If the closure of businesses and change to your daily routine has disrupted your finances, you’re not alone! Whether you’re a nonprofit organization facing challenges collecting donations, or needing to establish fundraisers for your business or personal life, the new Instagram Donate button can help!
The new button and Instagram Donation sticker help you put out calls to action to collect donations on social media. Or, you can share the cause for your favorite charity!
Plus, you don’t have to paste the whole website in your link in bio – followers can simply click the Donate button.
Keep reading to find out how to ask for donations on Instagram with buttons and stickers – and how to set up these tools!
Some other action buttons available like Instagram Contact Button or food delivery and gift cards on Instagram are straightforward to set up. Instagram fundraising requires a little more set-up on the backend.
But don’t worry, the requirements aren’t anything you can’t handle.
The first is a location where Instagram donations are available. Right now, these are:
Now, if you’re just using the Instagram fundraising tool in Stories to support your favorite nonprofit, there are no additional account requirements.
However, actual nonprofits and personal fundraisers need to take a few extra steps for set up that we’re covering below!
Your Instagram nonprofit account will need to complete three steps to run Instagram donation campaigns for your organization! We’ve broken them down below, and included helpful links for each stage of the set-up!
First things first – to get charitable giving from your followers, you’ll need to set up Charitable Giving Tools on Instagram (which is managed through Facebook).
Application requirements vary depending on the location of your nonprofit, grouped into three categories:
All the documentation you need for each category is listed out on the Facebook Nonprofit Fundraising Help page!
In order to add the Instagram Donation button to your profile (and use the stickers in Stories for your own fundraiser), you’ll need to have an Instagram business account.
To take it one step further, you’ll also need to make sure your Instagram business account is linked to your official business Facebook page. This is a must for enabling Instagram action buttons.
Now that your accounts are linked, you can add the Donate Button on Instagram and make Donate Stickers for your nonprofit shareable!
Now Instagram users can search and share your nonprofit to their Stories with the Donation sticker!
First, you’ll need to set up your fundraiser on Facebook under “Personal Cause.”
Once you set up your fundraiser, copy the fundraiser link. You’ll need that in the next steps!
To add the Donate button to your profile:
You can also raise money on Instagram for your favorite nonprofit organization with the new Donate sticker – no account type or registration required!
Remember unlike Instagram posts, Stories disappear after 24 hours. Keeping your fundraising Story alive by saving it to your Story highlights.
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