reason to try auto post! Here’s how to do it:
When you upload an image or video to schedule to Instagram in Tailwind, you’ll see a new “Add Location” field! Start typing your location and select the one you want. We’ll even remember your recently-used locations for you next time! 🎉
Adding a location to an Instagram Story is as simple as adding a location sticker!
Your Story may now be discoverable on the feed of the chosen location!
On posts or Stories, you can also use hashtag locations to help your content appear as suggested when people are near your area. While it’s not yet possible to auto post Stories to Instagram, there are effective ways to schedule your Stories using Tailwind. Check out how we do it.
Now that you can add geotags to auto posted Instagram posts, how will you use them in your marketing? Have you found other ways to help your location appear in location searches? Please tell us all about it – and in the meantime, try a free trial of Tailwind for Instagram – no credit card required!
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